Course Description for Introduction to Marketing:
Marketing is a full-year course in which students learn the fundamentals of market
information management, sales process, finance, communications, advertising, customer
service, promotional techniques, economics, problem-solving, and career pathway
opportunities. Marketing prepares students for success in high school and beyond Students
will develop the skills necessary to secure and succeed in the world of work. Students will
participate and become members of the local DECA Chapter. Activities will include leadership,
skill development, and participation at local, state and national leadership conferences.
Opportunities to practice and develop International Mindedness are woven throughout the
course, including units incorporating research strategies, problem solving, collaboration,
communication, leadership, ethics, integrity, and internet safety.
The Marketing program prepares students to make the connection from classroom instruction
to real life work experiences.
Classroom practices
•
Creates more experiences and opportunities in the classroom that allow students to be
genuine inquirers.
•
Pays attention to how students interact with other students in group-work activities.
•
Helps students work effectively as part of a team.
•
Creates more opportunities to discuss the ethical issues that arise.
•
Models empathy, compassion, and respect for others in our classrooms and around the
school.
Marketing 1-2 Curriculum Map
Month
September
Marketing
strategies 20 hrs
Knowledgeable
Thinkers
Communication
October
Promotion
20 hours
Knowledgeable
Thinkers
Communication
Reflective
November
Sales
40 hours
Essential Question(s)
Content
• How are marketing
functions interrelated and
interdependent?
• Why do marketing
strategies determine the
success or failure of a
product?
• How are the marketing
functions used to insure
the success of a product?
The students will know:
• The functions of marketing
• How to identify a target market
• The elements of a SWOT analysis
• How to segment a market
• The marketing mix(4 P’s)
What foundational
knowledge of promotion
is necessary when
developing promotional
material?
• Why is an
advertisement’s success
dependent upon the
effective use of its
components?
• Why are effective
communication skills
necessary when
developing promotional
material
How is the selling process
useful in my daily
activities?
Skills

Assessment(s)
Apply their
understanding of the
foundations of
marketing
strategies.
Pre/Post Assess
Vocab Quiz
Content Quiz
Word Problems
Lab
**CCSS will be inserted by
01/2014 as state frameworks
are completed and approved
The students will know:
• Elements of the promotional mix
• Components of an advertisement
• List and understand all the steps
to
the selling process
• Write promotional
messages that appeal
to targeted markets
• Develop a
promotional plan
utilizing all
components of the
promotional mix for a
product or service of
their choice.
• Write an effective sales
manual
• Present an effective sales
Pre/Post Assess
Vocab Quiz
Content Quiz
Word Problems
Lab
Pre/Post Assess
Vocab Quiz
Content Quiz
Inquirers
Thinkers
Open Minded
Risk Takers
• What role does
customer service play in
the selling process?
• What strategies do I
need to effectively
present myself and my
product?
• List common objections
• List common closes that a
salesperson uses
• Know the difference between
needs
and wants of consumers
presentation
• Develop a features/benefits
chart
• Develop an objection
analysis sheet
Pre/Post Assess
Vocab Quiz
Content Quiz
Word Problems
Lab
December
Sales cont
Open Minded
Risk Takers
January
Entrepreneurship • What skills are
necessary to be a
35 hours
Knowledgeable
Thinkers
Principled
Risk Takers
Word Problems
Lab
successful entrepreneur?
• What is a global
economy and how do
marketing functions
impact decisions?
• How has technology
affected business
• The types of business ownership
• Identify marketing functions
needed by an
entrepreneur
• Identify ways that technology
impacts
global business decisions
• How to calculate net sales and
the
concept of accounting
• Use marketing
information to plan
marketing
activities
• Propose a new
internet-based
business based
on research
Pre/Post Assess
Vocab Quiz
Content Quiz
Word Problems
Lab
decisions in the global
February
marketplace?
Cont
Entrepreneurship • Why is it necessary to
Knowledgeable
Thinkers
Principled
Risk Takers
March
Marketing
Management
10 hours
Economic
principles
30 hours
Pre/Post Assess
Vocab Quiz
Content Quiz
Word Problems
Lab
manage marketing
functions and how does it
affect profitability?
• What is the role of
entrepreneurs in a
growing economy?
• What is the nature and
scope of marketinginformation
management?
• How have advances in
technology affected a
marketer’s ability to
gather data?
• Identify the different types of
marketing research.
• Identify the characteristics of a
customer profile
• Analyze and use
marketing
information to
create a customer
profile
Pre/Post Assess
Vocab Quiz
Content Quiz
Word Problems
Lab
Thinkers
Open Minded
Caring
April
Economic
principles
30 hours
Inquirers
Knowledgeable
Identify the forms of economic
Why is it important to
utility
understand the economic • Identify the strengths and
principles of the economy weaknesses
in which you are
of the US economic system
marketing?
• Explain the differences between
• How do the principles of economic systems
supply and demand
• Explain how the factors of the US
• Demonstrate knowledge of
economic
resources available in a
specific state or
country using a geographic
mapping
project.
• Determine retail price of a
Pre/Post Assess
Vocab Quiz
Content Quiz
Word Problems
Lab
Principled
May
Channel
management
10 hours
Knowledgeable
Thinkers
June
Employment 15
hours
Inquirers
Risk Takers
Knowledgeable
impact the success of a
marketing plan?
• How are economic
utilities interrelated and
how does that impact
marketing decisions?
• What are the factors
determining the choice of
distribution channel?
• What place does
technology have in
effective distribution
decisions?
• How do channel
management decisions
affect customer relations?
How can an employment
portfolio assist in getting
the right job?
• Why do employers
expect future employees
to have basic soft skills
before hiring that
person?
• What types of jobs are
available in the marketing
field?
economic system have affected its
success
product and
service based on competition,
cost,
supply, and demand.
• Identify the different distribution
channels for consumer and
industrial
products.
• Identify the different types of
transportation systems
Prepare a chart demonstrating
your
understanding of distribution
channels for
consumer and industrial
products.
Pre/Post Assess
Vocab Quiz
Content Quiz
Word Problems
Lab
Assignment- List
the different
distribution
channels for
consumer and
industrial products.
• Identify the soft skills that
employers
expect an employee to have
• Identify the different types of
jobs that
are available
• Identify career goals needed to
obtain
a career in the marketing field
• Prepare an employment
portfolio including
a resume, cover letter,
complete
application for employment,
letter of
request for
recommendations, and a post
interview thank you letter
• Use resources to identify
the types of jobs
available in the marketing
field
Assignment:
• List the soft
skills that
employers expect
an employee to
have
• Identify the
different types of
jobs that are
available in the
marketing field
• List goals that
are needed to
obtain a career
Tests:
• Identifying
Career
Opportunities
• Finding and
Applying for a Job