www.arenapartners.fi
Mobile services in Finnish newspapers
Arena Partners Ltd.
Jan Laurén
+358 500 563442
www.arenapartners.fi
Arena Partners Ltd.
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Established in 2000
Field: web and mobile services
Owned by 14 regional newspapers
– 1.5 million daily readers
– 150 000 visit the online editions of the
newspapers weekly
Offices in Jyväskylä, Kuopio and Vaasa
Purpose: to provide newspapers with leading e-business and
mobile solutions for customer interaction and multi-channel
operations
www.arenapartners.fi
Arena Partners Products and
Services
Mobile services
– APMM Toolset (SMS, WAP, MMS)
– Mobile menu (graphical wap)
– Mobilearena (www.mobilearena.net)
Classified ads solutions
Registration and billing tools for newspaper online editions
Consultation and training
www.arenapartners.fi
References - Newspapers
Finland
Aamuposti – Hufvudstadsbladet - Hämeen Sanomat – Ilkka - ItäSavo - Jakobstads Tidning – Karjalainen – Keskipohjanmaa –
Keskisuomalainen - Keski-Uusimaa – Länsi-Savo - LänsiUusimaa - Nya Åland – Pohjalainen - Savon Sanomat Tidningen Åland – Uusimaa – Vasabladet
Sweden
Arbetarbladet – Dala Demokraten - Dalarnas Tidning - Eskilstuna
Kuriren – Folkbladet -Gefle Dagblad – Gävle Tidningar Gotlands Allehanda – Gotlands Tidningar - Göteborgs-Posten Ingress Media - Katrineholms Kuriren - Nerikes Allehanda –
Norrbottenskuriren – Norrköpings Tidningar –
Norrtäljetidningar - Sundsvalls Tidning - Sydsvenska
Dagbladet - Upsala Nya Tidningar - Västerbottens Folkblad Västerbottens Kuriren – Västervikstidningen - Örnsköldviks
Allehanda – Östersundsposten - Östgöta Correspondenten
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Mobile Services History in Finnish Arena
Newspapers
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1998 SMS News (output)
2001 News in WAP enabled phones (output)
2002 Interactive Premium SMS services (input/output):
– Editorial: Tips, Feedback, Weather, Push News, Question of the
Day, votes, sport services
– Marketing; Subscriptions campaigns, quizzes
– Advertising; classified ads, services for advertisers
– Mobile entertainment like ring tones, logos, picture messages
etc.
2003 MMS News (output) and entertainment concept
www.mobilearena.net
2004 Mobile menu, 2nd generation WAP (output) and
www.treffiarena.net (sms date)
2005 Moblog and CRM
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Why mobile services in
newspapers?
 Its not only publishing .. Mobile is more than a channel for
publish content and news.
 Mobile is more than entertainment… and new revenues
from ring tones, logos, and other entertainment.
 … its changing the way a newspaper is interacting with its
customer – both readers and advertisers
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Why mobile service in
newspapers?
In every pocket
- Mobile phones and SMS are used by most people
- Camera’s, MP3 players, streaming video are included in most
new phones
Fastest channel
- SMS news are by far the fastest and the only way to reach
customers regardless of place
Personal
– Identification of mobile number contributes to personal services
and personal price
- extremely fast and effective marketing place
- VIP Programme
Billing channel
- Possible to charge up to 20 € for SMS, MMS and WAP (in
Finland)
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Mobile service examples
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Editorial services
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– Feedback and news tip
– Polls and opinion boards
– Question of the day
– News-, and sport push
services
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– Search services
(e.g. events, timetables,
television programmes)
– Moblogs
– Weather forecasts
– Stock quotes
– Group messages
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Subscriptions
- Campaigns
- Orders and breaks
- Competitions
Advertising services
- Classified ads (SMS, MMS)
- SMS dating service with chats
- Mobile services for advertisers
- Group messages for advertisers to
readers
And entertainment services..
Mobile solutions in
Finnish newspapers
• All interactive mobile services with SMS and MMS for all
newspaper sections and departments.
• Moblogs.
• Mobile channel in WAP and 3G and device identification with
the right layout for the right mobile phone.
• CRM with subscriber/reader and number identification and
billing.
• All mobile services (SMS/MMS/WAP) integrated in one
solution with connections to newspaper systems and
databases.
• New mobile services can be built in just two minutes.
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SMS: Opinion service
• Pohjalainen’s opinion service
• Published in the newspaper and on
website
• 0,70 € per SMS opinion
• In one month over 3000 opinions
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SMS: Consumer classifieds
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Newspaper Ilkka in Seinäjoki Finland
Every 4th ad is received by sms
Price 15 - 20 €
Including pictures with MMS
To the print
content
To the web
VOLVO F-85
vm.-78 12
tonnin
vetolavalaitteet
billing
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Arena classified services
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SMS: Mobile for subscriptions
• An alternative way to
receive subscriptions
– Billing where available
• Cheap and effective tool for
after-sales marketing
• Successful campaigns for
many newspapers, e.g.
Goteborgs Posten
• Many people rather use
SMS that return a paper
form, even though it is
more expensive
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SMS: Subsciption campain
Add order to
Subscription system
Subscribe, name address
Create Group
Free Campaign 1 week 2005
Get Group, where subscription
is ending
Your free subscription is about to end.
If you would like to continue your
Subsciption just reply to this message.
Your subsciption will be continued by 4
Weeks and 20 euros will be billed to your
Phone bill
Send message
Many people rather use SMS that return a paper form
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SMS: SMS Payment on Web Edition
Content DB
Payment OK
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SMS: SMS Date
• Published in
the newspaper
weekly and
online at
mobilearena.net
•1,20 € per SMS
ad and chat
message
•Over 40 chat
messages/ad
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SMS: Mobile Services for advertisers
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Supplementary services for print ads
Increased interaction for the advertiser
Sold/bundled with regular print ad – new income
Production at advertising department, a turn-key solution for the
advertiser
• Services include
– Feedback etc.
– Catalog order
– Voting
– Moblog for sales campaign
– Etc.
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MMS: Moblog in a newspaper?
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By using Moblog, readers can become editors of the
newspaper’s Web edition
Editors can get their pictures and stories easily to the Web
edition
1. Take a picture or a video with your camera phone, write
text and send it as an MMS message or e-mail to
newspaper’s number. Message may be charged.
2. In APMM you can revise pictures, edit text and approve
messages for publishing. Possibility to send short
messages to the author.
3. Content will be published in a customized website.
- Entries can be commented using SMS.
- Messages may be chargeable.
www.arenapartners.fi
How can a newspaper use a
Moblog?
1. Tips to newspaper from readers, e.g. post images or videos
of natural disasters, traffic accidents or cultural events in
your area
2. Moblog editors with online connection to the website
3. Classified ads with pictures
4. Happenings and seminars
5. Interests; Dogs and Cats
These are just a few of the many possible uses for your
Moblogs.
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Moblog
On the Web
APMM Moderation
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WAP: The mobile service menu
”Pocket newspaper”
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The graphical WAP/3G menu
can be enabled via a text
message
• News service with pictures,
the virtual office of the
newspaper with billing
capabilities, vehicle and
estates search service,
Mobilearena, local services,
entertainment and external
content.
=> Everything in one place
without having to remember
keywords or numbers
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From WAP to Mobile Service Menu
• WAP is reborn with graphics and 3G!
• Simplifies the use of mobile services
• OTA settings. The reader sends SET PHONE MODEL to
number 16323 and receives the correct WAP settings.
• The site can be linked to from other portals.
• Device detection enables the right size and format for
different kinds of phones; monochrome, color, WML, XHTML
and HTML. Phone number detection is also supported
• Enables dynamic prices on all links and/or different prices
for different.
• The end-user cannot get to the content without paying for it
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APMM Mobile Menu
Device detection
Make, model, xhtml/wml support, screen size,
color support...
MSISDN detection (number)
phone number and operator
Session handling
Billing
operators wap billing links
Content
APMM structure and menu.
Content from external sources
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WAP: Mobile menu in Pohjalainen
Price list:
News 0,70 €
Weather 0,40 €
Stock exchange
rates 0,70 €
Freetime 0,40 €
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WAP:Kaleva’s News and Weather
forecasts
•News 0,70 €/day
•Weather forecasts 0,40 €/day
www.arenapartners.fi
WAP: Kaleva’s ice hockey.
•Ice hockey 0,70 €/week
•Entertainment 0 €/week
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Thank you!
Jan Laurén
www.arenapartners.fi
www.arenapartners.fi