UR UMUC Healthy
Fitness Center
Business Solution
Deanna Huntt
December 1st, 2013
University of Maryland University College
Purpose
• To formulate a solution to bring our fitness facility
into this day and age by making technological
improvements.
To be discussed…
• Status of UR
UMUC Health
Facility
• Problems
• Business
Strategy
• Solution
• Benefits
• Risks
Problem
• The UR UMUC Healthy Facility is outdated!
• Generic Strategy: The Differentiation Strategy
Strategic Business Area: Develop and improve
upon a competitive edge
Process to be improved: Improve our overall
facility with the latest technology while catering
to the needs and desire of our buyers
Solution
• We need to implement a computerized system
into the UR UMUC Healthy facility.
Benefits
• We will be able to easily maintain customer
records, client profiles, and employee
documentation.
• We will be able to monitor cliental fitness
progression and provide them with reports.
• We will be able to strengthen relationships with
our customers.
• Data can be stored in cloud form
Risks
• Security Hazards
• Detection of threats within or to our systems
• Potential disasters and the ability to recover
Technological Factors
• Security:
- Resistance against hackers
- Prevention of viruses and other harmful
outside sources
- Protect sensitive customer information
Technological Factors
• Accessibility:
- Simple user name and password login
- Customers can update information
- Easy access to employee information
Technological Factors
• Scalability:
- Rooms to store all cliental information
- Able to store all employee documentation
- Cloud capabilities
Technological Factors
• Usability:
- Tutorials and guides to assist new users
- Staff assistance
- Easy to use and maintain profiles
Conclusion/Summary
• Installing a computerized system will:
-Our business will have a competitive edge and
allow us to build strong relationships with our
customers.
- We will increase our business and productivity.
References
• MindBody (n.d.) Fitness Business Management
Software. MindBody.com. Retrieved November
24, 2013 from:
https://fitness.mindbodyonline.com/fitnessbusiness-managementsoftware?campaignID=70160000000PmPxAAK&W
T.mc_id=Search_Google%28PPC%29_USCA_Fitn
ess_software_software%20for%20fitness&gclid=
CIKMgOj0_roCFQbNOgodHDgAlA