Toshiba Lighting presentation
Toshiba - Leading innovation in multiple areas
Company profile :
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Corporate divisions - FY2012 Sales Results
Established in 1875.
138 Years history.
554 subsidiaries in the world
Approx. 210,000 employees
US$62 billions sales ELECTRONIC
LIGHTING
DEVICES
25% 11
%
27
48% %
HOME
APPLIANCES
DIGITAL
PRODUCTS
SOCIAL
INFRASTRUCTURE
For convenience only, all dollar figures used in reporting fiscal year 2012 results are valued at 94 yen to the dollar.
Company profile of TLT
COMPANY NAME
Toshiba Lighting & Technology Corporation
HEAD OFFICE Yokosuka, Kanagawa pref., Japan
DATE OF ESTABLISHMENT April 1st, 1989
Lighting business
has started since 1890.
CAPITAL (MARCH, 2013) 10 billion JPY
President & CEO
of TLT - Tooru SHIBUYA
EMPLOYEES (MAR, 2013) 6,789 people (Consolidated basis)
ANNUAL SALE (FY2012) 198.9 billion JPY
1.8 Billion Euro (Consolidated basis) (Euro=110JPY)
Toshiba’s total solution for Intelligent lighting
CEMS, BEMS,HEMS
MODULE OF LIGHT SOURCE AND DRIVER
OLED
SMD, COB
CHIP SCALE PACKAGE
LED CHIP
ONSI WAFER
PHOSPHORS
MATERIAL/DEVICE FOR GAN DRIVER
Semiconductor &
Storage Products
Company
CREATING AN “LIGHTING
TLT
FIXTURE, LAMP, LLE
CULTURE”
LIGHTING CONTROL, COMMUNICATION, SENSOR
FOR TOMORROW
Infrastructure
Systems Group
History of Toshiba’s Lighting business; over 120 years
1890
Japan’s first Carbon
Filament Lamp
HAKUNETSU-SHA
Dr. Ichisuke FUJIOKA
Met Mr. Edison in 1884.
1911
Mazda lamp
(tungsten
filament lamp)
1940
Japan’s first
Fluorescent
Lamp
1980
World‘s first
bulb-type
fluorescent lamp
“Neoball“
2007
Mr. Shozo TANAKA
TANAKA SEIZO-SHO
E-CORE
(LED lamp)
TLT founded
T L T
1875
Two of the Six Great Lamp
inventions
1921： Coiled-coil Lamp
1925： Inside frosted Lamp
E-CORE
(LED downlight)
1989
2009
1939
TOKYO
SHIBAURA
ELECTRIC CO. LTD.
1984
TOSHIBA
Announcement
of end of production
of incandescent
lamps in 2010.
2008
March 2010:
End to production
of incandescent
lamps
2010
TOSHIBA SMART LIGHTING VISION
Digitization
Ledification
Servitization
LIGHTING 2.0
COMPONENTS
CONTROL/ SENSOR
LAMP
GATEWAYS
LUMINAIRE
LAMP
COMMUNICATION
SENSOR
LUMINAIRE
« RIGHT LIGHT IN THE RIGHT PLACE AT THE RIGHT TIME FOR PEOPLE »
« LIGHT TO STAY OUT OF DARKNESS »
FUNCTIONALITIES
NATURAL
LIGHT HARVESTING
20%
CPU
FUNCTIONALITIES
EMERGENCY
20%
EVENT
ANALYSIS
INDIVIDUALS ANALYSIS
ENERGY SAVINGS
ENERGY SAVINGS
PEOPLE
SAFETY
WELL-BEING/ HEALTH
MOTION DETECTION
60%
SENSORING
AMBIANCE
ANALYSIS
PEOPLE SAFETY
SOCIAL NEEDS
SENSORING
SOCIAL NEEDS
Tomorrow’s Intelligent Lighting
PASSIVE LIGHTING
ACTIVE LIGHTING
HOME LIGHTING
More comfortable
and sensitive
RETROFIT LAMP
TV&LIGHTING CONTROL
TRANSPARENT OLED
REAL LAMP
ENTERTAINMENT LIGHTING
COMMUNICATION
LIGHT
OFFICE LIGHTING
More efficient
and imaginative
AMBIENT LIGHTING
TASK LIGHT
COMFORTABLE
INDIVISUAL LIGHTING
FEEL
NATURAL LIGHT
MEETING SPACE
IN LIGHT WALL
OUTDOOR
LIGHTING
COMMUNICATION
STREET
LIGHTS
More safety
and intelligent
STREET LIGHT
SAFTY LIGHT
GUIDE SYSTEM
Toshiba Lighting Europe
Our achievements since 2009
What we have achieved
over the past 4 years
- Key player in LED lamp Market
- Top Distributors in Europe
- Established in +75% of European:
- Toshiba Market Share estimated at +10% in B2B Lamp market
- Increased our LED product line up: X20
- Product produced in Europe: 30%
B2B LED lamp German Market by Manufacturer
(Quantity)
Toshiba has 4th position
We increase from 4.6% to 9.7% in 1 year
Toshiba No. 4
in Germany
B2B LED lamp French Market by Manufacturer
(Quantity)
Toshiba has 2nd position
We increase from 11.8% to 16.4% in 1 year
Toshiba No.
2 in France
From lamps to solutions
HEMS / BEMS
BOXLIGHT
Lighting Systems
EM SOFT
OFFICE LIGHTS
Light Sources
PLC
RECEIVER
2009
MODPLUG
STREETLIGHTS
DOWNLIGHTS
2012
PULSE
2014
Toshiba product strategy
Real differentiation by segment market
Japanese
Innovative
Technology
European
Design
& Production
Our
Solutions
Smart
Outdoor
Lamps
B2B
B2C
Smart
Indoor
Product Strategy based on product segment
17
Our targets
TURNOVER
PORTFOLIO-MIX
Lamp
Fixturess
10%
Smart Solution
Turnover
30%
60%
2013
2014
2015
2016
2017
2018
2019
2020
Toshiba and Landis+Gyr intelligent public lighting solutions
CENTRAL CONTROL
OF LIGHTS
WEATHER BASED
LIGHTING
HIGH QUALITY
ILLUMINATION
SITUATIONAL
LIGHTING
OBJECT
ILLUMINATION
ACTIVITY BASED
DIMMING
100% indirect sales
TLT Factory
Purchases from TLT Japan
Toshiba Lighting Europe
Wholesalers (1)
Distributors (2)
Electrical installers
end customers
(1) Electrical wholesaler
(2) Lighting Specialist
Long term & strong
relationships with our
Partners
European Toshiba Lighting Contacts
Mr. Thompson
(P/TEG)
Mr. Ibi
(SVP/TLT)
EU Lighting Systems
Mr. Seguineau (VP)
Sales
Mr. Seguineau (Acting)
EUROPE 1
Günter Manske
UK
Nordics
Netherlands
Turkey
Greece
EU+
EUROPE 2
Francois Seguineau
(Acting)
France
Belgium
Italy
Spain
Marketing & Technology
Mr. Maikuma (GM)
Assitant to VP and GM:
Melanie Schulz-Bielemeier
Europe 3
Europe 4
Sebastian Recktenwald
Robert Boltendahl
Germany
Austria
Switzerland
B2C
Operations
Product Planning
Albert van Huet
Noel Marciniak
Marketing Support, PR
Channel Marketing
Technology
Environment Control
Product Control
Quality
Rebiha Sadat
European Lighting
Association
Francois Seguineau
Kunio Maikuma
Shiro Ezaki
Sales Strategy
Market focus
HOSPITALITY
RETAIL
A global leader
in three
market segments
OFFICE
OUTDOOR
Hospitality & Retail Markets:
Today biggest Market –
renovation every 3 to 5 years
Annual burning hours:
 Hospitality: 5800h,
 Shop: 3600h
No product differentiation but
opportunities for big volume with
commodity fixtures
Start to approach directly
Office & Outdoor Markets:
Increasing markets due to strong energy
saving & CO² emission reduction
Annual burning hours:
 Office: 2750h,
 Outdoor: 4200h
Strong regulations:
 Office: RT2012, (50KWh/m²)
 20-20-20 target
Differentiation and synergy: Thanks to
Toshiba portfolio (L+G, SCD, HVAC, T&D…)
Technical fixtures advance technology
Direct sales
Toshiba market segment focus (Navigation program)
OFFICE
Commercial Market: 4,2B€
LED Market: 0,6B€
SHOP
HOSPITALITY
Estimation based on source: CSIL
Shop Target segment
Our targets
What:
Tracklight
E-core series
P.Accent PAR20
PACK omni
•Non Food:
•Boutiques: < 400sqm
•Chain
•Activity:
• Pharmacy
• Telecom
• Optical
• Hair dress salons
• Furniture
• book store
• Jewel
• Cosmetic shop
Who:
Gimbal Track
Gimbal recessed
•Owner
•Technical manager
•Facility manager
Hospitality Target Segment
Our targets
What:
Medium size hotel chains
3 to 4 stars (20 hotels)
Bulkhead
PACK omni mini
PACK omni
P.Accent PAR20
E-core series
Who:
General Manager
Office Target Segment
Our targets
Neogrid
Baselight
Panel
PACK omni
E-core series
What:
Renovation
ESCO company
Real Estate
Facility management
Medium size companies - 20M€ turnover –
200 and 1000 people
Activities:
•Car dealers
•Banks Insurance
•Private University
Who:
Maintenance companies => top 100
maintenance companies by country with
the person of charge of lighting.
Maintenance/technical/facility manager
Toshiba Commitment
Innovative & high
quality products
by market
Dedicated sales &
marketing
organization
Long term & strong
relationships
Dedicated sales &
marketing strategy
Synergies with
other Toshiba
division