Big Listening 11 and 12
A Research Presentation to Salford Council
By Ipsos MORI North
09/02/10
Background
 This presentation combines the results of the 11th and 12th
waves of the Big Listening Survey
 The Big Listening Surveys
– are commissioned by the joined forces of Salford City Council and
Primary Care Trust
– Seeks residents feedback on community issues and Council/PCT
services
– 3 surveys a year
 BL11 – June/July 2009
 BL12 – Sept/October 2009
We are worried about
the economy, our jobs
and our broken
society…
Unemployment and immigration on the rise as the
recession bites
What do you see as the most/other important issues facing Britain today?
Economy
70
60
50
Crime/
Law &
Order
40
30
Race/
immigration
20
NHS
10
Unemployment
0
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
Base: representative sample of c.1,000 British adults age
18+ each month, interviewed face-to-face in home
May
2006
May
2007
May
2008
May
2009
Source: Ipsos MORI Issues Index
Britain is still in recession
“From what you know, which one of the following statements best describes your
own view?”
Don’t know
The recovery from
recession is well underway
3%
Britain is still in deep
12%
recession
13%
The recession is over in Britain
8%
The recession
in Britain is not
over yet
64%
Base: 1,001 British adults 18+, 26th-28th January 2010
Source: Ipsos MORI Political Monitor
Two thirds agree ‘British society is broken’
To what extent do you agree or disagree that British society is
broken?
Don’t know
Strongly disagree
27%
Strongly agree
3%
11%
Tend to disagree
Agree
35%
16%
7%
Neither
28%
63%
18-34
63%
35-54
61%
55+
64%
ABC1
61%
C2DE
65%
Tend to agree
Base: 1,017 British adults 18+, 12-14 September 2008
Source: Ipsos MORI Political Monitor
But latest figures show
an increased optimism
about economy…
Economic Optimism Index
Do you think that the general economic condition of the country will
improve, stay the same or get worse over the next 12 months?
January 2010
Don’t know
3%
Improve
January 2004 – January 2010
80
Get worse 24%
70
Get
worse 24%
60
Stay the same 28%
50
44%
40
30
Improve 44%
20
Base: 1,001 British adults 18+, 26th-28th January 2010
Sep-09
Dec-09
Mar-09
Jun-09
Sep-08
Dec-08
Mar-08
Jun-08
Dec-07
May-07
Aug-07
Sep-06
Dec-06
Oct-05
Feb-06
May-06
Apr-05
Jul-05
EOI = +20%
Oct-04
Jan-05
0
Apr-04
Jul-04
Stay
the same
Jan-04
10
28%
Source: Ipsos MORI Political Monitor
The Ipsos MORI Economic Optimism Index
Do you think that the general economic condition of the country will
improve, stay the same or get worse over the next 12 months?
40
+28
Index (get better minus get worse)
+23
+20
20
0
-4
-4
-20
-40
Base: c. 1,000 British adults each month
Oct '09
May '09
Dec '08
Jul '08
Feb '08
Sep '07
Apr '07
Nov '06
Jun '06
Jan '06
Aug '05
Mar '05
Oct '04
Jun '04
Jan '04
Aug '03
Mar '03
Oct '02
May '02
Dec '01
Jul '01
Feb '01
Sep '00
Apr '00
Nov '99
-56
Jun '99
Jan '99
Apr '98
Nov '97
Jun '97
Jan '97
-80
Sep '98
-46
-60
Source: Ipsos MORI Political Monitor
Anti Social Behaviour Issues
An improving trend for most ASB issues
Q2. Thinking about this local area, how much of a problem do you think each of
the following are?
% saying a problem
53%
57%
Rubbish or litter lying around (1287/1148)
43%
48%
Teenagers hanging around on the streets
(1260/1133)
39%
46%
Vandalism, graffiti and other deliberate damage to
property or vehicles (1247/1117)
People using or dealing drugs (1082/863)
30%
38%
People being drunk or rowdy in public spaces
(1197/1050)
30%
37%
18%
17%
Noisy neighbours and loud parties (1243/1133)
Abandoned or burnt out cars (1173/1016)
Base: All BL12/BL7 respondents excluding don’t know and not stated
BL12
BL7
8%
9%
Source: Ipsos MORI
Still a concern about parental responsibility…
Q1. To what extent do you agree or disagree that in your local area, parents
take enough responsibility for the behaviour of their children?
Definitely agree
Neither agree nor disagree
Definitely disagree
BL12
7%
25%
Base: All BL12 respondents excl DK/NS (1212)
16%
Tend to agree
Tend to disagree
31%
21%
Source: Ipsos MORI
And we look to parents first to reduce crime…
Q
Which two or three of these do you think would do most to reduce
crime in Britain?
Better parenting
57%
59%
55%
49%
46%
45%
49%
46%
49%
55%
53%
41%
41%
41%
40%
Better discipline in schools
More police on the beat
More constructive activities
for young people
21%
23%
27%
21%
19%
19%
19%
29%
Capital punishment for
murder
More effective programmes
to change behaviour
More offenders in prison
Introducing a national
identity card
67%
11%
11%
10%
8%
10%
24%
23%
20%
Base: Representative samples of British residents (c.1,000 - 2,000).
2009
2004
2003
2001
Some scepticism about public services listening
and dealing with ASB
Q3. So, how much would you agree or disagree that the police and other local
public services seek people’s views about these issues in your local area?
Q4. And how much would you agree or disagree that the police and other local
public services are successfully dealing with these issues in your local area?
Strongly agree
Neither agree nor disagree
Strongly disagree
Tend to agree
Tend to disagree
Don't know
(% agree)
BL12
Seeks people's
views (1266)
Are successfully
dealing with
(1213)
11%
4
23%
22%
22%
25%
Base: All BL12 respondents excluding not stated (see above )
21%
24%
13% 9%
34%
14% 11%
26%
Source: Ipsos MORI
People do not feel informed about ASB…
Q5. How well informed or not do you feel about what is being done to tackle
anti-social behaviour in your local area?
Very well informed
Fairly well informed
Not very well informed
Not well informed at all
Don’t know
Not stated
BL12
4
BL10
4
BL7 2
BL4
6%
16%
36%
33%
25%
18%
18%
35%
38%
41%
Base: All respondents – BL12 (1331) BL10 (2439) BL7 (1183) BL4 (1097)
8% 1
30%
5% 2
33%
8%
28%
5%1
Source: Ipsos MORI
Salford City Council
More people are satisfied with the Council than
dissatisfied
Q6. Overall how satisfied or dissatisfied are you with the way Salford City
Council runs things?
Very satisfied
Neither satisfied nor dissatisfied
Very dissatisfied
BL12 (1282) 5%
BL9 (1128)*
4
35%
Fairly satisfied
Fairly dissatisfied
26%
45%
Base: All BL12 respondents excl DK/NS (see above)
23%
27%
11%
16%
6%
Source: Ipsos MORI
There is increasing satisfaction with
cleanliness…
Q7. How satisfied or dissatisfied are you that Salford City Council has…?
Very satisfied
Neither satisfied nor dissatisfied
Very dissatisfied
…Kept your local area clear of graffiti
Fairly satisfied
Fairly dissatisfied
Not stated
21%
…Kept your local area clear of dog fouling 11%
49%
38%
25%
39%
…Kept your local area free of flytipping (i.e.
dumping large items without permission)
24%
38%
…Kept your local area clear of litter and
12%
refuse
Base: All respondents – BL11 (1167) BL8 (1312) BL6 (1163)
37%
16% 7 42
16%
…Kept your local area free of flyposting (i.e.
sticking up posters and flyers without
permission)
BL8 BL6
(1312) (1163)
18%
15% 3
46% 50%
7 23
66% 72%
15% 13% 7 2
56% 61%
24%
16%
65% 71%
19%
15% 1
-%
-%
Source: Ipsos MORI
Level of satisfaction with standard of parks &
open spaces
Q8. How satisfied or dissatisfied are you with the standard of parks and open
spaces (including country parks) in your local area?
Very satisfied
Neither satisfied nor dissatisfied
Very dissatisfied
21%
Base: All respondents – BL11 (1167)
Fairly satisfied
Fairly dissatisfied
46%
15%
12%
5%
Source: Ipsos MORI
MediaCityUK
Most respondents are aware of MediaCityUK
Q17. Are you aware of the MediaCityUK development at Salford Quays?
28%
No, I am not aware of the development
I have heard of the development, but don’t
know any more about it
11%
I am aware of it and know that the BBC is
moving there
33%
I am aware of it and know that the BBC plus
creative and digital industries are moving
there
Not stated
Base: All BL11 respondents (1167)
27%
1%
Source: Ipsos MORI
What are the perceived benefits of MediCityUK?
Q18/Q19. What do you think the benefits, if any, of MediaCityUK will be to local
residents and communities? Please select biggest benefit, then any other
benefits.
Employment opportunities
20%
21%
Further regeneration and investment in the area
Increased tourism
8%
Education and training opportunities
8%
Not stated
Base: All BL11 respondents (1167)
34%
11%
Better transport links
I do not think there will be any benefits
33%
13%
New business opportunities
Increased shopping and entertainment
50%
7%
24%
Biggest benefit
Other benefits
16%
30%
19%
10%
10%
14%
27%
Source: Ipsos MORI
Feelings about MediCityUK
Q19. Overall, how positive or negative do you feel about MediaCityUK?
Very positive
Neither positive nor negative
Very negative
Not stated
20%
Base: All respondents – BL11 (1167)
32%
Fairly positive
Fairly negative
Don’t know
24%
32
13%
6%
Source: Ipsos MORI
Why do people feel positive/negative?
Q20. If your answer is positive or negative at Q19, why do you say this?
Positive comments
Good for regeneration / investment /
economy
Bring employment to the area
35%
27%
15%
Puts area on map / a positive light
Increase visitors / tourism
More shops / facilities
Not stated
4%
1%
39%
Negative comments
57%
Not interested / no benefit to Salford
Not stated
38%
Base: All BL11 respondents who feel positively about development (612)/All respondents who feel negatively about the development (68)
Source: Ipsos MORI
Feelings about public transport at Salford Quays
Q21. How satisfied or dissatisfied are you with current public transport provision
to Salford Quays?
Very satisfied
Neither satisfied nor dissatisfied
Very dissatisfied
Not stated
7%
29%
Base: All BL11 respondents (1167)
18%
Fairly satisfied
Fairly dissatisfied
Don’t know/not applicable
14%
14%
15%
5%
Source: Ipsos MORI
Cultural Facilities
Satisfaction with cultural facilities and
activities
Q13. Please indicate how satisfied or dissatisfied you are with each of the
following services provided or supported by Salford City Council?
Very satisfied
Neither satisfied nor dissatisfied
Very dissatisfied
Libraries
Fairly satisfied
Fairly dissatisfied
(% satisfied)
22%
39%
34%
42
BL12
61%
Sports/leisure facilities 13%
40%
37%
73
54%
15%
33%
46%
42
48%
43%
9 3
45%
49%
63
43%
Museums and galleries
Culture: theatres, cinemas, music,
12%
dance or other cultural events
Sports/cultural events
Base: All BL12 respondents excluding not stated
9
33%
34%
Source: Ipsos MORI
Museums and galleries visited in the last 12
months
Q14. Which of the following museums and galleries in Salford, if any, have you
visited in the last 12 months?
The Lowry
Salford Museum and Art Gallery
Ordsall Hall Museum
Working Class Movement Library
Imperial War Museum
Science and Industry Museum
6%
7%
5%
2%
2%
Larkhill Museum
Manchester Museum
*%
Manchester Art Gallery
*%
BL12 (1331)
BL8 (1312)
30%
None
Not stated
51%
2%
*%
Other
23%
22%
42%
*%
44%
8%
4%
Base: All respondents (1331)
Source: Ipsos MORI
Keeping Fit in Salford
Frequency of using council owned facilities in
Salford
Q18. How often, if at all, do you use the following council owned facilities in
Salford?
% use at least monthly
(% use at
least monthly)
BL9 BL6
A sports centre
13%
A swimming
pool
Sports pitches
Base: All BL12 respondents (1331)
15% 12% 15%
24%
11%
BL3
21% 19% 23%
10%
9%
7%
Source: Ipsos MORI
There is a rise in awareness of benefits of sports
provision
Q19. How strongly do you agree or disagree with the following statements
about sports provision/facilities in Salford?
% agree
The sports provision/facilities provided play a part in helping the people of Salford to keep healthy
BL12 (1331)
BL9 (1170)
BL6 (1163)
66%
59%
58%
Sports provision/facilities help to keep the kids off the streets
BL12 (1331)
BL9 (1170)
BL6 (1163)
64%
58%
46%
The sports provision/facilities are used by residents from a range of different backgrounds
BL12 (1331)
BL9 (1170)
BL6 (1163)
Base: All respondents (see above)
53%
46%
44%
Source: Ipsos MORI