REACH YOUR TARGET AUDIENCE
Geo-Target
Campaigns are geo-targetedto users in your desired, 15, 25, 50, or 75 mile, geo-radius
Audience Groups
Targeting the right prospects; up to three of the following audience groups for your ad campaign:
Demographics:
Interests:
Intent:
18-34 Year Olds
25-44 Year Olds
35-54 Year Olds
45-64 Year Olds
55+ Year Olds
Business Professionals
High Income
Hispanics
Home Owners
IT Professionals
Low Income
Married
Men
Moms
Parents
Pet Owners
Renters
Single
Small Business Owners
Suburban
Urban
Well Educated
Women
Arts & Entertainment Enthusiasts
Automotive Enthusiasts
Beauty and Spa Enthusiasts
Charitable Donors
College Sports Fans
Eco-Friendly
Fashionistas
Food Lovers
Furniture Shoppers
Gamers
Health & Fitness Enthusiasts
Home and Garden Shoppers
Movers
News Readers
Outdoor Enthusiasts
Photographers
Political Junkies
Readers
Shoppers
Social Media Users
Sports Fans
Techies
Travelers
Weight Loss Enthusiasts
Auto Insurance Seekers
Banking Services Seekers
Education Seekers
Financial Services Seekers
Health and Medicine Seekers
Health Insurance Seekers
Home Improvement Seekers
Insurance Seekers
Job Seekers
Legal Services Seekers
Life Insurance Seekers
Personal Investment Seekers
Real Estate Seekers
Tax Advisor Seekers
Where Will My Ad Run?
Our platform utilizes networks with access to
millions of websites (including the comScore
Top 500), enabling us to strategically target
prospective consumers across the Web for
just 1 penny or less per ad.
See pricing on page 4 - Call Larry at 408-625-1075 to discuss how this amazing service would work for you.
We cover the Top National and Local Sites, all for 1penny or less per ad
Imagine Your Business Showing up on these Top Sites
abc.com
about.com
accuweather.com
adobe.com
aetv.com
altavista.com
amazon.com
amctv.com
americangreetings.com
ancestry.com
answers.com
aol.com
ap.org
apple.com
appleinsider.com
ask.com
att.com
barnesandnoble.com
bbc.co.uk
bestbuy.com
bigthink.com
bing.com
biography.com
bizrate.com
bloomberg.com
bookrags.com
bravotv.com
businessinsider.com
businessweek.com
cartoonnetwork.com
cbs.com
cbslocal.com
cbsnews.com
cbssports.com
circuitcity.com
classmates.com
cnbc.com
cnet.com
cnn.com
coupons.com
csmonitor.com
dictionary.com
dilbert.com
drudgereport.com
dummies.com
ebay.com
eharmony.com
eonline.com
esquire.com
excite.com
facebook.com
fandango.com
geek.com
glam.com
go.com
huffingtonpost.com
hulu.com
ign.com
imdb.com
legacy.com
lifehacker.com
linkedin.com
livejournal.com
livestrong.com
local.com
lycos.com
macrumors.com
mail.live.com
marthastewart.com
mashable.com
match.com
maxim.com
mensfitness.com
merriam-webster.com
mlb.com
msn.com
msnbc.com
mtv.com
myspace.com
nationalgeographic.com
nba.com
nfl.com
nick.com
politico.com
rachaelraymag.com
radio.com
realclearpolitics.com
reference.com
rottentomatoes.com
salary.com
salon.com
scribd.com
seventeen.com
shoplocal.com
shopping.com
slashdot.org
slate.com
sparknotes.com
stumbleupon.com
talkingpointsmemo.com
technologyreview.com
technorati.com
theoatmeal.com
thesaurus.com
time.com
topix.com
travelocity.com
tumblr.com
tvguide.com
twitter.com
usnews.com
vimeo.com
weatherbug.com
webmail.com
wikia.com
wikipedia.org
woot.com
wunderground.com
yahoo.com
youtube.com
Why Online Display Ad’s Grow Your Business
Are you using display ads today? Do you know some reasons why you should be? Did you know 90% of
marketers and ad agencies believe that display ads are good for branding, according to Forbes.com. There are
many good reasons why so many believe that display ads really work.
Here is a look at five of them:
Brand Awareness
With a 63% increase in brand awareness, marketers recognize the importance of the contributions that display
advertising makes to a company’s unaided brand awareness. It is crucial to marketers as this contributes to
future sales when viewers remember an ad they’ve seen while surfing – even if they’ve never clicked on it.
They will also recognize it again after seeing it again and after seeing your display ad online, they will
recognize your brand when they come across it elsewhere, even offline.
A study by the Jumpstart Automotive Group found that contextual and behavioral targeting in tandem prove
more effective as far as impacting the purchase funnel from awareness to purchase intent. Despite a low click
through rate, display ads do ultimately have a positive impact on sales. You are building familiarity with the
consumer.
Display advertising is arguably the most cost-effective way to market your brand as well as to create brand
awareness to people browsing and surfing the Internet. What makes it so effective is the booming targeted
capabilities that are available to the advertiser, building brand awareness and generating leads which can
ultimately increases sales – paying off big in the long run.
Basically what this means is that consumers will see your brand, become more familiar with it and as a result,
have a higher chance of connecting and feeling loyal to your brand.
Greatly increased Site Visitation
In 2010, comScore, Inc., released a study that showed a 300% increase in site visitation through display
advertising. The company is a leader in measuring the digital world and after analyzing 103 campaigns from 39
different advertisers covering seven industries, proved the effectiveness of display advertising.
Display advertising can generate increased site visitation, online and offline sales and trademark search. One
reason for this is that people remember what they see, even if they never clicked on the ad. Display advertising
does not require any action on the part of the user, so it is a preferred method of advertising for those who want
to cultivate brand identification and name recognition. It’s not about simply making quick sales but instead
about increasing awareness to your site and your brand.
An increase in offline sales
According to a report by Nuestar, display enhances awareness and even drives search. Perhaps surprisingly, it
can even boost offline sales as people often search for what they see in banners when they are shopping in retail
stores. Their research found that in-store visits increase as much as 43% through use of display advertising.
When you see some online (especially repeatedly), you are much more likely to recognize it when you see it
again offline and in person. There is an automatic familiarity there that is very helpful.
“Brand advertising and digital,” an IAB Europe White Paper states that studies analyzing online and offline
retailers found that the exposure to an online ad increased awareness by 16% and was able to average an
increase of 27% for online sales. Could you benefit from 27% more increases sales?
An increase in brand recall
“Brand awareness and digital: An IAB Europe White Paper,” from June 2010 found that display advertising has
a major impact on consumers’ awareness. Their study found a significant increase of aided brand recall of 26%
due to online campaigns and across several different industries found a rather impressive increase in the recall
of online ads in the health, retail and automotive sectors – as much as 63% in some cases.
Display ad repetition also increases the chances of brand recall and awareness in your customers. The more they
see it, the more they will recognize it, even if they never click on the ads themselves.
Increased conversion rates
In a study by Media Mind on Financial Services Research produced in 2011, a .016 conversion rate was found
which means that for every 100,000 impressions, there were 160 conversions. Media Mind found that display
advertising is a strategic marketing channel after analyzing over 28 billion online ads to uncover best practices
and what works for financial campaigns.
The company believes that as users are becoming accustomed to managing their financial affairs and buying
insurance online, advertisers respond “in-kind, making online display advertising the most important marketing
channel in terms of investment for the industry.”
It’s important to reach consumers where they are today and the Internet is one great place to do that. These are
just some of the top reasons to use display advertising.
Just 1 penny per Ad.
Saves 20% More per Ad
PLUS $150 off for creative
Saves 25% More per ad
PLUS FREE creative &
landing page if needed
Call Larry at 408-625-1075 to discuss how this amazing service would
work for you.