Marketing - Mentee Resource Guide
Learn more about
career paths:
Recommended Sequence of Courses
(All required coursework for graduation should be confirmed by a Business Advisor)
 MKTG 351
 ISDS 361A (a prerequisite for MKTG 353 and MKTG 379)
 MKTG 353, MKTG 370, MKTG 379 (prerequisites for MKTG 489)
 MKTG 489
 Two electives any time (make sure to check prerequisite requirements) Electives offered:
Professional Selling (3 units). Prerequisite: MKTG 351.
Advertising and Promotions Strategy (3 units). Prerequisite: MKTG 351.
Managing the Sales Force (3 units). Prerequisite: MKTG 351.
Retail and Marketing Channel Strategies (3 units). Prerequisite: MKTG 351.
Sports Marketing (3 units). Prerequisite: MKTG 351.
Marketing Analytics (3 units). Prerequisite: ISDS 361A, MKTG 351.
Social Media Marketing and Analytics (3 units). Prerequisite: MKT 353, ISDS 361A
International Marketing (3 units). Prerequisite: MKTG 351.
Visual Marketing (3 units). Prerequisite: MKTG351
Strategic Internet Marketing (3 units). Prerequisite: MKTG 351.
Marketing for Entrepreneurs (3 units). Prerequisite: ACCT 201B and MKTG 351.
Managing Services Marketing (3 units). Prerequisite: MKTG 351.
Export/Import Marketing Strategies (3 units). Prerequisite: MKTG 351.
Multicultural Marketing (3 units). Prerequisite: MKTG351, senior standing
Internship (3 units). Prerequisite: Six units of upper-division marketing courses, including MKTG 351,
concentration in marketing or in international business, consent of department chair, at least junior
standing, 2.5 GPA and one semester in residence at Cal State Fullerton. Planned and supervised work
experience. May be repeated for credit up to a total of six units. Credit/No Credit only.
 MKTG 499 Independent Study (3 units). Prerequisite: Senior standing and approval by the department chair.
Open to undergraduate students desiring to pursue directed independent inquiry. May be repeated for
[Type here] credit. Not open to students on academic probation.
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MKTG 401
MKTG 405
MKTG 415
MKTG 425
MKTG 430
MKTG 443
MKTG 444
MKTG 445
MKTG 450
MKTG 455
MKTG 462
MKTG 465
MKTG 475
MKTG 485
MKTG 495
Career Paths in
Marketing
 Digital and Social Media Marketing
 Retail Marketing Strategy
 Advertising and Integrated Brand
Promotion
 Social Sector Marketing/ Non-Profit/
Social Enterprise/ Government
 Brand Management
 Services Marketing
 Professional Sales
 Global Marketing
 Sports Marketing
 Entrepreneurial Marketing
Resources
Career paths and other useful information on marketing:
http://business.fullerton.edu/marketingcareers
Business Advising
http://business.fullerton.edu/undergraduate/advising
.htm
Marketing concentration course requirements:
http://business.fullerton.edu/undergraduate/marketing.ht
m
Mihaylo Career Services
http://business.fullerton.edu/undergraduate/careerse
rvices/
Course offered by the Marketing department:
http://business.fullerton.edu/marketing/coursedescription.aspx
MCBE Tutoring Center
http://business.fullerton.edu/StudentServices/Tutorin
g/
Sales Leadership Center
http://business.fullerton.edu/centers/sales/index.htm
CSUF Career Center
http://www.fullerton.edu/career/students/
MCBE and Marketing Scholarships
https://www.fullerton.edu/financialaid/scholar/baebody.
pdf
CSUF Student Health and Counseling Center
http://www.fullerton.edu/shcc/caps/clinical_services.
asp
Office of Disability Support Services
http://www.fullerton.edu/DSS/