Organizational Overview
August, 2015
US Lacrosse – Organizational Overview
Mission
 US Lacrosse is the national governing body of lacrosse. Through
responsive and effective leadership, we provide programs and
services to inspire participation while protecting the integrity of the
sport.
Vision
 We envision a future which offers people everywhere the
opportunity to discover, learn, participate in, enjoy and ultimately
embrace the shared passion of the lacrosse experience.
US Lacrosse – Organizational Overview
Historical Perspective
• 1877: First men’s college lacrosse team established at NYU
• 1897: US Sailing established
• 1926: First women’s lacrosse team established at Bryn Mawr (MD)
• 1905: US Ski & Snowboard Federation established
• 1913: US Soccer Federation established
• 1928: USA Volleyball established
• 1936: USA Hockey established
• 1965: USA Baseball established
• 1998: US Lacrosse established
US Lacrosse – Organizational Overview
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Largest, all-encompassing resource for lacrosse knowledge.
Founded in 1998 as the National Governing Body of men’s, women’s and youth
lacrosse.
Largest lacrosse organization in the world, focused primarily on youth (U19)
lacrosse, education, safety and opportunities for all.
Volunteer-based organization - national board of directors and executive
committee with equal representation from the men’s, women’s and youth
games.
Headquarters is located in Baltimore, Md., with a staff of more than 70, plus
volunteers and interns.
US Lacrosse has a network of chapters covering 43 states, committed to
developing and promoting the game starting at the grassroots level.
501 (c) (3) not-for-profit organization relies on membership dues, annual giving
grants, endowments, sponsorships to achieve organizational mission and vision.
Membership base grown to 440,000 in 2014.
US Lacrosse – Organizational Overview –
Operational Growth
Year
7/31/1998
7/31/1999
7/31/2000
7/31/2001
7/31/2002
7/31/2003
12/31/2004
12/31/2005
12/31/2006
12/31/2007
12/31/2008
12/31/2009
12/31/2010
12/31/2011
12/31/2012
12/31/2013
12/31/2014
2015 Budget
Staff
16
18
18
20
22
25
34
40
45
52
56
62
66
69
72
75
86
88
Membership
42,405
61,203
81,370
102,372
114,734
151,239
165,328
178,175
213,876
235,087
270,000
296,743
345,423
368,00
403,00
430,000
444,869
463,998
Income
$2,653,448
$2,838,226
$3,134,720
$5,043,896
$5,043,896
$6,241,972
$8,322,564
$9,310,766
$10,695,373
$12,685,233
$12,685,233
$13,101,210
$14,609,733
$15,962,777
$17,613,302
$18,817,606
$17,981,921
$19,373,134
National Participation
n/a
n/a
n/a
253,931
288,104
301,560
351,852
381,568
426,022
480,627
524,230
568,021
624,593
681,313
722,000
746,859
772,772
TBD
US Lacrosse – Organizational Overview National Board Structure
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Board composition and recruitment
25 board members from 16 states (+ 2 non-voting Counsel)
Three-year terms (up to two consecutive terms)
Men’s/Women’s Game balance
The Board Development Committee, chaired by the Past Chair,
presents new nominees to the Board for approval each June
– Meets in January, June and September
– Executive Committee meets seven times per year in between
board meetings
US Lacrosse – Organizational Overview –
Board Structure (con’t)
– Highly-decentralized national volunteer leadership structure
– National Board
• Sets organizational policy & direction
• Oversight of national administration
• Provides stewardship for the sport
– Men’s & Women’s Game Committees oversee “game” activity
– Sub-committees throughout the organization manage specific
activity
US Lacrosse – Organizational Overview –
Board Committees
– Board Development
– Strategic Planning
– Sport Development
– Regional Operations
– Finance
– Women’s Game
– Men’s Game
– Human Resources
– Sport Science & Safety
US Lacrosse – Organizational Overview Board Executive Committee
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Rich Morgan, Chair (Centennial, CO)
Kristen Murray, Incoming Vice Chair (Wilmette, IL)
Scott Hugdahl, Secretary (Eden Prairie, MN)
Carter Abbott, Women’s Game Comm. Chair (Far Hills, NJ)
Jim Carboneau, Men’s Game Committee Chair (Holliston, MA)
Larry Quinn, Co-Counsel (Parkton, MD)
Tom Whiteford, Co-Counsel (Baltimore, MD)
George Graffy, Treasurer (Dallas, TX)
Katie Hearn, At-Large (Baltimore, MD)
US Lacrosse – Organizational Overview
US Lacrosse Senior Staff
Steve Stenersen
Ann Carpenetti
Susie Chase
Joshua Christian
Melissa Coyne
Bruce Griffin
Mark Hogan
Jamie Hunt
Brett Hurwitz
Bob Javerbaum
Melanie Kabia
Steve Kirr
Tony Leko
Brian Logue
Cara Morris
Sara Noon
Beth Porreca
Bill Schoonmaker
Dan Shannon
Erin Smith
James Wilson
President & CEO
VP, Lacrosse Operations
VP, US Lacrosse Foundation
Senior Director, Programs
Director, Games Administration
Director, Health & Sport Safety
VP, Brand Marketing & Membership
Director, Annual Giving
Director, Partnerships
Director, Finance
Director, Human Resources
Director, Regional Development
Director, National Teams
Director, Communications
VP, Finance & Administration
Senior Director, Membership & Chapters
Director, Special Events
VP, Strategy & Business Development
Director, Interactive Member Experience
Director, Education & Training
Director, Information Technology
US Lacrosse – Organizational Overview
Sport Development
• New Start Program
– The New Start Program is not a program; rather it is a free resource for both
members and non-members of US Lacrosse. It provides all of the necessary
tools, resources, and information you need to launch lacrosse in your
area. Simply apply online to receive immediate access to these materials. Visit
www.uslacrosse.org/newstart to learn more about the program.
• US Lacrosse Regional Chapters
– Connect with one of our 67 regional volunteer-based US Lacrosse boards for
assistance, information and even grant assistance specific to your location. The
most up-to-date contact list can be found at www.uslacrosse.org/chapters.
US Lacrosse – Organizational Overview Sport Development (cont’d)
• Outfitting boys’ and girls’ lacrosse teams costs less than
football or ice hockey.
– Boys’ lacrosse: Helmets, shoulder pads, rib pads, arm pads, gloves and mouth
guards required. Approximately $250- $400 per player.
– Girls’ lacrosse: Protective eyewear and mouth guard mandatory, gloves optional;
required only for goalkeeper: full protective equipment, including a chest and
throat protector. Approximately $125-$175 per player.
• First Stick Program: The ultimate grassroots initiative for new and
developing youth (U19 and below) lacrosse teams nationwide, this program is
designed to deliver comprehensive USL developmental and safety resources,
equipment, USL membership and coach training to awarded teams.
– More can be found at www.uslacrosse.org/firststick
– Application available on www.uslacrosse.org in April with a submission
deadline of July 1.
US Lacrosse – Organizational Overview Sport Development (cont’d)
• Coaches’ Education Program
– Online Courses: Interactive coaches’ resource to teach new/developing
coaches philosophy, skills and strategies for boys’ or girls’ lacrosse. Free to all
current USL members, available 24 hours a day through www.uslacrosse.org.
– Instructional Clinics: These clinics provide the hands-on, in-person
interaction based on the knowledge you received from the course. For a
schedule and to learn more please visit, CEP Clinic page on www.uslacrosse.org.
– Level 1 Certification: A nationally recognized certification program that offers
lacrosse coaches baseline, sport-specific training in order to provide the most
effective, safe and enjoyable playing environment for participants. Level 1
certification components include completion of:
• CEP Level 1 Online Course and CEP Level 1 Instructional Clinic
• PCA Double Goal Coach 1 Course
• Background check through National Center for Safety Initiatives
US Lacrosse – Organizational Overview
• Sportsmanship Matching Grant: USL and the Positive
Coaching Alliance (PCA) have partnered to make lacrosse a positive,
character building experience for every athlete. This program provides
matching grants to deliver PCA workshops to help organizations
educate their coaches, officials, athletes and fans on honoring the
game. For more information, visit
http://www.uslacrosse.org/TopNav2Right/ProgramsGrants/PositiveCoac
hingAlliance.aspx
• US Lacrosse Convention: 7,000+ coaches, officials and
administrators come together annually in January to expand their
knowledge at the largest and most comprehensive educational and
networking event in the lacrosse world. Appropriate for all levels of
coaching: youth, high school, collegiate and post-collegiate. Visit
www.uslacrosse.org/convention to learn more.
US Lacrosse – Organizational Overview
• Men’s and Women’s Officials Education & Training
Programs: USL develops and maintains the national standards and training
programs for the certification of men’s game and women’s game officials at all levels.
– Online Courses: Developed in 2012, each course will take the learner through
the basics of foul recognition in each game.
– Resources such as videos, manuals and senior officials’ mentorship programs
– Instructional Clinics: A platform of nationwide USL clinics offer men’s and
women’s game Officials on and off field education, training and evaluation.
– Scholarship Programs: Awards scholarships to deserving Official recipients to
subsidies the travel and registration costs associated with attending the USL
National Convention.
• Resources for Recruiting and Retaining Officials: Resources such
as a free publication to help programs and leagues around the country plan for and
secure lacrosse officials; available through www.uslacrosse.org/officialstraining
US Lacrosse – Organizational Overview Primary Membership Benefits/Service
Tangible Benefits:
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Insurance & Risk Management
Coaches/Officials Education & Training
Program Administration tools like USLaxteams.com
Media Assets like USLacrosse.org and Laxmagazine.com
Lacrosse Magazine
Constituency based e-mail newsletters
Rulebooks for Coaches & Officials
Call Center/Staff Support
• Average of 4,000 incoming calls a month
• Average of 800 incoming e-mails a month
• “Chat” – immediate online support – 450 a month
• Discounts & Corporate Partnership Benefits
US Lacrosse – Organizational Overview Primary Membership Benefits/Service
Intangible benefits:
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Youth Rules
USL Certified Coaches
USL Trained Officials
Programs and Grants
• New Start Program
• Physical Education Lacrosse Grant
• First Stick Program
• Gold Stick Program
• Positive Coaching Alliance
• AED grant program
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Marketing & PR
National Leadership
Sports, Science & Safety
US Lacrosse – Organizational Overview National/International Events Conducted
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Women’s Division National Tournament (annual)
Regional Lacrosse Festivals (3, annually)
Women’s Collegiate Lacrosse Association Championships (annual)
US Lacrosse National Convention (annual)
National Lacrosse Hall of Fame Induction Ceremony (annual)
Men’s & Women’s Senior & U-19 National Teams (quadrennial
competitions)
– Stars and Stripes Event (annual)
– Hosted world championships in 1998, 2003 (2), 2005 and 2014
US Lacrosse – Organizational Overview
US Lacrosse Strategic Planning
• Successfully completed first five-year plan adopted in September
of 2002
o Comprised 27 goals in 10 areas of strategic concentration
• Successfully completed second five-year plan adopted by USL
Board in June, 2007
o Plan highlights included:
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Implement new organizational volunteer and staff structures based on the recommendations
approved by the Board of Directors
Establish and implement effective communication strategies for internal and external audiences
Provide programs to qualify and certify men’s and women’s coaches and men’s and women’s
officials
Establish and require high standards of sportsmanship in all phases and levels of the sport
Diversity staff and volunteer base
Increase opportunities for participation in underserved communities
US Lacrosse – Organizational Overview
US Lacrosse Strategic Planning – 2013 - 2015
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Successfully completed plan approved by USL Board in September, 2012
Strategic Planning Committee Chair - Scott Hugdahl (Eden Prairie, MN)
Plan highlights include
o Plan covers 3 year period to better position the priorities of plan to remain aligned
with constantly evolving operational realities, and to allow for a more nimble
organization that can respond effectively to the challenges and opportunities created
by rapid sport growth
o Strategic Priorities are:
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Enhance the quality of the lacrosse experience for participants
Strengthen access and opportunity for all
Strengthen/modify US Lacrosse’s structure/infrastructure to enhance the capacity to lead and serve
Strengthen and ensure long-term financial viability
Elevate the visibility of the organization and sport in the national and international arenas
Committee Retreats held October and December, 2014, and February and
August 2015 to prepare for 2016 – 2018 USL Strategic Plan
Final draft will be presented for approval at September, 2015
Board meeting
US Lacrosse Foundation
Mission and Structure
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Independent nonprofit corporation formed in conjunction
with US Lacrosse in 1998
The principal objective is to develop a national fundraising
program and lead fundraising initiatives to benefit and
support the programs and activities of US Lacrosse
Twenty-seven-member Board of Directors from more than a
dozen states contribute passion and capability
Manages growth and performance of the US Lacrosse
Foundation endowment and other assets
Professional services agreement between organizations for
US Lacrosse to provide and manage related staff
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US Lacrosse CEO, VP of the USLF, and VP of Finance &
Administration serve as primary staff support
US Lacrosse Foundation - Leadership
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Gordon Cooney, Chair (Newtown Square, PA)
Sol Kumin (Stamford, CT)
Joe Macione (Wayne, PA)
Kristin Noto (Darien, CT)
Ed Nordberg, Treasurer (Chevy Chase, MD)
Mike O’Rourke (Hartsdale, NY)
Will Wynperle (Los Angeles, CA)
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Jeffrey S. Barber (Boston, MA)
Brooks Bradley (Lutherville, MD)
Sylvie Crum (Houston, TX)
Douglas Godine (Owings Mills, MD)
Kevin Hall (Naples, FL)
Darlene Martin (Southborough, MA)
Bob Mongeluzzi (Merion Station, PA)
Rachel Ocken (Bedford, NY)
Scott Seymour (Fairfield, CT)
Jim Birle (Summit, NJ)
Todd Crockett (Menlo Park, CA)
John Gagliardi (New York, NY)
Andrew Godfrey (New York, NY)
Frank Kelly (Hunt Valley, MD)
Sylvester Miniter (New York, NY)
Tim Monnin (Charlotte, NC)
Jack Sebastian (MA)
Karen Trudel-Martellucci (Valley Forge, PA)
US Lacrosse Foundation
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Staff support: Vice President (USLF); Director of Annual Giving;
Senior Manager of Donor/Prospect Relations; Senior Manager,
USLF; Manager, Annual Fund Manager; Administrator, USLF
Program focus: Leadership Giving (First Sport Society); Annual
Fund; Corporate/Foundation Support; National Teams; Keepers
of Lacrosse – Alumni and Affinity Based program development
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First Sport Society (FSS) recognizes annual gifts of $1,000 or more
Keepers of Lacrosse – alumni/affinity movement to connect the
lacrosse community to USL and to raise awareness of our value
proposition, ultimately expand our donor base
Capital Campaign/Annual Giving: Increase leadership
giving and overall donor base, and understanding of the mission
of US Lacrosse. Goal of 110,000 donors before the close of
2014 and $750,000.00 in annual revenue.