Hybrid Cloud – a wealth of
opportunity
Stephen Parker, Head of Cloud Strategy, NewLease
© 2014 NewLease Pty Ltd
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What is this thing called Cloud?
© 2014 NewLease Pty Ltd
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Cloud Definitions
National Institute of Standards & Technology
(http://www.nist.gov/itl/cloud/index.cfm)
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Essentials characteristics
– On-demand self service (DIY)
– Broad network access (anywhere, any
tool access)
– Resource pooling (multi-tenant, shared
resources)
– Rapid elasticity (Scale up/down as
needed)
– Measured service (transparency of
utilization)
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Service models
– SaaS
AoSaaS (Any
– PaaS
– IaaS
}
old Stuff as a Service!!)
Something Old, New, Borrowed & Blue
© 2014 NewLease Pty Ltd
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Analyst Comments
• Australia moving to #2 globally in public cloud adoption
(2014, Forrester Research)
• Global Public Cloud purchase to raise from USD72Bn to
USD191Bn between 2014-20 (2014, Forrester
Research)
• 87% of business either deployed or considering
deployment of HR cloud solutions with 18 months (2013,
KPMG)
• Cloud spend increases at 26.4% CAGR between 20102015 (2014, IDC)
Everyone seeing Cloud growth
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The 3rd Platform
Source: IDC
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Why now?
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Cloud is part of a wider social Shift
from What and How.. to Why
“When it absolutely, positively has to be there overnight”
People care about the Service & Outcomes
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We are at an inflection point
Consumer BT
Enterprise IT
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The fundamental shift – Selling is only the beginning
Perpetual
everything is geared to close the “sell”
Stock
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Sales focused
Promised value
“Margin” portfolio
Sales accounting
Delivery logistics
Price
Marketing launch
Subscription
everything is geared to drive ongoing usage
Sell
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Service focused
Realised value
“Value” portfolio
Usage accounting
Usage reporting
Ease of acquisition
Total product offer
Process, organisation
and cultural shift
The excellent processes that lead to success in one
model becomes the blocker to deliver the other
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Use
It is a Hybrid World
Public
Etc etc
Private
Hybrid
IoT
Mobile
Service
Provider
Office
Home
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Business driven
benefits. Being
Essential not
just Interesting
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But….
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Change is difficult
Ignoring it can be worse
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There are concerns
Vendors
Marketplace
Customers
Concerns are Opportunities
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So where is the money?
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Cloud Positioning – Risk vs Value
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Business Risk
Impossible Cost prohibitive ->
> Possible
Affordable (what I have
(enabling
wanted to do and can
me to
now afford)
consider
creative
ideas)
Sweet Spot
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Custom/Complex -> Commodity (what I do
today but for less)
Business Value
© 2014 NewLease Pty Ltd
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What’s Hot
Business
Continuity
as a Service
Desktop
as a Service
(UADA)
Infrastructure
as a Service
Security
as a Service
© 2014 NewLease Pty Ltd
Business driven
benefits. Being
Essential not
just Interesting
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What’s hot
today and
maybe
tomorrow?
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Autoscaling Example
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Business Risk
2
Cost prohibitive ->
Affordable
Fixed
Capacity
1
Scaling with
fixed metrics
???
Impossible > Possible
Elastic scaling
(AI)
Custom/Complex -> Commodity
Business Value
© 2014 NewLease Pty Ltd
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Where is the Money
(History as our Guide)
Managed
Services
Recurring
Hardware
Devices
Integration
Networks/
Cabling
Services
Pipes/Plans
Hybrid
Business
Applications
SaaS
Security
Everywhere
Home/car..
Desks/Chairs
Customer Journeys - Commitment and Creativity
© 2014 NewLease Pty Ltd
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Have a Plan (please)
Infrastructur
e
Offering
Customer
Finance
Key Partners
Key Activities
Key
Resources
Value
Proposition
Customer
Relationships
Customer
Segments
Channels
Purpose, Autonomy & Mastery
Cost Structure
(Dan Pink - motivation)
Source: Business Model Generation, Alexander Osterwalder & Yves Pigneur, et al.
www.businessmodelgeneration.com
Revenue Stream
(Business Model Canvas)
Why?
COSTS
How?
VALUE
INNOVATION
What?
(Purple Cow: Transform Your Business
by Being Remarkable, Seth Godin)
BUYER
VALUE
(Blue Ocean Strategy)
(Simon Sinek – inspire action)
Document your plan & share it
© 2014 NewLease Pty Ltd
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Useful Links
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Simon Sinek – Start with the Why rather than What
– Youtube video of the TED talk on How great leaders inspire action http://www.youtube.com/watch?v=qp0HIF3SfI4
Blue Ocean Strategy – a classic
– Wikipedia summary - http://en.wikipedia.org/wiki/Blue_Ocean_Strategy
– Youtube summary from one of the authors - http://www.youtube.com/watch?v=clp-IMpuwaQ
Dan Pink – What motivates people
– Great audio/visual presentation - http://www.youtube.com/watch?v=u6XAPnuFjJc
Business Model Canvas – a simple way to model possible options for your business
– 2 minute overview - http://www.youtube.com/watch?v=QoAOzMTLP5s
– Wikipedia summary - http://en.wikipedia.org/wiki/Business_Model_Canvas
Shift Happens - From the world of education but highly relevant to change
– http://www.youtube.com/watch?v=XVQ1ULfQawk
Sir Ken Robinson – Do schools kill creativity
– One of the top TED videos (inspiring and funny) http://www.youtube.com/watch?v=iG9CE55wbtY
© 2014 NewLease Pty Ltd
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© 2014 NewLease Pty Ltd
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Summary - The 3 R’s
Reinforce
Remind
Reveal
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NewLease
The Cloud Licensing and Channel Services
Company
We exist to help businesses & services providers
thrive in the emerging cloud economy.
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Since 2003
ASX (RHP)
Service provider focus
Aggregate licensing from industry
leading vendors
© 2014 NewLease Pty Ltd
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Contact Details
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Stephen Parker
Head of Cloud Strategy
NewLease
+61 424 321748
stephen.parker@newlease.net
© 2014 NewLease Pty Ltd
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