PLM – Innovation 2012
Increase the value of global product development with PLM
Simon Pilhar
Head of Engineering Business Relation, Cassidian
Richard Murawka
Aerospace & Defense Senior technical director, PTC
Agenda
 PTC : Who we are
 PDS-Evolution drive the PLM Evolution
 EADS partnership
AEROSPACE & DEFENSE
2
Superior
Excellent
Proven
Committed
technology
service, support
& value
strategy
for growth
to winning in
the market
Diversity Across Geographies & Manufacturing Verticals
FY 2010 Revenue By Region
40%
37%
23%
FY 2010 Revenue by Vertical
Life Sciences
4%
Retail &
AP – 23%
Europe – 40%
North America – 37%
AEROSPACE & DEFENSE
Consumer
7%
Other
9%
Industrial
Products
30%
Automotive
10%
Electronics &
High Tech
18%
Federal,
Aerospace &
Defense
22%
4
Who We Are
Our Customers
 More than 50,000 customers worldwide
 Expertise in multiple vertical markets
Aerospace/
Defense
AEROSPACE & DEFENSE
Automotive
HighTech/
Electronics
Industrial
Equipment
Consumer
Products
Life
Sciences
5
Market Segmentation
Who We Are
Federal, Aerospace & Defense Industry Segmentation
Defense
> Defense
> DoD & Armed Services
> Aerospace Electronics
> Ground Vehicles
> R&D, National Labs
> Defense Parts & Aux Equip
> Defense Aircraft
> A&D Sub Systems
> Missiles & Space
> Bombs, Guns and Ammunition
Aerospace
> Commercial Aerospace
> Commercial Aircraft
Federal, Aerospace & Defense
Industry
Defense
> Commercial Parts & Auxiliary Equipment
> Military Carriers
Shipbuilding
> Military Submarines
Aerospace
Shipbuilding
Airlines
AEROSPACE & DEFENSE
> Commercial Cargo Ships
> Military Destroyers
> Commercial Tankers
> Military Frigates
> Commercial Carriers
Airlines
> Airlines
> Airlines MRO
6
Market Segmentation
Who We Are
Federal, Aerospace & Defense Industry Segmentation
PTC’s global customer base includes leaders from all facets of the A&D market
Government Defense
Departments
>
>
>
>
US Army
US Navy
US Air Force
US DOE
National Labs
>
>
>
>
Lawrence Livermore
Los Alamos
Sandia
BWXT
Ground Vehicles
>
>
>
>
>
General Dynamics Land Sys
Force Protection
BAE Systems
US Army, Boeing
Thales
AEROSPACE & DEFENSE
Aircraft
A&D Electronics
Missiles & Space
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
EADS Eurocopter
EADS Airbus
EADS Cassidian
Safran Turbomeca
AVIC I / COMAC
Cirrus
United Aircraft Corporation
Avio
A&D Subsystems
>
>
>
>
>
>
General Atomics
GE Aviation
Goodrich
Raytheon
GKN Aerospace
DRS
Raytheon
Thales
Lockheed Martin
ITT
BAES
MHI
Airline Operations,
Support & Maintenance
>
>
>
>
Air France Industrie
United Airlines
Singapore Air
Southwest Airlines
NASA
Lockheed Martin
EADS Astrium
Boeing
Alcatel Alenia Space
United Technologies Corp
Shipbuilding
>
>
>
>
>
>
DCNS
Hyundai Heavy Industries
BAES Surface Ships
CSIC and CSSC
General Dynamics Corp.
Northrop Grumman
Bombs, Guns & Ammo
> ATK
> General Dynamics Corp.
> FN Herstal
7
Agenda
 PTC : Who we are
 PDS-Evolution drive the PLM Evolution
 EADS partnership
AEROSPACE & DEFENSE
8
PLM & PTC Timeline
PLM evolution
Total Lifecycle Systems Management
MCAD Data Management
Global Collaboration
Product Support
EXTERNAL
Solid Model
Product
Structure
INTERNAL
Change
Records
As-Maintained
BOM
Viewable &
Mfg. Content
LSAR &
Provisioning
Reliability
Maintainability
Testability
C++
Executables
SW Library
Source Code
ECAD Model
Product Data Management
TCTOs &
Retrofit
Repair Certs
S1000D
Tech Pubs
SCORM
Training
PLM
CAD
85
PDM
88
AEROSPACE & DEFENSE
93
98
PLM
00
Collaboration
01
03
TLCSM
05
07
9
PTC’s View of End-to-End PLM
Release
To
Manufacturing
Product
Prototyping
Product
Design
Technical
Publication
Definition
Product
Development
Product
Concepts
Product
Requirements
Service
Record
Management
Service
Performance
Analysis
Equipment
Utilization &
Performance
Analysis
Product
Support
Upgrades &
Overhauls
Line
Maintenance
Scheduled
Maintenance
Service
Planning
Product
Optimization
Service
Optimization
Service
Program
Definition
Program Management
AEROSPACE & DEFENSE
10
PTC’s Product Development System
Design
Software
Software
Systems
Lifecycle
Management
Software
Product
Lifecycle
Management
Software
Service
Information
Software
Best-in-class products engineered to work together,
delivering process improvement
AEROSPACE & DEFENSE
11
Agenda
 PTC : Who we are
 PDS-Evolution drive the PLM Evolution
 EADS partnership
AEROSPACE & DEFENSE
12
PHENIX is a Multi Divisional Organization, coordinating
excellence in PLM Process, Methods and Tools
A CROSS DIVISIONAL
PLM COMMITTEE
COORDINATING
PHENIX
Requirement Management
(RM)
Simulation Tools (SIM)
AND COORDINATING
EXCELLENCE
CROSS DIVISIONAL
TEAMS IN CHARGE OF
10 KEY PLM DOMAINS
Engineering & Manufacturing
Design (EMD)
Electrical Design
(ED)
Link with Program
Management (PM)
AEROSPACE & DEFENSE
Extended Enterprise
(EE)
Digital Mock-Up Operations
(DMU)
Configuration Management
(CM)
Master Product Definition
(MPD)
Integrated Technology
Processes (ITP)
13
Progressively Building PLM
Customer Services
Information Solution
Industrial Programs Management
DMU for All
Compliancy Management
Green Product Development
PLM in a Cloud
Reliability
Mechatronics
Costing
Innovation
Enabler
-BOCA
-TASK Forces
System Engineering
Military Programs Exportation
Drives
Industrial
Efficiency
Transparent PLM Backbone
NEW ENABLERS
PROGRAM
STEERING
COLLABORATION
ENABLERS
CONNECTION WITH
BUSINESS
SYSTEMS
PRODUCT MASTER
REFERENTIAL
MULTI
DISCIPLINARY
AUTHORING
TOOLS
PLM CORE
GROWING ADDED VALUE
Requirements Administration
System Engineering Models Mgt
System Design & Integration
Electronic Design
Electrical Design
Software Management & Engineering
Mechanical Design
Simulations
Manufacturing Engineering & Mgt
Service
Engineering
& Mgt
AEROSPACE
& DEFENSE
Product Item Mgt
Product Structure Mgt
Configuration Reference Mgt
Regulatory Compliance
Manufacturing Operations
Service Delivery
In-Service Feed-back
Connection with Program Mgt
Quality Reporting
Contract Mgt
Data loading & Cleansing
Supply Chain Mgt
Contract Mgt
Release Mgt
Change Mgt
System Engineering
Collaboration Workpackage
Security Mgt
Collaboration protocol definition
Business Requirement
Engineering Project Mgt
Partner/suppluer on/off boarding
14
EADS and PTC- a strategic partnership
Customized Modules will continuously be implemented in OOTB Templates
Common
Core Size
PHENIXCHANGE ROADMAP
PhenixChange
PhenixChange
PhenixChange
Modules
Windchill 9.1
PhenixChange
Templates
Templates
Modules
Modules
Windchill 10
Windchill 9.1
2009
2010
2011
PXC 1V9
PXC 2V9
PXC 2V10
Windchill 10
2012
PXC 3V10
In 2011, EADS & PTC strengthened PLM Harmonization
Partnership:
• Dedicated R&D team and Template based Architecture
• Common harmonization innovation projects (PLM for
Customer Support, System Engineering, Standardization,
Obsolescence management and Suppliers Management)
AEROSPACE & DEFENSE
15