MEDIA KIT
SUNRISES AND SUNSETS: FINAL AFFAIRS
FORGED WITH FLAIR, FINESSE, AND
FUNCTIONALITY MADE AMAZON’S #1 NEW
RELEASE!
SUNRISES AND
SUNSETS:
Final Affairs Forged with Flair, Finesse, and
FUNctionality
By Holley Kelley, M.S., C.P.G., FT
TABLE OF CONTENTS:
PRESS RELEASE ….…………………………………………………………………..PAGE 2-4
BIOGRAPHICAL PERSPECTIVE & the SUNRISE STORY……….……..PAGE 5-8
ON AIR INTRODUCTION…………………….………………………………………PAGE 9
MEDIA QUESTIONS FOR AUTHOR…………….….………………………….PAGE 10
BOOK/AUTHOR FLYER & PARTIAL ENDORSEMENTS…………...PAGE 11-12
BOOK TABLE OF CONTENTS…………………………………………………….PAGE 13
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“LEARN MORE” AUTHOR PROFESSIONAL HIGHLIGHTS….……PAGE 14-19
For Immediate Release
Sunrises and Sunsets:
Final Affairs Forged with Flair, Finesse, and FUNctionality
By Holley Kelley, M.S., C.P.G., FT
Completely groundbreaking, this innovative book is more than a guidebook, workbook
and record archive in preparation for end-of–life. It captures your life highlights and key
perspectives for posterity, moves you to action to clean up unfinished personal
business, provides insights on how you wish to prepare for death and inspires you to
live your Bucket List!
Sunrises and Sunsets touches on the spiritual and the practical in an entirely thoughtprovoking, charming and novel way!
While we may not know when we’ll go, we do have a choice how we go.
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Kelley tackles the unapproachable topic of death and dying with
heart, compassion, wisdom and humor--and inspires a more epic
form of passionate living with her readers in the process! Part
guidebook. Part workbook. Part spiritual call-to-action. This
hybridized book is a powerful, beautiful and inspiring must-do for
people of any age! From the full-color photographs, to the thoughtprovoking, inspiring and witty quotes, genuinely-impassioned poetry
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And that’s the gift of gerontologist, journalist and fellow in thanatology, Holley Kelley’s
remarkable new book that is far more than a guidebook on end-oflife decision marking. Sunrises and Sunsets, Final Affairs
Forged with Flair, Finesse, and FUNctionality is a deep-dive into
planning what legacy we are leaving behind, how we want to convey
it and how we want to enjoy the time left to us—without the worry of
unfinished business. It’s a unique and innovative twist on finalaffairs planning from a delightful and FUNctional perspective that
earned Amazon’s #1 New Release and is an official text book for
Brenau University’s Master’s in Applied Gerontology program!.
and heart-rending personal stories—Kelley has taken the dread, dismay and deferring out of the
process of death planning.
Why leave it to others to decide how to celebrate your life, make vital life-and-death decisions,
and pass along your inheritance (financial and cultural)—when you can leave them a roadmap
to what you truly desire? Kelley bids you join her on the journey as she takes you on a literary
hand-holding expedition of personal exploration and considerations as she ushers you step-bystep to completing your advance-care planning and personal initiatives.
But Sunrises and Sunsets is not just about planning for the Final Sunset. It is about new
beginnings and newfound perspectives about living. It is about taking care of necessary
personal business in a pro-active and responsible manner that allows for incredible peace and
freedom in the present. Kelley’s book is about planning for the Sunset, while enjoying every
Sunrise, with fresh outlooks and appreciation!
This one-of-a-kind book is more than an assignment for one to take charge. It is a rite of
passage to a greater understanding of who you are, where you are headed and the path you
want to take to get there. And, in case you don’t make it there on time—well, you’ll have a plan
for that too!
Sunrises and Sunsets helps readers explore their personal perspective on issues they will
face. They describe how they feel about planning for the end, about life in general and even
about beginning the book. The book can also be completed in a fun, lively and productive group
workshop setting too!
Kelley covers just about everything you’ll need in preparation for your final journey!
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Creating your Bucket List, to fulfill your dreams before departure
Developing a “Kick”-the-bucket-list, what actions you want implement before you go...
including those actions of apology, forgiveness and amends
Recording the highlights of your life as you see them, along with special memories you
want to pass along
Instruction on preparing “Dear Loved One” letters
Writing your own obituary with fact and flair
Leaving your family an archived family history with family health history
Leaving a four-generation or more family tree
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Information on getting your Advance Directives, Last Will and Testament in order
What you need to know about funeral, burial or cremation planning and funding
A place to leave information on your assets, records, insurance policies, Medicare and
Social Security information and more
A personal property archive designating who should receive each item and where it is
located
Who to be notified in event of death and whom to invite to the funeral.
A fill-in-the-blanks instruction guide to your family about what you desire to occur at your
end-of-life celebration including whom you wish to speak at your funeral!
Creative ways to make your funeral memorable, uplifting and even joyful. Alternatives to
funerals—other ways to celebrate your life.
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And from a detail standpoint, Sunrises and Sunsets provides:
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Checklists
"Holley Kelley provides clear, logical guidelines for getting one's affairs in order while there is still
time. Her lively writing style, wit, verve, and generosity of spirit make the process a surprising
adventure,"
Nan Morrison, Emeritus Professor of English, College of Charleston
Kelley lets you take all of this in your own hands, so your
wishes are carried forward and implemented, and you can
have peace of mind while you live the rest of your life. She
escorts people through extraordinary ideas, shares stories
and offers her thoughts to help them uniquely create, design
and prepare.
Holley Kelley M.S., C.P.G., FT, comes to this area with a
wealth of experience. She is the Founder of the Latter-Life
Planning Institute, holds a Master’s degree in Gerontology,
and is also a Credentialed Professional Gerontologist
awarded through the National Association of Professional
Gerontologists and a Fellow in Thanatology: Death, Dying
and Bereavement. She hosts workshops on latter-life issues,
advance-care planning, and end-of-life consulting. The
workshops are fun, lively and social, while tackling important
issues. Kelley also has created The Leader’s Guide, available on her website, where groups
can lead and coordinate independently using her personally created workshop instruction guide.
To learn more, visit www.sunrisesandsunsetsbook.com.
And since the age of 21, when she was asked to write her first eulogy, Kelley has been writing
and officiating funerals, making them extraordinary, rather than ordinary. She continues to offer
services in this area as well.
Sunrises and Sunsets is an invaluable book aimed at helping readers take stock in every
detail surrounding their own future destiny. This is a gift to the reader as much as it is to those
they love.
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Sunrises and Sunsets, retail price $19.99, is available at www.sunrisesandsunsetsbook.com,
Barnes & Noble, Amazon and most major book retailers. For quantity discounts available direct
from the publisher, go to www.rdrpublishers.com.
Sunrises and Sunsets
Holley Kelley, M.S., C.P.G., FT
Biographical Perspective and the Sunrise Story
Schooling & Skills:
Holley Kelley, M.S., C.P.G., FT has a Bachelor’s degree in
Journalism, a minor in psychology and a Master’s degree in
Applied Gerontology. She is also a Credentialed Professional
Gerontologist awarded through the National Association of
Professional Gerontologists, a Fellow in Thanatology: Death,
Dying and Bereavement, is a member of the Southern
Gerontological Society and the Association for Death
Education and Counseling. Holley acquired her higher
education from Brenau University. She is an entrepreneur,
practices as a gerontologist, is a writer, speaker and author.
The Beginning…
Holley has always been writing. In her younger years, her writing began with poetry, songs and
short stories. In her youth, she performed many of her songs with local bands and she often
sang at local events. At the age of 12, she received an offer from a recording studio to purchase
one of her country songs, titled, Plenty Happy. An offer she declined—preferring to sing them
herself—but she continued to sing and write, and that experience substantiated that she not
only enjoyed writing, but perhaps also demonstrated a natural aptitude for it.
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In Holley’s early years at Brenau University, she wrote an advice column for the college
newsletter. She continued on to have short stories published and worked at the college radio
station. She also worked at a local station beginning as an intern and later was offered a paid
position as afternoon news anchor, where she wrote and delivered live, afternoon news
broadcasts, some of which were major, national news events. She graduated Brenau
University with a Bachelor’s of Arts Degree in Journalism and a Minor in Psychology. Following
graduation, she continued pursuits in the field of journalism and broadcast news and worked as
a writer, news anchor and reporter.
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Early College Life…
Post-Graduation…
In addition to her writing, Holley maintained a persistent interest in end-of-life issues and aging.
She recognized early on an instinctive ability to comfortably relate to elders. Around the age of
21, she was asked to write and officiate a custom funeral service. She accepted, and it was that
event that led her towards new career pursuits. She was soon offered a management position
in the health care field. Her passions towards writing personal eulogies could not be quelled, so
she began a business offering this service in addition to her full-time career. She eventually left
the health care industry to open her own senior-focused insurance firm, dedicated to
consulting older Americans regarding insurance products specifically targeted for them.
Current Career Panorama & Studies…
A relocation to north Alabama led to a new geographic landscape and Holley decided to fulfill a
longing and aspiration to obtain her Master’s degree in Gerontology. Holley returned to
Brenau University to concentrate on these studies under the talented leadership of Dr. Bonnie
J. Kin, Director of M.S. Applied Gerontology.
It was at Brenau, that the concept of Sunrises and Sunsets was originally conceived and born.
The final requirement of her Master’s gerontology studies required a capstone project. Holley
decided this project must involve subjects and skillsets that would keep her interested and
invested. Her studies in gerontology enthused a greater fascination towards death-related
matters than ever before. In addition, a new area of fascination had been stirred—advance
care planning.
Holley decided that for her capstone she would focus on these two areas of significant interest
and intrigue. She also knew that she would utilize her life-long ability of writing to execute the
project. The concept and creation of Sunrises and Sunsets began to take form and in ten weeks
and 300 pages later, Holley turned in her capstone project to Dr. Bonnie J. Kin, titled, Sunrises
and Sunsets; A life-long planning guide for life’s inevitable fate.
However, what Holley thought was a rewarding end to a wonderful academic journey was
actually the beginning of something she could have never imagined.
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Upon receipt of Holley’s book, Dr. Kin emailed Holley and among other accolades, told her if
she ever did anything in her life, she “MUST, MUST, MUST publish it.” While Holley was
flattered, thrilled and grateful for Dr. Kin’s praise, she was fairly certain the book was destined
to collect dust and serve as another memorabilia of Dr. Kin’s exhibition of archived student
projects.
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Missing the Memo…
Several weeks later, Holley received a phone call from a writer for Brenau University, who
shared that she was calling to do a story on Sunrises and Sunsets. Alison Reeger-Cook
introduced herself, and said that her supervisor, the Director of Communications and
Publications, David Morrison, asked her to write a review and story on the book. He had heard
about the book from Dr. Kin. Sunrises and Sunsets was now doing a campus tour!
During the interview, Holley answered Alison’s questions—including what was later regarded as
one of the most defining and impressionable questions posed about Holley and the book,
“What exactly was it that you wanted to do with death?” To which she responded, “I guess I
wanted to wrangle it, I suppose I wanted to be a death wrangler, of sorts…” And as history
would have it, the first story ever printed was titled, “Death Wrangler”—a cognomen that
stuck.
Holley was extremely surprised at the unusual series of events and interest in her project, as
well as highly complimented for the work she had done. Yet she still believed the book was
destined to remain sedentary. She had given consideration to exploring publishing venues, but
it seemed a daunting task and she was pleasantly content with her other interests.
The Exactitude of Destiny…
About a month later, Holley received a letter from a stranger at the time, Dr. Andrea Birch. This
heartfelt letter stated that she had read “every page of the book” and how meaningful she
found it to be. She shared that she had recently lost her father, and how much he would have
enjoyed the book. She stated if he were still alive, how she would be sharing the book with
him.
Holley was indubitably realizing that she had turned this book into only one person, and yet this
book had reached so many people all on its own! This galvanizing and honest letter was
absolute proof to her that the book was not meant to remain dormant, and she was not meant
to remain inactive regarding the potential of what she had created.
She knew in that moment what she must do. It was as if all the stars and the planets had
aligned ever-so-flawlessly in that moment to show her the path she must follow.
The rest is history.
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Holley graduated Suma Cum Laude with a Master of Science Degree in Applied Gerontology.
She was also awarded a Fellow in Thanatology: Death, Dying and Bereavement designation.
She was also nominated as Who’s Who Among American College Students and she found a
wonderful publisher, Robert D. Reed Publishers, in her first round of proposal submissions.
Holley will tell you that this book was never about her, “Sunrises and Sunsets was going to
happen, one way or another! Sunrises and Sunsets had a will, fate and destiny all of its own!”
She says. “And IT wasn’t going to stop until I received that memo!”
Today…
In addition to her ongoing writing endeavors, Holley hosts the wonderful Sunrises and Sunsets
workshops, guiding people through her book. She is the creator of “The Twelve Steps for
Conscious and Creative Comprehensive Advance Care Planning.” Holley is the founder of the
Latter-Life Planning Institute, (LLPI) The Ultimate Guidance for Life’s Inevitable Destiny, which
offers products and services that enrich and inspire distinctive aging and living, while
strategically help thoughtfully prepare for life’s ultimate journey. As part of LLPI, She writes
and officiates custom funeral services through her company, Tributations. And she offers
gerontology services and consulting through her practice, Professional Gerontology Services
and Consulting, where she focuses on latter-life planning, issues of aging, education on her
areas of focus for individuals, companies and groups, and advance care planning and end-of-life
initiatives. She also serves as a guest speaker covering topics relating to her field of expertise
and interest.
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Holley cherishes spending time with family. And in her spare time, as a life-long horse
enthusiast, she enjoys riding and exploring the trails of the smoky mountains. To learn more
about Holley, the book or her services, visit www.sunrisesandsunsetsbook.com.
Sunrises and Sunsets
Holley Kelley, M.S., C.P.G., FT
On Air Introduction
Holley Kelley is a Gerontologist, Journalist, Fellow in Thanatology, Entrepreneur and author of Sunrises
and Sunsets, Final Affairs Forged with Flair, Finesse, and FUNctionality. Her unique and captivating
new book has awakened the nation on final affairs planning with her ground-breaking and unique
approach! Holley set out to close the gap on advance care planning—and open the dialogue on death
discussions—in a written work that would appeal to adults of all ages and stages. But, she aimed to do
more! And, that was to encourage transcendence towards personal peace and stir new enthusiasm for
the present!
Holley is the creator of “The Twelve Steps of Conscious and Creative Comprehensive Advance Care
Planning.” In her book, Sunrises and Sunsets, she tackles the unapproachable topic of final affairs
planning with an interactive and entertaining soulful vengeance! Part guidebook. Part workbook. This
hybridized book is one unique and beautiful inspiring call to action!
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We are pleased to welcome—Founder of the Latter-Life Planning Institute, gerontologist, journalist,
Credentialed Professional Gerontologist, Thanatology Fellow, and the author of Sunrises and Sunsets,
Final Affairs Forged with Flair, Finesse, and FUNctionality, Holley Kelley.
Sunrises and Sunsets
Media Questions for Holley Kelley
1. Please tell us about Sunrises and Sunsets…Final Affairs Forged with Flair, Finesse, and FUNctionality.
What exactly is the book about and was your mission when writing this book?
2. What will readers find inside the pages of Sunrises and Sunsets?
3. You are the creator of “The Twelve Steps for Conscious and Creative Comprehensive Advance Care
Planning.” Explain what that is and why you felt developing this was important?
4. You are a Gerontologist and a Fellow in Thanatology. What is that-- and what in your studies led you
to write a book about final-affairs planning?
5. This is an unusual book. It is in full color, includes photographs, quotes, information, facts, stories and
poetry. It is part guidebook. Part Workbook. Why is this being called a hybridized book and why didn’t
you just make it a normal black and white traditional informational book?
6. What do you say to listeners that feel this book may not be for them?
7. Why do you think this book matters to people and its topic is relevant and important?
8. Was this book fun to write?
9. What challenges did you encounter with the book?
10. What has been the response to the book since you created it?
11. What made you publish this book?
12. Tell us more about the Sunrises and Sunsets workshops, including how people can sign up for them?
13. What is your favorite section or chapter of Sunrises and Sunsets?
14. What defines Holley Kelley Personally? Professionally?
15. What death experiences or experiences with the aging generation sparked your intense interest in
this area?
16. What are you enthusiastic about? What makes Holley Kelley excited to get up in the morning?
17. You founded the Latter-Life Planning Institute, practice as a gerontologist, and have a custom
funeral /eulogy writing service, Tributations, and you are an author and writer—what do you find most
rewarding in the work you do?
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18. What message do you have for people that may uninformed about the book or need more
information about Latter-Life Planning Institute, Holley Kelley, or the Sunrises and Sunsets book?
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Learn More…
Author Related Professional Services Information
Brought to you by the:
Latter-Life Planning Institute:
Offering products and services that enrich and inspire
conscious and transformational aging, while
thoughtfully and strategically help prepare for life’s
ultimate journey.
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www.latterlifeplanninginstitute.com
Sunrises and Sunsets BOOK!
Author Website:
www.sunrisesandsunsetsbook.com
Author: Holley Kelley, M.S., C.P.G., FT
Books available on author website,
Amazon, Barnes & Noble and most
major book retailers, Quantity
discounts direct from publisher:
Robert D. Reed Publishers,
www.rdrpublishers.com
Book Details:
Self-help/Workbook/Gerontology
ISBN: 978-1-934759-97-4
Soft-cover 8.5 x 11
Official Release Date: 1/8/16
Foreign Rights:
Sylvia Hayse Literary Agency
Email: Hayses@caat.com
WORLD RIGHTS AVAILABLE
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www.sunrisesandsunsetsbook.com
Sunrises and Sunsets
WORKSHOPS
are a great way to ENJOY the Sunrises and
Sunsets book with friends!
One thing is certain, these workshops are
definitley
YOUR Final Affairs Forged with Flair,
Finesse, and FUNctionality!
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Also available: The Leader’s Guide…look for it on her
website! Want to become a certified and Licensed SaS
Workshop Leader? Contact Holley or visit the website
to learn more!
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Socially saavy, certain to please, and promising an
unexpected adventure! Sign up for one today to ensure
you not only complete your advance care planning, but
also do so in a delightful way that is satisfyingly
spectacular!
To reserve your group’s workshop, learn where
we’re hosting, gather more details, receive a
custom group workshop quote, & to learn about
promotional discounts, visit:
www.sunrisesandsunsetsbook.com today!
A Tribute. A Salutation. A Tributation!
Tributations…where a personal TRIBUTE and a heartfelt
SALUTATION merge—
To create a meaningful and remarkable custom ceremony
and eulogy experience!
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Tributations allows families and loved ones to
share in a truly meaningful, heartfelt and
enriching farewell that is as exclusive as the
individual themselves. Written in the most
respectful and enlightening fashion, Holley
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Tributations are uniquely crafted custom
ceremonies written personally by author and
gerontologist, Holley Kelley. With a
Tributations ceremony, honor and tribute are
paid to those who have passed in a way that is
thoughtful, loving and distinctive.
narrates the life story in a way that is caring,
uplifting and illuminating.
Unforgettable Farewells for those you love!
~Available Nation-wide~
~Pre-planning or RUSH services~
For testimonials, prices, and information visit
the Tributations website:
www.tributationstoremember.com
Professional Gerontology Services and Consulting
Experience TODAY—Transforming TOMORROW!
Holley Kelley, M.S., C.P.G., FT
Gerontologist and Credentialed Professional Gerontologist
Fellow in Thanatology: Death, Dying and Bereavement
A member of the National Association of Professional Gerontologists,
Southern Gerontological Society and Association for Death Education and Counseling
Focusing on latter-life issues, end-of-life consulting & advance care planning initiatives
catering to individuals, businesses and groups!
~Issues related to aging family members / general
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~Latter life planning & consulting / general
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Professional Gerontology Services and Consulting Career Menu:
~Planning initiatives / advance care planning / general
~Assistance with Final Affairs & Funeral Planning and consulting
~ Death, dying & grief support liaison
~Personal planning matters with elders including family geographical challenges
~Assistance with aging-related or senior-focused issues
~Aging, socialization or integration challenges / Aging & retirement conversion support
~Corporate consulting on gerontology or advance care related topics
~Employee presentations and/or training on gerontology or advance care related topics
~Any matters covered in the Sunrises and Sunsets book, and much more!
www.sunrisesandsunsetsbook.com or www.latterlifeplanninginstitute.com
Guest Speaker
Holley Kelley, B.A., M.S., C.P.G., FT
Gerontologist, Fellow in Thanatology, Author, Writer/Speaker
As a Gerontologist, Fellow in Thanatology: Death, Dying and Bereavement,
speaker and writer, there are many important messages that can be conveyed on
behalf of Holley’s platform of specializing in latter-life planning. Her goal is to
help offer practical advice on the subjects of inspired aging, end-of-life issues,
advance care planning, death and dying, while preparing for life’s inevitable
destiny in a most liberating way. And, in case you haven’t heard, her focus is
always about living your best life NOW!
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She offers a variety of presentation topics! Ranging from cool and fabulous ways
to connect with your grandkids in a clever way that will get their swift and
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Opportunities to discuss these important topics with your group or even discuss
the book, Sunrises and Sunsets are welcomed. While her passions and interests
are in the field of death and dying—her presentations are not gloomy at all! If
they were, she wouldn’t be invited anywhere! After all—the book’s subtitle is,
“Final Affairs Forged with Flair, Finesse, and FUNctionality—and, her
presentations will certainly follow suit!
immediate, undivided attention—to sharing how to plan and create the most
personal and unique funeral service in a fun and creative way!
Holley has many interesting topics available—from fun and light to serious and
educational—or you can even propose a topic of your own for her consideration.
If you are interested in having Holley speak to your group, please visit:
www.sunrisesandsunsetsbook.com
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www.latterlifeplanninginstitute.com