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HP - Workstations
Segments & Applications
Kamalakannan Thiruvadi
ISV & Alliance Manager - Workstations
Personal Systems Group
HP India – Bangalore
+91-9880565742 / 9940247139
tkk@hp.com
© 2004 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
Ralf Schumacher wins San Marino 20 April, 2003 for BMW.Williams F1
VERTICALS
Manufacturing
 Automotive Industries ( Ashok Leyland, TVS …)
 Machine Tool Industries (LMW, PSG, Textool …)
 Tier 1-2-3 Suppliers (ACCL, Visteon …)
 Suppliers to OEMs ( Pricol, MRF, TVS companies …)
Heavy Engineering ( BHEL, BEL, Caterpillar …)
 White Goods Manufacturers (Whirlpool, Butterfly,Philips …)
Key Words
CAD/CAM/CAE
Solid Modelling
Finite Element Analysis (FEA)
Crash Analysis
Surface Modelling (Styling)
Product Lifecycle Management (PLM)
Pre-Processing
Post-Processing
Grid Computing
Assembly Visualization
HP Confidential
2
Popular ISVs in Manufacturing
(CAD/CAM/CAE)
CAD/CAM
•
CAE
UGS Inc
•
− NX, Team Center, Solid Edge,
FEMAP, Velocity, Ideas
•
− ANSYS, CFX, Fluent
•
Dassault Systems
Parametric Technology Corpn(PTC)
•
•
Autodesk Inc
UGS Inc
− NX NASTRAN
− Autocad Inventor, Mechanical
Desktop
•
MSC Software
− MSC NASTRAN, MSC PATRAN
− Pro-Engineer, Wildfire
•
Altair Engineering
− Hyperworks, Hypermesh, Optistruct
PBS Pro (Grid Computing), LS Dyna
(Crash Analysis)
− Catia, Enovia, Delmia,
− Solidworks
•
ANSYS Inc
•
Abaqus Inc
− Abaqus Std / Express
ICEM
− ICEM Surf, ICEM Shape
HP Confidential
3
VERTICALS
Digital Content Creation -DCC
 Animation houses (Pentamedia, TE Media Works, Crest …)
 Editing houses ( Edit Point, Accris Tech …)
 Broadcast Corporations (DD, Sun TV, Star Group …)
 Publishing Houses (Vasan Publications, Times of India …)
Key Words
Animation
Multimedia
Composing
UV Mapping
Non Linear Editing
Mixing
Skinning
Publishing
Finishing
HP Confidential
4
Popular ISVs in DCC Segment
•
Autodesk Inc
•
− Autodesk MAYA
− Discreet
− 3ds Max
•
− AXIO
•
Pinnacle
− Edition Pro
− Liquid Blue
AVID
− Media Composer
− Xpress Pro
− Liquid Pro
•
Matrox
•
Softimage
− Softimage 3D
Adobe
− After Effects
− Premiere
− Photoshop
HP Confidential
5
VERTICALS
GIS / Image Processing / Digital Photogrammetry
 Land, Revenue and Census Departments
Survey and Land use Planning
 Department of Space
 Forestry and Conservation depts
 Urban Planning and Development
Transportation
 Power / Telecom - Utilities
 Disaster Mitigation and Recovery
Key Words
 Mapping, GIS/IP/DP
 3D Analysis
 Raster Analysis
 Network Analysis
 Spatial Database / Spatial Analysis
 Utility GIS
 Image Classification, Filtering etc.
 2D Image to 3D Map Generation
HP Confidential
6
Popular ISVs in GIS/IP/DP
GIS
•
Image Processing / DP
ESRI
•
− ArcGIS, ArcInfo, ArcView, ArcSDE,
ArcIMS
•
Intergraph
− ERDAS Imagine, Leica
Photogrammetry Suite (LPS)
•
− Geomedia Pro, WebMap,
•
MapInfo Corp
•
Earth Resource Mapping
− ER Mapper
Autodesk Inc
•
− Autocad, Autocad Map, Autodesk
Mapguide
•
Research Systems Inc
− ENVI, IDL
− MapInfo, MapXtreme
•
Leica Geosystems
Bentley
− Microstation, Geopak, Geographics
HP Confidential
PCI
− PCI Geomatica
•
Photomod
− Photomod
7
VERTICALS
Oil & Gas
Exploration & Production (ONGC, Reliance, Cairn, HOEC…)
 Geophysical Services (NGRI, Alpha – Geo…)
Drilling (Transocean, Diamond Offshore…)
 Well Logging Services (Precision Energy, Scintrex…)
 Production Services (Baker Oil, Oil country tubulars…)
Key Words
 Reservior Management
 Geophysical Data Processing
 Petrophysical Data Processing
 Petroleum Engg
 Seismic Data Analysis
HP Confidential
8
Popular ISVs in O&G
•
Schlumberger (SLB)
•
FUGRO Geonics
•
BAKER ATLAS
•
Paradigm
− GeoFrame, GeoProbe,
Geoquest, Petrel
•
Landmark (Halliburton!)
•
Petrosys
•
CGG
HP Confidential
9
VERTICALS
ELECTRONIC DESIGN
 VLSI & Chip Design ( Intel, Philips, Motorola , Nvidia, Insilica
…)
 Embedded Systems ( TEL, Visteon …)
 Telecom (Cisco …)
KEY WORDS
IC Design
EMI Analysis
HP Confidential
10
Popular ISVs in EDA Segment
•
Synopsys Inc
−
−
−
−
−
•
•
Cadence
− Allegro
− Assura
− Virtuoso
Galaxy Design Platform
Designware IP
Discovery Verification
Milkyway
Mask Synthesis
•
Magma
− Magma
− Monterey
Mentor Graphics
− MG Boardstation
− Modelsim
− Calibre
•
Ansoft
− Ansoft
HP Confidential
11
VERTICALS
INFRASTRUCTURE
(AEC – Architecture, Engineering,
Construction)
 Construction Industry (L&T ECC
…)
 Architectural Firms
 Plants and Refineries (Oil & Gas,
Chemical, Nuclear Power Plants,
Pharamceutical etc.)
KEYWORDS
 Architectural Design
Building Information Management (BIM)
 Structural Analysis
Site Design
Bridge/Road Engineering
 Plant Design
HP Confidential
12
Popular ISVs in AEC
•
Autodesk
•
− Autocad
− Autodesk Autocad REVIT
Series
− Autodesk Architectural
Desktop
− Autodesk Building Systems
− Autodesk Revit Structure
− Autodesk Civil 3D
•
Bentley
− PDS (Microstation Based),
SmartPlant
•
HP Confidential
TEKLA Corp
− Tekla Structures (X-Steel)
•
AVEVA
− PDMS
− Marine (Tribon M3)
•
− Microstation, Bentley
Architecture, Bentley
Structural, Bentley Building,
Mechanical, AutoPlant,
Plantspace, InRoads, InRail,
− MOSS, STAAD Pro
Intergraph
TRIBON
− TRIBON (Ship Building)
13
VERTICALS
LIFE & MATL SCIENCES
 Pharamceutical Industries
(RANBAXY, Glaxo, SUN
Pharma….)
Biotech R&D
 Educational Institutes (IIT
Research Labs (CLRI..)
KEYWORDS
 Molecular Modeling
 Genomics
 Drug Discovery
 Bio Technology
 Bio Metrics
 Polymer Sciences
BioInformatics
Nano-Biology
HP Confidential
ISVs
•ACCELRYS
–GCG
•GUASSIAN
•TRIPOS
–Sybyl
•MoE
14
VERTICALS
Financial Services
 Banks
(Citibank, SCB, SBI, BOI…)
Insurance Cos. (LIC, Max
Newyork..)
 Stock Broking / Custodial Services
(SHCIL, BSE, MSE…)
Financial Institutions (IDBI, ICICI,
HDFC…)
KEYWORDS
 Trend Analysis
 Share Broking
 Trading
 “Graph”ing & “Chart”ing
HP Confidential
ISVs
•REUTERS
•BLOOMBERG
•MicroSoft
15
MARKET SEGMENTS
EDUCATION
IITS 6 ++
REC’s (NIT) each state
Govt Engg Colleges 100+
Pvt Colleges ..1000 ++
Biotech/Pharma
Polytechnics
HP Confidential
16
MARKET SEGMENTS
DEFENCE
 DRDO ( CVRDE, GTRE, HVF …)
Air Force Training Colleges
NAL, HAL, ARDC
NAVY – DND, IRS
Army – Training Academies
HP Confidential
17
MARKET SEGMENTS
RESEARCH
CSIR labs ( SERC, CEERI, NEERI …)
SPACE ( SAC, VSSC, SHAR …)
DAE ( Kalpakkam, BARC, Koodangulam…)
HP Confidential
18
MARKET SEGMENTS
Software Development /
Consultancy
 SW Development Houses ( Infosys, TCS …)
 Services companies ( TEL, DSQ, SISL …)
HP Confidential
19
MARKET SEGMENTS
OEM
 Medical Imaging
 Process Controllers
 Plant Automation
 SCADA Applications
HP Confidential
20
In a Nut shell, Workstations to be proposed to those
who claim to do…..
Creating a IP
Hi Tech Work
Professional Work
HP Confidential
21
Workstation ISV partner program
Program features
•
User benefit
 Best quality
Certification
Workstation platforms are certified with ISV
application software
•
Testing ensures applications run smoothly
with the latest application releases
 Increased productivity
Design
Optimized software, hardware and graphics
performance designed into our workstations
•
ISV site testing & support
HP’s application lab, technical support and
engineers at application partner sites
•
Ensures the best performance for
increased productivity
 Expeditious problem resolution
Questions and issues will be
resolved quickly and expertly
 Innovative customer solutions
Marketing programs
Joint marketing with ISV application vendors
•
Programs that meet customer needs such
as innovative leasing of h/w and s/w
bundles
 Optimized solutions
Expertise
Application knowledge and expertise delivers
better customer value
HP Confidential
Solutions configured and optimized for
your requirements
22
Strong ISV partnerships
HP offers the best choice of
optimized solutions in
focused market segments,
mechanical CAD and CAE,
digital content creation,
geographic informational
services and others.
• Tested applications
• Certified solutions
• Optimized for performance
HP Confidential
23
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