MENJAYAKAN KOMUNIKASI BERKESAN

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HI-MEETING 1
KOM3433
KEUSAHAWANAN DLM KOMUNIKASI
By
Assoc. Prof. Dr Zulhamri Abdullah
(PhD, Cardiff & PDE, Cambridge)
Director, Centre of Entrepreneurial
Development & Graduate Marketability (CEM)
Assoc. Prof. in Corporate & Organizational
Communication
Knowing You, Knowing Me
Academic
 PhD in Professionalisation of Corporate
Communication (CARDIFF,)
 AMDP in Advanced Management
Professional


(HARVARD)

 PDE in Entrepreneurship
(CAMBRIDGE)
 Master of Organizational Communication


(UPM)

 BA in Communication (Public Relations)
(UKM)
Director,
Centre of Entrepreneurial Development &
Graduate Marketability (CEM), UPM
Deputy Director,
Centre of Entrepreneurship Innovation &
Student Development, UPM
Panel Expert Review,
Malaysian Qualification Agency (MQA)
President,
Cambridge Association of Malaysian
Entrepreneurial Consultants (CAME)
Member ,
European Public Relations Education &
Research Association, Germany.
Member,
International Association of Corporate
Marketing Studies, United Kingdom
LET’S TALK!
Step into my
office at
FBMK or CEM
Speak/text to
me at
0192373973
Log on to
Like me at
http://www.lms.upm.edu.my
Zulhamri Abdullah
[email protected]
SYNOPSIS
 The course covers the concepts and
principles of entrepreneurships
communication. Ethics of entrepreneurships,
promotion and publicity, market research,
innovation of entrepreneurships, and
financial analysis are emphasized
Learning Outcomes
1.
menghuraikan budaya keusahawanan komunikasi serta
sifat keusahawanan (C5)
2. menghasilkan rancangan perniagaan yang telah dikenal
pasti dan dinilai potensinya (P3)
3. melaksanakan aktiviti keusahawanan (A4)
4. mempamerkan bakat keusahawanan dalam kerja
berpasukan (KK)
TEACHING TOPICS
 Pengenalan kepada komunikasi keusahawanan
-
asas keusahawanan
kepentingan komunikasi keusahawanan
 Konsep dan pembangunan keusahawanan
-
perkembangan dunia keusahawanan
konsep komunikasi keusahawanan
 Peluang dan rancangan perniagaan
-
Perancangan berstruktur untuk memulakan perniagaan
 Praktikum keusahawanan
-
kepentingan praktikum keusahawanan
 Etika keusahawanan
-
kepentingan kod etika keusahawanan
 Kajian pasaran
-
kajian awal untuk mngetahui permintaan pasaran
 Akta dan perundangan keusahawanan
-
kepentingan akta dan perundangan keusahawanan
 Kreativiti dan inovasi keusahawanan
 -
keperluan kreativiti keusahawanan
keperluan inovasi keusahawanan
 Analisis kompetensi keusahawanan diri
 -
personaliti diri para usahawan
keperluan analisis kompetensi diri
 Peluang perniagaan melalui Internet
-
penerokaan peluang perniagaan di Ebay dan Amazon
 Analisis teknik am pengurusan dan perakaunan
-
pentaksiran risiko dan ancaman perniagaan
keperluan analisis teknik pengurusan
penilaian teknik pengurusan perniagaan
EVALUATION (PJJ)




Assignment 1
Assignment 2
MID TERM EXAM
FINAL EXAM
 Note: Attendance is compulsory (80%
requirement)
20%
30%
20%
30%
EXAMINATION
 MID-TERM EXAM: (Chapter 1 - Chapter 5)
 OBJECTIVE/SUBJECTIVE
 FINAL EXAM: (Chaptyer 6-Chapter 10)
 OBJECTIVE/SUBJECTIVE
 Recall questions; multiple choices; true & false
 The question based on understanding, reasoning,
application, and synthesis.
 General knowledge is strongly needed
References
PHOTOCOPYING OF BOOKS
IS RESTRICTED UNDER LAW
Textbook:
 Schaper, M & Volery, T. (2007). Entrepreneurship and Small Business. (2nd Pacific Rim
Edition). Australia: John Wiley & Sons Australia Ltd.
Additional Readings:
 Abdul Aziz Yusof. (2003). Prinsip Keusahawanan. Kuala Lumpur: Pearson Education.
 Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2005). Entrepreneurship. (6th ed.).
Singapore: McGraw-Hill.
 Kuratko, D. F. & Hodgetts, R. M. (2007). Entrepreneurship Theory, Process & Practice.
(7th ed.). Thompson South-Western
 Lambing, P. A. & Kuehl, C. R. (2007). Entrepreneurship. (4th ed.). New Jersey: Pearson
Education.
TUGASAN 1 (20%)
1. Nyatakan definasi keusahawanan
2. Nyatakan 10 ciri seseorang usahawan
yang berjaya
 Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli
dalam satu kumpulan)
 Setiap tugasan bertulis mestilah tidak lebih daripada 15
muka surat
sahaja.
 Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya
10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.
TUGASAN 2 (30%)
Pelajar diminta menulis Rancangan
Perniagaan (Business Plan)
 Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli
dalam satu kumpulan)
 Setiap tugasan bertulis mestilah tidak lebih daripada 15
sahaja.
muka surat
STRUKTUR TUGASAN 2
 Ringkasan eksekutif
 Latarbelakang mengenai produk/perkhidmatan yang dipilih
 Aspek pentadbiran & pengurusan perniagaan
 Tapak/lokasi perniagaan
 Tanggungjawab pengurusan/pentadbiran masing-masing
 Jadual perlaksanaan aktiviti perniagaan (Gantt chart dan Jadual yang
lebih terperinci lebih baik)
 Aspek pembelian barangan bagi business pembarangan/aspek operasi
pengeluaran bagi business pembuatan
 Aspek pemasaran
 Aspek kewangan
 Senarai perbelanjaan
 Penyata kewangan terutama penyata P&L (Profit & Loss)
 Analisis kewangan (ROI – Return of Investment & TPM – Titik Pulang Modal)
Keterangan Tugasan
- Tugasan tersebut mestilah disediakan oleh
pelajar dan perlu diserahkan pada waktu yang telah
ditetapkan:
Tugasan 1: Minggu 5
Tugasan 2: Minggu 10
- Markah akan ditolak bagi penghantaran tugasan yang
lewat
ASSIGNMENT MARKING SCHEME
Assignments will be assessed based on four key criteria (COPS) as
follows:
Marking Criteria
Marks
1. Content
2. Organization
3. Presentation
4. Style
30
30
20
20
Total:
100%
ASSIGNMENT MARKING SCHEME(2)
Content
Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant
supporting academic materials and real world examples; and excellent use of direct quotations.
Organization
Great mapping strategy guiding the readers; a clear introduction including a thesis
statement (main ideas/key points); a main body clearly divided into sections; and
excellent use of sub-headings and linking devices.
Presentation
Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, &
overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical
structures; and able to demonstrate appropriate length with excellent spelling and punctuation.
Style
Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high
quality and innovation; and overall consistency of the style addressed throughout.
CONTACT DETAIL
 *Consultation hours: TUE 2.00-5.00PM (preferably
by appointment)
 Room no: B 029, Com Dept., FBMK
 Room CEM* (often here)
 TEL: 03-8946 8775 / 8947 1336*
 Hp: 019-2373973 (Text only: Call if urgent)
 *EMAIL: [email protected] or
[email protected]
 Online
 My facebook [email protected]
 Putra LMS www.lms.upm.edu.my
THANK YOU FOR LISTENING!
C U IN THE NEXT MEETING
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