PREVIEW HALAL TRAINING
PROGRAMME
(A Human Capital Development Programme)
By: Dr. Noriah Ramli
Secretary, Halal Industry Research Centre,
International Islamic University Malaysia
NATIONAL HALAL FORUM-2007, ORGANISED BY HDC,
MATRADE HALL, KUALA LUMPUR
ISLAM has the second largest number of followers in
the world and ~1 in 5 of the world’s population are
Muslims.
Year 2000 CEMuslims
20% of world pop.
Muslims – Annual Growth Rate: 2.9% - (Britannica)
Year 2025 CEMuslims
33% of world pop.
MUSLIM POPULATION: ASIA 69.1% AFRICA: 27.4% EUROPE: 2.8% N. AMERICA: 0.5%
OTHERS 0.2%
Muslims form a single nation (ummah) by virtue of their belief and religion of Islam
Halal-important and integral part of Islamic life. God given standard for Muslims to live by
Halal logo - become a branding in advertising foods for Muslim consumption
THE IMPORTANCE OF HALAL & HARAM
FOR MUSLIMS
“Eat and drink of that which God has provided and act not corruptly, making
mischief in the world” (Al-Quran 2:60)
“O mankind! Eat of what is lawful and good on earth and follow not the
footsteps of the devil” (Al-Quran 2:168)
“O you who believe! Forbid not the good things which God has made lawful
for you and exceed not the limits. Surely God loves not those who exceed
the limits. And eat of the lawful and good that has God given you, and keep
your duty to God in whom you believe” (Al-Quran 5:87-88)
THE IMPORTANCE OF HALAL & HARAM
FOR MUSLIMS
(STATEMENTS OF THE PROPHET MOHAMMAD pbuh)
Those who consume Halal, follow the tradition of the prophet and do not
harm others will go to paradise. (Tirmizi)
Many people put a lot of effort in worship of Allah and then spread their
hands saying, “O Allah, please accept our supplication.” But if their
eating is Haram, their drinking is Haram, their clothing is Haram, how
would then their supplication be accepted? (Muslim and Tirmizi)
I swear by Allah in whose hands is my life. When a eats a tiny piece of
an item which is Haram, none of his deeds are accepted by Allah for forty
days. When the flesh of the body is built from Haram then his body Only
deserves the Hell Fire. (Muslim)
Excerpts from recent speeches by the Hon.
Prime Minister, Dato’ Seri Abdullah Haji
Ahmad Badawi on Halal Industry:
THRUST 1:
TO MOVE THE ECONOMY UP THE VALUE CHAIN
“The Government will continue to promote the transition to higher
value added activities in three main economic sectors, the first
being manufacturing; second, services; and third, agriculture. New
sources of growth in these sectors will be identified and promoted
to generate additional income and to develop new sources of
economic wealth.”
Enhancing value added in manufacturing, services & agriculture
“To leverage on Malaysia’s advantages in the halal sector,
particularly in terms of certification and logo recognition, the Plan
will drive the sector’s growth in making Malaysia an international
hub for halal products and services. The Halal Industry
Development Board will be established to develop this industry in
a holistic and orderly manner.”
Quotes from the Hon. Prime Minister, Dato’ Seri Abdullah Haji Ahmad Badawi, 9th MP Speech:
THRUST 2:
ENHANCING THE NATIONAL CAPACITY FOR KNOWLEDGE
AND INNOVATION AND NURTURING CITIZENS WITH “FIRST
CLASS MENTALITY”
“The most precious assets of a nation are its people. The
development of human capital, the upgrading of the mentality and
intellectual capacity of a nation is one of the biggest challenges
under the Ninth Malaysia Plan. If we wish to become a
knowledge-based economy, if we wish to be a developed country
and maintain that developed status, the development of human
capital must be a priority. In the context of globalisation, high
quality human capital has become a necessity, not merely a
luxury. ”
Quotes from the Hon. Prime Minister, Dato’ Seri Abdullah Haji Ahmad Badawi, 9th MP Speech:
PROMOTING HALAL INDUSTRY TO THE
GLOBAL LEVEL
“Given Malaysia’s potential to spearhead and further promote the
global halal industry, the Halal Industry Development Corporation
(HDC) will be established under the Prime Minister’s Department,
with a launching grant of RM25 million. This Corporation will
coordinate and ensure the integrated and comprehensive
development of the Industry. It will also coordinate efforts to
review standards, develop the local industry, promote Malaysian
halal products and services in international markets, as well as
support investments in the domestic halal sector. The Malaysian
International Halal Showcase (MIHAS) and The World Halal
Forum 2006, which received a tremendous response, will be an
annual event.”
A quote from the Hon. Prime Minister, Dato’ Seri Abdullah Haji Ahmad Badawi, 2007 Budget Speech
PROMOTING HALAL INDUSTRY TO THE
GLOBAL LEVEL
“A sum of RM50 million is allocated to set up halal parks in Pasir
Mas - Kelantan, Gambang - Pahang, Chendering - Terengganu
and Padang Besar - Perlis. The SME Bank is also allocated a
sum of RM20 million to finance entrepreneurs to develop these
products”
A quote from the Hon. Prime Minister, Dato’ Seri Abdullah Haji Ahmad Badawi, 2007 Budget Speech
From our observation, it is apparent form the above
aspirations spelled out by the Hon. Prime Minister with
regards to Halal Industry for the 9th MP, and the role of
HDC as outlined in the 2007 budget speech that:
• there is an absence or lack of emphasis on the
importance of Human Capital Development related to
Halal Industry in HDC’s role, – in particular,
comprehensive halal training programme(s) – to
produce competent halal personnel
• establishment of credible and dedicated centres with
facilities set-up for research, testing and monitoring of
halal products and accessories
Halal Industry Research Centre
International Islamic University Malaysia
The International Islamic University Malaysia (IIUM),
with its academic and research strength as well as
conducive Islamic environment has established a
special centre dedicated to Halal industry:
Halal Industry Research Centre.
IIUM Halal Industry Research Centre will assist
Malaysia, as well as other interested organizations or
countries, to become prominent Halal Industry players
in terms of providing:
• Human Capital Development
• Product Testing and Monitoring
• R&D Solutions for Innovative Halal Products and
Services
• Consultancy Services
IIUM Halal Industry Research Centre will engage in
the following activities:
• providing courses and supervising research
on Halal related areas.
• providing consultancy services to the halal industry.
• organizing seminars (and conferences).
• collaboration with local and international centres of
excellence in the same field.
• collaboration with the private sectors locally and
internationally to create the comprehensive concept
of Halal in various activities of economic importance.
In short, IIUM Halal Industry Research Centre aims:
• To make IIUM a reference centre on Halal related
matters.
• To promote research and development in innovative
Halal products and services.
• To develop and nurture a pool of specialists in the field
of Halal products, management and monitoring.
• To foster and increased understanding of
contemporary Halal products and services through
seminars and conferences.
• To foster a closer relationship through smart
partnership between the Halal industry and IIUM,
locally and globally.
THE (mis)UNDERSTANDING OF HALAL
IN FOOD INDUSTRY
To Majority of Muslims
religious command on the ways of eating
To Non-Muslims
eating without pork or alcohol
To Industries
non-pork, non-alcohol products for Muslims that when labelled
presented as such to the market shall provide economic gain
According to the Dictionary
meat slaughtered according to Muslim Laws
Contrary to general perception,
Halal is for everybody.
(It promotes the well-being of mankind, irrespective of religious
and Geographical boundaries.)
to Muslims, it is a prescription from God meant for their
physical and spiritual well-being
for non-Muslims it means safe, wholesome products for the
general well-being
for the industry, the production of Halal food is not only
beneficial to Muslims, but also to non-Muslim food producers, by
means of an increased market acceptance of their products.
Approved items
Hygienic
Ethical behaviour
Cleanliness & Efficiency
‘Wholesome’ & ‘Beneficial’
WHAT ARE THE OPPORTUNITIES?
~ 1.4 billion Muslims are excellent market for halal products - business
opportunity
Halal products and services are acceptable to non-Muslims
Rapid development and interest in halal products and services in the
world
Products with halal logo synonymous with quality products
Malaysia’s multi-ethnic and multi-religious society enable diversified
products
Malaysia is highly respected by Muslim countries and Muslim communities
around the world
Cost effective production/manufacturing of halal products using
available raw materials in the country, region/neighbouring countries
Cases in Malaysia
JAKIM mengesan 27 kes kesalahan yang
melibatkan penyalahgunaan logo Halal
jabatan itu di seluruh negara sepanjang
enam bulan pertama tahun 2004
17 Julai 2004 (Utusan Malaysia)
Cases in Malaysia
2005/2006
”Ayam dan anak babi disimpan di dalam peti
sejuk bersama'’
”Tempat pemprosesan ayam kotor'’
”Ayam mati disebabkan aliran elektrik'’
”Ayam disembelih dua kali'’
”Ternakan ikan air tawar diberi makanan
usus babi yang direbus'’
POSSIBLE CONSEQUENCE
If not rectified, may tarnish the nation‘s/organization‘s
reputation and tremendously effecting the
nation/organization Halal products and services worldwide!
WHY IT HAPPENED?
Upon close analysis, the likely cause for these recurring
distasteful events are:
Lack or insufficient competent & responsible personnel
Industry:
absent or defective internal control and monitoring
mechanism/system on Halal
Authority:
cannot implement effective processing for Halal
certification & monitoring
Halal Training Programme
Objective
To produce trained, competent, and responsible personnel that:
• will plan, direct and supervise halalness/halal assurance
division for the complete implementation of halal concept in the
organization
• can execute halal-related certification and monitoring
processes more efficiently
“Allah likes that when someone does anything,
it must be done in an excellent manner”. (Bukhari & Muslim)
WHO SHOULD ATTEND?
executives in food production (raw, semi-finished and finished
products), nutraceutical, pharmaceuticals, cosmetics,
accessories, and services
operators and supervisors in restaurant, hypermarket and
supermarket
authorised personnel involved in halal products and services:
e.g. certification and monitoring; enforcement etc..
graduates, unemployed graduates and soon to be graduates
SUGGESTED MODULES
MODULE
TITLE
HOUR
1
2
Principles of Shariah
Current Manufacturing Practices
6
6
3
4
5
Management of Quality
Laws
Values and Integrity
12
6
6
6
7
8
Food Science & Technology
Halal Related Standards
Islamic Best Practices
18
18
18
9
10
Management of Halal
Halal System Audit
18
18
11
Consumerism
6
BENEFITS
knowledgable employer, manager, etc..  executives, managers,
supervisors will be key resource persons on halal in the company/plant
continuous and/or retraining of authorised personnel to be (or remain)
competent
strengthening an organisation‘s or a country‘s position to be a key global
halal producer and exporter
generate new opportunity for business and trades in halal products and
services
better employability for new graduates
• increase revenue for company and country, and increase income for the
population
Halal Training
(Human Capital
Development)
Manufacturing
(moving up the value
chain)
Manpower
(new opportunity for
unemployed graduates)
Government &
Related Enforcement
Agency
Open new market
opportunity
& Consumer Confidence
More Competent
Global Brand
“Halal Malaysia”
Consumer Confidence
Company & Business
Growth
More efficient in halal
executions (approval,
monitoring, audit,
enforcement)
PERSPECTIVE
HTP is the only one of its kind (to date) - comprehensive,
intensive and following the aspiration of Muslims.
HTP can be exported and/or franchise to other parts of the
globe for countries wishing to conduct trade/business with
Muslims around the world
Human Capital Development – IIUM significant
contribution to OIC, the Muslim world, and Halal Industry.
IIUM has the technical expertise in the development and
implementation of HTP (human resource, excellent global
network among staff and students, excellent teaching and
learning facilities, etc..)
Halal Industry Research Centre
International Islamic University Malaysia
(IIUM-HIRCen)
Your partner in:
Human Capital Development
Product Testing and Monitoring
Consultancy Services
R&D Solutions for Innovative Halal Products & Services
I
I
U
M
HIRCen
Making individuals & organizations more competent for the Halal industry
The Exporters Club
HALAL PRODUCTS
& SERVICES
HALAL Products includes both Food & Non Food
Items.
HALAL Food is not only Meat and Poultry but
also other Food Items such as:
•
Confectionery
•
Canned & Frozen Food
•
Bakery Products
•
Organic Food
•
Spices
•
Herbal Supplements
•
Beverages etc
The Exporters Club
HALAL PRODUCTS
& SERVICES
HALAL Products also includes Non-Food
products such as:
•
•
•
•
•
•
Cosmetics
Toiletries
Beauty products
Pharmaceuticals
Leather products
Perfumes etc
The Exporters Club
HALAL PRODUCTS
& SERVICES
Besides merchandise, HALAL Services
are also important components of the
HALAL market:
•
•
•
•
•
•
Islamic Banking
Securities & Bonds
Travel
Takaful
Logistics & Shipping
Certification etc
The Exporters Club
HALAL STANDARDS
& CERTIFICATION
HALAL Standards
•
•
•
•
•
No Single Standard in the world
World HALAL Council is working on a Single Standard
National HALAL Development Corp of Malaysia
MS 1500 – Dept of Standard of Malaysia
Individual Country Standards
HALAL Certification
• World HALAL Council
• IFANCA worldwide
• Certification Bodies – ASEAN; USA & Canada; UK, France,
Netherlands; South Africa; Argentina & Brazil; Australia & New
Zealand; Other Countries
The Exporters Club
HALAL STANDARDS
& CERTIFICATION
Future of HALAL Certification
• More coordinated
• Single Certification with a common logo
• Almost all countries will have a certification body in their country
•-
• HALAL to emerge as an ISO-compatible standard with independent,
transparent industry-compatible auditing procedures, that will in turn enable
more HALAL certified products to fill the shelves to meet the global demand
• As the industry grows, it will require more comprehensive standards, to cover
all of the stages from the farm to the fork.
The Exporters Club
MARKET TREND
HALAL DISTRIBUTION – CONTD
• More and more Supermarkets and Hypermarkets are adding HALAL Sections
or Shelves to attract ethnic Muslim population in non-Muslim countries egs.
TESCO in UK and Carrefour & AUCHAN in France
• There are also moves to create HALAL supermarkets in various countries to
market HALAL products
The Exporters Club
HALAL PROMOTION
PROMOTION OF HALAL PRODUCTS & SERVICES
Many initiatives have been taken by governments and the private
Sectors
• HALAL Exhibitions - Kuala Lumpur, Dubai, Jakarta, Brunei and Singapore
• More Shows in 2007 in India, UK, USA, Jordan, Bahrain, Australia and South
Africa
• The recently held World HALAL Forum in Kuala Lumpur is another
initiative to promote the HALAL Trade
• International HALAL conferences and Seminars are also being held
worldwide
The Exporters Club
HALAL PROMOTION
PROMOTION OF HALAL PRODUCTS & SERVICES –
CONTD
• There are also many publications on HALAL that are focused on promoting
the HALAL trade.
- HALAL Journal, Malaysia
- World HALAL Directory
- Australian HALAL Quarterly
- EuroHALAL Magazine
- HALAL Lifestyle, Philippines etc.
These publications aim to create greater awareness on the HALAL
requirements for global trading
The Exporters Club
LIMITATIONS &
CHALLENGES
LIMITATIONS & CHALLENGES
• Currently there is no single standard that is recognised worldwide.
• There are also numerous Certification bodies worldwide, of which their
recognitions vary from country to country. The World HALAL Council
which monitors the various Certification bodies has not been able to come up
with a single standard for its members.
• Lack of data on HALAL Trade - There is no proper classification of HALAL
products under the Customs code and as such data on actual trade are
difficult to obtain
• Most Muslim countries do not impose Halal Certificate as a compulsory
requirement
The Exporters Club
MARKET
OPPORTUNITIES
MARKET OPPORTUNITIES
• Estimate of 1.7 billion Muslim consumers of HALAL products and services.
The number is increasing rapidly
• Increased awareness – more countries are requesting for HALAL certified
products and demand from non-Muslims are also increasing
• Range of HALAL products expanding leading to a bigger market
• More and more Hypermarkets and Supermarkets are setting up HALAL
sections
The Exporters Club
MARKET
OPPORTUNITIES
MARKET OPPORTUNITIES - CONTD
• Opportunities in HALAL Services such as Certifications, Branding,
Packaging, Logistics & Shipping, Travel, Fashion, Islamic Finance and Takaful
etc
• Opportunities in other HALAL related activities – Events, Conferences,
Science and Research, Publications, HALAL Processing Zones etc
MODULE 1 : Basic Knowledge
• Duration: 2 days course
- Course 1: General Public
- Course 2: Interested parties
(individual or company that has no halal-related
certificate, but is now interested in halal, becoming a
new applicant)
• Implementation in July 2007
Due dates:
IIUM Halal Industry Res. Ctr. :
HDC: Fri, 25 May 2007
Wed, 23 May 2007
Content of submission.
1. Proposed module with details of topics outlined in course content
2. Costing
3. Expertise & CVs
4. Co. profile
5. Track Record & Achievements
MODULE 2 : Intermediate & Operators
• In-house OTJ Training, Duration: 3 days to 1 week
- Course 1: Managers
- Course 2: Halal Executives
- Course 3: Supervisors
- Course 4: Production Operators
• Implementation in September 2007
Due dates:
IIUM Halal Industry Res. Ctr. :
HDC: TBD
TBD
Content of submission.
1. Proposed module with details of topics outlined in course content
2. Costing
3. Expertise & CVs
4. Co. profile
5. Track Record & Achievements
MODULE 3 : Professional Courses
• Duration: Vary
- Course 1: Trainers
- Course 2: Auditors
2a. Adequacy
2b. Compliance
2c. Lead
- Course 3: Consultant
• Implementation in early 2008
• mandatory Exams
• prerequisites
Due dates:
IIUM Halal Industry Res. Ctr. :
HDC: TBD
TBD
Content of submission.
1. Proposed module with details of topics outlined in course content
2. Sample Questions (and perhaps model answers)
3. Costing
4. Expertise & CVs
5. Co. profile
6. Track Record & Achievements