SALES GUIDE
BridgeGate
Solution Offering:
Program Summary:
BridgeGate provides clients with robust, scalable integration solutions that connect disparate applications and healthcare technologies.
BridgeGate’s™ any-to-any integration solution handles very complex data with virtually no coding required, reducing the complexity and
length of integration projects to days or weeks. BridgeGate’s™ solutions provide real-time visibility of data, workflow scheduling,
notifications and event management, thereby transforming data into accurate and actionable information. BridgeGate™ provides a highly
advanced interoperability and business process management platform that reduces system integration time and complexity, provides
direct control of information, and facilitates very rapid integration of disparate information systems, while supplying a complete audit-trail
and chain-of-custody of data across all domains. BridgeGate™ technology is used as the integration engine in numerous health information
exchanges.
Who to Talk To:
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CEO, CIO, VP IT
Questions to Ask:
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Do you have a need to integrate your legacy healthcare systems with modern systems in your organization?
What are your integration initiatives for this FY?
Do you have integration needs from the merger and acquisition of a new company that would require you to manage new
technologies with massive amounts of data?
How do you currently link with your suppliers?
What kind of integration problems are you having? Inbound/Outbound?
Do you have a need for seamless connectivity and data-exchange between your company's internal systems or between your
company and any partners or associates?
Would it be valuable to have the capability to handle data migration and mapping, protocol conversions, workflow, security,
auditing, and delivery with little or no interruption of existing systems?
Are your struggling with implementation?
Do you have an IT strategy/strategic plan?
Do you have the need to seamlessly & transparently pass data from disparate systems?
Would the ability to reduce integration complexity be of value?
Does your EHR offer a “Fully integrated system that includes Financial, Ancillary Clinical Systems, and Human Resource
Management”?
Business Challenges and Targeting Summary:
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Silos of data that can’t interoperate
Companies growing by acquisition but can’t communication with systems
Lack of productivity - Spending countless hours & money managing integration projects
Ability to transition patient assessment data effectively
Supplier Overview:
Pricing:
Solution pricing based upon scope of service.
Key Program Highlights:
BridgeGate™ is a systems integration platform that allows disparate systems to be electronically connected together, whether in real-time
or as batch processes, in order to exchange data. BridgeGate™ acts as a data translation system, which allows data from one system to be
passed transparently to another, even though the destination system may be potentially incompatible with the origination system.
BridgeGate™ uses a layered architecture to achieve this functionality, and is a patented system.
Deliverables:
 Interface Engine
 Managed File Transfer (MFT) - Files
 Extract Translate Load (ETL) – Database / Data Warehousing
 Electronic Data Interchange (EDI) – HIPAA / Payments
 Workflows / Business Process Management (BPM)
 Scheduling (Batch / near-time services) - Interfaces
 Web Services (XML, SOAP, JSON, REST)
 Messaging / Queuing of data
 Exception Handling / Notification – e-Mail / SMS
 HL7 / NCPDP – Healthcare / Pharmacy
 Data Types (Fixed length, MS Excel, delimited, proprietary)
 Trading Partner Management
 Guaranteed Delivery of Data (Retry-notify)
 Data Depot – Track select near-time data
 Business Activity Monitoring (BAM) – SLA / Operations console
Competitors and Key Differentiations:
Company
 IBM Sterling Commerce
Competitors and Key Differentiations
Focus
 Gentran Integration Suite(B2B,
EDI, EAI, Workflow/Process
Integration, SOA)
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Tibco
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Connect (Managed File Transfer,
Proxy)
EDIINT, Managed AS2 (Gateway
Services)
Other products include
mapping/translation services, etc.
BusinessConnect (B2B, Trading
Partner Management)
Business Works (SOA, ESB)
Business Factor (BAM)
Data Exchange (Data Integration)
Why Are We Different?
 Ease of use.
 Rapid, scalable integration
platform.
 Organically grown.
 No custom coding required
 Price to performance- Tremendous
value out of the box.
 Seamless integration into EAI, ETL,
SOA Platforms.
 Comprehensive set of pre-built
translations and adaptors.
 Broadest support of unstructured,
semi-structured, and complex
structured data translations
available in a single solution.
 Gap/fit platform, not rip out and
replace.
 Little or no interruption to existing
systems
 No add-on toolkits, i.e. extra costs.
All included in our platform.
 Days/Weeks to deliver value.
 Patented transformation capability.
 Plugs directly into any SOA, EAI,
B2B, ETL, application server
platform, or application and as an
add-on to popular integration and
application server platforms
include IBM WebSphere, Oracle
Fusion Middleware, Microsoft
BizTalk, SAP NetWeaver,
Informatica PowerCenter,
WebMethods, TIBCO and Sonic.
 Provides the most extensive set of
pre-built transformation functions
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Informatica
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PowerCenter (SOA, ESB)
PowerExchange (EAI-ERP, ETL,
Messaging)
Complex Data Exchange (Data
Adapters)
available anywhere and supports
the encapsulation and
management of existing
transformation code for ease of
migration.
All inclusive platform.
Not at Toolkit
No massive IT involvement
required – Business Analyst caliber.
Value Propositions:
Business Challenge (Pain Points)
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Disparate systems that can’t
communicate with one another
Can’t connect complex data
between internal and external
systems
Selling Message (Feature)
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Integrate critical clinical data into
an HIE
Procured integration technology
and can’t displace
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Value Proposition (Benefit)
No matter what systems you
have in place now, choose to
replace or acquire in the future,
BridgeGate’s integration platform
will give you the ability to
seamlessly connect data from
these disparate applications &
systems.
Automate and streamline the
billing, claims, enrollment and
eligibility processes.
Complex data manipulation
(parsing and concatenating
functionality) capabilities.
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BridgeGate helps healthcare
providers, payers, hospitals and
third party administrators connect
the complex data that is passed
between internal and external
systems, no matter the format, no
matter the system, and with
virtually no code to be written.
KeyHIE Transform enables
nursing homes & home health
agencies to transmit patient
assessment data to an exchange.
Ensures vital patient information
is available when and where it is
needed to provide patients with
the best patient care.
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KeyHIE Transform - LTPAC HIE
integration was built end-to-end
with ability to scale nationally in
one month using BridgeGate
technology.
Low cost solution with or without
an EHR.
Clients can leverage their existing
technology investments while
adapting to the future/unknown.
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Identify, prevent & resolve
medication errors
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Lack of IT resources
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Pharmacists can see diagnosis not
just the RX order.
Lab results drive event changes in
RX orders to manage dosage and
change in treatment plan.
Patient safety – prevent drug
interactions.
Eliminate the need for custom
programming.
With BridgeGate, you are never
boxed in. BridgeGate can adapt to
change, now and in the future.
Re-use of code.
Protected against technology
obsolescence.
Not a rip out and replace.
BridgeGate is a gap fit. Can
augment existing technology and
fill in gaps where there are needs.
Enterprise-Class, highly scalable
Vendor and System agnostic.
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End-to-end visibility across the
entire RX fulfillment chain.
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We integrate very complex data
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Need for cost containment
Need to adhere to new
compliancy laws
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Increase the efficiency of a highly
talented programming staff.
Reallocate Programmers on more
mission critical projects that
actually require custom
programming.
No coding required.
Quickly implemented by IT staff &
implemented by business
analysts.
BridgeGate reduces integration
complexity and associated labor
costs and increases productivity
by giving teams a single,
meaningful view of all data from
all sources.
The BridgeGate HIPAA
Compliance Framework prepares
organizations for HIPAA
compliance with quick-toimplement data translation and
validation processes for all HIPAA
transactions and rules. This
framework helps organizations
migrate to HIPAA 5010, ICD-10
and any other evolving HIPAA
standards. The framework offers
validation support for all available
HIPAA rules and transaction sets,
ensuring clean and exact mapping
of data between versions.
BridgeGate supports every major
standard and excels at interfacing
with proprietary systems to share
clinical and demographic data
including HL7 v2.x, NCPDP, ANSI
X-12 HIPAA 4010A1 / 5010 EDI,
ICD-9 and ICD-10 coding systems,
ASTM CCR, NEMA DICOM, etc.
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better than anyone else with
virtually no programming.
A business analyst or power user
can graphically map data from any
source, protocol or format.
Productivity increases and
integration complexity decreases.
BridgeGate eliminates the need to
spend excessive amounts of time &
money on programmers.
Track record of implementations in
days/weeks, not months/years.
Integration is a living problem.
Be proactive with BridgeGate, not
reactive.
BridgeGate can adapt as new
compliancy issues,
standards/interfaces etc. are
required or needed.
Ability to automate and streamline
the billing, claims, enrollment and
eligibility processes.
Overcoming Objections:
Likely Objections
Responses
We have an integration partner we work with.
Do they spend months and years developing a solution to your
problems? If so we can solve problems in days and weeks.
We have an integration partner.
We’re not a rip out and replace technology. We are a gap fit where
there are needs.
Too pricey
BridgeGate is the cost of one Full time engineer per year. You can
accomplish so much more in a shorter amount of time with
BridgeGate. Cost effective. Lowest cost of ownership with more
productivity than any product on the market. Let us prove.
We don’t have any integration challenges at this point
Why don’t you let us come in and do a site assessment and give you
some suggestions on how could optimize and augment your current
environment.
Call to Action/Close/Steps to Implement:
Key Contact:
MDR™
559-447-4488