MSc in Marketing
Management
Program Presentation
Academic Year 2011-12
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MSc in Marketing Management
Sept.
Dec.
Jan.
60
ECTS
Feb.
Apr.
Brand Management
Marketing Manag. elective
Consumer Centric Market.
Marketing Manag. elective
Sales Management
Free elective
Int. Marketing Strategies
Free elective
Business in Society
Project preparation
May
Sep.
Research
Project
20 ECTS
5 ECTS
20 ECTS
The Foundations of
Marketing
Management
15 ECTS
Personal and
Professional
Development
Advanced
Marketing
Management
Research Project
LANGUAGE requirement SPANISH  Sep. 2010 start with level A2
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Sep – Dec
Core Courses: 4 ECTS/course
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20
ECTS
Brand Management
Consumer Centric Marketing
Strategic Sales Management
International Marketing Strategies
Business in Society
…. during this semester:
- Enrol for electives and skill seminars
+ Career Services: Managing Your Professional Career 1 ECTS (mandatory)
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January
Skill Seminars:
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Coaching in Organizations 1,5 ECTS
Corporate Writing Skills 3 ECTS
Interpersonal Communication Seminar 1,5 ECTS
Introduction to Business Information Technology 2 ECTS
Negotiation Techniques 1,5 ECTS
Presentation Skills 1,5 ECTS
Seminar: Cross-Cultural Communication 1,5 ECTS
Spain: Recent History, Current Political and Social Issues 2 ECTS
Team Building 1,5 ECTS
5
ECTS
Study Tours (3 ECTS):
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Buenos Aires, ESAE (Doing Business in Latin America)
Istanbul, KOÇ (Bridge between Europe and Asia, Strategic Customer Management and New
Venture Development)
Singapore, NUR (Doing Business in Asia)
Charlottesville/Washington DC, McIntire (Corporate Leadership)
Milan, Bocconi (The Luxury and fashion business in Italy)
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Feb – Apr (2 slides)
2 INT. MANAGEMENT ELECTIVES
1 PREPARATION FOR RP
2 FREE ELECTIVES
Marketing Management Electives (choose minimum 2):
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20
ECTS
Advanced Topics in Services Marketing
Business-to-Business Marketing
Design Management
Internet Business
Market Research for Decision Making
Marketing Communications
Marketing for Entrepreneurs (2 edtions) **
Marketing Relacional*
Retail Innovation
Trade & Category Management*
Preparation for the research project (choose 1):
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Preparing a Business Plan
Preparing an In Company Project
Writing a Master Thesis
*taught in Spanish language
** given in January or May
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Feb – Apr
Free Electives (general)
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(choose maximum 2)
Free Electives (specific of other MSc)
Business and the Environment
Strategic Career Management **
Consulting Information Systems
Corporate Strategy
Family Business Management
Gestion Turistica y del Ocio
International Corporate Governance
Leadership
Leading the Management Consulting Firm
Managing Wellness **
Open Innovation and Open Business Models
Management Topics through Narratives
Technology and Media Convergence
*taught in Spanish language
** given in January or May
Banca Privada y Gestión de Patrimonios* (F)
Corporate Governance (F)
Mergers & Acquisitions (F)
Financial Reporting (F)
Management Control Systems (F)
Real Estate Finance (F)
Corporate Finance in Emerging Markets (I)
Dynamics of Org. Change & Learning (I) **
Geopolitics (I)
Global Supply Chain (I)
Investments (I)
Managing Diversity (I) **
Mergers & Acquisitions (I)
Employability, and People Management in the New
Economy (I)
> Social Entrepreneurship (I)
> Topics in Economic Integration and
Regional Economics (I)
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May – July
Research Project:
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15
ECTS
Key component of the MSc Programmes
Supervised by a faculty member
Three different formats
> Master Thesis
> Business Creation Project
> In-Company Project
Different electives will assist MSc Programme participants to develop their
Research Projects
Deadlines: for registering the topic April 16th; for handing in the Research
Project Sept. 30th
Public defence of the Research Project is mandatory
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GRADING SCALE
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9-10: Outstanding (Sobresaliente)
7-8.9: Distinction (Notable)
5-6.9: Pass (Aprobado)
0-4.9: Fail (Suspenso)
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Honours grade, maximum 5% of the class, provided a 9.0 grade or higher is
attained
Grading scale to be applied in all higher education official degrees in Spain,
RD 1125/2003 of September 5th, published in the Boletín Oficial del Estado (BOE) num. 224, 18th
September 2003, p. 24997
Resits to improve exam grades are not permitted.
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Program Director:
Alfred Vernis
Campus Sant Cugat – UniOffice Room 127
Tel: +34 93 280 61 62 Ext. 2484
alfred.vernis@esade.edu
Program Manager:
Sabyne Moras
UniOffice, 1st floor
Tel: +34 93 280 61 62 Ext. 2414
sabyne.moras@esade.edu
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