EXECUTIVE SUMMARY
GBOB - The Global Battle of the Bands - is the world’s biggest music
competition for bands playing their own songs, live. The competition
is open to musicians of all ages, styles, and profession. In each
country, nationwide competitions are conducted by Local
Organizing Partners. The winners from each country will then travel
to the GBOB World Final to compete for the World Title.
From 2012-2013, an estimated 8200 musicians from 23 countries
have competed in GBOB. Since the start in 2004 more than 40,000
musicians have been involved in the competitions.
GBOB competitions represent a unique opportunity to reach out to
young people worldwide. Last year’s World Final in Thailand was
sponsored by Singha and Nok Air; MTV covered the competition
live. Previous/current sponsors around the world include Fuji Film,
Gibson Guitars, Skullcandy, Novotel, Scotia Bank, Red Bull,
Quicksilver, Converse and Air Asia.
According to a recent survey released January 2015 by GroupM, the
world’s largest global media investment management group, “live
music partnerships are the factor most likely to increase positive
feelings and purchase propensity of a brand – 27% higher than
award shows, 15% higher than a sporting event and 14% higher
than a television show partnership.”
GBOB Finland
GB
OB
THE GLOBAL
BATTLE OF
THE
BANDS
The world’s biggest
music competition for
bands playing their
own songs, live.
“To date, GBOB has involved
more than 40,000 musicians
across Europe, Asia,
Australia, Central America.”
“Nothing ever changes, every kid wants
to be in a band, everyone used to sing
with their tennis racket in the bedroom.
When I was 14 I played in a band… and
looking back, we sounded dreadful, but it
didn’t matter, we were in a rock band!”
GBOB Bahamas Champion 2012
STINKIN WAYZ
Rick Wakeman, YES
Host, GBOB England
GBOB
PLAY FOR REAL
Original songs.
Live music.
GBOB Norway Champion 2010
FLASHAM
ABOUT
GBOB Worldwide was formed to launch GBOB, a
global live music competition for real,
unmanufactured bands playing their own, original
music.
GBOB’s reputation for breaking new bands is
proven by previous winners who have since signed
deals w/ Warner Music Universal and EMI as well
as production deals with leading producers
including Jim Lowe (Stereophonics, Charlatans) and
Danny Saber (U2, David Bowie).
“GBOB is an idea whose time has come!”
Andrew Oldham
Former Manager, The Rolling Stones
“GBOB is not a competition; it’s a
movement!”
Geoff Baker
PR Maverick of Paul McCartney
“Other competitions, like PopIdol and X-Factor, are all about
cover-songs. In GBOB there
are only two main rules: play
your own songs, and play it
live. No karaoke, no prerecorded music.”
Tore Lande
CEO and Founder
GBOB WORLD FINAL IN THAILAND
HOW IT
WORKS
In each country, local and national finals occur,
or just a national final in smaller countries. The
national winning band travels to the world
final.
Local Qualifications
National Final
World Final
In a different
country every year
GBOB BAHAMAS
Winners 2015, Triana Park from Latvia
GBOB WORLD FINAL
ABOUT
OSLO 2015
PRIZE
JUDGES
The GBOB World Final is a
thrilling showdown of the best
new bands from around the
world. Every country sends
their winning band to the
GBOB World Final. The world
final happens in a different
country every year, the last
years being in Kuala Lumpur,
London and Chiang Mai.
The latest world final was in
Oslo on the 26th of April
2015 (Sunday), at the
Rockefeller Music Hall.
Some countries participating
are: Australia, Norway,
England, Germany,
Netherlands, Scandinavian
and Baltic Countries, and
more.
1) Recording Contract
with GBOB Records
2) Studio Recording
with a world
renown Producer
3) Music Video
Production
4) International
Promotion
• Jorn Lande – from
Masterplan,
Avantasia
• Per Bussman,
Triada, Regain
Records, Skiva PR
• Jas Morris,
Firekind, Guitar
Idol
PAST
JUDGES
“I had a blast being a judge at GBOB. There
wasn’t one single band onstage who didn’t
deserve to be there. I really like the concept
and I hope it grows year on year!”
Steve Lillywhite
Producer – U2, Iggy Pop, The Rolling Stones
“It’s very exciting to have been part of the
foundation of a music event whose reputation
is increasing exponentially. This year’s bands
were given an opportunity to play in front of a
select group of music professionals who can
pluck a band out of obscurity and position them
from worldwide success. Participate now
before GBOB becomes the next SXSW or
CMU!”
Gary Helsinger
Universal Music Publishing
“This wasn’t the first time I’ve been judge for a
battle of the bands contest. It was however the
first one I truly enjoyed. ”
Joshua Freni
Virgin Records
BELGIUM BAND
at WORLD FINAL in MALAYSIA
SOME
COUNTRIES
FESTIVALS
GBOB BAHAMAS
• Joined by the biggest artists in the
country
• Competition is also a food festival
GBOB NETHERLANDS
• Competition partnered with massive
government-funded festivals in
Rotterdam and Hague.
TV SERIES
SOME TV PARTNERS WORLDWIDE
• TV2 (GBOB Georgia)
• MTV (Thailand)
• BelMuz TV (Belarus)
• Ocko TV (Czech Republic)
• TVR (Romania)
• RPN 9 (Philippines)
• AstroTV (Malaysia)
GBOB MALAYSIA
• Competition partnered with a
technology and games festival in
Kuala Lumpur.
GBOB AUSTRALIA
• Happens for a whole year
• 40 venues nationwide
• Partnerships with several
websites, radio stations and city
councils.
BAHAMAS BAND
at WORLD FINAL in THAILAND
GBOB World Final in Thailand,
8 Feb 2014. Broadcasted by MTV
(Left to Right) GBOB Malaysia, GBOB Czech Republic, GBOB Belarus
TESTIMONIES OF
WINNERS
SECOND Spain
Second are the champions of the first GBOB World Final.
Recently after winning, the band signed a recording contract
with Warner Atlantic, a publishing contract with EMI, and has
toured with artists like Shakira and Depeche Mode.
KOPEK
Ireland
Kopek won the GBOB Trophy in 2005. Since then, Kopek has
signed a US Management Agreement and have toured the US.
Their single “Love is Dead” was featured in international
blockbuster SAW 7. They continue to tour Europe.
“THANK YOU GBOB. The competition came
when it felt like the band had nothing more to
give, having so many doors in the music
industry slammed on our faces. Winning that
competition helped restore the band's
confidence as musicians and songwriters, and
helped us financially to continue to record, tour,
and promote Kopek. All in all, it put us in the
course where we are today. RESPECT."
Kopek
GBOB World Champion 2005
RUSTIC China
After winning the GBOB World Final in 2009, Rustic toured the
UK and recorded in RAK Studios London (Michael Jackson, West
Life, Shakira) – all this as their prize from GBOB. They were
invited to the SXSW to endorse Converse.
DUBTONIC KRU Jamaica
Dubtonic Kru won the GBOB World Final in Malaysia 2010. Upon
coming home, Dubtonic Kru was awarded a Congressional
Proclamation by Congress Woman Yvette Clarke for their music
contribution. They were once again honored with the Jamaicia
Star’s “People’s Choice Award” for “Band of the Year”.
OTHERS AT GBOB
FIREKIND
GBOB WORLD
CHAMPIONS
World Final in Chiang Mai, Thailand. 8 Feb 2014
Firekind are Jas Morris (award winning
guitarist & writer), Jas’ brother Dan
Morris (bass, keys) & George Woodward
(drums); a modern rock band fusing
epic, soaring guitar and vocal melodies
with driving, powerful drums and bass.
The band has just recorded their debut
album in Los Angeles with legendary
musician and producer Alain Johannes
(Queens Of The Stone Age, Sound City,
Eleven, Chris Cornell). Their first single
DESOLATE stormed into the Amazon
Rock Charts at No. 2 upon release.
“Music is our passion, its what we want to do the
rest of our lives, and we want to play in as many
places in the world as possible, see as many bands,
and this competition, this opportunity, is our
chance to realize our dreams”
Jas Morris
GBOB
WORLD
OSLO 2015
FINAL
Seventeen of the best
bands from different
countries around the world,
in Oslo on the 26th of April,
in Rockefeller
Firekind England (Guest)
The Georgians Australia
Stroy Czech Republic
Mojave Desert Rebels Denmark
Boogie Company Estonia
Typeface Finland
Coretheband Greece
Marius Tilly Band Germany
ETC Georgia
Triana Park Latvia
Stiffer Lithuania
Muzza's Mayhem Malaysia
Whynona Ryderz Moldova
Orange Skyline Netherlands
Corna Norway
Citagazi Scotland
Oh Mothership Sweden
TARGET MARKET
“The power of live music for brands
and fans is just that – powerful,”
- says Jennifer Hageney, EVP Entertainment
Partnerships at GroupM Entertainment and
Sports Partnerships (ESP). GroupM is the
world’s largest global media investment
management group.
In a nationally representative survey
(conducted late 2014) of 2,000 Americans, the
US being the biggest music market in the
world, respondents were asked to rank a list of
categories in terms of importance to their
lives. Listening to music is the single most
important medium in consumers’ lives. Music
leads over watching television and reading,
and is well ahead of movies, video games and
social media.
Consumers are hungry for more live music
experiences…. 9 out of 10 of those surveyed
have been to a live music concert or festival in
their lives… Among the unique 18- to 24-yearold group, the number of those that have
attended a concert or festival in the last 12
months soars to 68%.
Read the whole article from
http://www.groupmnext.com/music
In the survey, nearly 1 out of 3 people who
attended a concert or festival in the last 12
months say they remember the show partner
of the last live event they attended. In
addition, 40% said they would prefer a free
product from a partner, nearly double those
who said they would like a partner to provide
seat upgrades at the show. The mobile nature
of today’s consumer means a brand
partnership is more likely to reach beyond the
walls of the venue than ever before.
“Consumers
say
live
music
partnerships are the factor most
likely to increase positive feelings
and purchase propensity of a brand
– 27% higher than award shows,
15% higher than a sporting event
and 14% higher than a television
show partnership.”
TARGET MARKET
Demographics - GBOB is an event that attracts
thousands of young bands and musicians,
music lovers and festival goers. GBOB gives
you a chance to meet your target market at an
event they love! The target market of GBOB is
described as follows
• 18-34 years old (typically 70% are
employed, with purchasing power as single
adults)
• Bands: 70% Male, 30% Female, Fans: 50%
Male, 50% Female
• Students and Young Working professionals
who look at music either as a fun social
activity with friends, a recreation, or a
prospective career;
Market Potential – here are some statistics
relating to the target market of GBOB:
Musicians Worldwide
• In Norway: 11% of total population
regularly play a music instrument, while
14% of total population have played live the
last 2 years since 2012 (Norway Statistics)
• In Denmark: 16.4% of all households play a
music instrument or sing.
All statistics come from the NAAM Global Reports and
from various national statistics offices and music
organizations in different countries.
• In the UK: 47% of all households own a
music instrument. Of non-music
instrument players, 58% are willing to
learn to play, and 60% believe its
benefits. (Music for All Survey, 2013)
• US, Australia, Germany: 58% (US, 2009);
54% (AU, 2007), 34% (DE, 2008) of all
households own music instruments.
• In the US, Australia, and UK, Guitars are
either the most popular or second most
popular music instrument. (NAMM
Global Report)
Music Fans Worldwide
• In the US: Total Music Concert
Attendance in US amounted to 54.3M in
2011
• In Norway: 21% of the total
population are interested to go to
concerts, while actual data reflect that
concert goers have increased from
48%-61% of total population within a
20-year period. Festival-goers reached
1.1M people in 2013.
• In Europe: A survey of 8000+ across
Europe revealed that 85-95% of the
total population go to music
festivals/events. An average 70% of
the respondents say Rock Music is
their top music genre. (Festival
Awards Market Report 2013)
Dubtonic Kru from Jamaica,
GBOB World Champions 2011
TORE LANDE
Founder and Managing Director
Lande started out as a guitarist and a
recording artist. Moreover, he was a
notable concert promoter for artists such
as Rod Stewart, Sex Pistols, The Hollies,
Oscar Peterson, The Shadows, Gary More,
Roger Whittaker, Count Basie Orchestra,
John McLaughlin, among the rest.
Email: lande@gbob.com
Mobile: +47 4775 6189
Skype: tore.lande