SALVATORE TORNEO
CREATIVE + UI/UX DIRECTOR
address
mobile
email
linkedin
web
615 Kirkwood Dr. // Dallas, TX 75218
214 636 8323
sal@saltorneo.com
linkedin.com/in/saltorneo
saltorneo.com
Results oriented leader with extensive experience as a Creative + UI/UX Director, and a successful track record of
improving the standards of visual communications and user experiences. Adept at creating compelling user
experiences through the use of intuitive designs and user workflows that enhance the end-user experience and
contribute to branding goals/objectives. Proven User Experience Lead, creator of pixel-perfect UI designs and front-end
developer for multiple device agnostic, responsive web-based enterprise applications. Demonstrated expertise in
developing integrated strategies to achieve marketing and business goals through interactive/digital advertising
channels that include mobile, websites, social media and e-mail.
CREATIVE DESIGN
º Led the development and execution of creative concepts and style guides that
adhered to B2B and B2C branding standards. Conducted product and user
testing to ensure usability, consistency, and brand relevance.
º Translated concepts into leading-edge interactive experiences through
developing online ad rich media storyboards, user flow, wireframes, and other
information design documents.
º Created web graphics, user interfaces, icons, style sheets, color schemes,
templates and layouts for use in online advertising, web and mobile projects.
Ensured branding standards and consistency.
º Reviewed visual design work, maintaining QA standards and collaborating with
peers via web based/virtual platforms. Assessed and assisted with usability,
interaction design, and interactive architecture workflows.
UI/UX DESIGN
º Utilized responsive and fundamental design principles such as typography,
hierarchy and color. Designed web and mobile applications using Human Interface
Guidelines (HIG) for web-based applications.
º Directed teams of UI/UX design and development professionals in using Agile
Scrum methods to deliver products from concept to implementation. Optimized
user workflow and data accessibility to support objectives.
º Managed and partnered with creative design and back-end development teams to
create front-end solutions by utilizing an in-depth understanding of back-end
programming architecture and technologies.
DEVELOPMENT
º Ensured consistent branding across multi-media platforms. Implemented online
marketing campaigns. Redesigned websites and managed HTML5/CSS3 frontend development, SEO, and social media integration.
º Assisted with marketing and business development efforts, and helped with the
scoping for creative execution. Developed creative approaches by utilizing
analytics to determine the impact on the visual design.
WORK EXPERIENCE
IBM Interactive Experience / Concentrix // Director, UI/UX // 2011 – 2014
NANTHEALTH / Net.Orange // Director, UI/UX // 2011 – 2014
Mizuni // Creative Director // 2011
Hotels.com, Travelocity.com, imc2, The Integer Group // Consultant // 2009 - 2011 Yahoo!
// Creative Director // 2007 – 2009
RAPP Collins Worldwide // Associate Creative Director // 2005 – 2007
Sabre Holdings // Senior Art Director // 2004 – 2005
Ackerman McQueen // Senior Art Director // 2003 – 2004
I2 Technologies // Senior Art Director // 1998 – 2002
The FOCUS Agency // Manager of Interactive Services // 1996 – 1998
Tribal DDB // Front-End Developer/Designer // 1994 - 1997
TECHNICAL SKILLS
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
Adobe Flash
Adobe Soundbooth
Audio editing software
Video editing software
HTML5/CSS3
Twitter BootStrap
Axure
CLIENT LIST
Arevala
Bank of America
Brinker
Crest
Dell
Direct Energy
DreamWorks
Experian
Footaction
Frito Lay
GAP
I2
IBM
Id Software
Level 3 Communications
Microsoft
Midway
Miller Beer
NEC
Novartis
Novell
RECOGNITION
TESTIMONIAL
Olay
Pepsi
Procter & Gamble
Samsung
Shell Energy
Tostitos
Toyota
Travelocity
WilTel Communications
Yahoo!
º “Award of Excellence” for “Best Corporate Image Online”
º Gold for “Best Graphics Online”
º Silver for “Best Overall Design”
º DDB Interactive named one of The “Top 10 Interactive Agencies” in the nation by
Adweek magazine
º “Design of the Month” by designersdepot.com for my online portfolio
“When introducing Sal into an environment, you can be assured that things will relax and
evolve into a relationship at levels I have not seen before. This talent is not skill or experience,
but a truly unique quality that Sal possesses and will always be cherished by those who work
with him.” - EVP, User Experience Design @ NantHealth
“Good design is the visualization of clear thinking.
Keep it simple, honest and interesting.”