Introduction to Facebook
and Twitter
Anne Mims Adrian
blog.anneadrian.com
aadrian@auburn.edu
October 6, 2009
Alabama Community Leadership Network Conference
“Today, if you're not staying current
with Web 2.0 technologies' impact on
business, then you're just not staying
current. Period.”
Sarah Perez of ReadWriteWeb
flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Where to begin? Pick 1, 2, or 3.
Social media
is not about
tools &
technology
flickr.com/photos/nycarthur/2489426482/
Social Media
Online technologies and
practices that people use
to share opinions, insights,
experiences, and perspectives
with each other.
en.wikipedia.org/wiki/Social media
Facebook
300 million active users
facebook.com/press/info.php?statistics
Retrieved 10/1/2009
Facebook
50% of our active users log on to
Facebook in any given day.
facebook.com/press/info.php?statistics
Retrieved 10/1/2009
Facebook
More than 2 billion photos uploaded to
the site each month.
facebook.com/press/info.php?statistics Retrieved
10/1/2009
Facebook
More than 14 million videos uploaded
each month.
http://www.facebook.com/press/info.php?statistics
Retrieved 10/1/2009
Facebook
More than 2 billion pieces of content
(web links, news stories, blog posts,
notes, photos, etc.) are shared each
week.
facebook.com/press/info.php?statistics
Retrieved 10/1/2009
Facebook
The fastest growing demographic is
those 35 years old and older.
facebook.com/press/info.php?statistics
Retrieved 10/1/2009
Facebook
65 million active users currently
accessing Facebook through their
mobile devices.
facebook.com/press/info.php?statistics
Retrieved 10/1/2009
Facebook
People who use mobile devices to
access Facebook are almost 50% more
active on Facebook than non-mobile
users.
facebook.com/press/info.php?statistics
Retrieved 10/1/2009
Facebook
More than 180 mobile operators in 60
countries working to deploy and
promote Facebook mobile products.
facebook.com/press/info.php?statistics
Retrieved 10/1/2009
Facebook
Facebook is the largest social
networking site, passing MySpace in
2008.
www.mashable.com
Twitter stats
3 million - Tweets/day (March 2008)
Tuesday – most popular day
Wednesday – close 2nd popular day
techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/
sysomos.com/insidetwitter/ Inside Twitter An In-Depth Look Inside the Twitter
World
Twitter stats
Twitter is the fastest growing
752% increase in 2008
www.mashable.com
Twitter stats
In 2009, 18 million US adults accessed
Twitter on any platform at least
monthly.
emarketer.com/Article.aspx?R=1007271
Inside Twitter An In-Depth Look Inside the Twitter World
Twitter stats
Usage will reach 26 million US adults
in 2010.
Inside Twitter An In-Depth Look Inside the Twitter World
emarketer.com/Article.aspx?R=1007271
Twitter stats
2.62 billion - number of Tweets as July 14,
2009
popacular.com/gigatweet/
What is the point?
http://www.flickr.com/photos/skipnclick/2945026921/
Go where the people are
flickr.com/photos/mcgarry/111003432/
Listen
flickr.com/photos/joyoflife/23724427/
What is being said on the web
google.com/alerts
Google Alerts
Know what people are saying
search.twitter.com/
Twitter Searches
Connect & build relationships
Try
Explore
Learn
Participate
by DOING
flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
Define your goals
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/tomoski/2688883653/
Facebook’s strength
lies in its ability to
help people connect
and stay connected.
(www.iconspedia.com , Jeremy Roux)
Create an account
www.facebook.com
Add friends (Must have friends to
connect, converse, learn and have
fun).
Search Facebook for high school and
college peers and by location.
Facebook
Facebook lists
Divide friends
into categories
Facebook privacy
Is a relatively “closed” network, BUT:
Adjust privacy settings.
Anything electronic is portable.
(Nothing electronically is entirely
private, i.e. copy and paste works
for everyone).
Facebook pages and groups
Groups
interaction or discussion (planning
high school class reunion).
Pages
usually for an organization.
much like an individual’s account.
Facebook group
Facebook group
Facebook group
Facebook page
Facebook page
Facebook page
Facebook pages
Create as a stand-alone account and then
assign administrators (who must have their
own login accounts, i.e. individual accounts).
OR
Create from your individual account, making
your account the page owner.
Do NOT let an employee create a page from
their individual account without making more
than one trusted, senior associate or owner an
admin for that page.
Facebook pages
Those who follow a page are “fans”—not
“friends”.
Page administrator does not see individuals’
updates, only what they comment on your page
updates or write on your wall.
Change settings for what areas of your page
your fans can write on.
Promote your page to your friends, get others
to share it, put a badge on your website, and/or
buy paid ads in Facebook.
Example Facebook badge
Facebook advertisements
Facebook pages
Update to a page fairly frequently without
annoying fans.
Page fans are most likely to be strong
acquaintances, customers, and others with a
strong feeling about your organization.
Twitter
Started in 2006.
Built for SMS (text)
Jack Dorsey, twitter
founder
messaging.
Messages are 140 characters
or less, generally visible by
anyone.
(www.wikipedia.com)
Twitter
Updates public by default.
Play around and learn on your own.
A loose “network”. Those you “follow”
don’t necessarily follow you back and vice
versa.
What is the point?
http://www.flickr.com/photos/skipnclick/2945026921/
Twitter
Twitter is great for …
• searching
• listening
• conversing
…to large groups of people you
may not know in small sound
bites.
(www.iconspedia.com , Jeremy Roux)
Twitter
Keep up with friends, customers, potential
customers and news.
Learn.
Follow consumer brands and competitors.
Facilitate feedback to brands, media and
celebrities.
Ask questions.
Answer questions.
Converse in the small sound bites.
It’s fast!
Twitter search
Very fast – are close to real
time.
Use twitter search to find out
what people are “buzzing”
about.
Trending topics shows the most
popular keywords appearing in
the Twitter timeline
Click on a keyword to get a
refreshable timeline.
Create a Twitter account
www.twitter.com
Account comes pre-populated with
some others you’ll be following – feel
free to unfollow any of those.
Make some updates before adding
people.
Twitter
Those you follow will get a message that you are
following them. And likely they will:
Look at your ratio of “followers” to “following”.
Read some of your posts.
Look at your biographical info.
Then decide whether to follow you or not.
Unlike Facebook, it’s acceptable to follow people
you’ve never heard of.
Twitter
Following is not reciprocal.
Don’t be offended and don’t feel obligated.
Avoid spam/“robot” twitter accounts by not
following them or blocking them.
My personal rule of thumb, I don’t block
account, except porn accounts
Others block “robot” accounts.
What is the point of blocking a real person –
(but “to each his own”)
Twitter
Twitter is very open.
Don’t post anything sensitive at all.
Anyone in the world can read it;
searches will find your messages.
Twitter
Set up an organizational account like
an individual account.
There are no “admin” account
settings; use a company e-mail or a
free web account, not an employee’s
personal account.
Twitter
#tags facilitate search.
Twitter @ replies
Indicate a reply or a reference to someone.
Create a sort of “conversation”.
Twitter @ replies
Make your message show up in a special kind
of search by user.
Creates a sort of ‘conversation”.
Twitter @ replies
Make your message show up in a special kind
of search by user.
Creates a sort of ‘conversation”
Twitter direct messages
Are private (still
electronic).
Must be following each
other to send them.
Example of effective use
Example of effective use
Example of effective use
Example of effective use
Example of spam account
Twitter applications
Use different applications to keep the flow in small
bits through out day and on different devices.
Send and receive SMS (text messages).
iPhone and other mobile phone apps
uberTwitter
ceTwit
Tiny Twitter
Tweetie
Mobile browser version
3rd Party desktop applications
Tweetdeck
Twhirl
Tweetie
(There are many and more keep getting developed so
this list will change).
Twitter tips for business
Push Twitter updates to Page or Status updates
Integration of communities
Twitter Facebook LinkedIn
Local Twitter examples
Sandy Toomers
twitter.com/toomerscoffee
Heath Cates
twitter.com/heathcates
Other considerations
Example your web page.
Do you offer ways for people to keep up with
information about products and services?
Do you have ways for customers to comment?
Is your web information mobile accessible?
Look for other groups, forums, social networks
that are being used by your customers.
Google me
Twitter: aafromaa
delicious: aafromaa
AIM: aafromaa
Slideshare: aafromaa
Flickr: aafromaa
YouTube: aafromaa
Anne Adrian
blog.anneadrian.com
aadrian@auburn.edu
Resources
Social Media Marketing Guide. How To Use Twitter,
Facebook, YouTube And MySpace To Grow Your Internet
Marketing Business
small-business-articles.com/social-media-marketing-guidehow-to-use-twitter-facebook-youtube-and-myspace-togrow-your-internet-marketing-business/
Ohio Farm Bureau Social Media Guide
ofbf.org/uploads/social-media-guide.pdf
10 Privacy Settings Every Facebook User Should Know
http://www.allfacebook.com/2009/02/facebook-privacy/
Resources
How to Use Twitter for Business
flyte.biz/resources/newsletters/08/06-twitter-forbusiness.php
Twitter Guide: How to, Tips, and Instructions
mashable.com/guidebook/twitter/
Deciding who to follow in Twitter (and Friendfeed) and
who to friend in Facebook
blog.anneadrian.com/2009/07/decide-who-to-follow-intwitter-and.html
Resources
RSS in Plain English, a video introduction to
using news readers from Common Craft
commoncraft.com/rss_plain_english
Use a newsreader
blog.anneadrian.com/2007/05/how-to-usenews-reader.html
Resources
Clay Shirky "It's not information overload. It's filter
failure" at Web 2.0 Expo NY
web2expo.blip.tv/file/1277460/
Not information overload--filter failure
blog.anneadrian.com/2008/10/not-informationoverload-filter-failure.html
Misconception about web technologies
blog.anneadrian.com/2009/06/misconceptionabout-web-technologies_26.html
Resources
Engaging Communities on their on Turf: Secrets of
Social networkers
hconnect.extension.iastate.edu/p79426457/
Feeding Frenzy eXtension 30-Minute recording by Beth
Raney, connect.extension.iastate.edu/p51525211/
Beginner’s Guide to Social Media in Extension
collaborate.extension.org/wiki/Beginners_Guide_to_So
cial_Media_in_Extension
Resources
Poscente, Vince. The Age of Speed.
Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information
Advantage: Structural Determinants of Access to Novel Information and Their
Performance Implications" (January 18, 2007). Available at SSRN:
ssrn.com/abstract=958158
Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and
Practice, 3(2), 228-23.
Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports
community and social capital in a wired suburb. City and Community, 2(4), 277-311.
Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook
“friends”: Social capital and college students’ use of online social network sites.
Journal of Computer Mediation Communication, 12(4), Article 1.
Introduction to Twitter and
Facebook
October 6, 2009
Anne Mims Adrian, PhD
Alabama Cooperative Extension System at Auburn University
aadrian@auburn.edu
blog.anneadrian.com
This work is licensed under the Creative Commons AttributionNoncommercial 3.0 United States License. To view a copy of
this license, visit creativecommons.org/licenses/by-nc/3.0/us/
or send a letter to Creative Commons, 171 Second Street,
Suite 300, San Francisco, California, 94105, USA.