BABA INSTITUTE OF TECHNOLOGY AND SCIENCES BABA INSTITUTE OF TECHNOLOGY AND SCIENCES (Approved by AICTE, New Delhi & Affiliated to JNTUK) (Approved by AICTE, New Delhi & Affiliated to JNTUK) P.M. Palem, Madhurawada, Visakhapatnam – 530 048. P.M. Palem, Madhurawada, Visakhapatnam – 530 048. (An ISO 9001 – 2008 Certified Institution) (An ISO 9001 – 2008 Certified Institution) Department of Management Studies Department of Management Studies Sub: Legal Aspects of Business Regulation: R13 Date: 03-01-2015 II Mid Examination Time: 09.30 AM to 11.30 AM Sub: Legal Aspects of Business Semester: Third Regulation: R13 Max. Marks: 20 Time: 09.30 AM to 11.30 AM Answer ALL the questions. All Questions carry EQUAL marks. Date: 03-01-2015 II Mid Examination Semester: Third Max. Marks: 20 Answer ALL the questions. All Questions carry EQUAL marks. 1. What are the rights and duties of partner, under partnership Act-1932? 1. What are the rights and duties of partner, under partnership Act-1932? 2. Define company? Explain its features and various categories of company? 2. Define company? Explain its features and various categories of company? 3. Explain the role of board of directors in company management? 3. Explain the role of board of directors in company management? 4. Define share? Briefly explain various kinds of shares. 4. Define share? Briefly explain various kinds of shares. ****** ****** BABA INSTITUTE OF TECHNOLOGY AND SCIENCES BABA INSTITUTE OF TECHNOLOGY AND SCIENCES (Approved by AICTE, New Delhi & Affiliated to JNTUK) (Approved by AICTE, New Delhi & Affiliated to JNTUK) P.M. Palem, Madhurawada, Visakhapatnam – 530 048. Department of Management Studies P.M. Palem, Madhurawada, Visakhapatnam – 530 048. Department of Management Studies Sub: Strategic Management Regulation: R13 Date: 02-01-2015 Semester: Third II Mid Examination Time: 09.30 AM to 11.30 AM Max. Marks: 20 Sub: Strategic Management Regulation: R13 Date: 02-01-2015 Semester: Third II Mid Examination Time: 09.30 AM to 11.30 AM Max. Marks: 20 Answer ALL the questions. All Questions carry EQUAL marks. Answer ALL the questions. All Questions carry EQUAL marks. 1. Explain the strategies computing in globalized markets and internet economy. 1. Explain the strategies computing in globalized markets and internet economy. 2. Enumerate the planning system for implementation. 2. Enumerate the planning system for implementation. 3. Describe the role of a Strategist. 3. Describe the role of a Strategist. 4. What is Strategic Audit? Explain its Process. 4. What is Strategic Audit? Explain its Process. ***** ***** BABA INSTITUTE OF TECHNOLOGY AND SCIENCES BABA INSTITUTE OF TECHNOLOGY AND SCIENCES (Approved by AICTE, New Delhi & Affiliated to JNTUK) (Approved by AICTE, New Delhi & Affiliated to JNTUK) P.M. Palem, Madhurawada, Visakhapatnam – 530 048. Department of Management Studies P.M. Palem, Madhurawada, Visakhapatnam – 530 048. Department of Management Studies Sub: Retail Management Regulation: R13 Date: 05-01-2015 Semester: Third Sub: Retail Management II Mid Examination Time: 09.30 AM to 11.30 AM Regulation: R13 Max. Marks: 20 II Mid Examination Max. Marks: 20 Answer ALL the questions. All Questions carry EQUAL marks. a short note on the following Location Opportunities Selection of Location Types of retail stores 2. Discuss the layout that would be supermarket and a departmental store. Semester: Third Time: 09.30 AM to 11.30 AM Answer ALL the questions. All Questions carry EQUAL marks. 1. Write a) b) c) Date: 05-01-2015 1. Write a) b) c) suitable for a a short note on the following Location Opportunities Selection of Location Types of retail stores 2. Discuss the layout that would be supermarket and a departmental store. suitable for a 3. What are the elements of Retail Price? Briefly explain them. 3. What are the elements of Retail Price? Briefly explain them. 4. Explain in detail the promotional strategies followed by Indian retailers. 4. Explain in detail the promotional strategies followed by Indian retailers. ***** ***** BABA INSTITUTE OF TECHNOLOGY AND SCIENCES (Approved by AICTE, New Delhi & Affiliated to JNTUK) P.M. Palem, Madhurawada, Visakhapatnam – 530 048. (An ISO 9001 – 2008 Certified Institution) Department of Management Studies Sub: Product Management Regulation: R13 Date: 06-01-2015 Semester: Third Time: 09.30 AM to 11.30 AM II Mid Examination Max. Marks: 20 Answer ALL the questions. All Questions carry EQUAL marks. 1. What are the successful traits of Brands? 2. Explain the following a. Launch Management b. Product liability c. Brand Repositioning d. Customer Relationship Management 3. What are the advantages and disadvantages of packing? 4. Case Study Innovator in the Ice cream industry unique positioning by Exotic new flavors first to create ‘Ice cream experience’ Baskin Robbins developed a range of ice cream & Novelties based on Theme of Sinbad: The Legend of the Seven Seas. Sinbad’s Triple Punch Sherbet, Deep Blue Menace Sundae, Hollywood Dreams. BR hit on a unique way of marketing its products, when tied up with Hollywood studio to introduce movie-based ice cream flavors. Dual Advantage – Help publicize the release of the movie as well as improving the sale of ice cream. Brand Positioning 1. Baskin Robbins is considered as premium brand positioned between Amul, kwality walls and super premium brands like Haagen-Dazs and Movenpik. 2. It is trying give quality products with cheaper rates than super premium brands but slightly expensive than nearest competitors. 3. Taste different flavours everyday’’-The younger generation in India now seek variety and they seek something new every day. 4. Baskin Robbins means TREAT 5. Planning aggressive roll out in a large number of Tier II and III cities. Strategy Where the Fun is Unending & Flavour is King. It faces indirect competition from its competitors through mass brands & premium brand. There strategy is to provide excellent quality at cheaper rates Hygiene and value to money products. 100 percent vegetarian and attractive ambience. Current Scenario 7,000 Retail shops in nearly 50 countries. Creation of more than 1,000 ice cream flavors Global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass. Baskin-Robbins is the world's largest chain of ice cream specialty shops. Questions 1. Baskin-Robbins was known as “America’s favorite sweet chain”, discuss the growth of the Baskin-Robbins brand. What according to you is the primary reason for the popularity of the brand? 2. Baskin-Robbins discovered an innovative way of marketing by tying up with movie releases. How did tying up with movies help promote the Baskin-Robbins brand? Do you think it enhanced the brand value in any way? 3. Baskin-Robbins was one of the well-recognized brands in the US. Discuss the elements of the company’s marketing strategy and how they helped promote the Baskin-Robbins Brand. 4. Discuss the positioning of the Baskin-Robbins brand and the differentiating strategy adopted by the company. Also comment on the Bottlenecks ahead of the company. BABA INSTITUTE OF TECHNOLOGY AND SCIENCES BABA INSTITUTE OF TECHNOLOGY AND SCIENCES (Approved by AICTE, New Delhi & Affiliated to JNTUK) (Approved by AICTE, New Delhi & Affiliated to JNTUK) P.M. Palem, Madhurawada, Visakhapatnam – 530 048. P.M. Palem, Madhurawada, Visakhapatnam – 530 048. (An ISO 9001 – 2008 Certified Institution) (An ISO 9001 – 2008 Certified Institution) Department of Management Studies Department of Management Studies Sub: Investment Management Regulation: R13 Date: 08-01-2015 Semester: Third Time: 09.30 AM to 11.30 AM II Mid Examination Max. Marks: 20 Sub: Banking and Insurance Regulation: R13 Explain Capital Assets Pricing Model (CAPM)? State its importance and assumptions? 2. Define mutual funds? Explain its features and various kinds of mutual funds? 3. What is Arbitrage Pricing Theory equilibrium risk and return relations? 4. Ascertain market Price Risk Free Return Market Rate of Return B (beta) Dividend per share Growth Rate 1. - Model? Explain its 7% 16 % 2.25 3 5% Case Study Ascertain Portfolios Performance from the following securities Securities Return (Rp) S.D. (σ ) B (Beta) A 14 % 4.12 1.75 B 14.5 % 3.85 2.25 C 16 % 4.65 2.50 Market 15 % 2.50 1.85 Risk Free Rate of Return 8% Using (i) Sharpe Index (ii) Treynor Index (iii) Tensen Index ****** Semester: Third Time: 09.30 AM to 11.30 AM Answer any THREE questions out of four questions and Q. No. 5 is Compulsory All questions carrying equal marks. 1. Date: 09-01-2015 II Mid Examination Max. Marks: 20 Answer ALL the questions. All Questions carry EQUAL marks. 1. Write an overview of IRDA. 2. Explain the concept of Life Insurance Principle. 3. Elaborate the genesis and growth of Micro Insurance in India. 4. What are the different types of Insurance? Explain them in brief. ****** BABA INSTITUTE OF TECHNOLOGY AND SCIENCES BABA INSTITUTE OF TECHNOLOGY AND SCIENCES (Approved by AICTE, New Delhi & Affiliated to JNTUK) (Approved by AICTE, New Delhi & Affiliated to JNTUK) P.M. Palem, Madhurawada, Visakhapatnam – 530 048. P.M. Palem, Madhurawada, Visakhapatnam – 530 048. (An ISO 9001 – 2008 Certified Institution) (An ISO 9001 – 2008 Certified Institution) Department of Management Studies Department of Management Studies Date: 07-01-2015 Sub: Promotion & Distribution Management Regulation: R13 Semester: Third II Mid Examination Time: 09.30 AM to 11.30 AM Max. Marks: 20 Answer ALL the questions. All Questions carry EQUAL marks. Date: 07-01-2015 Sub: Promotion & Distribution Management Regulation: R13 Semester: Third II Mid Examination Time: 09.30 AM to 11.30 AM Max. Marks: 20 Answer ALL the questions. All Questions carry EQUAL marks. 01. What is the role of advertising agencies in creating an advertisement? 01. What is the role of advertising agencies in creating an advertisement? 02. Define Publicity. Explain the power of publicity. 02. Define Publicity. Explain the power of publicity. 03. Briefly explain the sources of themes for preparing an advertisement. 03. Briefly explain the sources of themes for preparing an advertisement. 04. Discuss in detail about the Physical Distribution Management. 04. Discuss in detail about the Physical Distribution Management. ****** ****** BABA INSTITUTE OF TECHNOLOGY AND SCIENCES BABA INSTITUTE OF TECHNOLOGY AND SCIENCES (Approved by AICTE, New Delhi & Affiliated to JNTUK) (Approved by AICTE, New Delhi & Affiliated to JNTUK) P.M. Palem, Madhurawada, Visakhapatnam – 530 048. P.M. Palem, Madhurawada, Visakhapatnam – 530 048. (An ISO 9001 – 2008 Certified Institution) (An ISO 9001 – 2008 Certified Institution) Department of Management Studies Department of Management Studies Date: 09-01-2015 Sub: Management of Industrial Relations Time: 09.30 AM to 11.30 AM Regulation: R13 Max. Marks: 20 Semester: Third II Mid Examination Sub: Compensation & Performance Management Time: 09.30 AM to 11.30 AM Regulation: R13 Answer ALL the questions. All Questions carry EQUAL marks. features Max. Marks: 20 Semester: Third II Mid Examination Answer ALL the questions. All Questions carry EQUAL marks. 1) Critically evaluate the Settlement of industrial disputes in India. 2) Describe the Salient Compensation Act? Date: 08-01-2015 of Workmen 1) Write a) b) c) a short notes on Minimum Wage Living Wage Fair Wage 2) Elaborate the economic objectives of wage policies. 3) Explain the nature and scope of industrial disputes ? 3) Discuss the role and importance of Performance Management in an organization. 4) Define the Social Security and its types ? 4) Explain different methods of Performance Appraisal suitable to a service organization. ***** *****