SUMMARY OF
QUALIFICATIONS
Specialties Digital marketing, SEM/SEO, social media marketing, social
media strategy, social media metrics, crisis management, public
relations, blogging, customer service, corporate relations, strategic
messaging, sales.
Skills
Expertise with Google Analytics, Google AdWords , Google URL Builder,
Twitter, Twitter Analytics, Facebook, Facebook Insights, Instagram,
Pinterest, LinkedIn, Google +, Tumblr, Hootsuite, YouTube, Sysomos,
uberVU, Wordpress, Adobe Creative Suite, Final Cut Pro, Microsoft
Office and Mac/PC operating systems.
EXPERIENCE
TVO (2012—present) TORONTO, ONTARIO
Social Media Strategist/Specialist
 Develop TVO’s social media strategy as well as the CEOs personal
Twitter strategy
 Grow, manage, engage, contribute and closely monitor TVO’s
online communities (Twitter, Facebook, Pinterest, Instagram,
Google +, YouTube)
 Achieved 150% growth in TVO’s Facebook brand page community
and over 1 billion impressions. Maintain an engagement rate of
6%.
 Achieved 350% growth in TVO’s Twitter community and over 300
million impressions. Maintain an engagement rate of 8%.
 Develop and implement TVO’s social media campaign strategies,
ensuring brand consistency across multiple platforms
 Work with various teams (Marketing, Communications,
Philanthropy, Web) on building out campaign strategies on social
and web
 Work closely with vendors and agencies on various matters
related to social media, including: paid acquisition advertising,
social media listening tools, and setting budgets
 Work directly with the VP of Strategy and the Director of
Communications to develop crisis response tactics on social media
 Work directly with Director of Research to report on KPIs on a
monthly, annual, and campaign basis
 Maintain a monthly social media editorial calendar
 Live tweet TVO events
 Work with internal communications to provide opportunities for
TVO staff to be brand ambassadors on social media, educate and
inform the organization of social media trends and best practices
TVO (2009—2012) TORONTO, ONTARIO
Customer Relations Officer
 Provided customer service in person, by phone, e-mail, or mail
 Consistently maintained a 90% customer satisfaction rate via
TVO’s customer service survey
 Supported Philanthropy by facilitating donor requests, inquiries
and transactions; helped team gain 200+ new donor prospects in
less than a year
 Wrote blogs and press releases and delivered presentations on
social media
 Organized and planned internal team building functions and

events for TVO’s Events Committee
Flagged various sensitive issues and potential security risks
SageHealth (2011-2012) TORONTO, ONTARIO
Volunteer Writer/Blogger
 Wrote press releases and blogs on various subjects and
eventsrelated to positive aging and seniors’ sexual health
 Scouted locations for venues and inquired about costs
Davenport and Perth Community Newspaper (2009)
Volunteer Writer
 Contributed articles to the community newspaper
EDUCATION
University of Toronto, Toronto, Ontario
Digital Marketing Management, Certificate (2014)
The certificate covered specialist disciplines of digital marketing
management including: digital strategy, search engine marketing and
social media marketing (Google AdWords, Google Analytics, SEO, social
media strategy, social media advertising and best practices).
Ryerson University, TORONTO, ONTARIO
Public Relations Post-Graduate Studies (2013)
Completed over 120 hours of study that covered: public relations
principles, communication plans, press releases, media relations,
internal communications, social media tactics, crisis management and
corporate social responsibility
University of Toronto, TORONTO, ONTARIO
Bachelor of Arts – Honours (2009)
Major in History, with a minor in English and Cinema studies.
ACHIEVEMENTS
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INTERESTS
REFERENCES
Received TVO’s “Polkaroo Award” (2012) for planning and
carrying out TVO’s Why Poverty campaign on social media
Received TVO’s “Pass Around Award” (2011) for work related to
TVO’s transition to digital-over-the-air broadcasting
Received the Sears “E” Pin Award (2005) for Exceptional Customer
Service
Social media marketing, blogging, digital marketing, film, basketball
and new media technology. Maintain a personal website on free time.
Available upon request.