Company presentation
2011
Contents
• Business concept, vision and
core values
• Our plants
• Facts in brief
• Owner – Orkla
• Our history
• Organisation
• Our social responsibility
• Contact
Business concept
Procordia produce,
market and sell food and
drink under strong and
well-known Swedish
brands
Vision and core values
Our love of food and drink will win the people’s hearts.
Closeness
Love of food
and drink
Curiosity
Our plants
Vansbro, Dalarna
Pizza
Quiches/Pies
Dessert pies/Cakes
Tollarp, Skåne
Jams
Marmalades
Eslöv, Skåne
Ready-made food
Potato products
Pickled vegetables
Örebro, Närke
Risifrutti
Dry desserts
Soups
Kumla, Närke
Drinks
Refrigerated
ready-made food
Creams
Fågelmara, Blekinge
Ketchup
Dressing
From the soil to the table
– Follow a cucumber's journey
About a cucumber
Procordia
– Facts in brief
• Turnover
(2010)
SEK 3.3 billion
• Employees
approx. 1,000
• Head office
Eslöv
• Plants
Vansbro, Örebro,
Kumla, Fågelmara,
Tollarp and Eslöv
• Brands
Felix, Ekströms,
BOB, Risifrutti,
Grandiosa,
Paulùns, Fun Light,
Den Gamle Fabrik,
Liva, Önos
• Owner:
The Norwegian
Group Orkla
Part of a global corporation
– Orkla in brief
• Operations around the
world
• One of the largest
listed companies in
Norway
• NOK 57 billion in
turnover in 2010
• 30,000 employees
Orkla
– Organisation
Orkla Foods Nordic is made up of the
following (in order of size):
– Stabburet
(Norway)
– Procordia
(Sweden)
– Abba Seafood
(Sweden)
– Orkla Foods Fenno-Baltic
(Baltic States)
– Beauvais
(Denmark)
– Bakers
(Norway)
This is how it all started...
Henrik Eberhard
Ekström develops
new soft drinks
and mineral water. He
produces moustache
wax, ink, boot
cream and Sweden’s
first chocolate bar.
1903
1848
Herbert Felix establishes the
first industrial pickling plant
in Eslöv and lays the
foundation for Felix.
1939
The first step in the history
of Önos is taken in
Tollarp, where Ragnar
Wollin starts producing
wine from locally grown
fruits.
1948
Shop owner Frank-Olof
Jansson establishes the
company Kumla
Fruktindustrier AB (which later
becomes BOB) together with
Hakon Swenson, the founder
of ICA Group, one of the
leading companies in
Norther Europe.
And development continues...
1990 Ekströms starts to market and sell
products from Den Gamle Fabrik on the
Swedish market
1992 The FUN Light brand is launched
1993 The Risifrutti brand is launched under
BOB Industrier
1993 Ekströms and Önos merge into
Ekströms Önos AB
1993 Norwegian Orkla acquires BOB
Industrier from ICA
1995 Felix and Ekströms Önos merge into
Procordia Food AB. Head office in Eslöv
1995 Orkla acquires Procordia Food
1996 Bob Industrier is merged into
Procordia Food
2003 Procordia starts to sell pizza under the
Grandiosa brand.
2006 Procordia acquires the company
Uplands Paj in Hofors.
2007 Procordia takes over responsibility for
sales of the Pastella brand in Sweden.
Pastella is now sold under the Felix brand.
2008 The Liva brand is launched – a brand
specially developed to meet various
dietary needs.
2009 Procordia takes over responsibility for
sales of products under the brand Paulúns.
Our organisation
- Two business units
Procordia
Retail
Procordia
FoodSolutions
Procordia Retail
• One of Sweden's leading
retail organisations
• Market leader in
17 out of 26 product
categories
• Our goal is to create longterm and profitable
category growth for our
customers
Procordia Retail
- We have a broad range of
• frozen ready-made food, including
pizza, quiches/pies and meatballs
• fruit syrups, table drinks and
• refrigerated ready-made food,
including rice pudding and brown
beans
• snacks and desserts
• refrigerated and frozen potato
products and mashed potatoes
juices
• muesli, breakfast cereals and
energy bars
• fresh pasta
• pickled vegetables
• creams and fruit soups
• jams, marmalades, sauces and
jellies
• frozen berries
Procordia FoodSolutions
• Restaurants and catering
• Public sector
• Fast food
• Export sales
• Contracting production
Procordia FoodSolutions
- We have a broad range of
• minced meat dishes, hashes, quiches,
pies, soups, potato products
• fruit and berry soups, creams,
compotes and desserts
• ketchup, salsa, chilli sauce, dressing,
mustard
• extra energy-rich food for eldery – Liva.
• pickled vegetables
• fruit syrups, fruit drinks, juice
concentrates,
jams, sauces, marmalades
• serving systems
• vending products
Sales breakdown 2010
Turnover
SEK 3.3 billion
7%
13%
Retail
Catering
15%
65%
Industry/Export
Group
Our social responsibility
– Code of conduct
• We set high standards for how the
food we produce affects humans
and the environment
• We work towards sustainable
agriculture
• We set high standards for business
ethics and integrity
• We work with suppliers who act
responsibly
• We pay close attention to what is
going on in the world around us
• We shall have a good and
developing working environment
Our love of food and drink
• We demand good animal care
and sustainable agriculture
• We demand that our product
ingredients maintain a high and
uniform quality
• We want to simplify day-to-day
life for families
• We want to stimulate and
inspire dining pleasure in
schools and the healthcare
sector
Our responsibility
– Honest and good food
Quality
• BRC Global Standard for
Food Safety – highest
rating
• ISO 17025 accreditation
• Consumer dialogue
• School kitchen contest
“Årets Felix”
Ingredients and
labeling
• Review of recipes and
product ingredients
• Only necessary additives
• Applying certified
labeling standards
Nutrition and
health
• Development of alternative
products with less sugar
and salt
• Liva energy-rich food for
elderly
• Felix SärNär food for people
with allergy
• Paulúns health products
Our responsibility
– We protect our environment
Packaging
• FSC-marked
packaging
• 50% recycled glass
• Reduced plastic
• Collaboration with
suppliers and customers
Agriculture
• Promotion of IP certified
farming
• We regulate usage of
fertilizers and pesticides
Climate
• Reduced energy and
water consumption
• Fewer transports
• ISO 14001
• Food waste turned into
biogas and animal feed
Our employees
We believe that it take
commitment, consideration and
knowledge on the part of our
employees to develop the
tastiest brands in Sweden.
The cornerstones of the culture
at Procordia are:
• A willingness to improve
• Honesty and responsibility
• Simplicity
• Teamwork
Our employees
• Good and friendly working climate
• Training and development
programme
• Career development
• Mentor programme
• Focus on health, environment and
safety
• Competitive benefits
Thomas Tegnefur,
salesperson of the year 2010
Our social responsibility
• Code of conduct
• Global Compact's ten principles, ILO
rules
• Sedex
• Training in ethical trade
• Partnerships and sponsoring:
-
Local associations
-
National sports competitions
Vansbrosimningen and
Vasaloppet
- The Hunger Project
- Hand in Hand
We support The Hunger Project