Sales Guide
DGS-1500 Series
D-Link HQ, May 2011
- SmartPro L2+ Switch
Content
Product Overview
•
Product Briefing
•
Advanced Hardware Design
•
Technology Briefing
•
Friendly User Interface
•
D-Link Gigabit Smart Switch Portfolio
•
SmartPro v.s Smart III
Target Market
Product Application Guide
Competitive Comparison & Analysis
• Competitor Analysis
• Key Comparison
• Art of War
Product Overview
- Product Briefing
Gigabit Ethernet SmartPro Switches
Model
DGS-1500-20
DGS-1500-28
DGS-1500-28P
DGS-1500-52
16 10/100/
1000BASE-T +
4 SFP(1000SX/LX)
20 10/100/
1000BASE-T +
4 SFP(1000SX/LX)
24 10/100/
1000BASE-T PoE +
4 SFP(1000SX/LX)
48 10/100/
1000BASE-T
+ 4 SFP(100FX,
1000SX/LX)
Product
Image
H/W
Configuration
• Designed for SMB who needs functions of L3 Static Route and Single IP
Management without upgrading to Managed switch.
• New generation of D-Link Gigabit SmartPro Switch, which incorporates D-Link
GreenTM 3.0 technology for more power savings.
• Providing a painless transition from IPv4 to IPv6 services and helping
customers to protect the investments.*
• Management and security features are similar to managed switch but with
less complexity.
* Support in Q1/2012
Product Overview
- Product Briefing
Delivering efficient, secure and scalable network without complexity
Management
• Intuitive Web-based
GUI
• Up to 10 Web GUI
languages
• Single IP Management
• Compact CLI
• Integration with
D-View 6.0
• SmartConsole Utility
• SNMP v3
• Cable Diagnostics
Security
• D-Link Safeguard
Engine
• Access Control List
based on MAC and IP
address
• ARP Spoofing
Prevention
• DHCP Server Screening
• Loopback Detection
QoS and Voice /
Data Integration
• Differentiated Service
Code Point
(DSCP)/802.1p QoS
• Auto Voice VLAN
• Auto Surveillance
VLAN
• Asymmetric VLAN
Advanced Features
• IPv6 Management*
• IPv4/v6 dual stack*
• IPv6 ready logo phase
II*
• D-Link Green 3.0
• IEEE 802.3az EEE
• IGMP Snooping
optimizes multicast
traffic
* Support in Q1/2012
Product Overview
- Advanced Hardware Design
More Ports:
 SmartPro Switches provides 4 more ports than traditional smart
switches.
– 20/28/52 Gigabit ports versus traditional 16/24/48 Gigabit ports.
Excellent RPS Design:
 When working with the new RPS(DPS-700), DGS-1500-28P supports
expansion mode.
– Expansion Mode: RPS acts as a load sharing power; PoE power budget
expands to 740W.
IEEE 802.3at PoE+:
 DGS-1500-28P: All copper ports support PoE+ and supply up to
30W per port.
Product Overview
- Advanced Hardware Design
Silence and High Reliability:
 Fan-less Technology:
– DGS-1500-20/28 emits less heat and noise than the standard
switch, making it suitable for environments like office or other
place requiring low acoustics.
 Smart Fan:
–
DGS-1500-28P/52 come with a thermal sensor that can detect
the change of environmental temperature. Hence, the fans can
react accordingly with different fan speeds and acoustics can be
minimized.
Product Overview
- Technology Briefing
D-Link Green 3.0:
D-Link provides more Green technology to save your money.
New
– Power saving by Time-based PoE: PoE ports can be turned on/off by port or
system through schedule
– Power saving by LED Shut-Off: Powered LEDs can be turned on/off by port or
system through schedule
– Power saving by Port Shut-Off: Each port on the system can be turned on/off
by schedule.
– Power saving by Port Standby: Each port on the system enters sleep state by
schedule.
– Power saving by System Hibernation: System enters hibernation by schedule.
In this mode, switches get most power-saving figures since main chipsets (both
MAC and PHY) are disabled for all ports, and energy required to power the CPU is
minimal.
– IEEE 802.3az EEE
– Power saving by Link Status.
– Power saving by Cable Length.
Product Overview
- Technology Briefing
Time
Time Profile
Working Hours
08:00 ~ 20:00
Time Profile
Non-Working Hours
20:01 ~ 07:59
08:00
By enabling
D-Link Port Standby
Mode, power can 07:59
be
20:00
saved even connecting to non-EEE devices.
D-Link Green 3.0:
 Power saving by LED Shut-Off
 Power saving by Port Shut-Off
LED shut-off when
MIS staff is off
Z
ZZ
SmartPro
DGS-1500
SmartPro
DGS-1500
● ● ●
 Power saving by System Hibernation
Each port can
be turned off
 Power saving by Port Standby
entersstate
PortsSwitch
enter sleep
hibernation
stateinafter
when no traffic
10
working
hours
forup
minutes,
and
wake
max.
saving
by power
any packet
PC
PC
PC
IP
Phone
PC
IP
Phone
Product Overview
- Technology Briefing
D-Link Green 3.0
• Users can finish all power saving configurations in one page.
Product Overview
- Technology Briefing
Power Saving Standard: IEEE 802.3az EEE
- Reduce power consumption during idle1 periods.
Idle
Active
Max. Power
Active
Max.Power
Power State
EEE Low
Max. Power
Estimated ~40%2 power saving with EEE-capable SwitchPro Switch.
EEE is active at below modes:
•
•
•
•
100Base-TX (Full Duplex)
1000Base-T
10GBase-T
Note: EEE is Not active on fiber ports.
Idle: No data traffic over the Ethernet link
2 40%: power saving % on DGS-1500-28
1
D-Link Confidential
Product Overview
- Technology Briefing
IPv6 Technology:
• Supporting the latest IPv6 technology, the switches need not be
replaced when upgrading to the latest Internet Protocol standard.
• IPv6 Ready Core logo phase II certification*1:
 DGS-1500 series will be the first D-Link Smart switch to get this certification.
• IPv6 Management*2:
 Support web, SNMP, telnet, SSL, SNTP, Syslog, TFTPv6 client
• CoS based on IPv6 address, traffic class and flow label
• Supports IPv4/v6 dual stack, static route, DHCPv6 client, ICMPv6 and
IPv6 Neighbor Discovery.
*1
Support in Q1/2012
*2
Support in Q3/2012
Product Overview
- Technology Briefing
Security:
• Access Control List (ACL) deployed at the edge switch:
 Restricts certain users within designated areas of the network and mitigate
malicious traffic in the network
• DHCP Server Screening:
 Allows only legitimate DHCP server IP on specific ports
 Avoid the mess caused by rogue DHCP server problems
• ARP Spoofing Prevention:
 Prevent the network from being cut off or eavesdropped by hackers using
faked ARP.
• Loopback Detection:
 Enable the shutdown of loop ports to prevent packet storm from
overwhelming the whole network.
Product Overview
- Technology Briefing
ACL & DHCP Server Screening:
• ACL to permit or deny traffic based on MAC and/or IP addresses.
• DHCP Server Screening to screen rogue DHCP server packets from user ports
to prevent unauthorized IP assignment.
Trusted DHCP
Server
DHCP Server Screening
•Sorry, you’re illegal
Trusted DHCP
assignment Packet
DHCP Server
Packet
PC1
PC2
I’m DHCP
Server
Rogue
DHCP Server
Product Overview
- Technology Briefing
ARP Spoofing Prevention:
• ARP Spoofing Prevention to prevent the network from being cut off or
eavesdropped by hackers using faked ARP that pretend to be PCs, Servers
and gateways.
• IP MAC Port
•R
r
26
•A
a
2
•B
b 12
•C
c 16
•…
•You’re
•You’renot
notRouter
PC-A
•…
ARP Snooping Prevention
• Router
• IP: R
• MAC: r
Faked ARP
- IP: A
R
- MAC: c
• PC-A
• IP: A
• MAC: a
• PC-B
• IP: B
• MAC: b
• PC-C
• IP: C
• MAC: c
I’m
I’m Router
PC-A
Product Overview
- Technology Briefing
Loopback Detection:
• LBD is used for detecting loops at a network port and automatically shut
down and recover that port without people intervention
• 1. Port-based LBD
– Port shut down, no traffic is
allowed
• 2. VLAN-based LBD
– Block the traffic from the loop happening
VLAN without shutting down the trunking port
SmartPro
SmartPro
V1
V2
Legacy Switch
V1
Loop
PC1
V2
Loop
PC2
Product Overview
- Technology Briefing
Asymmetric VLAN:
• Enable Asymmetric VLAN function to isolate each VLANs (1&2) to reduce
the mutual impact and meanwhile still can access shared resources (
VLAN3) in intranet.
•VLAN 3
(Shared VLAN)
NAS
 (VLAN 3)
Mail/Portal/FTP Server
 (VLAN3)
•VLAN 1
•VLAN 2
Finance
department
R&D department
(VLAN 1)
 (VLAN 2)
Product Overview
- Technology Briefing
Seamless Voice/Data Integration:
• Auto Voice VLAN: Eliminates the need to configure VoIP devices and
ensures the highest priority of VoIP traffic automatically.
Auto Voice VLAN
Router
Automatically detects VoIP devices
by predefined or user defined MAC
OUI
• Brand
Predefined OUI
• Cisco
00-03-6B
VoIP traffic
from these
devices
will be in
Voice VLAN
automatically
• 3Com
00-E0-BB
and given
highest 00-09-61
priority.
• Avaya
•…
D-Link
•PC1
•PC2
•Brand
• D-Link
User Defined OUI
00-26-5A-C0-34-8B
Product Overview
- Technology Briefing
Auto Surveillance VLAN:
• All network cameras are recognized and put in the Auto Surveillance VLAN
automatically after the ASV feature is enabled.
• They capture video streams that are set to high priority when recording to
the NVR or the VMS server.
• You will get smooth video stream when performing local live view and
playback on the NVR or the VMS server.
SmartPro Switch
SmartPro Switch
Product Overview
- Technology Briefing
Auto Surveillance VLAN Video on YouTube:
• Introducing D-Link Auto Surveillance VLAN
 http://www.youtube.com/watch?v=EOb4sZV74v4&feature=related
• Demo Video - D-Link Auto Surveillance VLAN
 http://www.youtube.com/watch?v=t1pXxlW5olU
• D-Link Auto Surveillance VLAN Training - Scenario 1
 http://www.youtube.com/watch?v=IJtJpWUWV8c&feature=related
• D-Link Auto Surveillance VLAN Training - Training Overview
 http://www.youtube.com/watch?v=20CyH3oFd8c&feature=related
Product Overview
- Technology Briefing
Virtual Stacking(Single IP Management):
• SIM can simplify management of small workgroups.
• SIM can reduce the number of IP address needed in your network.
• SIM can eliminate any specialized cables for stacking connectivity
and remove the distance barriers.
Product Overview
- Friendly User Interface
• Better categorized web function tree.
Old
New
Product Overview
- Friendly User Interface
• Pre-defined netmask setting. (1)
• Clear and simple wizard style with step by step setting. (2)
2
New
1
2
Product Overview
- Friendly User Interface
• One Click Setting:
- Add “Select All” and “Clear” button for quickly setting every port.
New
Product Overview
- Friendly User Interface
• Consistency:
- Unified button format and location.
New
- Simple search by interface/IP/MAC address parameter
Product Overview
- Friendly User Interface
• Convergence:
New
Old
- Check at a glance. Show “port list” (ex:1-5) instead of single port
(1,2,3,4,5)
Product Overview
- Friendly User Interface
• Straight forward:
- Easy-to-understanding description
New
Old
Product Overview
- Friendly User Interface
• Click to select:
- A pre-defined pull-down menu for ACL service type for quick
configuration.
New
New
Product Overview
- Friendly User Interface
• Simple Settings:
- One click to add a MAC Address as a Static MAC Address
- Real-time usage information
New
Product Overview
- Friendly User Interface
D-Link SmartPro Switch are better with:
• Plenty of management tools for users:
- Easy-to-use web management
- SNMP and compact CLI
- Intuitive SmartConsole Utility
- 10 multiple languages user interface










English
Traditional Chinese
Simplified Chinese
German
Spain
French
Italian
Japan
Portuguese
Russia
Product Overview
- D-Link Gigabit Smart Switch Portfolio
DGS-1500 Series
DGS-1210 Series
F e a t u r e
L2+ SmartPro Switch
1 Virtual Stacking
2 Static Route
Standard Smart Switch
DGS-1100 Series
Entry Level EasySmart
1 Very Cost-effective
1
CLI/Telnet Support
2
Better Security
3
PoE model Support
3 Big PoE Budget
4
IPv6 Support*
If you need:
- Static Route, Virtual Stacking, More port counts
Then DGS-1500 is the right choice for you
2 VLAN requirement
3 Basic Management
4 Basic Security
P r i c e
* Support in Q1/2012
Product Overview
- SmartPro V.S Smart III
Functions
SmartPro
Current Smart III
16K
8K
VLAN
4K
256
GVRP
Yes
No
Virtual Stacking
Yes
No
Static Route
Yes
No
IPv6 Management/Ready Logo*
Yes
No
Traffic Segmentation
Yes
No
Loopback Detection
Yes (v4.03)
Yes(v2.0)
Power Saving
by Cable length, link down
Yes
Yes
By LED Shut-off
Yes
No
By Port Shut down
Yes
No
By Port Standby
Yes
No
By System hibernation
Yes
No
IEEE 802.3az EEE
Yes
No
MAC Address
D-Link Confidential
* Support in Q1/2012
Target Market
Target Market
• SMB Core/Aggregation:
 With static route and virtual stacking, DGS-1500 series is suitable
for SMB who have limited budget but require L3 routing and
Single IP management features.
• Enterprise Access Switch:
 DGS-1500 series supports many advanced security features with
ACL, making it an ideal access switch for enterprise network.
• Voice/Camera Ready Network:
 The Auto Voice VLAN and Auto Surveillance VLAN features
seamlessly integrate with voice/camera network in
SMB/Enterprise, delivering high voice/video quality with specific
VLAN.
Product Application Guide
- Example
F e a t u r e s
DHCP Server Screen
ACL/LBD
Static Route
Web
Server
Firewall
DFL-860E
Auto Surveillance VLAN
Auto Voice VLAN
ARP Spoofing Prevention
E-Mail
Server
SmartPro
DGS-1500
Green
IPv6
FTP
Server
Smart III
DGS-1210
SmarrPro
DGS-1500
Smart III
DGS-1210
1G Fiber
1G Copper
IP Cam
PC
IP Cam
IP Cam
PC
IP Cam
IP
Phone
PC
IP
Phone