Geddy’s – Conquering Summer Sales Team Name : SAMVYS 1st Round Room: 4009 Shankar Rajagopalan Gopalakrishnan Vaikuntam Manigandan Ramesh Surnaik Srivastava Gopal V. Overview of the Presentation Understanding Problem the Dynamics Statement Recommendations Other Opportunities Road Ahead Summary Question Introduction and Answers Recommendation Analysis Conclusion Q&A Gopal V. Understanding the Dynamics India as a market for ice-cream Key Features Challenges Short shelf life Production variation Short transportation time Geographic expansion Seasonality Margin fluctuations Cold Storage Capacity constraints Market price sensitivity High competitive forces Geddy’s Introduction a new player – new model Recommendation Analysis Conclusion Q&A Gopal V. Problem Statement Expansion ? Cost Efficiency ? Product Availability ? Capacity Utilization ? Introduction Recommendation Analysis Conclusion Q&A Surnaik S. Current Inventory Policy •Rs 4.8M •Stock-out •Rs 5.6M •Stock-out Current Policy Scaled Stocking Target 3 top margins Target 2 top margin •Rs 5.6M •Stock-out Introduction Recommendation •Rs 5.8M •Stock-out Analysis Conclusion Q&A Surnaik S. Recommendation Increase Order on order frequency: 2/week during Sunday peak demand Sales during Sell during not Sell affected by store capacity weekend week Maintain service level Expected Introduction Order on profits: Rs. 6.1 M Thursday Recommendation Analysis Conclusion Q&A Surnaik S. Comparing Policies TV TV 200 150 100 100 50 0 0 20 40 Inventory 60 0 0 Expected Sales 20 Demand 40 Sales BT 60 Actual Inventory BT 200 150 100 100 50 0 0 20 Inventory Introduction 40 60 Expected Sales Recommendation 0 0 20 Demand Analysis 40 Sales Conclusion 60 Actual Inventory Q&A Surnaik S. Other Opportunities Do away with single vendor policy Supplier Target Ice credit Youth using off season promotion – cream boutiques A place to socialize Complimentary products Premium brand Image Introduction Recommendation Analysis Conclusion Q&A Gopal V. Road Ahead Conversion to lounges Access new growth markets Customer Loyalty Availability Introduction Recommendation Analysis Conclusion Q&A SAMVYS Thank You ! Questions and Answers Introduction Recommendation Analysis Conclusion Q&A