BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
(An ISO 9001 – 2008 Certified Institution)
(An ISO 9001 – 2008 Certified Institution)
Department of Management Studies
Department of Management Studies
Sub: Legal Aspects of Business
Regulation: R13
Date: 03-01-2015
II Mid Examination
Time: 09.30 AM to 11.30 AM
Sub: Legal Aspects of Business
Semester: Third
Regulation: R13
Max. Marks: 20
Time: 09.30 AM to 11.30 AM
Answer ALL the questions.
All Questions carry EQUAL marks.
Date: 03-01-2015
II Mid Examination
Semester: Third
Max. Marks: 20
Answer ALL the questions.
All Questions carry EQUAL marks.
1. What are the rights and duties of partner, under
partnership Act-1932?
1. What are the rights and duties of partner, under
partnership Act-1932?
2. Define company? Explain its features and various
categories of company?
2. Define company? Explain its features and various
categories of company?
3. Explain the role of board of directors in company
management?
3. Explain the role of board of directors in company
management?
4. Define share? Briefly explain various kinds of shares.
4. Define share? Briefly explain various kinds of shares.
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BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
Department of Management Studies
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
Department of Management Studies
Sub: Strategic Management
Regulation: R13
Date: 02-01-2015
Semester: Third
II Mid Examination
Time: 09.30 AM to 11.30 AM
Max. Marks: 20
Sub: Strategic Management
Regulation: R13
Date: 02-01-2015
Semester: Third
II Mid Examination
Time: 09.30 AM to 11.30 AM
Max. Marks: 20
Answer ALL the questions.
All Questions carry EQUAL marks.
Answer ALL the questions.
All Questions carry EQUAL marks.
1. Explain the strategies computing in globalized markets
and internet economy.
1. Explain the strategies computing in globalized markets
and internet economy.
2. Enumerate the planning system for implementation.
2. Enumerate the planning system for implementation.
3. Describe the role of a Strategist.
3. Describe the role of a Strategist.
4. What is Strategic Audit? Explain its Process.
4. What is Strategic Audit? Explain its Process.
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BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
Department of Management Studies
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
Department of Management Studies
Sub: Retail Management
Regulation: R13
Date: 05-01-2015
Semester: Third
Sub: Retail Management
II Mid Examination
Time: 09.30 AM to 11.30 AM
Regulation: R13
Max. Marks: 20
II Mid Examination
Max. Marks: 20
Answer ALL the questions.
All Questions carry EQUAL marks.
a short note on the following
Location Opportunities
Selection of Location
Types of retail stores
2. Discuss the layout that would be
supermarket and a departmental store.
Semester: Third
Time: 09.30 AM to 11.30 AM
Answer ALL the questions.
All Questions carry EQUAL marks.
1. Write
a)
b)
c)
Date: 05-01-2015
1. Write
a)
b)
c)
suitable
for
a
a short note on the following
Location Opportunities
Selection of Location
Types of retail stores
2. Discuss the layout that would be
supermarket and a departmental store.
suitable
for
a
3. What are the elements of Retail Price? Briefly explain them.
3. What are the elements of Retail Price? Briefly explain them.
4. Explain in detail the promotional strategies followed by
Indian retailers.
4. Explain in detail the promotional strategies followed by
Indian retailers.
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BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
(An ISO 9001 – 2008 Certified Institution)
Department of Management Studies
Sub: Product Management
Regulation: R13
Date: 06-01-2015
Semester: Third
Time: 09.30 AM to 11.30 AM
II Mid Examination
Max. Marks: 20
Answer ALL the questions. All Questions carry EQUAL marks.
1. What are the successful traits of Brands?
2. Explain the following
a. Launch Management
b. Product liability
c. Brand Repositioning
d. Customer Relationship Management
3. What are the advantages and disadvantages of packing?
4. Case Study
Innovator in the Ice cream industry unique positioning by Exotic new
flavors first to create ‘Ice cream experience’ Baskin Robbins developed a
range of ice cream & Novelties based on Theme of Sinbad: The Legend of
the Seven Seas. Sinbad’s Triple Punch Sherbet, Deep Blue Menace Sundae,
Hollywood Dreams. BR hit on a unique way of marketing its products,
when tied up with Hollywood studio to introduce movie-based ice cream
flavors.
Dual Advantage – Help publicize the release of the movie as well as
improving the sale of ice cream.
Brand Positioning
1. Baskin Robbins is considered as premium brand positioned between
Amul, kwality walls and super premium brands like Haagen-Dazs and
Movenpik.
2. It is trying give quality products with cheaper rates than super premium
brands but slightly expensive than nearest competitors.
3. Taste different flavours everyday’’-The younger generation in India now
seek variety and they seek something new every day.
4. Baskin Robbins means TREAT
5. Planning aggressive roll out in a large number of Tier II and III cities.
Strategy
Where the Fun is Unending & Flavour is King. It faces indirect competition
from its competitors through mass brands & premium brand. There strategy
is to provide excellent quality at cheaper rates Hygiene and value to money
products. 100 percent vegetarian and attractive ambience.
Current Scenario
7,000 Retail shops in nearly 50 countries. Creation of more than 1,000 ice
cream flavors Global franchisee-reported sales of approximately $1.8
billion. Headquartered in Canton, Mass.
Baskin-Robbins is the world's largest chain of ice cream specialty shops.
Questions
1. Baskin-Robbins was known as “America’s favorite sweet chain”, discuss
the growth of the Baskin-Robbins brand. What according to you is the
primary reason for the popularity of the brand?
2. Baskin-Robbins discovered an innovative way of marketing by tying up
with movie releases. How did tying up with movies help promote the
Baskin-Robbins brand? Do you think it enhanced the brand value in any
way?
3. Baskin-Robbins was one of the well-recognized brands in the US.
Discuss the elements of the company’s marketing strategy and how they
helped promote the Baskin-Robbins Brand.
4. Discuss the positioning of the Baskin-Robbins brand and the
differentiating strategy adopted by the company. Also comment on the
Bottlenecks ahead of the company.
BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
(An ISO 9001 – 2008 Certified Institution)
(An ISO 9001 – 2008 Certified Institution)
Department of Management Studies
Department of Management Studies
Sub: Investment Management
Regulation: R13
Date: 08-01-2015
Semester: Third
Time: 09.30 AM to 11.30 AM
II Mid Examination
Max. Marks: 20
Sub: Banking and Insurance
Regulation: R13
Explain Capital Assets Pricing Model (CAPM)? State its
importance and assumptions?
2.
Define mutual funds? Explain its features and various kinds
of mutual funds?
3.
What is Arbitrage Pricing Theory
equilibrium risk and return relations?
4.
Ascertain market Price
Risk Free Return
Market Rate of Return
B (beta)
Dividend per share
Growth Rate
1.
-
Model?
Explain
its
7%
16 %
2.25
3
5%
Case Study
Ascertain Portfolios Performance from the following securities
Securities
Return (Rp)
S.D. (σ )
B (Beta)
A
14 %
4.12
1.75
B
14.5 %
3.85
2.25
C
16 %
4.65
2.50
Market
15 %
2.50
1.85
Risk Free Rate of Return
8%
Using (i) Sharpe Index
(ii) Treynor Index
(iii) Tensen Index
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Semester: Third
Time: 09.30 AM to 11.30 AM
Answer any THREE questions out of four questions and Q. No. 5 is Compulsory
All questions carrying equal marks.
1.
Date: 09-01-2015
II Mid Examination
Max. Marks: 20
Answer ALL the questions.
All Questions carry EQUAL marks.
1. Write an overview of IRDA.
2.
Explain the concept of Life Insurance Principle.
3. Elaborate the genesis and growth of Micro Insurance in
India.
4. What are the different types of Insurance? Explain them in
brief.
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BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
(An ISO 9001 – 2008 Certified Institution)
(An ISO 9001 – 2008 Certified Institution)
Department of Management Studies
Department of Management Studies
Date: 07-01-2015
Sub: Promotion & Distribution Management
Regulation: R13
Semester: Third
II Mid Examination
Time: 09.30 AM to 11.30 AM
Max. Marks: 20
Answer ALL the questions.
All Questions carry EQUAL marks.
Date: 07-01-2015
Sub: Promotion & Distribution Management
Regulation: R13
Semester: Third
II Mid Examination
Time: 09.30 AM to 11.30 AM
Max. Marks: 20
Answer ALL the questions.
All Questions carry EQUAL marks.
01. What is the role of advertising agencies in creating
an advertisement?
01. What is the role of advertising agencies in creating
an advertisement?
02. Define Publicity. Explain the power of publicity.
02. Define Publicity. Explain the power of publicity.
03. Briefly explain the sources of themes for preparing
an advertisement.
03. Briefly explain the sources of themes for preparing
an advertisement.
04. Discuss in detail about the Physical Distribution
Management.
04. Discuss in detail about the Physical Distribution
Management.
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BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
BABA INSTITUTE OF TECHNOLOGY AND SCIENCES
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
(Approved by AICTE, New Delhi & Affiliated to JNTUK)
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
P.M. Palem, Madhurawada, Visakhapatnam – 530 048.
(An ISO 9001 – 2008 Certified Institution)
(An ISO 9001 – 2008 Certified Institution)
Department of Management Studies
Department of Management Studies
Date: 09-01-2015
Sub: Management of Industrial Relations
Time: 09.30 AM to 11.30 AM
Regulation: R13
Max. Marks: 20
Semester: Third
II Mid Examination
Sub: Compensation & Performance Management
Time: 09.30 AM to 11.30 AM
Regulation: R13
Answer ALL the questions.
All Questions carry EQUAL marks.
features
Max. Marks: 20
Semester: Third
II Mid Examination
Answer ALL the questions.
All Questions carry EQUAL marks.
1) Critically evaluate the Settlement of industrial disputes
in India.
2) Describe
the
Salient
Compensation Act?
Date: 08-01-2015
of
Workmen
1) Write
a)
b)
c)
a short notes on
Minimum Wage
Living Wage
Fair Wage
2) Elaborate the economic objectives of wage policies.
3) Explain the nature and scope of industrial disputes ?
3) Discuss the role and importance of Performance
Management in an organization.
4) Define the Social Security and its types ?
4) Explain different methods of Performance Appraisal
suitable to a service organization.
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