Geddy’s –
Conquering
Summer Sales
Team Name : SAMVYS
1st Round Room: 4009
Shankar Rajagopalan
Gopalakrishnan Vaikuntam
Manigandan Ramesh
Surnaik Srivastava
Gopal V.
Overview of the Presentation
 Understanding
 Problem
the Dynamics
Statement
 Recommendations
 Other
Opportunities
 Road
Ahead
 Summary
 Question
Introduction
and Answers
Recommendation
Analysis
Conclusion
Q&A
Gopal V.
Understanding the Dynamics
 India
as a market for ice-cream
Key Features
Challenges
Short shelf life
Production variation
Short transportation time
Geographic expansion
Seasonality
Margin fluctuations
Cold Storage
Capacity constraints
Market price sensitivity
High competitive forces
 Geddy’s
Introduction
a new player – new model
Recommendation
Analysis
Conclusion
Q&A
Gopal V.
Problem Statement
Expansion ?
Cost Efficiency ?
Product Availability ?
Capacity Utilization ?
Introduction
Recommendation
Analysis
Conclusion
Q&A
Surnaik S.
Current Inventory Policy
•Rs 4.8M
•Stock-out
•Rs 5.6M
•Stock-out
Current
Policy
Scaled
Stocking
Target 3
top
margins
Target 2
top
margin
•Rs 5.6M
•Stock-out
Introduction
Recommendation
•Rs 5.8M
•Stock-out
Analysis
Conclusion
Q&A
Surnaik S.
Recommendation
 Increase
Order on
order frequency:
2/week during
Sunday
peak demand
 Sales
during
Sell during
not Sell
affected
by
store
capacity
weekend
week
 Maintain
service level
 Expected
Introduction
Order on
profits: Rs.
6.1 M
Thursday
Recommendation
Analysis
Conclusion
Q&A
Surnaik S.
Comparing Policies
TV
TV
200
150
100
100
50
0
0
20
40
Inventory
60
0
0
Expected Sales
20
Demand
40
Sales
BT
60
Actual Inventory
BT
200
150
100
100
50
0
0
20
Inventory
Introduction
40
60
Expected Sales
Recommendation
0
0
20
Demand
Analysis
40
Sales
Conclusion
60
Actual Inventory
Q&A
Surnaik S.
Other Opportunities
 Do
away with single vendor policy
 Supplier
 Target
 Ice
credit
Youth using off season promotion
– cream boutiques

A place to socialize

Complimentary products

Premium brand Image
Introduction
Recommendation
Analysis
Conclusion
Q&A
Gopal V.
Road Ahead
Conversion
to lounges
Access new
growth
markets
Customer
Loyalty
Availability
Introduction
Recommendation
Analysis
Conclusion
Q&A
SAMVYS
Thank You !
Questions and Answers
Introduction
Recommendation
Analysis
Conclusion
Q&A