Business Opportunities In the CleanTech
Sector
How Entrepreneurs from Gothenburg
can join the fun in
Colorado, Silicon Valley, Singapore, and
Palau.
Presented at Sweden - U.S.
Entrepreneurial Forum 2009 in Gothenburg
September 18, 2009
Prepared by Tom Kosnik
Fenwick and West Consulting Professor
Who is Tom Kosnik?
1970
1980
1990
AMERICAN MANAGEMENT SYSTEMS
2000
2005
2007
Agenda
• What are Clean Tech Categories in 2009-2010?
• Where are your target hotspots for Cleantech
entrepreneurship?
• Circles of Influence:
• Who are GLEAN Core team?
• How and when can you get involved?
•
•
•
•
NREL Clean Energy Forum 2009 (and 2010): Nov 3-5, 2009
Clean Tech Open 2009 (and 2010): November 17, 2009
GLEAN Palau 2009 (and 2010): November 23-25, 2009
Clean Tech Open Comes to Sweden 2010
What are Clean Tech
Categories in 20092010?
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Clean Air, Water, Waste Treatment
Energy Efficiency
Green Buildings
Renewable Energy
Smart Power
Clean Transportation
Clean Cosmetics
Clean clothing
Organic food
Cleantech Social Movements
Clean ERP systems
Clean Social Media Apps
Clean Countries!
Top 6 Categories
Are from:
Where are GLEAN hot spots
for Clean Tech
entrepreneurship?
Microwave (Top 10):
1.Silicon Valley
2.Singapore
3.Stockholm/Sigtuna
4.Palau
5.Sydney
6.Beijing
7.Hong Kong
8.Shanghai
9.Copenhagen
10.Ho Chi Minh City
Front Burner (Top 20): Boston, Brunei, Denver, DC Beltway, Hanoi, La Jolla,
Los Angeles, Maui, Seattle, Vancouver, BC
Back Burner (Top 30): Bali, Bangalore, Charlottesville, Honolulu, Kuala
Lumpur, Lausanne, London, Philadelphia, Portland, Victoria, BC
Who are GLEAN Core team? (this is a
Subset)
Source for Map: http://www.rain.org/homeschool/world-map-country-names.gif
Circles of Influence:
Players who will bet on you…
Stakes
Players
Code
Circles of
Influence!
Players in Silicon Valley
• VC firms and Angel Investors
• Research Universities (Stanford and Cal)
• Silicon Valley Law firms
• Investment banking firms
• Stock exchanges (NASDAQ, NYSE, etc.)
• TiE, Monte Jade, other societies
• BASES, ASES, Energy Crossroads, SWIB
• Public Accounting firms
• Consulting firms
• Executive search firms
• Business and Technical Media, Blogs…
• Joint Venture Silicon Valley
• Government agencies
Who are the
players in
Stockholm and
other parts of
Sweden?
The stakes include…
Money
Relationships &
Social Networks
Time
Passion
Talent
Technology
And much more…
To earn a player’s trust,
Learn the local “code.
•
•
•
•
•
•
•
Rules of the game and rules of thumb
Explicit and implicit
Verbal and written
Communicated in public and private
Hard to learn and easy to forget
Rooted in cultures of countries and regions
Varies across industries and functional
disciplines.
NREL Clean Energy
Forum: Nov 3-5, 2009
• Talk to Tod Perry in the workshop today
• Tod.Perry@nrel.gov
• http://www.nrel.gov/
Cleantech Open Awards
Gala: Nov. 17, 2009
• Special guest speakers invited: Van Jones – White House, Cathy Zoi Assistant Secretary of Energy, Gavin Newsom – San Francisco Mayor, Meg
Whitman – former eBay CEO, Chuck Reed – San Jose Mayor, and more
• Expecting more than 3,000 attendees
• National press and television coverage
• Members of Sweden Us Entrepreneurship Forum are welcome!
Cleantech Open
Global Awards Gala
November 17, 2009:
“The Academy Awards of Cleantech”
San Francisco
National Business Competition:
$250,000 Grand Prize*
Global Ideas Competition: min
$100,000 Grand Prize**
Marquee Speakers and VIP
Audience
National and Global Press
Coverage
Exclusive VIP Event – for
Sponsors, Partners
* Cash and services
** Services (sponsor cash, where appropriate)
Plus:
Cleantech Open Expo
•
•
•
•
•
Global Finalists from ~15 countries
National Finalists –12 from 3 regions
Regional Semifinalists – 73 companies
International Pavilion
Alumni Pavilion
Why Palau?
•Jacques Cousteau considered Ngenelis Wall of Palau the best dive in the world
•Palau is by far the safest, most accessible, and most pristine of the 7 Underwater
Wonders of the world
•Enjoy Palau’s underwater beauty from the shore at the famous Palau Aquarium or
on the hosted snorkeling trips during the Conference
Northern Red
Sea
Belize Barrier
Reef
#1 Wonder: Palau!
Deep Sea Vents
Galapagos
Great Barrier Reef, Australia
GLEAN | Palau | November 2009
Lake Baikal,
Siberia
The GLEAN
Palau Audience
Green technology leaders who are promoting new
technologies to increase economic growth while protecting
the ocean and natural ecosystems.
Private
• Venture Capital
• Start-Up
Technologies
• Multinational
Corporations
Public
• Governments
• Academic
• NonGovernment
Organizations
GLEAN | Palau | November 2009
Press and
Social
• Local and
Regional Media
• Environmental
thought leaders
• Eco Travelers
GLEAN Palau
Conference
Global
Entrepreneurial
Marketing
Workshop:
Empowers aspiring
entrepreneurs in
Palau and
Micronesia with
strategic marketing
skills and tools to
build their
businesses.
Green Innovation
Showcase:
Creates a network
of leaders in clean
tech, showcases
new
and fosters
collaboration
between
government and
industry.
GLEAN | Palau | November 2009
CleanTech Open is
coming to Sweden
in 2010!
The Cleantech Open is the world’s
largest cleantech business competition.
Our team of 500+ volunteers run three regional
business competitions covering nine states of the US
and The Global Cleantech Open Ideas Competition
which starts in August 2009.
CleanTech Open Mission
The Cleantech Open mission is to
find, fund and foster entrepreneurs with
big ideas that address today’s most urgent
energy, environmental and economic challenges.
The program provides the infrastructure,
expertise and strategic relationships to turn ideas
into successful global cleantech companies.
Cleantech Open
Ecosystem
Entrepreneurs
Cleantech Open Entrants, Current Semifinalists, Alumni Companies
Cleantech Open Program Volunteers
Judges, Mentors, Trainers, Grant Writers, Mock Judges, PR Team
Business Network
Government, Universities, US National Laboratories, Venture Capital,
Foundations, Energy Companies, Entrepreneurs, Corporations
Experienced
Leadership Team
Executive Staff
Board of Directors
Rex Northen, Executive Director
Annette Walker, Director Sponsor
Relations
Katie Roberts, Marketing
Communications Manager
Shawn van Ittersum, IT Manager
Michael Santullo (Yahoo!)
Marc Gottschalk (Wilson Sonsini)
Laurent Pacalin (Oracle, FICO)
Ben Matteo (McKinsey, Eos
Neuroscience)
Leslie Murdock (Murdock Martell)
Patrick Stanton (Dealix, Autoweb)
Rebeca Hwang (YouNoodle)
Michael Closson (Acterra)
Let’s accelerate the velocity of
Sweden-US clean tech collaboration!
Thank You!
Tom Kosnik
Skype: thomas.j.kosnik
1-650 450 3330
CleanTech is #5 Category
for US VCs in 2Q 2009
Industries
Biotechnology
Software
Medical Devices and Equipment
IT Services
Industrial/Energy
Networking and Equipment
Semiconductors
Computers and Peripherals
Media and Entertainment
Telecommunications
Electronics/Instrumentation
Business Products and Services
Consumer Products and Services
Healthcare Services
US$ Billion
$888M
$644M
$628M
$295M
$287M
$180M
$170M
$132M
$116M
$95M
$85M
$50M
$44M
$23M
How US Government
is funding CleanTech
Source, PWC Money Tree site.
Types of US Federal Programs
Federal Buildings
Cleantech tax incentives
Smart Grid
Water Technology
Renewable Power
Home Weatherization
Carbon Capture Research
Vehicle Battery Loan Guarantees
Other
total
US $ billions
$12.0
$21.0
$12.0
$7.2
$6.0
$5.0
$3.4
$2.0
$14.4
$83.0
Running a Cleantech Open
Benefits of Affiliating with the Cleantech Open
Ideas to Market:
Entrepreneur mentoring connecting ideas with capital and customers
• Participation in National and International Network: VC’s, Sponsors, Prospects
• Comprehensive Training – Annual Organizers’ Summit
• Infrastructure:
– Web Platform including Recruitment, Event Registration, Fundraising, Contact
Management, Mentor Matching, Business Clinic Scheduling, Judging, Alumni, et al
– Model Processes, Programs, Sponsor Programs
– Model Training Program/Accelerator Curriculum
– Model Events
• Marketing
– Brand, Materials (Reports, Directories, Sponsor Materials), Extensive PR
• National Awards Conference
– High Profile, Major Prizes
To Get Started …
CRITERION
MINIMUM
Team
Executive Director, Development Director, Administrator, Events
Chair, Recruitment Chair, Mentor Chair, Seminar Series Chair,
Judging Chair
Supporting
Organization
Local company/service provider to host events/provide office
space & conference rooms
Non-Profit
501(c)3 or Equivalent (including Fiscal Sponsor)
Events
Regional Launch, Breakfast Briefings, Seminars, Business Clinics,
6 Symposia (at Local Level), Regional Awards
Prospects
Targeted Mailing List (either direct or through partners) > 2,000
Prizes
$35K
Funding
$100K+ local funds
Chair Roles
• Judging: Create fair rules and
criteria to choose winners, recruit
judges
• Recruitment: Recruit 150+ high
quality cleantech entrepreneurs
• Events: Manage planning, logistics
and execution of events
• Mentor: Match teams with
competent and experienced
mentors
• Sponsor: Raise funds to support the
competition; manage relationships
• Grants: Develop grants and
grantmaking
• Training: Plan Accelerator and
Seminars for top-notch training
• Marketing: Maintain consistent
messaging and marketing materials
• PR: Source stories on people and
technologies of CTO into press
• Alumni: Continue to engage and
nurture companies after CTO
• Volunteer: Manage volunteers and
source them to appropriate roles
• Sustainability: Infuse Sustainability
into CTO in judging criteria and
events
Cleantech Open
GLEAN Palau
September 2009
Come to Palau!
GLEAN | Palau | November 23-25, 2009
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Special Thanks to our Founding Partners
GLEAN | Palau | November 2009
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GLEAN Palau Conference
November 23rd to 25th 2009
Navigating towards sustainable partnerships
Mission
To be the annual flagship conference of Palau and
Micronesia that brings government leaders, investors, and
entrepreneurs together to achieve:
• Financial independence for Palau and Micronesia.
• Socially and environmentally sustainable development in Palau
and Micronesia and around the world.
GLEAN | Palau | November 2009
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Why Palau?
• Palau is committed to economic and energy independence
and to become a model case for use of clean tech energy.
• Palau has pristine environment, it combines rich traditions
of Palau with new democratic institutions.
• Palau will be be a proving ground for green-tech ventures.
• Palau is committed to a new virtual University.
• You will have direct access to the top-level government
leaders in Palau.
GLEAN | Palau | November 2009
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3
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Why Palau? Costeau’s Pick
•Jacques Cousteau considered Ngenelis Wall of Palau the best dive in the world
•Palau is by far the safest, most accessible, and most pristine of the 7 Underwater Wonders
of the world
•Enjoy Palau’s underwater beauty from the shore at the famous Palau Aquarium or on the
hosted snorkeling trips during the Conference
Northern Red
Sea
Belize Barrier
Reef
#1 Wonder: Palau!
Deep Sea Vents
Galapagos
Great Barrier Reef, Australia
GLEAN | Palau | November 2009
Lake Baikal,
Siberia
3
5
The GLEAN Palau Audience
Green technology leaders who are promoting new
technologies to increase economic growth while protecting
the ocean and natural ecosystems.
Private
• Venture Capital
• Start-Up
Technologies
• Multinational
Corporations
Public
• Governments
• Academic
• Non-Government
Organizations
GLEAN | Palau | November 2009
Press and
Social
• Local and Regional
Media
• Environmental
thought leaders
• Eco Travelers
GLEAN Palau Conference
aims to achieve this mission through …
Global Entrepreneurial
Marketing Workshop:
Empowers aspiring
entrepreneurs in Palau and
Micronesia with strategic
marketing skills and tools to
build their businesses.
Green Innovation
Showcase:
Creates a network of
leaders in clean tech,
showcases new
technologies and fosters
collaboration between
government and industry.
GLEAN | Palau | November 2009
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6
GEM Palau 2009 Workshop Participants will:
• Collaborate with and learn from an all-star, international teaching team of
renowned faculty, industry leaders, thought experts, and entrepreneurial
students/peers in marketing, clean energy, clean water, engineering, and
business!
• Acquire Best-of-class marketing tools to brainstorm, build, and brand their
companies.
• Design and pitch their own business plans addressing current problems and
opportunities in Palau.
• Create a powerful global network of leaders, entrepreneurs and altruists to
navigate toward sustainable partnerships within Palau and across the world.
• Build Palau’s brand as True Green, the global player setting the standards for
innovation and implementation of clean energy and water technology.
GLEAN | Palau | November 2009
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Green Innovation Showcase (GIS)
Mission Statement
To build a network of innovative leaders who are committed to
protecting the unique island ecosystem of Palau and Micronesia, by
supporting the growth of new ventures based on clean air, water
and renewable energy technologies. The new ventures and their
customers will be from within the region and around the world.
The Experience
•Innovative Products and Technology Demos
•Keynote speeches, Mixers, Roundtable Luncheons
•Thought Leaders and Officials from Palauan Government
•Hosted Snorkeling and island tours
GLEAN | Palau | November 2009
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GIS Schedule
GLEAN | Palau | November 2009
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Who Will Present at Glean Palau 2009?
Faculty and Thought Leaders
Tom
Kosnik
Gil
Masters
Wilson
Farrar
Lena
Ramfelt
Winslow
Burleson
Ilana
Seid
Lynda
Smith
Annamaria
Konya
Rex
Northen
Michael
Pierantozzi
Rebeca
Hwang
Pam Hinds
Ben
Matteo
Palauan
Alan
Seid
Government
GLEAN | Palau | November 2009
Laina
Greene
Johnson
Toribong
(President)
Gustav
Aitaro
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1
Who are the Coaches at Glean Palau 2009?
Senior Team Members
Rany
Polany
Rebekah
Blak
Lisa
Falzone
Wong
Hong Ting
Hoey Lit
Loo
Shah
Selbe
Student Entrepreneurs
Dipan
Sheth
Kasey
Hurlbutt
Devang
Mundhra
Garrett
Heath
Namita
Das
Junjie
Phua
Tayler
Cox
M. Ibnur
Rashad
GLEAN | Palau | November 2009
Gaju
Krishna
Bharath
Sridharan
Claire
Roscow
Lisa
Calfas
GIS Conference Packages - 1
ATTENDANCE COST
GREEN SPONSORSHIP
$2,000 excluding flights
$5,000 excluding flights
• Stay at one of the best resorts
from 23rd to 25th November
• Three day conference/speakers
• One visit to Capitol, speaking
event with Palau's President
• Mixer with Key Palauan decision
makers
• Meals included
• Half day snorkeling trip
• Half day island tour
• Special Palauan culture events
• Shuttle buses to conference
• All the benefits of basic
attendance package
• Exclusive Sponsor PR benefits
(including name in program and
literature, special status as a
founding sponsor), exhibit space at
showcase if required
GLEAN Palau | November 2009
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GIS Conference Packages - 2
PEARL SPONSORSHIP
EMERALD SPONSORSHIP
$10,000 excluding flights
$15,000 excluding flights
• All benefits of Basic Sponsor
• Upgraded Luxury Room at Resort
• Sponsorship of an international
and a Palauan entrepreneurial
student
• Special sunset cruise dinner with
GLEAN Palau leadership
• Exclusive media coverage (video
and photo)
• All benefits of Pearl Sponsor
• VIP cocktail reception with
Palauan officials before closing
dinner
• Fruit basket and champagne/wine
per your specification upon arrival
• Two days additional stay at the
hotel, Emerald package may
include 4 guests maximum
•
OR
• Pre-conference multi-day island
eco-tour. Two guests maximum.
GLEAN | Palau | November 2009
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Cleantech Open Sponsor Opportunities
Opportunities – dependent on Sponsor Type
Sponsor Benefit
Details
Sponsorship
Contribution
The following opportunities are available at various Sponsorship levels
Event Signage
Events
Angels (May), Orientation (Aug), Sponsors (Sep), Fundraiser (Dec)
Main Events
Launch (Mar), Awards Gala (Oct)
Speaking Opportunities
Announcements or Presentations at Events or Series
Newsletters
Inclusion General Newsletters, Alumni Newsletters
Press Releases
Specific Mention in Press Releases
Website Home Page
Sponsor Logo on CCTO Home Page
Resource Directory
Inclusion in Online Resource Directory
Published Directories
Competition Handbook, Alumni Directory, Competition Report
Categories
Affiliation with Prize Categories
Networking & Access
Attendance at Sponsor Networking Events, Access to Finalist Plans
Mentoring/Judging
Opportunity to Mentor/Judge Finalist Teams
VIP Events
Attendance at VIP Receptions: Launch and Awards Ceremonies
Exposure
Participation
Cleantech Open California/GIS Sponsorships
Sponsor Benefit
Details
Silver
Gold
Platinum
Sponsorship
Donation
$23K
$38K
$73K
Event Signage
(California)
Events



Main Events



Exposure
(California)
Speaking Opportunities
☐


Newsletters
☐




Press Releases

Website Home Page
Participation
(California)
Palau
Resource Directory



Published Directories



Categories
1
2
Networking & Access


Mentoring/Judging
☐


VIP Events



Student
1
1
1
Cleantech Open National/GIS Sponsorships
Sponsor Benefit
Details
National Program
National
Sponsorship
Contribution
$106K
$156K
Event Signage
(National)
Events (National)


Main Events (National)


Exposure
(National)
Speaking Opportunities


Newsletters


Press Releases


Website Home Page


Resource Directory




2
6
Networking & Access


Judging


VIP Events


2
2
Published Directories
Participation
(National)
Palau
Categories
Finalist
We love Palau!
GLEAN | Palau | November 2009
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