Ishadi SK
MEDIA &
MILITARY
The most powerful industry to
control the world
MEDIA
•
•
•
•
•
TELEVISION
RADIO
FILM
INTERNET
PRINT
TELEVISION
SYSTEM
No
1.
SYSTEM
TX :
Terrestrial
STRENGTHS
LIMITATIONS
• Free to air
• Max radius of 120 Km.
• High coverage depending on Tower’s
Height
• Should be clear area
and capacity of transmission
2.
Cable
• Does not depend on weather
• Single channel.
• Multi channel – up to 100 – 200 channel.
• Quite expensive because of
using cable to be transmitted
• Multi functions
• Does not depend on weather
• High Maintenance
* No physical distortion/interruption
3.
Satellite
• Coverage Not limited
• High Investment
• High Penetration, it is not interrupted by
high rise building or mountain
• Easily interrupted by weather
• Multi channels ( digital ).
• Needs Parabola.
TELEVISION
SYSTEM
Satellite
Satellite
Comm. Tower
Satellite dish
TX Tower
Shopping centre
Public house
Studio
TV
TV
Satellite dish
Shopping centre
TV
CABLE
TYPES OF
TELEVISION INDUSTRY
Government
Television
Private
Television
Cable
Television
APBN
Private
Private
Operational Cost APBN / APBD/
limited
advertisement
Advertisement
Monthly Fees /
limited
advertisement
Reports to
Government
B.O.D
B.O.D
Contents
Tends to follow
government’s
needs
Based on
market’s needs
Based on
market’s needs
Management
Bureaucratic/
Professional
Professional /
Competitive
Professional /
Competitive
Investment
LIST OF NATIONAL
TELEVISION
NATIONAL
TELEVISION
MAIN
SPONSORS
SHAREHOLDER
ON
AIR
TRANSTV
Para Group
100%
Chairul Tanjung
2001
TRANS|7
Para Group
Kompas Gramedia Group
55%
45%
Chairul Tanjung
Jakob Oetama
2001
RCTI
MNC Group
100%
Hary Tanoesoedibjo
1989
TPI
MNC Group
75%
Hary Tanoesoedibjo
1991
GLOBAL TV
MNC Group
100%
Hary Tanoesoedibjo
2002
PT Abhimata Mediatama Nothern
Trust Company S/A
Public
79%
8%
13%
Sariaadmatdja
brothers
Singleton Group
1990
PT TDM Asset Manajemen
PT Prima Visualindo
Bank Julius Baer Ltd
Public
29%
27%
8%
36%
Salim Group
1995
ANTV
Bakrie Group
Star Group
80%
20%
Bakrie Family
Rupert Murdoch
1993
TVONE
Bakrie Group
100%
Bakrie Family
2002
METRO
Media Indonesia
100%
Surya Paloh
2002
Ministry of State Owned
Enterprise
100%
Govt. Indonesia
1962
SCTV
INDOSIAR
TVRI
LIST OF PAY TV IN
INDONESIA
PAY – TV
Providers
Shareholders
Indovision
Global
Mediacom
First Media
(Kabelvision)
Lippo Group
Telkomvision
Telkom
Iglo TV
Indosat
Astro TV
Foreign
COMPETITION
•
•
•
•
•
•
Program Content & Creativity
Audio Video Quality
Technology
Coverage Area
Artist
Rate card
TRANSFORMATION OF
IDEALISM INTO
BUSINESS STRATEGY
DEMOCRACY
CONSTITUTION
RELIGION
MORAL VALUES
NATIONALISM
PROFIT
MARKET DRIVEN
COMPETITIONS
RATINGS
BROADCAST LAW
CODE OF ETHIC
PUBLIC OPINION
TRANSFORMATION OF
IDEALISM INTO
BUSINESS STRATEGY
 In order to give idealism for the nation,
we have to firstly survive in this industry.
 In order to give good & effective idealism
we have to gain great number of share &
rating.
TELEVISION INDUSTRY AS
A CREATIVITY INDUSTRY
• Creativity must have
selling point
• Creative have no
limitation (Theory of 7
musical notes)
HOW
THE CREATIVES
WORK??
HOW MANY SONGS CREATED BY 7 NOTES ??
BUT,
CREATIVE MUST
MEASUREABLE!!
HOW MUCH VIEWER WE HAVE?
BIGGER IS MUCH BETTER
WHAT
IS THE DEFINITION OF
RATING & SHARE?
 TVR (Rating)
“A Percentage of Audience over the population or
target population, defined by a certain period of time
(minimum by 1 minute=watching minium 17 second
continously)“
 TVS (Share)
“The percentage of the total available audience. The
addition of the stations always equal 100 %“
WHAT
IS THE DEFINITION OF
RATING & SHARE?
1% Rating = ± 426.456 penonton
Sumber data: AGB Nielsen Indonesia
WHAT
IS THE DEFINITION OF
RATING & SHARE?
YEAR 2008
Quintiles
A
Definition*
%
Rp. 2,000,000 and above
9%
A1
Rp. 3,000,001 and above
3%
A2
Rp. 2,000,001 - 3,000,00
6%
B
Rp. 1,500,001 - 2,000,000
10%
C
Rp.
46%
700,001 – 1,500,001
C1
Rp. 1,000,001 - 1,500,000
20%
C2
Rp.
26%
700,001 - 1,000,000
D
Rp. 500,001 - 700,000
19%
E
Rp. 500,000 and below
16%
Source:
Nielsen Media Research
*) Monthly household purchase of basic goods (such as: basic staple food, water, electricity, cigarettes, maid's wages,
school fees, petrol, rent if paid monthly).
PRODUCTION
TELEVISI
Produksi dalam televisi adalah suatu proses
dimana sebuah ide itu dapat ditransfer ke
dalam tayangan televisi. Tahapan produksi
ada 3 tahap yaitu:
1. Pra Produksi
2. Produksi
3. Paska Produksi
•
Pra Produksi
Dalam proses pra produksi dilakukan beberapa
production meeting atau bisa juga disebut proses
brainstorming yang kemudian tertuang dalam 3
bagian,secara:
1.
2.
3.
Kreatif
Teknis
Administrasi
• Kreatif
- Proposal : Judul,tujuan,target
penonton,format acara dsb
- Konsep
- Naskah
- Rundown
- Script
• Teknis
- Jadwal Shooting
- Alat – alat yang digunakan : Jumlah
kamera,Lighting,Audio,Broadcast equipment dll.
- Lokasi : Studio atau luar studio
- Man Power :
Producer,PA,Creative,Director,Camera
Person,Lighting Person,Audio dll.
- Taping/Live
• Administrasi
- Perencanaan Budget
Biaya-biaya yang berhubungan dengan
proses produksi seperti: Artis,set dan
properti,makanan,kaset,biaya
crew,studio,rental alat dsb.
• Tahapan produksi adalah dimana segala
sesuatu yang dipersiapkan dalam pra
produksi di eksekusi dalam sebuah
tayangan.
• Dalam tahap ini termasuk rehearsal yang
dapat dibagi 2,yaitu: Table reading atau dry
rehearsal
• Table reading atau Dry Rehearsal
Para artis bersama crew produksi duduk bersama/ berdiskusi
untuk membaca script acara.
• Dress Rehearsal
Para artis telah berpenampilan seperti pertunjukkan
sesungguhnya dan seluruh crew produksi yang bertugas
melakukan tugasnya layaknya pertunjukkan sesungguhnya.
• Shooting
Proses produksi di eksekusi menjadi sebuah tayangan.
• Didalam paska produksi hal yang dilakukan adalah
merapihkan alat-alat yang dipergunakan, pembongkaran set,
penyelesaian masalah pembayaran dan evaluasi program.
• Hal yang paling penting dalam paska produksi adalah proses
editing dimana program yang telah dieksekusi disempurnakan
kembali agar layak ditayangkan.
• Khusus untuk program Live/Siaran langsung proses ini
dilakukan pada saat tahap Pra Produksi.
OVERVIEW -
TRANSTV
 Established under the name of PT Televisi Transformasi
Indonesia based on Notarial Deed no.3 dated 23 December
1998.
 Obtained broadcast license in 1998 and started commercial
operation in 2001.
 TRANSTV programmes adopt general entertaiment concept for
all ages.
 Most of its programmes are non drama (movies, variety show,
infotaiment, comedy etc) and are produce inhouse targeting
ABC market segments.
 In less than 5 years of operation TRANSTV has proven its
capability and is recognized as one of the leading TV station in
Indonesia.
 TRANSTV also has received numerous award within the
country and the region for its innovative and high quality
programming.
OVERVIEW
TRANS│7
 Established under the name of PT Duta Visual Nusantara
based on Notarial Deed no.58 dated 23 April1999.
 Obtained broadcast license in 2000 and started commercial
operation in 2001.
 Originally broadcast as “TV7” under the ownership of the
Kompas Gramedia Group (KGG).
 TRANSTV & TV7 entered into a strategic partnership on 5
August 2006.
 In the same year, TV7 was re-launched as TRANS│7.
 TRANS│7 financial performance has improved significantly
after being acquired and has generated positive earnings.
 TRANS│7 programmes provide general entertaiment, sport
and informations. Mainly targeting the ABC market segments.
JOURNEY HIGHLIGHT
1998

TRANSTV & TV7 obtained broadcast licences
2001

TRANSTV & TV7 first went on air

TRANSTV started full day broadcasts, 18 hours on
weekdays and 22 hours on weekend
TRANSTV – first programmes in the top 20 programmes.
TRANSTV – fifth ranked audience share in primetime rating
2002
2003
2004



TRANSTV awarded best television award by Cakram
Magazine

TRANSTV won Asian TV award for best reality programme
(Dunia Lain) and second best music performance (Diva
dangdut)
JOURNEY HIGHLIGHT
2005
2006

TRANSTV obtained ISO 9001 – 2000 (revenue cycle and Inhouse production)

TRANSTV obtained ISO 9001 – 2000 (procurement, HR,
General Services, and Programming)
TRANSTV ranked top three among TV stations in
Indonesia).
Trans Corpora acquired interest in TV7 in August
Re-launching of TV7 as TRANS│7




2007



2008
Transtv obtained ISO 9001 – 2000 (On Air Promotion,
Marketing PR, IT, and Corpora Legal).
Best National TV award (TRANSTV) from Cakram Magazine.
TRANSTV obtained ISAS BC 9001 : 2003 for broadcast
management (first time in the world).
TRANSTV obtained second ranked number of programmes
in Top 100 programmes chart among TV programmes in
Indonesia (75% is Inhouse Programmes).
Key Competitive Advantages
Leadership
 Led by top quality management team in the industry, which has achieve significant success.
 Clear chain of commands.
High Performance Culture
Good Governance, Strong and Solid Management, Discipline, Pleasant and Friendly Working
Environment, High Quality, High Image, Esprit de corps, TEAM WORK
Innovative
Ongoing trendsetter market
In house production
The industry leader in in house programming almost 90% of local programming is produce in
house.
Controllable cost of programming
Ability to reduce reliance on third party programs suppliers (production houses) as well as
flexibility to produce various types of programs.
Steady Performance
Both stations demonstrate stable performance and tend to be improve.
Key Competitive Advantages
Clear Market Segment
Very strong presence nationwide and the leader in AB Social Economic Segments.
Good Facilities
Equipped with latest available infrastructure, modern studios, and wide range of transmitter across
Indonesia (TRANSTV 31 transmitters, TRANS│7 26 Transmitters)
Competitive Strengths
1. Leading Market Positioning and Successful
Branding

Leading position in the industry.




TRANSTV is average ranked second position in SES AB
market and fourth in overall market.
TRANS│7 is ranked in the fifth position in SES AB market
and sixth in overall market.
Both TRANSTV & TRANS│7 are associated with image of
trendsetter, high lifestyle & quality.
High CPRP


Both stations are able to attract high CPRP (Cost per
Rating Point) due to successful company and program
branding targeted to advertisers.
The key success factors are in: strong branding,
competitive and attractive sales package, solid sales &
marketing team.
YEARLY TVR PERFORMANCE OF
TRANSTV 2001 - 2007
Rating pertahun
3
2.7
2.5
2
1.5
1.7
1.7
Tahun
2003
Tahun
2004
1.9
1.8
1.2
1
0.5
0.1
0
Tahun
2001
Tahun
2002
Tahun
2005
Tahun
2006
Tahun
2007
YEARLY TVS PERFORMANCE OF
TRANSTV 2001 - 2007
Share pertahun
18
16.6
16
13.1
14
11.7
12
10
11.8
10.9
8.8
8
6
4
2
0.4
0
Tahun
2001
Tahun
2002
Tahun
2003
Tahun
2004
Tahun
2005
Tahun
2006
Tahun
2007
YEARLY TVR PERFORMANCE OF
TRANS7 2005 - 2007
Rating pertahun
1.5
1.3
1.1
1
0.9
1
0.9
0.7
0.5
0.3
0.1
-0.1
Tahun 2005
Tahun 2006
Tahun 2007
YEARLY TVS PERFORMANCE OF
TRANS7 2005 - 2007
Share pertahun
6.9
7
6.8
6.6
6.4
6.4
6.2
6.2
6
5.8
Tahun 2005
Tahun 2006
Tahun 2007
4.5
PT. TELEVISI TRANSFORMASI INDONESIA
QUANTITATIVE RESEARCH, R & D DEPT. PROGRAMMING DIV.
Audience Rating Trends
4.0
Week 0731-0835
3.5
3.0
2.5
2.0
1.9
1.8
1.7
2.0
1.5
1.1
1.0
0.8
0.7
0.6
0.5
0.5
0.2
0.1
0.0
RCTI
Source : AGB – NMR
IVM
SCTV
TRANS
TPI
TRANS7
ANTV
METRO
GTV
TVONE
TVRI1
Note : Based on data in 10 citie
PT. TELEVISI TRANSFORMASI INDONESIA
QUANTITATIVE RESEARCH, R & D DEPT, PROGRAMMING DIV.
28.0
26.0
Audience Share Trends
Week 0731-0835
24.0
22.0
20.0
18.0
16.9
16.1
15.0
14.9
16.0
14.0
12.0
10.0
9.0
8.0
6.7
6.0
5.5 5.5
4.0
4.0
1.7
1.0
2.0
RCTI
IVM
Source : AGB – NMR
SCTV
TRANS
TPI
TRANS7
ANTV
METRO
GTV
TVONE
TVRI1
wk 0835
wk 0833
wk 0831
wk 0829
wk 0827
wk 0825
wk 0823
wk 0821
wk 0819
wk 0817
wk 0815
wk 0813
wk 0811
wk 0809
wk 0807
wk 0805
wk 0803
wk 0801
wk 0751
wk 0749
wk 0747
wk 0745
wk 0743
wk 0741
wk 0739
wk 0737
wk 0735
wk 0733
wk 0731
0.0
Poly. (TRANS)
P
Note : Based on data in 10 citie
Competitive Strengths
2. Leading human resources

Experience management team

Top Quality management team in the industry, which
has to date achieved significant success

Innovative and active workforce

Over 67% of employees are under 30 years of age and
almost 90% under 35 years old.

Highly energetic and innovative corporate culture.

Fresh graduate recruitment every year.

Continuous employee development program

Industry and skills training program

Executive MBA program (in cooperation with Asian
Institute of Management).
Workforce Mix by Age Group
TRANSTV
TRANS7
36 - 40, 8.0
36 - 40, 8.0
31 - 35, 21.0
31 - 35, 17.0
> 40, 4.0
> 40, 5.0
<25, 20.0
26 - 30, 40.0
26 - 30, 46.0
<25, 31.0
Competitive Strengths
3. Leading in house programming & production
capability.


Trans Media is the industry leader in in-house programming.
Almost 90% of local programming are produced in-house.
This strong in-house production capability creates:




Reduces reliance on third party program suppliers (production
houses).
Flexibility in producing various types of programming.
Better control over production cost and program supply.
TRANSTV is also the pioneer and the leading Indonesian
movie channel with:


Great number inventory of blockbuster movies.
Secured supply agreement with global major movie producers,
such as Universal, Sony Pictures, and Warner Bros.
Programming Composition
Local Programming
All Programming
Purchase
, 11.0
In House,
68.0
Purchase
, 32.0
In House,
89.0
External Program Suppliers for Trans TV and Trans7
No
Local
Foreign
1
2
3
4
5
6
7
8
9
10
GMM Films Indonesia
Indika Cipta Media
Bintang Advis Multivedia
Broadcast Design
Multivision
Rapi Film
Teguh Bakti Mandiri
Menara Media Sakti
Multivista Films
MD Entertaiment
Warner Bros
Universal Pictures
Columbia Tristar
Fremantle Media
World Sport Groups
United Champ Assets
Continental Films
TV3 Malaysia
Dorna
Metropolis Television
AWARDS
ASIAN TELEVISION AWARD
1.
Best Reality Program
Dunia Lain - Lawang Sewu
2.
2nd Best Music Programme
Diva Dangdut Nirwana.
FOR ALL NATION (FAN) CAMPUS
“Media Elektronik Peduli Narkoba”
CAKRAM 2003
Category as “New Media Potential”
PANASONIC AWARD 2006 & 2007
“Extravaganza”
Category as Comedy
FESTIVAL FILM INDONESIA
“Hitam Putih”
Category as Documenter for Special Jury Prize
“Surat Sahabat”
Award from Minister Culture & Tourism
KPAI Children Program 2007
CAKRAM 2007
Category The Best Television
MAJELIS ULAMA INDONESIA
Anugrah Syiar Ramadhan 1424H
Category as “ Siaran Menjelang Buka Puasa”
PANASONIC AWARD 2005, 2006 & 2007
“Ceriwis”
Category as Talk Show
IPMG Journalism Award 2007
“Reportase Investigasi”
Category as Investigation Report
MAJELIS ULAMA INDONESIA
Anugrah Syiar Ramadhan 1423 H
Category as Siaran Pendukung Suasana
Ramadhan Terpuji
MAGAZINE “WARTA EKONOMI”
The Most Popular Company to work- with
Among twenty Big Companies In Indonesia
AWARDS
Panasonic Award 2007
Favorite Children Program
“Bocah Petualang”
Cultural Award 2007
Ministry of Culture & Tourism for
Best Children
“Bocah Petualang”
Panasonic Award 2007
Favorite Sport Magazine
“Highlight Liga Inggris”
TRANS TV DAN TRANS 7
BUKAN HANYA TELEVISI MASA
DEPAN INDONESIA
TRANS TV DAN TRANS 7
ADALAH MASA DEPAN
INDONESIA