FOR IMMEDIATE RELEASE
CONTACT
Rick Kapres, Vice President of Sales and Marketing
724-854-1111
rkapres@versatex.com
VERSATEX RESPONDS TO HEIGHTENED PVC TRIM DEMAND WITH
BOTH SALES FORCE AND PRODUCTION CAPACITY EXPANSION
PITTSBURGH, June 8 — Addressing supply and demand in one unified initiative,
Versatex Building Products, LLC, has launched a sales-force recruiting campaign
coupled with a plant expansion and a significant increase in manufacturing capacity.
“With residential/light commercial builders, building-material distributors, lumber
dealers and architects across the U.S.A. accelerating their demand for our PVC trim
products, we believe the time is right for our next plant expansion,” Versatex CEO John
Pace said today. “At the same time, we want to increase the support we give our dealer
network by positioning sales and market development personnel in markets where they
can assist our dealers in expanding their PVC trim sales and associated product margins.”
Already underway is the fourth major capital expansion of the flagship Versatex facility
in Aliquippa, Pa. just northwest of Pittsburgh, which was constructed in 2007/2008.
“When completed later this year, our 45,000-square-foot addition will be able to house
enough extrusion capacity to meet the needs of a growing housing market, while also
more than doubling our current output,” Mr. Pace said.
“With industry-best lead times of two weeks or less, we pride ourselves on staying ahead
of the curve. The expansion will enable us to meet customer demand, at our traditional
high level of service, for years to come.”
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Meanwhile, the company this week unveiled a talent search for a significant number of
new sales representatives, who will be tasked with pull-through demand creation.
“Experience shows that once we expose builders, remodelers and architects to the
Versatex value story, they’re favorably impressed,” said Sales and Marketing Vice
President Rick Kapres. “Putting more ‘feet on the street’ will allow us to expedite the
conversion of a broader group of cellular PVC trim users.”
Mr. Kapres explained that these Market Development Specialists will be placed in highly
populated geographic areas in the eastern half of the country. “Our goal is to support our
high-quality stocking dealer network by assisting them in the growth of their Versatex
PVC trim sales with the help of our talented and highly trained sales specialists. These
individuals will work with builders, remodelers and architects to educate them in the
ways that Versatex trim solutions will help them “trim smarter.”
About VERSATEX
Weather-resistant, long-lasting VERSATEX trim materials and systems are manufactured
by Versatex Building Products, LLC (fka Wolfpac Technologies, Inc.), of Aliquippa, Pa.,
where state-of-the-art facilities produce cellular PVC extrusion products such as
VERSATEX trimboards, sheet, bead board, moldings and prefabricated corners; the
innovative VERSATEX soffit system; and the new, dimensionally compatible
VERSATEX Max nominal 2-by boards. Details are posted at www.versatex.com.
(A photo accompanies this release. Caption: Aerial view of Versatex Building Products,
LLC Plant, Aliquippa, Pa.)
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VERSATEX Building Products, LLC.
400 Steel Street . Aliquippa, PA 15001
724.857.1111 . versatex.com