Audience Analysis

Public Speaking
Types of Communication
Public Communciation– Communication
involving one speaker or a group of presenters
talking to an audience.
Small Group – communication within a group
who has shared interest or purpose; usually
from 4-7 people
Interpersonal Communication- communication
Between two people
Intrapersonal Communication- Comm. within
Purpose of Speaking
Informative – A speech that is intended to
increase listeners’ knowledge of a subject.
 Persuasive – A communication process
with a goal of influencing other people.
 Entertain – A speech that is intended to
entertain an audience; usually carries
some message
 Motivate – A speech that is intended to
move people to action
Ways In Which We Deliver
Extemporaneous – With notes/ outline,
thought out before hand
 Impromptu – Spur of the moment; no
 Manuscript – Written out word for word
 Memorized – No script/memorized word
for word
-Flow might be ridged
-Change up for audience
-Might forget something
-Eye contact
-Not organized
-Respond to audience
-No facts
-Might forget
-Not formal
-Not natural
-Flows well
-Disconnected from audience
-Limited eye contact
-Eye contact
-Stumble on words
-Move around, contact with audience
-Facial expression
Audience Analysis
demographic information
Stance on Issue
1.Supportive Audience
They are friendly & will like to listen to what
you say.
 Main objective is to reinforce what they say.
Stance on issue- cont.
2.Uncommitted audiences
-An audience that is neutral about the
speaker’s topic.
 Main objective is to be continuing
Stance on issue- cont.
3.Indifferent audiences
- Audience that is apathetic or disinterested in the
speaker and his topic. The audience does not find the
topic relevant to their personal info, bored.
Main objective is to get them interested in what you say.
Stance on issue- cont.
4.Opposed audience
-An audience that is hostile to the speaker &
speaker’s topic.
Main objective is to get a fair hearing from the
Knowledge of Subject
Minimal – need to
cover background
Medium- can assume
some background
information is known,
but should quickly
High- Can use
technical terms and
get quickly to point
What type of
language would
audience relate to?
Jargon- Technical
words, subject specific
ColloquialismGeographical specific
Formal or informal