chapter
1
Managing Sport in the 21st Century
Janet B. Parks, Jerome Quarterman,
Lucie Thibault
Introduction
• Walter O’Malley
• Letter to Dr. James Mason
• First sport administration program
• Growth of programs globally
Defining Sport
• The Council of Europe
• Pitts, Fielding, and Miller
Defining Sport Management
• Pitts and Stotlar
• University academic programs
• Some confusion
• Quality versus title
Nature and Scope
of the Sport Industry
VanderZwaag (1998) identified 16 settings
within the sport industry (note textbook
listing).
Types of Sports
• Traditional sports
• New activities
Traditional Sports
Examples
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Basketball
Tennis
Golf
American football
Swimming
Soccer
New Activities
Examples
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Varieties of aerobics
In-line skating
Boogie boarding
Snow kayaking
Parasailing
Ice surfing
Beach volleyball
X Games
Sport Industry Segments
• Product type model
Figure 1.1
• Economic impact model
Figure 1.2
• Sport activity model
Figure 1.3
Unique Aspects of Sport Management
• Sport marketing
• Sport enterprise financial structures
• Sport industry career paths
• Sport as a social institution
Sport Management Competencies
• Today’s business world
• Figure 1.4
– General sport management
– Organization management responsibilities
– Information management
• Personal and professional qualities
Future Challenges and Opportunities
• Technology
• Ethics
• Globalization of sport
• Social responsibility
Future of the Sport Industry
• Predictions for the future
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Sport economics
Women’s sport
Sport gambling
Canadian intercollegiate sport
• Questions of concern
You Can Make a Difference
• Progressive sport managers need to
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Anticipate change
Embrace change
Be agents of change
Transform the way that sport is managed
(continued)
You Can Make a Difference
(continued)
• The authors hope that you will be one of
those managers.
• Your instructors hope so too.