This test consists of 10 questions designed to test
your understanding of market planning and
product portfolios
The links provide you with a choice of answer,
along with explanations and solutions.
Which one of the following is a marketing objective?
a. changing distribution channels
b. increasing market share
c. repackaging a product
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Which of the following is an example of a cash cow?
A. The latest computer processor
B. Barbie Dolls
C. Dial-up internet
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Which of the following is a method distribution?
A. Direct marketing
B. Destroyer Pricing
C. Point of sale advertising
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Which of the following are found in the Boston
Matrix?
A. Cash Cows and Problem Sheep
B. Dogs and Planets
C. Problem Children and Stars
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Which of the following is a definition of marketing
strategy?
A. Overall goals of the marketing
department
B. A medium term plan, implemented through the use
of the marketing mix
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The use of the Boston Matrix helps;
A. Understand the firms competition
B. Understand the firms product mix
C. Understand the market mechanism
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Which of the following stages of a product life cycle is
likely to be loss making?
A. maturity
B. saturation
C. introduction
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Which of following is a description of the maturity
stage of the PLC
A. Pricing strategy could be skimming, competition is
low.
B. Profits are high but but product range may be
shrinking
C. Competition is increasing, sales are approaching
their peak, prices may fall
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As a method of distribution, the internet has;
A. Increased distribution costs
B. Allowed new entrants into a wide range of markets
C. Increased prices through costs of new technology
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Informative advertising A. Appeals to the emotions
B. Is best shown on posters
C. Is based on facts
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You have now completed the test. For further
more detailed revision please use the past paper
questions and case studies
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