State of the Wireless Marketplace: Mobile versus Fixed

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Usage Substitution Between Mobile and Fixed Telephone in the U.S.

Michael R. Ward

University of Texas at Arlington

Glenn A. Woroch

University of California, Berkeley

4-7 Sept 2004

ITS Biennial Conference—Berlin, Germany 4-7 September 2004

ITS Biennial Conference, Berlin 1

Fixed-Mobile Substitution

• Both provide phone access (dialtone, phone number) and usage (outgoing local and LD, termination, calling features) – Main differences are mobility and clarity.

• Replacement of fixed line – “Cutting of the cord” has plateaued at about 5% of adults in U.S., 6% in U.K.

– Role of DSL, fax, number portability.

• Shifting of minutes to mobile – Mobile carving into fixed LD, and growing termination.

– Growth of mobile calls and mobile-to-mobile calling.

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Policy Issues

• Does mobile service constrain fixed line pricing?

– Should local service rate regulation be relaxed?

– Is concern over leveraging fixed network exaggerated?

• Should mobile count toward universal service?

– Should USO subsidies target fixed line only?

• How assess fixed-mobile integration?

– Allow bundling of fixed and mobile services?

• Is there a need to promote more competition?

– Further unbundling of fixed network, or more spectrum?

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The US vs. Elsewhere

The U.S.

• Mobile – Cellular party pays – Rapidly moving to flat rate – Predominantly subscription – Multiple standards – Intense competition – Negligible SMS • Fixed – Flat rate local service – Short wait times – Some local competition, Intense long distance competition – DSL, CM for second fixed lines Europe, Asia, etc. • Mobile – Calling party pays – Low recurring, high usage rates – Explosive growth of pre-paid – Uniform standards – Mild domestic competition – SMS very popular • Fixed – Measured service – Long(er) wait times – Limited local, LD competition 4-7 Sept 2004 ITS Biennial Conference, Berlin 4

The Data

• TNST’s ReQuest® Market Monitor Database – Nationwide, 30K+ per quarter, 10 quarters (3Q99-4Q01).

– Survey responses and demographics from omnibus.

• TNST’s Bill Harvesting® Database – Fixed and mobile bill harvesting (25% response rate).

– Not a panel but some re-sampling (about 10% of bill submitters).

• Sampling Problems – Households, not individuals.

– Some bias (skews older, white, lower income).

– Voluntary bill submission causes data headaches.

– Bills mask crucial information.

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Mobile Access and Usage 1999-2001 • Increased mobile access – Number of cellphones in U.S. increased from 76 to 128 million, while number of all (second-line, CLEC) fixed residential lines has fallen from 190 to 188 million.

– Percent of multiple cellphone HHs went from 15% to 25%.

• Increased mobile usage – Average minutes per line increased from 120 to nearly 300 per month.

– LD minutes per HH on mobile increased 400% while fixed LD per HH usage fell 14%. – Also, steady shift from peak to off-peak usage.

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Trends in Mobile Pricing

• Big buckets – Larger usage allowances – Longer off peak hours • Bundling – Mobile to mobile, LD included.

• Expanded service – Large home zones or no roaming charges 4-7 Sept 2004 ITS Biennial Conference, Berlin 7

Summary Statistics

IntraLATA InterLATA Intrastate InterLATA Interstate Number of Calls Wireline Mobile Percent of Calls Wireline Mobile Percent of Expenditures Wireline Mobile 148,124 148,124 23.9% 76.1% 42.4% 57.6% 70,410 34,543 67.1% 32.9% 80.0% 20.0% 139,891 98,371 58.7% 41.3% 67.4% 32.6% Note: IntraLATA wireline calls only include calls for which toll charges would apply while IntraLATA Mobile calls include all calls placed.

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4-7 Sept 2004 ITS Biennial Conference, Berlin Source: ReQuest Survey 9

4-7 Sept 2004 ITS Biennial Conference, Berlin Source: ReQuest Survey 10

4-7 Sept 2004 ITS Biennial Conference, Berlin Source: ReQuest Survey 11

4-7 Sept 2004 ITS Biennial Conference, Berlin Source: ReQuest Survey 12

4-7 Sept 2004 ITS Biennial Conference, Berlin Source: Bill Harvesting data 13

4-7 Sept 2004 ITS Biennial Conference, Berlin Source: Bill Harvesting data 14

4-7 Sept 2004 ITS Biennial Conference, Berlin Source: Bill Harvesting data 15

Demand Estimation

• Estimate LA/AIDS demand “system” for each of IntraLATA, InterLATA Intrastate & Interstate.

• Share = a + g m ln(P m ) + g w ln(P w ) + b “U” + e.

• Consistent with utility theory (Hicksian).

• Flexible functional form.

• Unit of observation is LATA.

• Use total calling as “U” constant.

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Prices

• Wireline easy – linear pricing.

• Mobile hard – non-linear pricing.

– Conditional expected price per min. – Versus avg. rev. per min. (ARPM).

– Versus simulated two-part pricing.

• Aggregate up to the LATA.

• IVs (LATAs and period dummies) to account for measurement error & possible endogeneity.

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4-7 Sept 2004 ITS Biennial Conference, Berlin Source: Bill Harvesting data 18

Results

Table 2 LA/AIDS Estimates with Trend Dependent Variable: Wireline Share of Minutes Ln Wireline Price -0.090** -0.014

Ln Mobile Price 0.02

-0.011 -0.064** -0.012

0.138** -0.015 0.124** -0.013 0.142** -0.013

Total Duration Quarterly Trend Intercept 0.048** -0.006 0.034** -0.008

0.011

-0.006

-0.006* -0.003 -0.010** -0.003 -0.027** -0.002

-0.009 -0.046 0.814** -0.056 0.648** -0.055

Observations Adjusted R2 IntraLATA InterLATA Interstate Coef. Std. Err Coef. Std. Err Coef. Std. Err 1450 0.15

1349 0.14

1512 0.19

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Results

Table 3 LA/AIDS Estimates without Trend Dependent Variable: Wireline Share of Minutes Ln Mobile Price IntraLATA InterLATA Intrastate Interstate Coef. Std. Err Coef. Std. Err Coef. Std. Err Ln Wireline Price -0.083** -0.014 0.027* -0.011 -0.028* -0.013

0.160** -0.012 0.153** -0.011 0.229** -0.012

Total Duration Intercept Observations Adjusted R2 0.050** -0.006 0.037** -0.008

-0.013 -0.046 0.786** -0.057 0.702** -0.062

1450 0.14

1349 0.09

0.01

1512 0.22

-0.006

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With Trend Mobile Price Wireline Price

Interpretation

Table 4 Elasticity Estimates from LA/AIDS Estimation InterLATA IntraLATA Mobile Usage Wireline Mobile Usage Intrastate Usage Wireline Usage Interstate Mobile Usage Wireline Usage -1.19

0.19

0.26

-1.26

-1.52

-0.03

0.13

-0.99

-1.42

0.21

0.20

-1.10

Without Trend Mobile Price Wireline Price -1.23

0.18

0.31

-1.25

-1.73

0.01

0.18

-1.00

-1.69

0.11

0.33

-1.05

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Implications

• Discernible moderate substitution – Cross-elasticities are almost always positive.

– Strongest results with best data (interstate).

– Cross-elasticities there are 0.20-0.33.

– Imply own-elasticity for good of -0.3, -0.7 & 0.7.

– Thought experiment: What if no mobile price decline? If mobile price 100% higher, then wireline minutes 20-30% higher. 4-7 Sept 2004 ITS Biennial Conference, Berlin 22

Predictions?

• Are mobile usage prices likely to continue falling?

– Mobile usage growing for non-price reasons.

– High FC, low VC technology.

– Prices track falling AC.

• More or less cross-elastic?

– Reached limits to call substitutability? (cut cord) – Mobile neophytes becoming experienced.

– Greater incorporation of mobile into lifestyle.

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Conclusions

• Some Usage Substitution – Surveyed consumers think this is big.

– Estimates indicate moderate.

• Policy Implications – Estimated substitution not yet competitive constraint. Access & interconnection revenues are vulnerable.

– Mobile-fixed integration could alleviate inefficient down-stream decisions of “variable proportions” consumer.

– More spectrum: more competitors or more services?

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