SOUTH
FLORIDA
BULLS
2009-2010
OVERVIEW
BIG EAST Conference Quick Facts:
Conference Facts
• USF is a member of the Big East Conference, which was founded in 1979 and
headquartered in Providence, RI. Members of the Big East include Cincinnati,
Connecticut, DePaul, Georgetown, Louisville, Marquette, Notre Dame, Pittsburgh,
Providence, Rutgers, St. John’s, Seton Hall, Syracuse, Villanova, West Virginia
• The Big East television package reaches nearly 25% of all television sets in the nation
• The Big East has an automatic bid to the Bowl championship Series as well as several
other college football bowl games, including; Toyota Gator Bowl, Brut
Sun Bowl, Meineke Car Care Bowl, Texas Bowl, International Bowl and
PapaJohns.com Bowl
• The Big East is celebrating 25 years of the men’s basketball tournament played at
the world-famous Madison Square Garden
USF OVERVIEW
University of South Florida Quick Facts:
Build Brand Awareness
Reach Your Target Audience
USF Facts
• USF is the second largest University in the Southeast and the second largest in Florida
• According to a recent USF study, USF's economic impact on the Tampa Bay area is
approximately $3.2 billion annually
• There are 3.5 million people residing in the Tampa Bay area
• USF has approximately 44,000 students making it the 9th largest university in the U.S.
• There are over 200 undergraduate and graduate degree programs at USF
• Tampa Bay is the 9th largest media market in the country
• Over 100,000 USF graduates live and work in the Tampa Bay area and approximately 70%
of all grads are between the ages of 18-49
• There are over 15,000 active, dues-paying Alumni Association members
Increase Sales
TELEVISION
USF TELEVISION BROADCASTS
The USF ISP Television Network is comprised of over fifty
broadcast s through out the course of the year.
USF Television Broadcasts
The USF ISP Television Network has some of the best programming in all of college sports. With
twenty plus coaches television shows and forty plus broadcasts of live and tape delay football and
Olympic Sports, USF can be seen on ESPN, ESPN2, ESPN 360, ESPNU, ABC Action News TV
28 and Bright House Networks – The Official Cable Partner of USF Athletics.
The Jim Leavitt Show
The Jim Leavitt Show airs on Saturdays during the college football season. The 30 minute show
includes game highlights, player features, coaching segments and scouting reports. There are
twelve total broadcasts.
The Stan Heath Show
The Stan Heath Show airs on Saturdays during the college basketball
season. The 30 minute show includes game highlights, player features,
coaching segments and scouting reports. There are twelve total broadcasts.
RADIO
USF football radio broadcasts can be heard across eleven
affiliates. USF basketball broadcasts can be heard on WHNZ 1250
AM in Tampa, FL.
Football
• "Voice of the Bulls" Jim Louk brings South Florida fans all the excitement of Bulls football. Louk calls
the games alongside color analyst and former Tampa Bay Buccaneer Mark Robinson on flagship
station 970 WFLA-AM.
Men’s Basketball
• The University of South Florida men's basketball games can be heard on their flagship, WHNZ 1250
AM, across the Tampa area. The veteran announcing tandem of Jim Lighthall (play-by-play) who
returns for his 11th season and Todd Kalas (color analyst) make the calls.
Bull Sessions
• "USF Bull Session with Jim Leavitt" and "USF Bull Session with Stan Heath" are 60 minute call-in
shows during the season where USF fans can ask questions of the head football and men's
basketball coaches. WHNZ 1250 AM serves as the home of the coaches' call-in shows. These
shows include a call-in format for fan questions, coaching segments and scouting reports.
FOOTBALL RADIO AFFILIATES
Tampa
Tampa
Tampa
DeFuniak Springs
Fort Lauderdale
Fort Meyers
Fort Meyers
Lakeland
Orlando
Port Saint Lucie
Sarasota
Stuart
WFLA-AM
WHNZ-AM
WQBN-AM
WZEP-AM
WFLL-AM
WNPL-AM
WPTK-AM
WLKF-AM
WORL-AM
WPSL-AM
WSRQ-AM
WSTU-AM
970
1250
1300
1460
1400
1460
1200
1430
660
1590
1220
1450
FOOTBALL COVERAGE MAP
BASKETBALL COVERAGE MAP
FOOTBALL
RAYMOND JAMES STADIUM
Home to the USF football team. Average attendance is 53,170.
Video Board Opportunities
• Features
• Replays
Sideline Signage
• Premium - One (1) 7' x 38' sideline sign
• East Zone/West Sideline - One (1) 7' x 19' field level sign
Electronic Ribbon Board
• Scrolling electronic message displayed on fascia ribbon boards
Coaches’ Headsets
• Corporate logo on each headset of the USF coaching staff
Bull Zone
• Five Hour pre-game hospitality area that allows sponsors to interact with USF patrons
FOOTBALL
RAYMOND JAMES STADIUM
Home to the USF football team. Average attendance is 53,170.
Game Entitlement
Title of one home football game, including:
• Advance radio / TV publicity
• Live game-day radio mentions
• Six (6) box suite invitations (including
Corporate Hospitality
Private location for a pre-game party, including:
• Catered meal
• Game tickets
• Electronic ribbon board recognition
tickets and food / beverage)
• Twenty (20) game tickets
• Public address / video board promotion
• Temporary game-day signage - welcome banners
• Opportunity for product promotion
• Program cover logo recognition
• Website recognition the week of the game
Game Day Promotion/Vehicle Display
• Opportunity for product display, sampling or couponing in and around Raymond James
Stadium at one home game, as mutually agreed upon
• Opportunity to conduct in-stadium promotion or contest
BASKETBALL
USF SUN DOME
Home to the USF basketball teams; average men's attendance is
5,123. There are approximately 14 men's home games each year.
Scorer’s Table Rotational Signage
• Sponsor logo on approximately 40' of courtside rotational signage at the scorer's table
Baseline Signage
• Sponsor logo on a 2.5' x 10' baseline static sign
Team Bench Banner
• One (1) 2' x 25' banner located behind the team bench
Chairbacks & Kickplates
• Sponsor logo on all chair backs or kickplates in the Sun Dome
Goal Pads
• Sponsor logo on the pole or base of both goal pads
• Pole logo is approx. 3' x 1' and base logo is approximately 3' x 4‘
Temporary Floor Signage
• Sponsor logo on floor during all basketball events in view of nationally television audience
BASKETBALL
USF SUN DOME
Home to the USF basketball teams; average men's attendance is
5,123. There are approximately 14 men's home games each year.
Video Board Feature
• Fan interactive graphics or informational graphics during game, i.e. Kick for Cash, Coach’s minute
Video Board Replays
• Instant replays sponsorship per game on the video board
Video Board Spirit Bumpers
• Crowd enticing video graphics during live play, i.e. Wow, great shot, get loud
Pro Ad LED Boards
• Exclusive logo presence on Pro Ad LED boards for allocated time per game, full 4’ x 60’ Pro Ads
during pre-game and half-time and exclusive logo on Pro Ads scoreboard (8) 4’ x 13’ Pro Ads
• Sixty seconds on full 4’ x 60’ Pro Ads pre-game
• Sixty seconds on full 4’ x 60’ Pro Ads half-time
• One hundred eighty seconds on eight 4’ x 13’ corners of Pro Ads Scoreboard
USF SUN DOME
The USF Sun Dome has an average of over 100 events through out the
year and 300,000 attendees. Events include concerts, graduations,
mixed martial arts, sports camps, job fairs/career expos, etc.
Sun Dome Naming Rights
• An all-encompassing naming rights marketing package is available to put your company and your
brand out in front of the consumers and businesses of the Tampa Bay region and the nation
Concourse Sponsorship
• Branding of entire entry concourse – signage, murals, floor decals, wraps, interactive displays, etc.
The Patio at entry 2
• Branding opportunities available, display or kiosk set up available, etc.
Interior Signage
• Static Scoreboard Signage - permanent back lit panels visible for all events held in the arena
• Static Lower Arena Signage –permanent back lit panels
Video Screens
• Four (4) 12’ x 16’ video screens in the four corners of the arena
Electronic Signage
• Four (4) 4’6” x 60’ LED ribbons above the video screens in four corners of the arena
USF SUN DOME MARQUEE
USF SUN DOME MARQUEE
LED marquee located on Fowler Avenue, the 4th busiest street in
Tampa with 62,000 cars passing by daily.
Permanent Signage
• 4’ x 8’ static backlit panel, two (2) facing west-bound traffic and two (2) facing east-bound traffic
LED Video Screens
• Your logo and message will appear on the electronic video boards at least 400 times a day and
possibly up to 1,400 times per day
• Video screen runs in full color, 24 hours per day 7 days per week
BASEBALL
RED MCEWEN FIELD
Home to the USF baseball team. There are approximately 30-35
home baseball games each year.
Main Scoreboard Signage
• Static
• Matrix Board
Outfield Wall Sign
• One (1) 8’ x 10’ sign on the outfield wall
Game Entitlement
Title of one home baseball game, including:
• Game ball presentation
• Multiple PA and matrix board recognitions
• Live game-day radio mentions
• Twenty-Five (25) game tickets
• Opportunity for premium item giveaway, tabling and/or sampling
• Opportunity for banner displays
• Internet recognition week of game as a presenting sponsor
Game-Day Promotion
• Opportunity for product display, sampling, contest or couponing in and around Red McEwen Field
OLYMPIC SPORTS
Women's softball, women's soccer and men's soccer
opportunities
Softball
There are over 50 events held each Spring at the USF Softball Complex
Outfield Fence Sign
• One (1) 8’ x 6’ sign on the outfield fence
Soccer
There are over 20 events held each Fall at the USF Soccer Stadium
Sideline Sign
• One (1) 3’ x 10 sign on the sideline and/or end lines of the USF Soccer Stadium
PRINT
Print packages are available in various size and color options and
may include season tickets and parking passes
Game Programs
• Football - Bull Rush
• Basketball - Bull Shots
Schedule Cards
• Football
• Men’s Basketball
• Women’s Basketball
• Baseball
• Softball
• Men's and Women's
Tennis
Other Print Opportunities
• Schedule Posters
• Schedule Magnets
• Ticketbacks
• Ticket Brochures
• Direct Mail Opportunities
• Will Call Envelopes
INTERNET
WWW.GOUSFBULLS.COM
194,453 Unique visitors per month; 1,080,613 Page views per month
Banner Advertising Run
• Advertising banner run throughout www.gousfbulls.com providing fans with a link to
sponsor’s website
Official Online Partner
• Premium identification as an Official Online Partner with branding on every page
• Includes all elements of content sponsorship, plus category exclusivity
Content Sponsorship
• Presenting sponsorship of a unique content feature / interactive promotion
• Permanent placement for the sponsorship on the website with a direct link to promotional page
Travel Center
• Custom designed placement within the site's Travel Center
• Included in two (2) e-mail newsletters