HP - Workstations Segments & Applications Kamalakannan Thiruvadi ISV & Alliance Manager - Workstations Personal Systems Group HP India – Bangalore +91-9880565742 / 9940247139 tkk@hp.com © 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Ralf Schumacher wins San Marino 20 April, 2003 for BMW.Williams F1 VERTICALS Manufacturing Automotive Industries ( Ashok Leyland, TVS …) Machine Tool Industries (LMW, PSG, Textool …) Tier 1-2-3 Suppliers (ACCL, Visteon …) Suppliers to OEMs ( Pricol, MRF, TVS companies …) Heavy Engineering ( BHEL, BEL, Caterpillar …) White Goods Manufacturers (Whirlpool, Butterfly,Philips …) Key Words CAD/CAM/CAE Solid Modelling Finite Element Analysis (FEA) Crash Analysis Surface Modelling (Styling) Product Lifecycle Management (PLM) Pre-Processing Post-Processing Grid Computing Assembly Visualization HP Confidential 2 Popular ISVs in Manufacturing (CAD/CAM/CAE) CAD/CAM • CAE UGS Inc • − NX, Team Center, Solid Edge, FEMAP, Velocity, Ideas • − ANSYS, CFX, Fluent • Dassault Systems Parametric Technology Corpn(PTC) • • Autodesk Inc UGS Inc − NX NASTRAN − Autocad Inventor, Mechanical Desktop • MSC Software − MSC NASTRAN, MSC PATRAN − Pro-Engineer, Wildfire • Altair Engineering − Hyperworks, Hypermesh, Optistruct PBS Pro (Grid Computing), LS Dyna (Crash Analysis) − Catia, Enovia, Delmia, − Solidworks • ANSYS Inc • Abaqus Inc − Abaqus Std / Express ICEM − ICEM Surf, ICEM Shape HP Confidential 3 VERTICALS Digital Content Creation -DCC Animation houses (Pentamedia, TE Media Works, Crest …) Editing houses ( Edit Point, Accris Tech …) Broadcast Corporations (DD, Sun TV, Star Group …) Publishing Houses (Vasan Publications, Times of India …) Key Words Animation Multimedia Composing UV Mapping Non Linear Editing Mixing Skinning Publishing Finishing HP Confidential 4 Popular ISVs in DCC Segment • Autodesk Inc • − Autodesk MAYA − Discreet − 3ds Max • − AXIO • Pinnacle − Edition Pro − Liquid Blue AVID − Media Composer − Xpress Pro − Liquid Pro • Matrox • Softimage − Softimage 3D Adobe − After Effects − Premiere − Photoshop HP Confidential 5 VERTICALS GIS / Image Processing / Digital Photogrammetry Land, Revenue and Census Departments Survey and Land use Planning Department of Space Forestry and Conservation depts Urban Planning and Development Transportation Power / Telecom - Utilities Disaster Mitigation and Recovery Key Words Mapping, GIS/IP/DP 3D Analysis Raster Analysis Network Analysis Spatial Database / Spatial Analysis Utility GIS Image Classification, Filtering etc. 2D Image to 3D Map Generation HP Confidential 6 Popular ISVs in GIS/IP/DP GIS • Image Processing / DP ESRI • − ArcGIS, ArcInfo, ArcView, ArcSDE, ArcIMS • Intergraph − ERDAS Imagine, Leica Photogrammetry Suite (LPS) • − Geomedia Pro, WebMap, • MapInfo Corp • Earth Resource Mapping − ER Mapper Autodesk Inc • − Autocad, Autocad Map, Autodesk Mapguide • Research Systems Inc − ENVI, IDL − MapInfo, MapXtreme • Leica Geosystems Bentley − Microstation, Geopak, Geographics HP Confidential PCI − PCI Geomatica • Photomod − Photomod 7 VERTICALS Oil & Gas Exploration & Production (ONGC, Reliance, Cairn, HOEC…) Geophysical Services (NGRI, Alpha – Geo…) Drilling (Transocean, Diamond Offshore…) Well Logging Services (Precision Energy, Scintrex…) Production Services (Baker Oil, Oil country tubulars…) Key Words Reservior Management Geophysical Data Processing Petrophysical Data Processing Petroleum Engg Seismic Data Analysis HP Confidential 8 Popular ISVs in O&G • Schlumberger (SLB) • FUGRO Geonics • BAKER ATLAS • Paradigm − GeoFrame, GeoProbe, Geoquest, Petrel • Landmark (Halliburton!) • Petrosys • CGG HP Confidential 9 VERTICALS ELECTRONIC DESIGN VLSI & Chip Design ( Intel, Philips, Motorola , Nvidia, Insilica …) Embedded Systems ( TEL, Visteon …) Telecom (Cisco …) KEY WORDS IC Design EMI Analysis HP Confidential 10 Popular ISVs in EDA Segment • Synopsys Inc − − − − − • • Cadence − Allegro − Assura − Virtuoso Galaxy Design Platform Designware IP Discovery Verification Milkyway Mask Synthesis • Magma − Magma − Monterey Mentor Graphics − MG Boardstation − Modelsim − Calibre • Ansoft − Ansoft HP Confidential 11 VERTICALS INFRASTRUCTURE (AEC – Architecture, Engineering, Construction) Construction Industry (L&T ECC …) Architectural Firms Plants and Refineries (Oil & Gas, Chemical, Nuclear Power Plants, Pharamceutical etc.) KEYWORDS Architectural Design Building Information Management (BIM) Structural Analysis Site Design Bridge/Road Engineering Plant Design HP Confidential 12 Popular ISVs in AEC • Autodesk • − Autocad − Autodesk Autocad REVIT Series − Autodesk Architectural Desktop − Autodesk Building Systems − Autodesk Revit Structure − Autodesk Civil 3D • Bentley − PDS (Microstation Based), SmartPlant • HP Confidential TEKLA Corp − Tekla Structures (X-Steel) • AVEVA − PDMS − Marine (Tribon M3) • − Microstation, Bentley Architecture, Bentley Structural, Bentley Building, Mechanical, AutoPlant, Plantspace, InRoads, InRail, − MOSS, STAAD Pro Intergraph TRIBON − TRIBON (Ship Building) 13 VERTICALS LIFE & MATL SCIENCES Pharamceutical Industries (RANBAXY, Glaxo, SUN Pharma….) Biotech R&D Educational Institutes (IIT Research Labs (CLRI..) KEYWORDS Molecular Modeling Genomics Drug Discovery Bio Technology Bio Metrics Polymer Sciences BioInformatics Nano-Biology HP Confidential ISVs •ACCELRYS –GCG •GUASSIAN •TRIPOS –Sybyl •MoE 14 VERTICALS Financial Services Banks (Citibank, SCB, SBI, BOI…) Insurance Cos. (LIC, Max Newyork..) Stock Broking / Custodial Services (SHCIL, BSE, MSE…) Financial Institutions (IDBI, ICICI, HDFC…) KEYWORDS Trend Analysis Share Broking Trading “Graph”ing & “Chart”ing HP Confidential ISVs •REUTERS •BLOOMBERG •MicroSoft 15 MARKET SEGMENTS EDUCATION IITS 6 ++ REC’s (NIT) each state Govt Engg Colleges 100+ Pvt Colleges ..1000 ++ Biotech/Pharma Polytechnics HP Confidential 16 MARKET SEGMENTS DEFENCE DRDO ( CVRDE, GTRE, HVF …) Air Force Training Colleges NAL, HAL, ARDC NAVY – DND, IRS Army – Training Academies HP Confidential 17 MARKET SEGMENTS RESEARCH CSIR labs ( SERC, CEERI, NEERI …) SPACE ( SAC, VSSC, SHAR …) DAE ( Kalpakkam, BARC, Koodangulam…) HP Confidential 18 MARKET SEGMENTS Software Development / Consultancy SW Development Houses ( Infosys, TCS …) Services companies ( TEL, DSQ, SISL …) HP Confidential 19 MARKET SEGMENTS OEM Medical Imaging Process Controllers Plant Automation SCADA Applications HP Confidential 20 In a Nut shell, Workstations to be proposed to those who claim to do….. Creating a IP Hi Tech Work Professional Work HP Confidential 21 Workstation ISV partner program Program features • User benefit Best quality Certification Workstation platforms are certified with ISV application software • Testing ensures applications run smoothly with the latest application releases Increased productivity Design Optimized software, hardware and graphics performance designed into our workstations • ISV site testing & support HP’s application lab, technical support and engineers at application partner sites • Ensures the best performance for increased productivity Expeditious problem resolution Questions and issues will be resolved quickly and expertly Innovative customer solutions Marketing programs Joint marketing with ISV application vendors • Programs that meet customer needs such as innovative leasing of h/w and s/w bundles Optimized solutions Expertise Application knowledge and expertise delivers better customer value HP Confidential Solutions configured and optimized for your requirements 22 Strong ISV partnerships HP offers the best choice of optimized solutions in focused market segments, mechanical CAD and CAE, digital content creation, geographic informational services and others. • Tested applications • Certified solutions • Optimized for performance HP Confidential 23