Presenters:
Jennifer Green, Principal
Green Global Resources
and
Carolyn Feuille, President
Esprit Global Learning
GREEN GLOBAL RESOURCES AND ESPRIT GLOBAL LEARNING
1
AGENDA
GOING GLOBAL: LESSONS LEARNED
• Survey Results
• Research and Resources
• Panel Comments
• Going Global Essentials – Your Take–Aways
• Questions/Comments
INTRODUCTION TO GOING GLOBAL: LESSONS LEARNED
LESSONS RESPONDENTS LEARNED
60%
32%
24%
20%
20%
20%
16%
16 %
16%
16%
RESPONDENTS: COMPANY EMPLOYEE SIZE
COMPANY SIZE
>1500
>500-1500
>250-500
>100-250
>50-100
>2-50
0.0%
20.0%
40.0%
60.0%
RESPONDENTS: EMPLOYEE LOCATIONS
RESEARCH
Other studies that corroborate our top 5 findings:
1.
Culture: 2008 Deloitte survey: "Going Global: International Outlook for Private
Companies", http://www.deloitte.com/assets/DcomUnitedStates/Local%20Assets/Documents/us_tax_goingglobal_030509(1).pdf
2.
Communication: "Competing Across Borders", The Economist Intelligence Unit, 2012
http://www.jku.at/zsp/content/e48784/e164612/Competing_across_borders.pdf
3.
Team-building and Managing Remotely: "Challenges of Leading Global Teams", 2010, by
C. Feuille and S. Davidson
4.
Timing/Readiness: Ten Steps to Global Launch Success, Global Minds Network, 2014,
@http://www.globalmindsnetwork.com/6955/27101.html
5.
Government Requirements: White and Case, International Law Firm (see sample list of
headcount laws handout) @http://www.whitecase.com/
INTRODUCTION TO OUR PANELISTS
Ashok Mathur is the Chief Executive Officer of Unbound Networks, a Bay Area start-up.
Ashok has over 25 years of experience in the information industry. He has started new
businesses, helped in taking a company public, and forged many alliances for his companies in the U.S., Asia, Australia and Europe. He was CEO of Pittsburgh Iron Oxides and
Aegis Systems. Born in India, Ashok also trains Americans on working well with Indians.
Glen Elliott is the Principal of Glen W Elliott Consulting. Glen's background and experience
includes international compensation strategy and plan design for all employee types.
Glen has held senior leadership positions at Hewlett Packard, Google, and Tesla
Motors. Prior to working in corporate HR, Glen has consulted on behalf of ORC
Worldwide, Aon Consulting and ECA Windham. Glen's consulting and corporate HR
experience has lead to his working in over 65 countries around the world.
Gabriela Zelaya is an International Trade Specialist for the U.S. Commercial Service, U.S.
Department of Commerce in San Jose. She specializes in helping companies in
Education and Life Sciences expand internationally. She leads a group in creating
programs for biotech clients to find trading partners and export their products and
services. She has also served as a data analyst with the Los Angeles Joint Drug
Intelligence Group.
PANELIST COMMENTS on LESSONS LEARNED
in GOING GLOBAL
Ashok Mathur: “Failing to understand how to build relationships and
how important these relationships can be in several countries
such as Japan and France”
Glen Elliott: “Talent that can contribute at a global level is being
sourced from anywhere. Companies are shedding cognitive
biases with regards to foreign national international posts.”
PANELISTS' COMMENTS CONTINUED
Gabriela Zelaya: "We counsel many clients before they enter a
market, in order to determine whether the product or service will
be well received, and in many cases, companies in the same
sector develop similar products and target the same few
countries. This may not be a good strategy since those markets
may already be saturated and competition may prevent
companies from entering the markets. It is also important to
remember to highlight what makes your product/service unique,
innovative, and cost-effective to foreign partners and buyers in
order to differentiate yourself from the rest.”
KEY QUESTIONS FOR OUR PANELISTS
1. Could you explain your comment in more detail and give us
examples of ways in which you changed your strategies to be
more effective?
KEY QUESTIONS FOR OUR PANELISTS
2. Please describe an example of how one of our five categories has
impacted your (or your client’s) business, and strategies that
were used to overcome the mistakes made?
 Cultural Differences
 Communication Difficulties
 Global Team Building & Managing Remotely
 Timing/Readiness to expand internationally
 Government Requirements
GOING GLOBAL ESSENTIALS: YOUR TAKE-AWAYS
Global mindset among leadership
 Selection and development
 Engagement of employees in the process
 Global plan and roadmap for business expansion & building a
global culture
Legal requirements
 Labor practices, IP protection, contract negotiations
Taxation, currency risks
PRESENTERS
Jennifer Green, Principal
Green Global Resources
E-mail:
jennifergreen@greenglobalresources
Tel. 650-823-7775
http:/www.greenglobalresources.com
Carolyn Feuille, President
Esprit Global Learning
E-mail:
cfeuille@espritgloballearning.com
Tel. 530-264-7008 & 650-867-4564
http://www.espritgloballearning.com