Mall Cart Program
Inspired by an idea…
…turned into our passion
Welcome to Ghost Armor
Thank you for your interest in the Ghost Armor™ mall cart program. From the beginning,
Ghost Armor has set out to be the premiere provider of personal electronic protection. Our
bright future follows a short yet very successful history! Our commitment is to provide
convenience and 5 star service to produce an industry changing and cutting edge
opportunity for the passionate entrepreneur.
Ghost Armor’s polyurethane film was originally designed to protect the leading edge of
military helicopter blades from debris that come at high speed. It can also be found on the
wingtips of fighter jets and the space shuttle! Ghost Armor provides the same extreme
protection covering your device.
Ghost Armor™ is carefully designed and precisely pre-cut to fit handheld and laptop devices
with perfection.
The Ghost Armor mall cart program is looking to partner with powerful entrepreneurs who
believe in taking advantage of timing and opportunity! The foundation of our success is built
on a strong customer relationship. We take that same philosophy to the mall cart program
by providing you with a powerful opportunity with unrivaled support.
We humbly ask you to look over the following and discover the Ghost Armor opportunity.
Team Ghost Armor
History of Ghost Armor
Founded in 2007 in Phoenix, AZ, Ghost Armor was established to provide
consumers with protection for gadgets that differ from the traditional cases
that have been used for years. We began to offer gadget lovers all over the
world the innovative new protection through the world wide web and added
unparalleled service through mall carts.
The phenomenal growth we have experienced in our short history is just the
beginning of our bright future. During these challenging economic times,
Ghost Armor has grown from 4 locations in 2009 to over 10 malls in the
Phoenix metro area, and over 150 locations in North America currently! We
are committed to helping you find the same success.
We are very excited about assisting entrepreneurs like yourself, to open
independently owned mall carts. Smartphones and electronics are the trend
and Ghost Armor continues to lead that trend and demonstrate strong
economic growth!
The Ghost Armor mission is to protect the world’s electronics and provide an
opportunity for entrepreneurs to unleash their passion.
“There will come a time when big
opportunities will be presented to
you, and you’ve got to be in a
position to take advantage of them.”
Sam Walton
The electronic case industry is $38 billion
plus industry worldwide annually
Smartphone sales increased 302 million in
2010 to over 400 million units in 2011
Mobile devices have moved away from
physical keyboards to more fragile and
scratch prone touch screens
Tablet sales are expected to surpass PC &
Laptop sales in 2012!
*Statistics provided by Gartner, Inc.
KEEPING UP WITH THE TRENDS!
 Smartphone sales in 2011
worldwide were at 452
Million units
 Smartphone sales in 2012
are projected to surpass
614 million units due to
the expanding markets in
Africa and Europe, while
the price of smartphones
continues to become more
affordable
800
600
Smartphones
400
sales (in 100
Millions)
200
0
2011
2012
TRENDS = $OPPORTUNITY$
TRENDS CONTINUED…
Tablet Sales (in Millions)
 Tablets are a strong
market that is
trending upwards as
well.
 60 million units sold
worldwide in 2011
 Projected to reach
118.9 in 2012.
 That’s a 98% increase!
200
Tablet Sales (in
100
Millions)
0
2011
2012
* Projections provided by Gartner, Inc.
“There are dreamers, but not all human beings
dream equally. Some are dreamers of the night,
who in the dusty recesses of their mind dream and
wake in the morning to find it was just vanity. But
the Dreamers of the Day are dangerous people
because they act their dreams into reality with
open eyes.”
T.E. Lawrence
The Opportunity
Your commitment to the Ghost Armor mall cart program will entitle you to fantastic
opportunities and benefits:
Exclusive mall and territory rights
Healthy margins
No monthly percentages to pay
No perpetual franchise fees
Comprehensive Marketing & Training Material
Turn key system
Help with your Mall Cart Build Out & Design
Use of our Exclusive Patented Dry Boxes
On-Site Lifetime Warranty Replacement Program
Easy to Use Point of Sales system
A Wealth of Retail Experience to draw from
Plus much, much more!
CUSTOMER SERVICE
Ghost Armor is at the forefront of the
electronic protection industry and able
to have continued, unparalleled
growth because of our commitment to
excellence in customer service. We are
in a customer service industry and
there is no exception in our eyes.
The customers satisfaction is our top
priority. In this industry the sky is the
limit as long as our focus is one of
integrity.
Sales & Management Training
 Strong Sales, Installation & Management are keys to running
a successful cart. We are committed to teaching you the
skillsets to make you a successful mall cart owner.
 GA’s years of mall cart & kiosk experience gives you a wealth
of knowledge for you to be successful in your business.
 GA will provide you with insight into our recruiting and
training methods that have allowed us to grow and succeed
while our competitors have not.
 You will have access to all training tools used by our
corporate owned locations to grow your business including
manuals and videos.
Territorial Rights
 Ghost Armor offers
exclusive territorial and
mall rights
 The sky is the limit when
you take advantage of this
unique product offering to
expand your business and
the Ghost Armor footprint.
 Ghost Armor offers
incentive programs to help
you expand your new
empire
 Territories not only include
domestic options, but also
international channels!
Mall Cart Design
Our Mall Cart Design Includes:
• Premier mall cart presentation
package for a professional look and an
easy way to demo the effectiveness of
Ghost Armor.
• Access to a complete signage
package custom designed for each cart
• Use of our proven Dry Box System
• A easy to use Point of Sale system
• Buying Power…take advantage of our
corporate rates
• LCD’s with demo videos for eye pop
and to attract customers while your
busy installing.
POS System
We have aligned ourselves with a
premier retail management
software provider to accelerate
our growth. The benefits include:

Streamlined POS process

Automated manual and redundant
processes

Increased product sales

Optimized and monitored
inventory levels

Increased Productivity

Growth of our bottom line

Ability to reach the ultimate
potential of your business
Ghost Armor Commitment to our
Licensee Program
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GA provides the proper support to build a strong
foundation for your short and long term success
GA provides extensive training for effective execution of
the Ghost Armor system
GA provides you opportunity to expand your Ghost Armor
business
GA passes on buying power so you can operate as well as
a corporate store
GA has a pricing structure that allows for healthy margins
GA understands that running our licensee program is
different than running our Corporate Stores
GA ensures our licensees are running the same system
because we are one team
GA knows as licensees you are business owners not
managers and experience the same challenges we are. For
example: rent, payroll, inventory costs & training
GA treats our licensees as one of the team, because we
all share the same entrepreneurial passion
GA encourages a forum for new ideas and promotes
licensee feedback, because great ideas are the
fundamentals to success and just a thought away
Ghost Armor Licensee Relationship Model
Happy
Licensees
Success allows
us to support
our licensees
Better Sales
Volume &
Customer
Service
more
Ghost Armor
more Successful
& Profitable
For more information, contact:
Aaron Morton
480-921-3161
amorton@ghost-armor.com