2014 Photo Output UPDATE
Photo Output Review (N.A. & W. EU)
12/5/2014
Property of f/22 Consulting, Inc. - 2014
1
CONSUMER PHOTO OUTPUT
Photo Output
12/5/2014
Property of f/22 Consulting, Inc. - 2014
2
Unmet Needs – Consumer Photo Output
Property of f/22 Consulting, Inc. - 2014
Too many
photos.
Don’t
know
where they
are!
Not
Organized to
create the
things I’d
love
No time for
projects…I
want easy
solutions
Too much
complexity
12/5/2014
3
The Digital Photo Consumer Today
• Takes More Pictures
• Increasingly prefers capturing, sharing and creating with
images taken on smartphones.
• Is younger and tech-savvy
• Edits a significant % of photos
• Uploads photos to multiple locations
• Is less likely to make photo products (wants versus needs)
• Includes cameraphone pictures in the majority of products
made….when products are made.
• Is, increasingly, accustomed to “free” content.
• Compares price and is less brand loyal.
• Is hyper-connected
• Wants and needs immediate solutions vs. projects.
12/5/2014
Property of f/22 Consulting, Inc. - 2014
4
Trends – Consumer Photo Output
From
To
Must have prints
Nice to have personalized products
Create and Output in Retail
Store
Create on computer or mobile device and
output from centralized production for mail-2home or ship to retail fulfillment
Desktop and laptop photo
experiences
Mobile experiences (especially smartphones)
Projects and crafts (DIY)
Automation that does-it-for-me….but makes it
look highly personalized (e.g. Animoto,
Smilebox).
Still images sharing
Still and short video storytelling
Documenting
Sharing and Displaying
Dedicated cameras
Smartphone cameras
Only pros capture great
images
Everyone can capture and/or create great
images
Photo as a record
Photo as content
12/5/2014
Property of f/22 Consulting, Inc. - 2014
5
Trends – Consumer Photo Output
Personalized
Products
Growth
Even as consumers have abandoned
traditional photo prints, they have
embraced personalized photo
output.
The combination of smarter devices
with superior photo capabilities,
easier/always-on access to
organized images, improved mobile
create/order/pay, product
innovation, and
quality/timeliness/value will drive
substantive and sustainable growth.
12/5/2014
Property of f/22 Consulting, Inc. - 2014
6
HISTORICAL AND FORECAST DETAILS
Consumer Photo Output
12/5/2014
Property of f/22 Consulting, Inc. - 2014
7
Note About Product “Blur”
• One of the challenges of defining market size for consumer
digital photo output is finding consensus regarding what
should or should not be considered “consumer photo
output.” Examples:
a. A personalized image rich book created as a business product
(annual report, menu, sales brochure, etc.). This is, for
example, a large part of Blurb unit sales.
b. A wall décor product that is made with licensed content
(including licensed photos) for commercial décor.
Depending upon the commercial interest of the measuring party
the decision of what to consider “consumer photo products” can
change the overall opportunity size (+/-) by a substantial amount.
(e.g. Don Franz, Photo Imaging News, includes all of Vistaprint’s
print units and revenue in his roll-up of the photo print market
size. To me that is ridiculous and dangerous.
12/5/2014
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8
Historical Market Size - Consumer Photo Output
Personalized Output
Channels
Production Method
• Brick & Mortar Retail On-Site
• Brick & Mortar Retail Centralized
Back-to-Store
• Brick & Mortar Retail Centralized
Mail-to-Home
• Online Photo Specialty (e.g.
Shutterfly)
• Online Non-Photo Retailers (e.g.
Vistaprint)
12/5/2014
– Dye-Sublimation
– Inkjet
• Digital Press
• Wide & Grand Format
– Toner
Property of f/22 Consulting, Inc. - 2014
9
Historical Market Size
Consumer Photo Output
Digital Press & Wide
Format
▪ Photo Books
▪ Greeting Cards
▪ Home and Office Décor
(exclusive of photo print
enlargements)*
▪ Calendars
Non-Print
• Mugs
• Fabrics
– T-shirts
– Pillows
– Blankets
•
•
•
•
Mousepads
Magnets
Ornaments
Jewelry
*Incl. canvas wraps, fine art prints, glass, acrylic, metal and wood, adhesives, etc.
12/5/2014
Property of f/22 Consulting, Inc. - 2014
10
Historical and Trend Market Size Estimates
Total Consumer Photo Output (U.S. & Canada) – $B
Includes Photo
Prints
Recovering Overall Photo
Output Revenue
12/5/2014
Property of f/22 Consulting, Inc. - 2014
11
Historical and Trend Market Size Estimates
Consumer Photo Output (U.S. & Canada, W.
Europe) – Share by Production Platform (volume)
12/5/2014
Property of f/22 Consulting, Inc. - 2014
12
Historical and Trend Market Size Estimates
Consumer Photo Output (U.S. & Canada, W. Europe) – % $Share by
Production Type
The photo output
industry has
migrated from
chemical (silver
halide) to ink
(digital presses).
As a result there
are vastly more
fulfillment
partnership
possibilities and
vastly more global
print capacity.
%
12/5/2014
Property of f/22 Consulting, Inc. - 2014
13
Historical and Trend Market Size Estimates – Personalized
Photo Output – N.A. ($B)
12/5/2014
Property of f/22 Consulting, Inc. - 2014
14
Historical and Trend Market Estimates – Personalized Photo
Output ($B) – W. Europe
12/5/2014
Property of f/22 Consulting, Inc. - 2014
15
Historical and Trend Market Estimates –
Personalized Photo Output ($B) – N.A./W. Eur.
12/5/2014
Property of f/22 Consulting, Inc. - 2014
16
PHOTOBOOKS
Consumer Photo Output
12/5/2014
Property of f/22 Consulting, Inc. - 2014
17
Photobook Trend Drivers
• Factors Driving Slower Growth
–
–
–
–
Projects vs. solutions
Not yet a mass market product
High-Cost (incl. shipping “gotchas”)
Focus on style/form vs. function/ease of creation
• New Headwinds
– Rapid adoption of mobile as preferred shopping
platform
– Rich, instant, automated digital storytelling and
sharing
12/5/2014
Property of f/22 Consulting, Inc. - 2014
18
Photobook – Leading Competitors (N. A.)
Company
2015 Est. Unit
Volume
(millions)
2015 Est.
$ Volume
(millions)
Production
(Y/N)
Trends
Shutterfly (all brands)
14
$450
Y
Little, if any recent unit growth plus declining
per unit revenue (discounting)
Apple
4
$150
N
Little recent investment and flat to declining
volume
Cewecolor (NA only)
.5
$10
Y
Very positive growth driven by awareness and
aggressive advertising in expanding regions
Snapfish (NA + W. Eur)
3.3
$100
N
Unit growth declining
Blurb*
1
$50
N
Describes focus as self-publishing. Only an
arguable % of volume can be considered
personalized photo output
Picaboo
1
$40
N
Flat unit demand
Mixbook
1
$30
N
Early stage excellent growth
Traditional Photo
Retail (Walgreens,
Walmart, CVS, Costco,
Blacks, London Drugs,
etc.)**
4
$100
N**
Other
2
$80
N
* Mostly selfpublishing
12/5/2014
**Does not
include onsite
Flat to declining demand (reduction of
advertising)
Property of f/22 Consulting, Inc. - 2014
30+ million units
$1B + revenue
19
Photobook – Leading Competitors (W. Eu)
Company
2015 Est. Unit
Volume
2015 Est.
$ Volume
(millions)
Production
(Y/N)
Trends
Cewecolor
8 million
$300
Y
Very positive growth driven by awareness
and aggressive advertising in expanding
regions
Hema
wenskaarten.hema
.nl
2 million
$50
N
?
Vistaprint
/Albumprinters
2.5 million
$80
N
Unit growth declining
MyPhotoBook
www.myphotoboo
k.co.uk/
.5 million
$20
N
Photobox
3 million
$100
N
Traditional Photo
Retail (Boots,
Tesco, Jessop,
3.5 million
$100
N**
Other
3 million
$50
N
Photo Specialty
3 million
$50
N
** Does not
include on-site
25 million
$750 million
12/5/2014
Substantial growth from aggressive
advertising and promotion
Flat to declining demand (reduction of
advertising)
Property of f/22 Consulting, Inc. - 2014
$750 million Revenue
25 million units
20
The “Photobook” Opportunity Chasm
• 280 million HH (U.S., Can, W. Europe)
• 7 million photobooks
• sold to <4 million households
• 1.5% of households purchased a photobook in 2014
• Why did 98.5% fail to purchase a photobook?
– Lack of Awareness
– Lack of Time (it’s a major project!)
– Lack of Confidence (my photos aren’t good enough and don’t
know where they are!)
– No urgency (I can do it later!)
12/5/2014
Property of f/22 Consulting, Inc. - 2014
21
Photobook – Crossing the Chasm
Consider this metaphor…..
“Photobooks” serve the needs of the novelists among us (and,
occasionally, the committed short story writer). We do not have a
photo output product that serves the needs of the blogger.
So……
Our Facebook page becomes our default photo blog.
Life’s narrative unfolds day-by-day, event-by-event. Only by enabling
the immediate, frictionless creation and ordering of products that
document our evolving narrative can we hope to cross this
“photobook” chasm.
12/5/2014
Property of f/22 Consulting, Inc. - 2014
22
GREETING CARDS
Consumer Photo Output
12/5/2014
Property of f/22 Consulting, Inc. - 2014
23
Greeting Card Trend Drivers
• Factors Driving Slower Growth
–
–
–
–
Projects vs. solutions
Not yet a mass market product
High-Cost (incl. shipping “gotchas”)
Focus on style/form vs. function/ease of creation
• New Headwinds
– Rapid adoption of mobile as preferred shopping
platform
– Rich, instant, automated digital storytelling and
sharing
12/5/2014
Property of f/22 Consulting, Inc. - 2014
24
Greeting Card – Leading Competitors (N. A.)
Company
2015 Est. Unit
Volume
(millions)
2015 Est.
$ Volume
(millions)
Production (Y/N)
Trends
Shutterfly (all brands)
100
$200
Y
Little, if any recent unit growth plus declining
per unit revenue (discounting)
Snapfish (NA + W. Eur)
45
$100
N
Unit growth declining
Vistaprint
45
$100
Major growth rates and potential with laserfocus on photo print growth.
Hallmark
50
$100
So far failing to dominate it’s naturallyadvantaged turf.
Minted
50
$100
Huge and growing popularity for its crowdsourced designs for greeting cards, décor
products, etc.
Traditional Photo Retail
(Walgreens, Walmart,
CVS, Costco*, Blacks,
London Drugs, etc.)
40
$100
N
Other (Peartree,
Mixbook, Picaboo, etc.)
1
$50
N
Continued trends of double digit growth
annually.
*Costco has developed a
500+ million units
$750 million + revenue
huge share of retail photo
cards, including the 5x7
folded cards included here.
12/5/2014
Property of f/22 Consulting, Inc. - 2014
25
Greeting Card – Leading Competitors (W. Eu)
Company
2015 Est. Unit
Volume
2015 Est.
$ Volume
(millions)
Production
(Y/N)
Trends
Cewecolor
100 million
$250
Y
Very positive growth driven by awareness and
aggressive advertising in expanding regions
Hema
wenskaarten.hema.
nl
10 million
$20
N
?
Vistaprint
/Albumprinters
30 million
$80
N
Unit growth declining
MyPhotoBook
www.myphotobook
.co.uk/
10 million
$20
N
Photobox
50 million
$100
N
Traditional Photo
Retail (Boots, Tesco,
Jessops, etc.)
25 million
$50
N**
Other
25 million
$50
N
Photo Specialty
25million
$50
N
** Does not include
on-site
300 million
12/5/2014
Substantial growth from aggressive advertising
and promotion
Flat to declining demand (reduction of
advertising)
$600 million
Property of f/22 Consulting, Inc. - 2014
$600 million Revenue
250 million units
26
CALENDARS
Consumer Photo Output
12/5/2014
Property of f/22 Consulting, Inc. - 2014
27
Calendar Trend Drivers
• Factors Driving Slower Growth
–
–
–
–
Projects vs. solutions
Not yet a mass market product
High-Cost (incl. shipping “gotchas”)
Focus on style/form vs. function/ease of creation
• New Headwinds
– Rapid adoption of mobile as preferred shopping
platform
– Rich, instant, automated digital storytelling and
sharing
12/5/2014
Property of f/22 Consulting, Inc. - 2014
28
Calendar – Leading Competitors (N. A.)
Company
2013 Est. Unit
Volume
(millions)
2013 Est.
$ Volume
(millions)
Production
(Y/N)
Shutterfly (all brands)
10
$200
Y
Little, if any recent unit growth plus declining
per unit revenue (discounting)
Vistaprint
7.5
$150
Y
Major growth and accelerated investment
Minted
2.5
$50
N
Amazing growth and potential
Snapfish (NA + W. Eur)
2.5
$50
N
Unit growth declining
Traditional Photo
Retail (Walgreens,
Walmart, CVS, Costco,
Blacks, London Drugs,
etc.)**
5
$100
N**
2.5
$50
N
Other
Trends
Flat to declining demand (reduction of
advertising)
$600 million + revenue
20+ million units
12/5/2014
Property of f/22 Consulting, Inc. - 2014
29
Calendar – Leading Competitors (W. Eu)
Company
2015 Est. Unit
Volume
2015 Est.
$ Volume
(millions)
Production
(Y/N)
Trends
Cewecolor
8 million
$300
Y
Very positive growth driven by awareness
and aggressive advertising in expanding
regions
Hema
wenskaarten.hema
.nl
2 million
$50
N
?
Vistaprint
/Albumprinters
2.5 million
$80
N
Unit growth declining
MyPhotoBook
www.myphotoboo
k.co.uk/
.5 million
$20
N
?
Photobox
3 million
$100
N
Substantial growth from aggressive
advertising and promotion
Traditional Photo
Retail (Boots,
Tesco, Jessop,
3.5 million
$100
N**
Other
3 million
$50
N
Photo Specialty
3 million
$50
N
** Does not
include on-site
15 million
$300 million
12/5/2014
Flat to declining demand (reduction of
advertising)
Property of f/22 Consulting, Inc. - 2014
$300 million Revenue
25 million units
30
PRINT DECOR
Consumer Photo Output
12/5/2014
Property of f/22 Consulting, Inc. - 2014
31
Historical and Trend Market Size Estimates –
Leading Press & Wide Format Products
Decor Trend Drivers
– Largely undeveloped market
– Billions of walls with expensive, generalized décor vs.
local and relevant décor. (Currently, printed wall décor
is a $22B+ U.S. business and nearly $40B in combined
focus markets).
– Dramatic increase in access to personal and local
content.
– Dramatic reduction of manufacturing costs and
increases in capacity.
– Single image products = ease and speed of creation and
ordering (the perfect mobile photo product).
– Treasured gift item.
12/5/2014
Property of f/22 Consulting, Inc. - 2014
32
Print Décor - Trend Drivers
• Factors Driving Slower Growth
–
–
–
–
Projects vs. solutions
Not yet a mass market product
High-Cost (incl. shipping “gotchas”)
Focus on style/form vs. function/ease of creation
• New Headwinds
– Rapid adoption of mobile as preferred shopping
platform
– Rich, instant, automated digital storytelling and
sharing
12/5/2014
Property of f/22 Consulting, Inc. - 2014
33
Product Innovation – Mining the Familiar
– Canvas Prints Example
Leading Canvas Print Photo Retailers
•
•
•
•
•
•
•
•
•
•
•
•
http://www.costcophotocenter.com/Shop/CanvasPrints#/
http://www.cvsphoto.com/Canvas-Prints
http://photo.walgreens.com/walgreens/storepage/storePageId=Wall-Decor
http://photos.walmart.com/walmart/storepage/storePageId=Wall+Art
http://photo.samsclub.com/HomeDecor/
http://www.shutterfly.com/home-decor/canvas-prints
http://www.snapfish.com/snapfish/home-decor/personalized-photo-canvases
http://www.photobox.co.uk/mobile/shop/canvas
https://photoworld.com/wall-art/canvas-prints
http://www.bootsphoto.com/boots/photo-gifts/photo-canvasprints/campaignName=bp_boots_menu_canvas
http://photolab.londondrugs.com/catalogue/Canvas-Gallery-Wraps
http://www.blacks.ca/products/wall_art/canvas
12/5/2014
Property of f/22 Consulting, Inc. - 2014
34
Canvas Print Specialty Online
• Until recently start-up online photo specialty companies dominated
canvas print sales, helping to drive awareness through aggressive
promotional activity (particularly daily deals).
• Leaders in this online photo output specialty business include:
– Canvas On Demand
• http://www.canvasondemand.com/
– Easy Canvas Prints
• http://www.easycanvasprints.com/
– Canvas Pop
• http://www.canvaspop.com/
– Fabness
• http://www.fabness.com/
– EZPrints (Café Press)
• http://ezprints.com/
! Dozens of others
12/5/2014
Property of f/22 Consulting, Inc. - 2014
35
Print Decor – Leading Competitors (N. A.)
Company
2015 Est. Unit
Volume
(millions)
2015 Est.
$ Volume
(millions)
Production (Y/N)
Shutterfly (all brands)
1
$100
Y
Have done little to find a way to grab their “fair
share” of growth.
Snapfish (NA + W. Eur)
.5
$50
N
Have not identified and treated the opportunity
with the attention it deserves.
Canvas On Demand
2.5
$150
N
This Café Press company rises heads-above
others when it comes to effective promotion
Costco
.5
$30
N
In a few short years they’ve turned an
uninteresting sub-category into their topproducing outsourced product and it is growing
30%+ annually.
CVS
.3
$10
N**
Other Mass Retailers
1
$50
N
Other Online B2C
Specialty Retailers
3
$200
Crowded, aggressive space. Many will fall away
or get acquired.
8
$600
$600 million +
8 million units +
12/5/2014
Property of f/22 Consulting, Inc. - 2014
Trends
Same as Costco!
Still have not caught on to the success that
Costco and CVS are realizing…and why. Look out
when they do!
36
Print Decor – Leading Competitors (W. Eu)
Company
2015 Est.
$ Volume
(millions)
Production
(Y/N)
Cewecolor
$110
Y
Very positive growth driven by awareness
and aggressive advertising in expanding
regions
Hema
$20
N
?
DM
$40
Photobox
(Moonpig, Sticky9,
$70
Y
Substantial growth from aggressive
advertising and promotion
Traditional Photo
Retail (Boots,
Costco. Tesco,
Jessop)
$50
N**
No “discovery” of the price/merchandising
opportunities being driven by Costco and
CVS in U.S. to-date. That will change.
Other B2C
Specialty Sites
$60
N
Crowded, aggressive space. Most will not
be able to compete and survive as prices
continue to fall.
Photo Specialty
$50
N
** Does not
include on-site
12/5/2014
2015 Est. Unit
Volume
(millions)
7
Trends
$400
Property of f/22 Consulting, Inc. - 2014
$400 Million +
7 million units +
37
GROWTH DRIVERS
Consumer Photo Output
12/5/2014
Property of f/22 Consulting, Inc. - 2014
38
Growth Opportunity Drivers – Consumer Photo
Output
Mobile
Enabling
Technologie
s
Output
Growth
Drivers
Product
Innovation
12/5/2014
Image
Access
Distribution
Property of f/22 Consulting, Inc. - 2014
39
Growth Drivers – Mobile
….Smartphones will replace digital cameras as the mass market photo capture
device
Devices
Networks
Software
12/5/2014
•Cameraphone optical and software developments not only equals or surpasses camera capture quality but qualitatively redefine
“photo”
•Always connected, always synced, always backed-up, always hyper-rich in metadata.
•Focus on photo file size gives way to quality of experience throughout the utility set of images (viewing, saving, sharing, personalized
output). Files that are smaller but contain more critical information.
•Reliability everywhere
•Costs for data transmission (image files) decline
•Photos become strategically important to carriers. People don’t leave their images behind. Photo will become the foremost glue in
an increasingly sticky relationship.
•Automated Product Creation (from fresh images)
•Mobile Click-2-Pay adoption reduces spontaneous purchase friction
•Location-based, content-rich product creation. This is not only me and my family but, look, we are at Time Square in Manhattan on
November 10, 2014”
•Search Optimization
Property of f/22 Consulting, Inc. - 2014
40
Mobile Photo = Smartphones
• With the rapid penetration
of
smartphones….worldwide
….people now can capture
quality images any where
at any time. In this study
94% indicated that they
had used their
smartphone for taking
pictures.
12/5/2014
Property of f/22
Consulting,
Inc.– -Photo
2014 Output Product
Source:
Suite 48A
Survey Among Mobile Photographers
41
Smartphones are becoming ubiquitous
• The most capable
photo capture and
sharing device in
history is rapidly
reaching full mass
market
penetration.
12/5/2014
Property of f/22
Consulting,
Inc.– -Photo
2014 Output Product
Source:
Suite 48A
Survey Among Mobile Photographers
42
Smartphone Users Capture Photos more Frequently
• “The best camera you
have is the one that’s
with you.”
• Not only do
smartphone users use
their camera more
frequently but the
number of photos
taken will soon
overtake those taken
on digital cameras.
12/5/2014
Property of f/22
Consulting,
Inc.– -Photo
2014 Output Product
Source:
Suite 48A
Survey Among Mobile Photographers
43
Smartphone Users Take Many Pictures
• Smartphone users
report that they
currently snap more
than 35 pictures per
month (out of the 126
total digital photos taken
monthly)
• The smartphone
captures already exceeds
the average number of
photos taken by film
cameras during the peak
of analog photography
by more than 2x!
12/5/2014
Property of f/22
Consulting,
Inc.– -Photo
2014 Output Product
Source:
Suite 48A
Survey Among Mobile Photographers
44
Smartphone Users Share More Frequently
43% of our respondents
who share photos by
emailing or texting from
their smartphone do this at
least once a week. Only
21% do this as frequently
from their computer.
(6Sight Social Imaging Survey – 2012)
12/5/2014
Property of f/22
Consulting,
Inc.– -Photo
2014 Output Product
Source:
Suite 48A
Survey Among Mobile Photographers
45
Smartphone Users Share More
Frequently….but Sharing is Selective
• The average number of digital photos shared
monthly, by any device, is 34, which is substantially
less than the 126 photos reported taken per month
(77 on digital cameras, 34 on smartphones and 15
on tablets).
– 61% of the respondents share fewer than 25 photos.
– 7% don’t share at all.
– 8% share all their photos.
• In other words: people share only a subset of their
photos, providing important behavior markers that
indicate favorites and photos most likely to be used
in photo output.
• By gender and age: no significant differences.
12/5/2014
Property of f/22
Consulting,
Inc.– -Photo
2014 Output Product
Source:
Suite 48A
Survey Among Mobile Photographers
46
Smartphone Users Sharing Their Life with
Family & Friends (see more smartphone adoption and usage slides
in Addendum)
73% believe the reason they share
photos is to share the experience
behind the
photos with friends or family:
A few things stand out:
• No matter how easy social networks
and photo sites have made it to
share photos with the general
public, most respondents still share
photos primarily to friends or
family.
For most respondents photos are still a
means through which you can share
experiences, they “tell a story.”
• For just 13%, showcasing the photo
itself is the major reason to share
them.
12/5/2014
Property of f/22 Consulting, Inc. - 2014
Source: Suite 48A – Photo Output Product
Survey Among Mobile Photographers
47
Growth Drivers –Image Access and Discovery
Intelligent Organization
Synchronized (across all selected devices &
services)
Search Optimization
12/5/2014
Property of f/22 Consulting, Inc. - 2014
48
Intelligent Organization
• Without vastly superior image organization there is,
absolutely, a major ongoing barriers to the creation and
ordering of photo output.
• With vastly superior image organization the elements of
our entire personal life story can be revealed, with ease,
any time and anywhere we choose to give physical
substance to moments or chapters in that life.
• What that Intelligent Organization can and should look like
is the content of Focus Area 2 – Cloud Storage, Sync, and
Share.
– Successful address of some or all of the recommended
opportunities will have a dramatic impact on future growth of
photo output.
12/5/2014
Property of f/22 Consulting, Inc. - 2014
49
Synchronized
•
•
In our world of multiple capture devices and multiple destinations for our images
the need to automatically synchronize photos and securely and intelligently
organize them in the cloud is vitally important.
Examples if current efforts to aggregate and synchronize photos from all device
platforms as well as popular services include:
–
–
–
–
–
–
•
•
•
Shutterfly / This Life
Sugarsync
Picturelife
Smile
Woven
Eye-Fi Mobi
Syncing is covered extensively in the project’s Focus Area 2 – Cloud Storage /
Syncing / Sharing.
By successfully addressing the opportunities to both sych and intelligently
organize photos in the cloud major new growth of photo output is inevitable.
See Focus Area 2 for extensive detail.
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Search Optimization
• Rapid advances in artificial intelligence are
advancing face and scene recognition rapidly.
These advances are largely driven by investments
by Google, Facebook, Apple, Amazon, Dropbox,
Shutterfly and dozens of start-ups. In almost every
case the investment driver is ad revenue. The
exceptions, of note, are Shutterfly and Dropbox.
• See Focus Area 3 for greater detail.
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Growth Drivers – Product Innovation Meets
Consumer Purchase Motivation
Memorialize
Display
Share*
Consumer
Purpose
Collaborate
Preserve
Celebrate
• Note carefully:
Most
personalized
photo products
are classified and
referenced as
“Gifts,” when, in
fact, the vast
majority are
purchased for
personal use,
display or for
keepsakes. Don’t
fall into that hole!
*Personalized photo products , far more than virtual shares, make high-value, emotional,
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keepsake gifts for friends and family
52
Growth Drivers – Product Innovation
Quality
• Appearance
• Texture
• Experience
Timeliness
Value
• Fast & Easy Create
and Order
• When expected or
before (1)
•Product Cost
•Delivery Cost
•Perceived Value
(brand)
(1) Delivery expectation varies with
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purchase driver and product
53
Quality
“Quality” is the most oft-misunderstood and misinterpreted requirement for
consumer delight.
1. “Quality” includes everything from the exploration and
ordering experience (no matter where it occurs) to the ontime delivery, to the security and attractiveness of the
package received, to the real and perceived tangible and
intangible quality of the product itself (did it meet of exceed
my expectations.
2. “Quality” means different things to different people at
different times and it is almost always subjective!
3. While “Quality” often is indicated as the #1 reason why
someone chooses to purchase a product it is seldom the
actual motivator when it comes to the mass market and
photo output (thus the increase prevalence of deep
discounts and daily deals).
4. The end result of perceived quality (#1) is a delighted
shopper who now is predisposed to evangelize and return.
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Timeliness
We live in a world of instantaneous gratification.
We live in a world in which Amazon, Staples,
Zappos, and other top-tier online retailers deliver
your purchases in 1-2 days.
Those who cannot or choose not to satisfy and
increased expectation for fast delivery do so a
grave peril.
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55
Value
Perception of value is the primary driver of purchase
activity for mass market consumers.
For photo output it has always been true and nothing
has changed.
Value is often more than lowest cost. Other value
factors are:
– Brand
– Convenience (saves me time and effort)
– Presentation
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56
Product Innovation – Business Model Creativity
12/5/2014
Property of f/22
Consulting,
Inc.– -Photo
2014 Output Product
Source:
Suite 48A
Survey Among Mobile Photographers
57
Product Innovation – Keeping it Fresh
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Property of f/22
Consulting,
Inc.– -Photo
2014 Output Product
Source:
Suite 48A
Survey Among Mobile Photographers
58
Product Innovation – Value!
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Growth Driver Examples – Product Innovation
Gap
Examples
Memorialize
•
•
•
Target products for funeral industry
Target products for anniversaries
Target products for class reunions
Share / Gift
•
•
Auto-create greeting card with every gift (click-2-add)
Personalize gift with “salutation and signature” (e.g. on back cover, back of
décor, etc.
Feed additional / alternative products automatically (during create and order
process)
•
Preserve
•
•
Synchronize , Organize & Secure images for generations
Network archives across friends and families (e.g. genealogy)
Celebrate
•
•
Attack Immediacy
Access to adjacent content (e.g. location driven content to add to “story”)
Collaborate
•
Invite others to collaborate or build their own
Display
•
Software to facilitate easy creation of multi-print galleries (see
www.fabness.com)
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60
Growth Drivers – Enabling
Technology
12/5/2014
Continued
Printing
Innovation
Pervasive
Create and
Order
Applications
on Devices
Voice to
Access,
Create and
Order
Mobile
Payment
Adoption
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Pervasive Create and Order Applications
on Devices
• “you have to disguise the things you need as the things you
want!” So it may be with the next generations of camera
apps on smart devices (e.g. less about proving the things
that you can do that digital cameras can’t and more about
delivering really meaningful, really sticky, really delightful
experiences from capture to organize to discovering clickto-add products.
• Once again….the opportunity to explode what George
Eastman promised and Edwin Land followed on with…..
“you take the pictures…we do the rest!”
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Mobile Payment Adoption
• Few things are more annoying and unnecessary than
having to enter credit card numbers, bill to and ship
to addresses, etc. when making a mobile payment.
Because of that the mass market will quickly adopt
mobile payment methods over the next few years.
• When the mass market has adopted click to order
simplicity of their smartphones one of the major
barriers to spontaneous ordering of 1-2-several click,
low-cost, personalized photo products is swept away.
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Voice to Access, Create and Order
• Just as we ask Google for directions today, and increasingly for
text-based information the day when we can ask for “photos
from my weekend in San Francisco” will instantly populate my
screen with a selection of those best images, ask me if I’d like
to see more of my photos from that trip, ask me if I’d like to
see other images from the areas that I visited, show we a
selection of 1-2-several products that I can click to order, ask
me if I’d like to share my creation with my family and/or
friends, etc.
• It will be that easy, quickly adopted, and it will be
soon.
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Continued Printing Innovation
• During the last few years advances in digital printing, from
large digital presses for simplex and duplex printing, as well
as wide and grand format printers for wall décor, along
with advances in automated assembly and packaging, and
adoption of lean manufacturing, have all resulted in
substantive reductions of cost to manufacture virtually all
of totals popular personalized photo products and enable
and encourage continuing investment in innovative new
products (some of which are vitally important to meet the
emerging wants and needs of the smartphone shopper).
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Product
Growth Drivers - Distribution
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Ship to Home
Pick-Up at Partner
Retail Location
Fulfill at Local
Retail Location
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Distribution – Brick & Mortar Retail
• Brick & Mortar retailers (particularly traditional photo retail
destinations such as Walmart, Walgreens, Costco, CVS, Bootsthe-Chemist, Blacks, London Drugs, etc.) continue to enjoy a
large share of photo output fulfillment in N. America and W.
Europe.
• Revenues have shrunk by more than 50% since the peak of film
printing, forcing many retailers to abandon the category and
those remaining to reduce capital and labor costs and to adjust
ad budgets to reflect current revenues.
• Photo specialty retailers have been particularly hard hit, with
numbers shrinking by 70+%.
• Result is that there are fewer retailer destinations and even
fewer staffed with informed personnel where consumers can
discover new products and services….vitally important for an
industry whose growth depends upon successfully innovating,
testing, and distributing streams of new products.
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67
UNMET CUSTOMER NEEDS
Consumer Photo Output
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Distribution – Brick & Mortar Retail
What retail can and may do to facilitate the growth of mass market
engagement with photo output:
1.
Refocus on smartphones as the new camera and on frictionless
output as a benefit of owning a smartphone. This requires realigning
photo output as a destination service at Walmart and Target to an
integrated part of the Mobile/Communications centers in mass
discount locations.
2.
Engage new retail channels
– Wireless Carriers
– Consumer Electronics
Align Growth Photo Output Products with new channel partners:
1. Photobooks at Craft
2. Wall décor at Furniture, Mass Discount Home Décor Departments
3. Photo Gifts at Mass Discount and Department Store Registries
4. Personalized business products at OSS
3.
Reignite investment (including manufacturer and industry) in photo output advertising.
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COMPETITIVE REVIEW
Consumer Photo Output
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Photo Output Retail Competitive Overview
•
•
•
•
•
•
•
•
Shutterfly
Cewecolor
Snapfish
Apple
Vistaprint
Photobox
Canvas-On-Demand
Mass Retail (e.g. Tesco, Walmart, Costco,
Walgreens/Boots, CVS, Staples)
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71
Personalized Photo Products Share – by
Units (N. America)
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72
On Shutterfly and Share
• From the prior slide you’ll note that, in spite of
articles claiming much higher share of consumer
photo output, Shutterfly does not have more than
50% of overall unit sales for any of the major
personalized products. In fact, Shutterfly, has
been slow to capitalize on the dramatic growth of
demand for photo décor products.
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Competitive Overview - Shutterfly
Strengths
Weaknesses
Opportunities
Threats
Brands
Legacy “dead” image
storage costs
Continue to build on This Life
platform lifecycle
relationship/paid service model
A more open and compelling user experience
redefines digital imaging overall value proposition.
Customer Base
Retail product prices and
shipping costs too high.
Rapidly invest in and lead
mobile growth.
FB decides to broaden their role in the digital life
by adopting a robust photo management and
output model.
Creative team
“Hi-Low” retailer
practices trains shoppers
to wait for deals.
Pursue global brand and
markets.
Others successfully intercept images captured on
mobile devices and direct them to alternative
photo management/output platforms.
Manufacturing
Controls
Manufacturing Costs
Reduce dependency on
manufacturing.
Hubris
Best of class mobile
create and order
Late to lead in mobile
(business model conflicts)
Focus on décor products for
growth.
This Life
https://www.thislife.c
om/
Diversity of assets makes
it hard to focus awareness
on the strengths of each.
Leverage Tiny Prints to
continue to expand greeting
card business beyond Q4.
Leverage My Publisher
Albums for pro market
https://www.mypublis
her.com/albums/sizesa
ndprices
Fear of driving ASP lower =
reluctance to innovate
easier, lower-touch, more
affordable products.
Free up and fund important
brands to segment marketing
opportunities, drive awareness
and growth.
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Competitive Overview - Cewecolor
Strengths
Weaknesses
Opportunities
Threats
Manufacturing
Experience and
Excellence (5 decades)
Dependence on retailers
Expand into N. America
via large retail partner
such as Costco.
Retailers abandon photo as a
discipline
Network of 1000’s of
retail customers
No N. America or Asian presence
Strengthen brand
(become the European
“Kodak” for the digital
imaging generations).
800# tech/platform gorilla
becomes intercept point from
mobile devices and safe and secure
harbor and solutions provider for
all images.
Fulfilment ecosystem
with all components
(online, mobile, retail
self-serve, centralized
and retail product
fulfillment)
Challenged to overcome outputdependence as only source of
revenue
Acquisitions strengthen
experience and cloud
management services.
Hubris
Solid and experienced
management team with
focus on only one thing output
Culturally predisposed to view
their solutions as the final and
only solutions - hubris
Successful engagement
with wireless carriers
makes them the output
traffic manager
connected to tens of
thousands of retail
outlets.
Financial strength
Vulnerable to consumer behavior
shifts away from retail fulfillment.
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Challenged to become a primary
brand destination for photo
management
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Competitive Overview - Snapfish
Strengths
Weaknesses
Opportunities
Threats
Established brand &
member base
Starved by HP and lacking internal
margins to innovate
Successful acquisition by
capable and committed
enterprise.
Stays at HP and is starved to death.
Access to HP resources
Innovative founder team gone and
preplaced by HP mid-level managers
Expand relationships with
leading mass retailers and
adopt a state-of-art
transaction based business
that drives incremental
growth to partners and fair
share of revenues to
Snapfish.
Acquired and killed (Shutterfly)
Contracts with Walgreens
and Walmart
Demanding B2B partners divert most
development resources from B2C
efforts
HP makes another aboutface and lavished Snapfish
with financial and technical
support. (perhaps driven by
new 3D product
opportunities.
Dropped by Walgreens and or
Walmart.
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Competitive Overview - Apple
Strengths
The loyalist customers in
the world
More cash than they can
spend
Weaknesses
Focus on viewing and sharing
throughout the Apple
ecosystem vs. printing (i.e.
print is out of scope)
Opportunities
Threats
Applying their brand to a suite of
unique output options might
further strengthen the brand and
it’s bond with loyal customers.
Hubris
Leveraging their muscle with CGX
to develop and distribute
meaningful new output products
globally.
Closed community finally
unacceptable even to long-time loyal
Apple users
Most powerful product
brand in the world.
Leaders in ecosystem
design and execution.
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Competitive Overview - Photobox
http://group.photobox.com/
Strengths
Experience – Founded 1999
Weaknesses
Unknown
Opportunities
Seemingly boundless
Threats
Unknown
Powerful and distinctive multibrand strategy
Cewe
#2 volume (after Cewe)
Intercepted by a major
cloud provider
Taking traditional retailers head
on with what is being hailed as
‘the ultimate customizable
product platform’, PaperShaker’s
focus is on allowing customers to
create truly unique stationery in
particular for birth
announcements, wedding or
party invitations.
Sticky9 is a global, online print
brand that transforms
Instagrams into highly
covetable, custom products
with irresistible tactile appeal.
Moonpig has well over 10,000
card designs for all occasions,
from the cute and quirky to the
weird and wonderful. Well
known for brilliant humor,
spoofs, photo upload and for
working with top brands such as
Disney and Nickelodeon,
Moonpig designs are all
exclusive
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Competitive Overview - Vistaprint
http://www.vistaprint.com/?mk=vistaprint&ad=e&crtv=51600414139&psite=mkwid%7cKCdbXkuc&device=c&couponAutoload=1&expi
redCouponCode=33OFF&GP=11%2f20%2f2014+6%3a40%3a31+AM&GPS=3342284526&GNF=1
Strengths
Weaknesses
Opportunities
Affiliate and Pro
Advantage programs (e.g.
Staples)
Hard to become
destination for
consumer products.
Continue to leverage partner
platforms and fill the void
being left by retailers
wanting to exit photo retail
operations.
25 localized websites
serving various global
markets; world-class
manufacturing facilities
around the globe,
including North America,
Western Europe,
Australia and India; and
thousands of employees
in 13 offices worldwide.
Make it vs, source it bias
results in often late to
market or inferior initial
product offerings (e.g.
canvas prints)
Invest in extending brand
and portfolio to become a
destination for consumer
photo output products.
Small business growth
WW.
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Threats
None apparent
Develop deeper photo print core
competence and focus
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Competitive Overview - Canvas On Demand
Strengths
Weaknesses
Opportunities
Threats
Increasing economies of scale =
lower per unit cost
Owned by Café Press
Diversify (hard with that name!)
Circle Graphics
Focus on one thing
Vulnerable to new lower-cost
manufacturing (Circle
Graphics) and more aggressive
price position by mass retail
(commoditization)
Strengthen affiliate programs
Commoditization
Proven business model
Mass Retail
Sweet spot of photo output
growth
Owned by Café Press
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Competitive Overview - Mass Retailers
Strengths
Weaknesses
Opportunities
Threats
Where boomers and Gen X
shopped for prints.
Many/most have exited photo
printing and likely to be
predisposed to avoid it.
Low-touch, no-cap programs that
leverage existing infrastructure,
create a no-inventory path to
creating frequent shopping trips.
Managing down the film
printing business was horribly
difficult. Few want to hear
“print” again.
Most convenient place to fulfill
photo output for many.
Reduced, disgruntled, poorly
compensated labor force with
huge turn-over rates
(generally)
All retained margin…no direct
overhead.
Gen Y will never consider
mass retail as a destination
for personal photo product
fulfillment.
Staff to support discovery and
purchase activity
Consolidation has crushed
innovation.
Very positive emotional products
and services create much-needed
loyalty.
Ability to display product for
discovery
Hard to do business with
(mostly)
Virtually every trip to a retail store
results in unintended purchases.
Advertising voice
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Chance, for some, to connect stream
of margin rich products with lowmargin electronics hardware and
service agreements.
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MAJOR CHALLENGES AND BARRIERS
Consumer Photo Output
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Headwinds for Consumer Photo Output
Digital Solutions
Displace Output
Solutions
Poor quality
products and
experiences
disillusion shoppers
No Significant Mass
Market Products
Limited Awareness
of New Products
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Little or No Retail
Merchandising
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VERTICAL OPPORTUNITIES
(A VERY PARTIAL LIST)
Consumer Photo Output
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84
Large Vertical Opportunities
Smartphone Adoption
The closer you get to the capture moment the
larger the output opportunity. Engage leading
carriers.
New Moms (and Dads and Grandparents)
The rate of picture taking and output making
explodes when children and grandchildren arrive.
Pet Lovers Solutions
Pet owners lavish attention and investment on
their pets in unprecedented fashion. Engage a
market-leading pet retailer.
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Large Vertical Opportunities
Travel Solutions
My images plus location-based images equals
unprecedented opportunities to preserve and celebrate
travel.
Event Solutions
My and our images from any event (“I was/we were here!”). Engage
event management industries to offer rich, time, location and eventspecific memorabilia. www.geteversnap.com
Genealogy Solutions
The family tree in pictures will emerge as a major
revenue opportunity on the back of recognition
advances and LDS genealogy investments.
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Large Vertical Opportunities
Billions of Walls!
Dramatic manufacturing cost reductions + Unprecedented Access to Content =
$$B Global Opportunity. Personalize my home and my workplace.
It’s where I’ll be and who I trust.
Retail collaboration…with a well-profiled, committed, marketinfluencing retail partner.
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CONCLUSIONS AND
RECOMMENDATIONS
Consumer Photo Output
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The Future of Print
• Given the headwinds that marked the transition from
“must have” bags of prints to “nice to have” personalized
photo products it is easy to lose sight of the fact that
demand for personalized photo products has grown
dramatically every year and the convergence of a number
of factors should drive an acceleration of growth. It is likely
that the WW revenue from photo output will exceed the
historical high marks during the analog era….and that
higher value products will carry higher margins for
manufacturers and sellers. See the next slide for the
converging factors…..
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89
Tailwinds for Personalized Photo Output Convergence of Positive Forces
12/5/2014
Easier Access
to Content
More &
Better
Content
Available
Printing
Advances
(Faster,
better,
cheaper)
Product &
Software
Innovation
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The Future of Consumer Personalized Photo Output
Our current belief is that mass market consumers will not only continue to purchase
personalized photo products but will do so at increasing levels. Among the main reasons:
1. Dramatic growth of demand for personalized photo products, in spite of many barriers
from 2000-2015.
2. Mass market consumers, at all age levels, indicate a strong intent to purchase prints
(70%+).
3. Smartphone adoption and advanced photo capabilities create unprecedented contributions
to our personal life narrative, some of which will be expressed in physical output.
4. Printing advances enable better, faster, more personal products.
5. Product innovation will focus on storytelling products that can be selected instantly and
created, ordered and fulfilled without friction.
6. Ever-easier access to one’s most important photos (smart curation)
7. Households will continue to form (weddings), add children, go on vacations, celebrate
birthdays , holidays , and gatherings, and strive to record and preserve their narrative.
8. Walls everywhere, at home and at work, will demand local, relevant and personal decor.
9. Wealth is spreading globally, and as people are lifted out of poverty investments in
personalized photo products will rise.
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91
Current State Estimates for Consumer
Personalized Photo Output (US$ - B)
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Desired State Estimates for Consumer
Personalized Photo Output (US$ - B)
Desired State Lift =
$7B
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Consumer Photo Output N.A./EU Revenue Estimates (B$)
Current State vs. Desired State
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Consumer Photo Output Revenue Estimates (B$)
Share Point Value N.A./EU
If Memories gained 10%
share of consumer photo
output by 2025 revenues
from that business would be
$1.8B
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Professional Photo Output
Pro Photo Output
❖ Historical Market Size
❖ Potential Growth Opportunities
❖ Competitive Overview
❖ Barriers & Challenges
❖ Possible Verticals
Professional Photo Printing
For the sake of this report professional
photographer is defined as anyone who
captures photos and offers them for sale.
The can be classified as full-time
professionals, part-time professionals or
hobbyists.
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SUPPLY
Pro Photography
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Professional Market Opportunities
Supply Side
• US Market Uniquely Supports A Network
of Professional Photo Labs
– H&H Color Lab
– Millers Professional Imaging
– Nations Photo Lab
– Bay Photo Lab
– White House Custom Color
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Professional Market Opportunities
Supply Side
• Digital transition (now print only) enabled new services
competitors
– Large brick and mortar retailers…specifically Costco
– Consumer upload and print web portals e.g. Shutterfly
– Prosumer upload and print web sites (differentiated quality, service, etc. from
straight consumer sites))
• MPIX (Actually Miller’s amateur site)
• Adorama
• SmugMug
– Specially designed, turn key professional photo portals for lower volume
photographers
•
•
•
•
12/5/2014
Pictage
Collages.net (now part of H&H Color Labs)
Zenfolio
SmugMug
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Professional Market Opportunities
Supply Side
– Professional Portals offer a complete “B to C”
service portfolio to professional photographers
•
•
•
•
•
End User Password Protected Accounts
Save Access to “proof” images
Allow orders for a large range of prints and products
Integrated E-commerce
Automatic Product fulfillment
– Proprietary Studio to Cloud Upload Portals
•
•
•
•
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Customer information
Accounting functions
Usage statistics
Customer Order tracking
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DEMAND
Pro Photography
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Professional Market Opportunities
Demand Side
The High End “People Photography” Market is
Under Assault
– Millennial parents and brides have an informal DIY attitude
– Virtually All Pro Sectors are Shrinking with the exception of
• Sports Photography
• School Photography
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Professional Market Opportunities
Demand Side
Growing Competition from “Mamarazzi” and
Weekend Warriors
– Weekend Warriors are part time professionals
• shoot events and weddings as a second job
• No Studio Capitalization
• Often sell fixed price packages that consist of digital files only
• Serviced by current Pro Lab channels (web and fulfillment)
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Professional Market Opportunities
Demand Side
– Mamarazzi are 25 to 40 year-old female photo
enthusiasts
• Fastest growing sector in professional photography
• Provide services at well below current market price
• Happy (surprised?) with any income…business is part hobby,
part avocation
• Generally lack technical photo and business skills
• Services and service model are ideally suited to the Millennial
market
• No studios and minimal capital invested…created the
professional candid…i.e. ”LifeStyle Photography”
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Professional Market Opportunities
Demand Side
• Generally sell digital files with few or no
prints…”shoot and burn” from CD delivery vehicle
• Prints or products, if any, are supplied using
consumer or semi-pro channels e.g. Costco,
Shutterfly, etc.
• Individual volumes too low for Professional Labs
• Professional portals are too expensive to meet their
needs
• Associations and Web Portals are focusing on Mamarazzis
• Click-N-Moms
• Women’s Photography Clubs
• Pinterest
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RISE OF THE MAMARAZZI
Pro Output
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The Changing Composition of “Pro
Photographers”
Rise of the “Mamarazzi”
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The transition from analog to digital has had a profound impact on professional
photography.
In most lines of professional photography (studio, sports, portraiture,
yearbook, wedding, etc.) the revenue and profit model had been based, almost
entirely on output vs. professional services. The diminished demand for and
willingness to pay for physical products vs. digital files has forced many true
professional photographers to seek other careers or to pursue niche photo
opportunities where payment for services exist.
People still want high-quality image capture for key moments in life (weddings,
child portraits, family portraits, pet portraits, etc.). Into the void hundreds of
thousands of mostly part-time photographers (younger and predominantly
female) have rushed.
The target for professional services (cloud storage, syncing, sharing), as well as
photo output is now a vast and growing wave of “mamarazzi.”
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The Changing Composition of Pro
Photographers
(see detailed slides in Addendum)
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MARKET SIZE AND PROJECTIONS
Pro Photographers
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Historical Market Size
Professional Photo Printing
In Scope (Outsourced Printing vs. Home Printing)
Production
Professionals
• Professional labs (e.g.
Millers, Bay Photo)
– National and
International Labs
– Local Pro Labs
• Captive Labs (e.g.
Lifetouch)
• Retailers
• Full-Time Professionals
• Part-Time Professionals
• Hobbyists (earning some
money from
photography)
– Costco
– Local Photo Specialty
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Output Fulfillment is Fragmented
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Pro Photography Specialties
Youth Sports
Journalism
Portrait/Studio
Church
Directory
Wedding
Fine Art
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Commercial
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Pro Photographers and Personalized
Photo Output – N. A.
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Pro Photographers and Personalized
Photo Output – W. Eur.
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Pro Photo Output Revenue Est. N.A.
& W. EU. ($B)
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Historical Market Size
Professional Photo Printing Products
Digital Press & Wide
Format
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Greeting Cards
Photo Books
Calendars
Home and Office Décor
(exclusive of photo print
enlargements)*
• Wall clings (e.g. wallpaper,
Fathead, repositionable)
Non-Print
• Media (CD, DVD, etc.)
• Mugs
• Fabrics
– T-shirts
– Pillows
– Blankets
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Mousepads
Magnets
Ornaments
Jewelry
*Incl. canvas wraps, fine art prints, glass, acrylic, metal and wood
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Historical and Trend Market Size Estimates
Pro Photo Printing (U.S. & Canada, W. Europe) – % Share by Product Type
($)
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Pro Photo Output by Supplier – N. A.
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GROWTH OPPORTUNITIES
Pro Photographers
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Potential Growth Opportunities – Pro Photo Output
Mobile and
Wireless
Enabling
Technologies
Print
Growth
Drivers
Image and
Output
Distribution
Product
Innovation
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Growth Opportunities - Mobile
• The target for photo output is unequivocally the
“mamarazzi” and “weekend warrior” vs. the shrinking
ranks of pros and the captive labs (e.g. Nations and
Lifetouch).
• The fastest and easiest way to serve these primarily parttime pros is through connected devices and apps.
• Mobile….automatic transfer of captured photos, instant
viewing and sharing, instant product preview and order,
etc. will drive clients to purchase of photo output.
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Growth Opportunities –Image Access
• The ability to quickly and easily locate
photos from recent or past projects drives
rich opportunities for promoting output
sales…especially if those photos can be
instantly visualized as product options.
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Growth Opportunities – Product Innovation
• Photos from professional photo sessions are
among the “highest value” photos one will ever
have.
• If product options are of obvious high-quality, and
are on-trend and even fashion-forward, the postcapture opportunities to market and sell photo
output are exceptionally high.
• If innovative personal products are presented
instantly using session or event photos the
likelihood of purchase is at its peak.
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Growth Opportunities – Enabling Technology
Instant &
Auto Photo
Transfer
(connected
devices)
Mobile
Editing
Easy
Solutions!
Instant
Product
Option
Preview and
Order
Instant
Storage,
Organization,
Curation
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Growth Opportunities - Distribution
• Auto-feed of “best” photos to client for
social sharing.
• Click to Order links in all shares.
• Easy ordering and fast fulfillment of
products.
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TRENDS
Pro Photographers
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Trends – Pro Photo Output
• Pro photographers are younger, with predominantly new
female ranks.
• Today’s pros are more likely to offer personalized photo
products.
• Today’s pros often remove price barriers to engagement,
driving up total addressable market size.
• Today’s pros are more experience-focused than technology
focused.
• Today’s pros are more flexible and responsive to the
personalized wants and needs of clients.
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UNMET NEEDS
Pro Photographers
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Unmet Needs – Pro Photo Output
Product
Support
(Revenue!)
Collaboration
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Business
Support
Website
Design and
Support
Training
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