International Business
Review
Entry Modes – Chapter 13
 Vocabulary
o Agent
o Joint venture
o Direct exporting
o Licensing
o Entry more
o Management contract
o Export Management
o Strategic Alliance
Company (EMC)
o Turnkey
o Export trading Company (ETC)
o Wholly owned subsidiary
o Franchising
 Explain how each method of market entry works and its advantages/disadvantages
Marketing – Chapter 14
 Vocabulary
o Brand name
o Distribution
o Exclusive Channel
o Intensive Channel
o Promotion Mix
o Dual pricing
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Transfer price
Bill of lading
Export declaration
Certificate of origin
Freight forwarder
Explain how the 4 P’s can be different internationally
o Product
 Standardization vs. adaptation
 Examples of how and why products may be adapted
o Promotion
 Standardization vs. adaptation
 Examples of how and why promotion may be adapted
o Distribution
 Explain three different intermediaries that are found internationally
 Explain what impacts foreign distribution
 Describe how package labeling and documentation can differ internationally
o Pricing
 What influences the price of a product world wide
Currency – Chapter 9 pages 253-261
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Know at least five different world currencies
Be able to calculate the value of one currency into another
Explain what countertrade is and why it impacts international business
Explain three different methods of countertrade
Explain two ways that companies can protect themselves from exchange rate risk
Explain how a letter of credit works and why it’s important for international trade