Job Description Exeter Phoenix
MARKETING & PRESS MANAGER (Maternity Cover)
7 month fixed-term contract, 4 days a week
Responsible to: The Director
Responsible for: Design Officer, Marketing Assistant
Principal Aims
 To raise Exeter Phoenix's local, regional and national profile.
 To increase Exeter Phoenix's audience, client and visitor numbers.
 To maximise Exeter Phoenix's sales and sponsorship income.
 To manage the marketing budget and output of the marketing team.
 To line-manage and develop the marketing team.
Specific Duties
Strategic Planning
 To manage and develop an overall marketing and press strategy for Exeter
Phoenix as a ground-breaking, cross-disciplinary arts organisation.
 To develop and implement specific marketing and press plans for each of Exeter
Phoenix's individual departments and their activities (Music, Art, Performance, Film,
Digital, Learning).
 To devise specific marketing and press plans to reach Exeter Phoenix's key target
groups (i.e. students, families, sponsors, businesses etc.)
 To devise specific marketing and press plans to increase the profile of the Café
Bar, Space Hire and the Exeter Phoenix Ticket Agency.
Overall Marketing and Press Activity
 To manage the planning, production and distribution of Exeter Phoenix's printed
and digital communications (brochures, flyers, press releases, emails).
 To manage and further develop Exeter Phoenix's website.
 To further develop Exeter Phoenix's social media activity.
 To manage Exeter Phoenix's customer database(s) - in line with the Data
Protection Act - and maximise direct marketing opportunities.
 To develop and evaluate specific marketing and press campaigns for annual
events such as Exeter Contemporary Open, Acoustica music festival, Two Short
Nights film festival and a children’s winter theatre production.
 To ensure the implementation of Exeter Phoenix's branding and logos across the
organisation and its partners, promoters and other affiliates.
Fundraising
 To exploit new fundraising opportunities.
 To generate income through advertising and distribution services.
 To maintain good relationships with current sponsors and pro-actively seek new
partnerships.
 To work in partnership with other arts organisations on collaborative fund-raising
projects such as Exeter Cultural Partnership and Exeter Live.
Staff Co-ordination
 To work closely with the Visitor Services Manager to ensure excellent
communication and customer service at all levels.
 To work closely with the Visitor Services Manager to maximise data capture
opportunities and ensure effective evaluation from the box office and front of house
team.
 To manage the work of the Design Officer and the Marketing Assistant.
Person specification – Marketing & Press Manager
E = Essential, D = Desirable
Knowledge
An understanding and knowledge of the arts
E
A local, regional and national press contact list
D
A working knowledge of sponsorship procurement
D
A working knowledge of one or more box office ticketing system(s)
D
Experience of working with a website CMS
D
Skills
Excellent written and verbal communication skills
E
Ability to set and prioritise objectives and manage a heavy workload
E
PC and /or Mac literate
E
Proof-reading and editing skills
E
Numeracy and budgeting skills
E
Creativity and flair
D
Experience
At least 3 years’ marketing experience in a managerial role
E
Extensive experience of people management
E
Experience of managing and delivering press campaigns
E
Experience of creating publicity materials
E
Experience of leading social media campaigns
E
Experience of securing sponsorship and brokering business partnerships D
Experience of working within the arts sector
D
Qualifications
Marketing based qualification or related discipline
Terms
Salary - £22,000 pa (pro-rata to 4 days a week, 30 hours)
Holidays – 24 days pa (pro-rata)
Contract - 7 months fixed-term maternity cover
April 2013
.
D