Designing for the Future: Building
Accessible Technology for the Workplace
September 3, 2014
2:00 – 3:30 p.m. EST
www.PEATworks.org
Our Speakers
Session Chair:
– Jim Tobias, PEAT consortium member, Owner of Inclusive Technologies
and Principal of Raising the Floor and the Global Public Inclusive
Infrastructure (GPII) Project
Moderator:
– Richard Crespin, CEO of CollaborateUp and Senior Fellow at U.S. Chamber
of Commerce
Presenters:
– Dennis Amorosano, Vice President and General Manager of the
Marketing Division of the Business Imaging Solutions Group at Canon USA
– Katie Cunningham, Developer at Cox Media Group and author of
"Accessibility Handbook: Making 508-Compliant Websites“’
– Laurie Ellington, Manager of State Government Affairs at CTIA-The
Wireless Association
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Jim Tobias
PEAT Consortium Member
Owner of Inclusive Technologies
Principal of Raising the Floor and the Global Public
Inclusive Infrastructure (GPII) Project
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Logistics
Audio is also available over a phone line:
– Dial: 1-646-307-1717
– Access code: 253-701-877
Submit questions at any time during the presentation:
– Type directly into the chat box on your screen
– Email info@PEATworks.org
– Tweet @PEATworks
Captioning is available at: http://bit.ly/1oBgE1U
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What is PEAT?
Partnership on Employment & Accessible Technology
Cooperative agreement funded by DOL’s Office of
Disability Employment Policy
A multi-faceted initiative to advance the employment
people with disabilities through the development,
adoption and promotion of accessible technology
Solutions-oriented with a foundation in collaboration,
dialogue and action
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I’m hoping to hear…
Why does accessibility matter to technology
providers?
– Business advantages
– Laws and regulations
How are technology providers organizing their
accessibility work?
– Technical standards
– Staff training
– Organizational development
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Katie Cunningham
Developer, Cox Media Group and
Author of “Accessibility Handbook: Making 508Compliant Websites”
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What is accessibility?
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Accessibility = Usability
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Who does it cover?
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The Disability Community
Blind
Visually impaired
Hearing impaired
Physically impaired
Cognitively impaired
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The Disability Community
7.9 million – visual disabilities
10% men colorblind
50 million - arthritis
1 million Deaf, 36 million hearing impaired
40 million - dyslexia
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How does it work?
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Why Do It?
Government regulation
ADA laws...
Rising tide
Baby Boomers
It will happen to you
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Dennis Amorosano
Vice President and General Manager
Marketing Division, Business Imaging Solutions
Group Canon USA
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Corporate
Philosophy
Canon
Kyosei: Living and Working for the Common Good
All people, regardless of race, religion or culture, harmoniously living and
working together into the future.
 Manufacturers, like Canon, have the opportunity
to provide products and services that enrich
people’s lives.
 Canon is committed to the development of
technologies that provide ease of use for all
customers irrespective of age, cultural
background, or ability.
 Unique opportunity in the area of Accessibility.
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ApproachCanon
to Accessibility
A Long History of Innovation…

For more than 30 years, Canon has been
addressing access for people with disabilities.

Striving to design products for ease of use by
all users irrespective of age, cultural
background or ability.

Conducting R&D to better understand how
people interact with Canon products and the
changing needs of our customers.

Working with community and disabilities
organizations to design products that are
usable by a broad audience.
Canon’s first president was originally a medical doctor, and shortly after the company was founded, it developed the first indirect X-ray camera to be
manufactured in Japan. In 1974, Canon set up its Audiovisual Prosthetics Division with the aim of promoting the “Optacon,” a U.S.-made electronic
reader for the blind. These beginnings exemplified the company’s dedication to returning corporate profits to the community. Later, the role of this arm
of the business declined with the increasing use of voice input devices and personal computers, but it was these activities that gave rise to Canon’s
subsequent interest in programs that contribute to the community. In the years to come, social and cultural support activities tailored to local needs or
the requirements of the time will continue to play an integral part of Canon’s business operations
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Canon
Approach to Accessibility
How Canon Addresses...
•
Conducting R&D to better understand
how people interact with Canon products
and the changing needs of our customers.
•
Work with community and disabilities
organizations to design products that are
usable by a broad audience.
•
Promote activities and opportunities that
enrich people’s lives in local communities,
regardless of background or ability.
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Cooperation withCanon
AT Industry
Accessibility Associations and Activities
 Assistive Technology Industry Assoc. (ATIA)
 ATIA Leadership Forum on Accessibility
 ATIA Conferences (Orlando and Chicago)
 California State University at Northridge (CSUN)
Center for Disability
 CSUN Conference (San Diego)
 American Foundation for the Blind (AFB)
Accessibility Standards Development
 Information Technology Industry Council (ITI)
 ITI is widely recognized as the tech industry's most
effective advocacy organization in Washington D.C.,
and in various foreign capitals around the world
Voluntary Product Accessibility Template (VPAT)
The Voluntary Product Accessibility Template, or VPAT, is a tool used to document a product's conformance
with the accessibility standards under Section 508 of the Rehabilitation Act. The purpose of the VPAT is to
assist Federal contracting officials and other buyers in making preliminary assessments regarding the
availability of commercial "Electronic and Information Technology" products and services with features that
support accessibility.
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Awards andCanon
Recognition
AFB Access Award
 Recognized in 2007 by the American Foundation for the Blind for
the development of Voice Operation Kit
 Supporting the employment of people with disabilities
Louis Braille Corporate Award
 Associated Services for the Blind & Visually Impaired
 For strong commitment to access for all, and support people who
are blind or visually impaired as fully participating members of
today's business environment
Canon Virginia
 “Gold Merit Award”: Demonstrates a commitment to providing
employment to the disabled.
 Nominated for the “Hampton Roads Mayor’s Award” for People
with Disability.
 “Disability Employment Champions Award”: Recognizes partners
who have “championed” the employment of Virginians with
Disabilities.
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Canon
Canon imageRUNNER devices feature improved system access and
operability for all users.
Voice Operation Kit
ADF Access Handle
Control Panel
Design
Concave Keys, #5 Key
Indicator
Voice Guidance Kit
Screen Reading and
Magnification Software
Adjustable Displays
“Slide and Tilt”
Remote Operator’s
Software Kit
Reversed
Display
Braille Label
Kits
Some features shown here are standard or may require optional equipment
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Where to find more information…
Canon
Where to Find More Information:
Canon Inc. Universal Design Initiatives
http://www.canon.com/ud/index.html
Canon USA Accessibility Initiatives
http://www.usa.canon.com/cusa/office/products/solutions/office_solutions/accessibility
Canon USA Federal Government Sales Division
http://www.usa.canon.com/cusa/office/standard_display/GMDsection508
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Laurie Ellington
Manager of State Government Affairs
CTIA-The Wireless Association
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CTIA- The Wireless Association
CTIA is an international nonprofit
membership organization representing all
sectors of wireless communications,
including:
–Service providers
–Manufacturers
–Wireless data and internet companies
Matthew Gerst, Director, State Regulatory
and External Affairs (mgerst@ctia.org)
Laurie Ellington, Manager, State
Government Affairs (lellington@ctia.org)
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The Wireless Landscape
There are over 335 million active wireless subscriptions in the U.S.
– an increase of over 24% over the last five years. We have more
cell phones than people!
40% of households have cut-the-cord; 16% are wireless-mostly.
Wireless data usage rose 70% between 2011 and 2012.
As of January 2014, 90% of American adults have a cell phone and
58% have a smartphone.
Average smartphone user checks phone 150 times per day
There are more than 5 million competing offerings of applications
across dozens of app stores.
Sources: Bank of America Merrill Lynch Global Wireless Matrix (Apr. 2014); CDC Wireless Substitution: Early Release of Estimates From
the National Health Interview Survey (Dec. 2013);CTIA Wireless Industry Survey (2013); Pew Research Internet Project, Mobile
Technology Fact Sheet, as of January 2014; Mary Meeker (KPCB) 2013 Internet Trends Report; CTIA Research and app store websites.
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Wireless: Breaking Down Barriers
to Accessibility
What is wireless accessibility?
What we know:
–People with disabilities share the same tendencies as the general
population with regard to cellphone Internet use.
–The majority of people with hearing limitations are using wireless to text, email and access the Internet.
–You don’t have to just rely on WiFi to fully access the data and video
capabilities of your phone. Wireless carriers offer a variety of data plans
including text, email and web access that are designed for accessibility.
Source: Wireless RERC, SUNSspot - Preference for Text-based Communications and Mobile Internet (March
2011); Wireless RERC, SUNSspot – Adults with Disabilities and Cellphone Internet Use, Vol. 2013, No. 7
(October 2013).
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Challenge Accepted!
FCC Accessibility & Innovation Initiative
– Challenge to Industry: Educate consumers about
opportunities wireless devices and services offer
people with disabilities
– Challenge Accepted: CTIA lead the effort to work with
consumer advocates, the FCC and member companies
to update and expand the wireless association's
accessibility website, www.AccessWireless.Org.
CTIA Accessibility Advisory Panel
– Goal: To create a “first stop” for wireless accessibility
information and a helpful tool for consumers
– March 2011: Based on input from an Accessibility
Advisory Council, CTIA re-launched
AccessWireless.Org.
– 2011: CTIA receives FCC Chairman’s Award for
Advancement in Accessibility for AccessWireless.Org
– Today: Over 192,095 Visitors.
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Key Features of AccessWireless.Org
Search for Accessible Cell Phones
– Mobile Manufacturer Forum’s Global Accessibility Reporting Initiative (“GARI”)
– Compare Phones by Accessibility Features
Mobile Apps
– Major App Storefronts
– Accessible App Suggestions
HAC Videos
– Learn about the HAC Rating System and HAC Wireless Handsets
– Model In-Store Sales Experience
Resources for Seniors
– Tips to help Senior citizens who may not recognize they have disabilities
– Smartphone Tips for Seniors focused on choosing the right smartphone and service plan,
mobile applications, and privacy
Resources for Industry
– Tips to help Customer Service Representatives helping Customers with Disabilities
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Recent Trends in Wireless
BYOD Policies: The proliferation of devices such as tablets and
smartphones, which are now used by many people in their daily
lives, has led to a number of companies allowing employees to
bring their own devices to work.
– A study by IBM noted that 82% of employees think smartphones play a critical
role in business.
– The study also shows benefits of BYOD include increased productivity,
employee satisfaction, and cost savings for the company. Increased
productivity comes from a user being more comfortable with their personal
device; being an expert user makes navigating the device easier, increasing
productivity.
BYOD implementation is an immense benefit to employees with
disabilities, which they use and rely on in the workforce.
Source: IBM, BYOD: Bring Your Own Device: http://www.ibm.com/mobilefirst/us/en/bring-your-owndevice/byod.html, Accessed on August 26, 2014.
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Accessible Features of Wireless Devices
• Built in Speech to Text and or Text to
Speech
•
•
•
•
•
•
•
•
•
Enhanced noise reduction
Large Font choices
Additional screen color choices
Menu options other than icons
Calendar/Medical Reminders
One touch key options
2 cameras
Magnifying
Accept additional accessible accessories
(Bluetooth)
• HD Voice
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Text-to-911 Service
Scope: Subscribers of the nationwide wireless carriers (AT&T, Sprint, T-Mobile, Verizon- 90% of
wireless consumers) can send SMS text messages to 9-1-1. Subscribers must have text
messaging plan to send texts to 911.
Availability: Text to 911 only available in areas where local 911 call centers have asked and are
capable of receiving the messages.
Direct Access: Text to 911 provides direct access to 9-1-1 call centers for deaf, hard of hearing,
and speech impaired and “silent call” situations.
Timeline
December 2012: Nationwide Carriers (AT&T, Sprint, T-Mobile, Verizon Wireless) Voluntarily
Commit to NENA/APCO (Covers 90% of wireless subscribers)
June 2013: Nationwide carriers make “bounce back” available to subscribers. The “bounce
back” is used when Text to 9-1-1 is unavailable.
September 2013: All wireless carriers and interconnected text providers are required by the
FCC to offer a “bounce back.”
May 2014: Nationwide carriers make Text to 9-1-1 services available to requesting PSAPs Only
requesting PSAPs will receive text messages from nationwide carriers’ subscribers.
August 2014: FCC requires all wireless carriers and interconnected text message providers to
support text-to-911 by the end of 2014.
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Thank you!
Contact Information:
Laurie Ellington, Manager, State Government Affairs
CTIA-The Wireless Association
1400 16th Street, NW, Suite 600, Washington, D.C. 20036
LEllington@ctia.org
202-215-0113
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QUESTIONS?
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