Business Plan by Team Creation on Tejaswini’s Stitching House
The Business Idea
Name of the Business and Tag line and Logo
Competition and USP
Marketing Plan
Market Research
The Business Idea comes from the fact that I like
to wear good clothes and test out new fashions.
The liking for stitching and creating new designs
made me think – that this can be converted into a
livelihood for my self – long term. Have passed
Tailoring course with distinction from YMCA
Vocational Training Center and have been
stitching all my clothes and for my family
regularly.
Tejaswini’s Stitching House.
Not thought of any logo but with expansion will
work on that at a later date along with a tag line
which will be in line with my USP…
There is competition for this category with various
tailors around and also few of the other women
too doing similar work.
Having done my Market Research – I find a
particular community in our society is still very
conservative and are not open to visiting Tailors
and they prefer someone known to them. The
tailors around are not that specialized in the kind
of dress these particular community sports.
While doing my market survey I have been able to
get orders – which were very surprising. My USP
is I visit houses and take measurements at their
door steps thus giving them complete privacy that
they are looking for and that also gives me an
opportunity to assess my clients other outfits and
match the fittings accordingly – understand the
taste and the tradition.
Its mostly word of mouth but will be printing
leaflets and will distribute in the locality to spread
the word about my business, talk about my
business in my college, spread word about my
business at YMCA Institute, talk about my
business in every forum that I attend such as
community assemblies, Community Medical
Center and colleges around.
Muslim is one community that is bit still orthodox
and has huge restrictions on Girl child in
particular. Even today in many a families, women
are not allowed to go out of the house but within
community they roam around and indulge in
various cultural activities. That’s the time when
they sport good clothing and do a show off
irrespective of their financial back ground. About
Business Plan by Team Creation on Tejaswini’s Stitching House
25% families are middle class and have a good
paying capacity for good work.
Charges for Stitching
Cost of Sale
Startup Cost
Sourcing of Startup
Fixed Costs
Risk Factors
Per General stitching where not much of work
involved is Rs. 80/- and where its sort of a
designers clothing – its plus the cost of props
used, and Rs. 40/- per hour on those special
stitches. On an average special clothings will be
at Rs. 180/-. Average comes to Rs.112/- per
customer
Considering everything – its about Rs. 20/- max.
while in case of special clothing – we have seen
that the props are usually supplied by the
customer only thus no cost to us.
One Sewing Machine and One Button Hole cum
Embroidery Machine. Measuring equipments and
foldable cutting board. Rs. 24,000/Family and or seed capital support.
Salary to self and an assistant, Telephone,
General Expenses and depreciation Rs. 8,500/ None at the moment since its completely
a personalized service where I personally
visit each of my customer at home and
take measurement and at the same time
delivery with trial at their home. With
this kind of approach I feel I am at a
better position to expand.
 Entire thrust will be on building
relationship based on service and trust.
 Extending Credit facility to needy
 Keeping previous records and regularly
sending updates about changes in the
market and fashion.
 Later on conducting training – that will be
one more stream that will generate
revenue.
Business Plan by Team Creation on Tejaswini’s Stitching House
Profit & Loss for the 13th Month
Particulars
Units Amounts
Revenue from Sales
95
10,600
Cost of Good Sold
95
1,900
Gross Profit
8,700
Fixed Cost for the
Month
Salaries for
Two
7,000
Rent
-
Electricity
500
Telephone
500
Others
100
Fixed Cost……
8,100
Depreciation
Total Fixed
Cost…
400
Net Profit
8,500
200
Break Even Point = Fixed Cost + Depreciation
Gross Profit Per
Student
=92 Customers per
Month
These are very very conservative figure – this can reach up to 120 customer per month seeing the kind
of demand .
Business Plan by Team Creation on Tejaswini’s Stitching House
The special category dressings that the team intend to stitch and charge only Rs. 180/- per dress…
Business Plan by Team Creation on Tejaswini’s Stitching House
The team on the job – working on the Business Plan….Led by Tejaswini ( a tailoring expert and resource
at YMCA)
Business Plan by Team Creation on Tejaswini’s Stitching House
Presenting the plan to Judges and getting appreciated….
The Local Cooperator is so impressed she has promised the next set of Sewing Machines free of cost
once their business expand.