Toshiba Lighting presentation Toshiba - Leading innovation in multiple areas Company profile : • • • • • Corporate divisions - FY2012 Sales Results Established in 1875. 138 Years history. 554 subsidiaries in the world Approx. 210,000 employees US$62 billions sales ELECTRONIC LIGHTING DEVICES 25% 11 % 27 48% % HOME APPLIANCES DIGITAL PRODUCTS SOCIAL INFRASTRUCTURE For convenience only, all dollar figures used in reporting fiscal year 2012 results are valued at 94 yen to the dollar. Company profile of TLT COMPANY NAME Toshiba Lighting & Technology Corporation HEAD OFFICE Yokosuka, Kanagawa pref., Japan DATE OF ESTABLISHMENT April 1st, 1989 Lighting business has started since 1890. CAPITAL (MARCH, 2013) 10 billion JPY President & CEO of TLT - Tooru SHIBUYA EMPLOYEES (MAR, 2013) 6,789 people (Consolidated basis) ANNUAL SALE (FY2012) 198.9 billion JPY 1.8 Billion Euro (Consolidated basis) (Euro=110JPY) Toshiba’s total solution for Intelligent lighting CEMS, BEMS,HEMS MODULE OF LIGHT SOURCE AND DRIVER OLED SMD, COB CHIP SCALE PACKAGE LED CHIP ONSI WAFER PHOSPHORS MATERIAL/DEVICE FOR GAN DRIVER Semiconductor & Storage Products Company CREATING AN “LIGHTING TLT FIXTURE, LAMP, LLE CULTURE” LIGHTING CONTROL, COMMUNICATION, SENSOR FOR TOMORROW Infrastructure Systems Group History of Toshiba’s Lighting business; over 120 years 1890 Japan’s first Carbon Filament Lamp HAKUNETSU-SHA Dr. Ichisuke FUJIOKA Met Mr. Edison in 1884. 1911 Mazda lamp (tungsten filament lamp) 1940 Japan’s first Fluorescent Lamp 1980 World‘s first bulb-type fluorescent lamp “Neoball“ 2007 Mr. Shozo TANAKA TANAKA SEIZO-SHO E-CORE (LED lamp) TLT founded T L T 1875 Two of the Six Great Lamp inventions 1921: Coiled-coil Lamp 1925: Inside frosted Lamp E-CORE (LED downlight) 1989 2009 1939 TOKYO SHIBAURA ELECTRIC CO. LTD. 1984 TOSHIBA Announcement of end of production of incandescent lamps in 2010. 2008 March 2010: End to production of incandescent lamps 2010 TOSHIBA SMART LIGHTING VISION Digitization Ledification Servitization LIGHTING 2.0 COMPONENTS CONTROL/ SENSOR LAMP GATEWAYS LUMINAIRE LAMP COMMUNICATION SENSOR LUMINAIRE « RIGHT LIGHT IN THE RIGHT PLACE AT THE RIGHT TIME FOR PEOPLE » « LIGHT TO STAY OUT OF DARKNESS » FUNCTIONALITIES NATURAL LIGHT HARVESTING 20% CPU FUNCTIONALITIES EMERGENCY 20% EVENT ANALYSIS INDIVIDUALS ANALYSIS ENERGY SAVINGS ENERGY SAVINGS PEOPLE SAFETY WELL-BEING/ HEALTH MOTION DETECTION 60% SENSORING AMBIANCE ANALYSIS PEOPLE SAFETY SOCIAL NEEDS SENSORING SOCIAL NEEDS Tomorrow’s Intelligent Lighting PASSIVE LIGHTING ACTIVE LIGHTING HOME LIGHTING More comfortable and sensitive RETROFIT LAMP TV&LIGHTING CONTROL TRANSPARENT OLED REAL LAMP ENTERTAINMENT LIGHTING COMMUNICATION LIGHT OFFICE LIGHTING More efficient and imaginative AMBIENT LIGHTING TASK LIGHT COMFORTABLE INDIVISUAL LIGHTING FEEL NATURAL LIGHT MEETING SPACE IN LIGHT WALL OUTDOOR LIGHTING COMMUNICATION STREET LIGHTS More safety and intelligent STREET LIGHT SAFTY LIGHT GUIDE SYSTEM Toshiba Lighting Europe Our achievements since 2009 What we have achieved over the past 4 years - Key player in LED lamp Market - Top Distributors in Europe - Established in +75% of European: - Toshiba Market Share estimated at +10% in B2B Lamp market - Increased our LED product line up: X20 - Product produced in Europe: 30% B2B LED lamp German Market by Manufacturer (Quantity) Toshiba has 4th position We increase from 4.6% to 9.7% in 1 year Toshiba No. 4 in Germany B2B LED lamp French Market by Manufacturer (Quantity) Toshiba has 2nd position We increase from 11.8% to 16.4% in 1 year Toshiba No. 2 in France From lamps to solutions HEMS / BEMS BOXLIGHT Lighting Systems EM SOFT OFFICE LIGHTS Light Sources PLC RECEIVER 2009 MODPLUG STREETLIGHTS DOWNLIGHTS 2012 PULSE 2014 Toshiba product strategy Real differentiation by segment market Japanese Innovative Technology European Design & Production Our Solutions Smart Outdoor Lamps B2B B2C Smart Indoor Product Strategy based on product segment 17 Our targets TURNOVER PORTFOLIO-MIX Lamp Fixturess 10% Smart Solution Turnover 30% 60% 2013 2014 2015 2016 2017 2018 2019 2020 Toshiba and Landis+Gyr intelligent public lighting solutions CENTRAL CONTROL OF LIGHTS WEATHER BASED LIGHTING HIGH QUALITY ILLUMINATION SITUATIONAL LIGHTING OBJECT ILLUMINATION ACTIVITY BASED DIMMING 100% indirect sales TLT Factory Purchases from TLT Japan Toshiba Lighting Europe Wholesalers (1) Distributors (2) Electrical installers end customers (1) Electrical wholesaler (2) Lighting Specialist Long term & strong relationships with our Partners European Toshiba Lighting Contacts Mr. Thompson (P/TEG) Mr. Ibi (SVP/TLT) EU Lighting Systems Mr. Seguineau (VP) Sales Mr. Seguineau (Acting) EUROPE 1 Günter Manske UK Nordics Netherlands Turkey Greece EU+ EUROPE 2 Francois Seguineau (Acting) France Belgium Italy Spain Marketing & Technology Mr. Maikuma (GM) Assitant to VP and GM: Melanie Schulz-Bielemeier Europe 3 Europe 4 Sebastian Recktenwald Robert Boltendahl Germany Austria Switzerland B2C Operations Product Planning Albert van Huet Noel Marciniak Marketing Support, PR Channel Marketing Technology Environment Control Product Control Quality Rebiha Sadat European Lighting Association Francois Seguineau Kunio Maikuma Shiro Ezaki Sales Strategy Market focus HOSPITALITY RETAIL A global leader in three market segments OFFICE OUTDOOR Hospitality & Retail Markets: Today biggest Market – renovation every 3 to 5 years Annual burning hours: Hospitality: 5800h, Shop: 3600h No product differentiation but opportunities for big volume with commodity fixtures Start to approach directly Office & Outdoor Markets: Increasing markets due to strong energy saving & CO² emission reduction Annual burning hours: Office: 2750h, Outdoor: 4200h Strong regulations: Office: RT2012, (50KWh/m²) 20-20-20 target Differentiation and synergy: Thanks to Toshiba portfolio (L+G, SCD, HVAC, T&D…) Technical fixtures advance technology Direct sales Toshiba market segment focus (Navigation program) OFFICE Commercial Market: 4,2B€ LED Market: 0,6B€ SHOP HOSPITALITY Estimation based on source: CSIL Shop Target segment Our targets What: Tracklight E-core series P.Accent PAR20 PACK omni •Non Food: •Boutiques: < 400sqm •Chain •Activity: • Pharmacy • Telecom • Optical • Hair dress salons • Furniture • book store • Jewel • Cosmetic shop Who: Gimbal Track Gimbal recessed •Owner •Technical manager •Facility manager Hospitality Target Segment Our targets What: Medium size hotel chains 3 to 4 stars (20 hotels) Bulkhead PACK omni mini PACK omni P.Accent PAR20 E-core series Who: General Manager Office Target Segment Our targets Neogrid Baselight Panel PACK omni E-core series What: Renovation ESCO company Real Estate Facility management Medium size companies - 20M€ turnover – 200 and 1000 people Activities: •Car dealers •Banks Insurance •Private University Who: Maintenance companies => top 100 maintenance companies by country with the person of charge of lighting. Maintenance/technical/facility manager Toshiba Commitment Innovative & high quality products by market Dedicated sales & marketing organization Long term & strong relationships Dedicated sales & marketing strategy Synergies with other Toshiba division