Economic Logic Assumptions, Rational Behavior, Cost/Benefit Analysis & Incentives Important Economic Concepts • Economists make many assumptions • People make rational decisions • People respond to incentives The Role of Assumptions • Economists make assumptions to analyze the real world – If assumptions are incorrect => analysis is often wrong • Economics is a social science (not exact!), so the result of economic policy is uncertain – we can only reach conclusions “holding other factors constant” Economist Scientist Rational Decision Making Economic theory assumes people make rational decisions • Rational means the benefits are greater than the costs Is this rational? Rational Behavior Video Play 8 min. http://video.pbs.org/video/1479100777 Behavioral Economics Behavioral Economics is a new field that combines Psychology & Economics that challenges economic theory It argues that people often make irrational decisions Incentives Economist assume people respond to incentives Government uses Taxes or Subsidies to change behavior encourage consumer to use less encourage consumer to use more Incentives Matter Reading 1) private property vs. communal property 2) “The pocketbook is mightier than the conscience” 3) The law of unintended consequences 4) “Perverse Incentive” How would Gov’t ↑ taxes on gasoline $5.00 per gallon change the behavior of both consumers and producers? CONSUMERS PRODUCERS USA vs. Europe Cost of Gasoline USA: $3.70 per gallon England: $7.25 per gallon Economic Lesson: Average tax per gallon: USA = $0.50 tax per gallon Europe = $3.50 tax per gallon Gov’t incentives can drastically change behavior End Result of High Gasoline Taxes Common European Car in 2004! Scooters almost as common as cars Luxury SUV- Paris Smallest Car …..