Contact:
Crystal Meier
Certified Angus Beef LLC
330-345-0427
cmeier@certifiedangusbeef.com
Editor: Click on links for downloadable print quality photos
More award information available at: www.CertifiedAngusBeef.com/press
Top beef distributors in foodservice recognized
Certified Angus Beef ® brand honors marketing, quality leaders
WOOSTER, Ohio – Sept. 28, 2015 – Chefs and their customers bring sophisticated palates to
the table, and leading distributors are poised to suggest the best solutions for delivering greattasting beef and capturing the popularity of beef on the menu. The Certified Angus Beef ® brand
honored foodservice distributors for their leadership and innovation during its annual
conference on Sept. 25-26 in San Antonio. Honorees included distributors, chefs and family
ranchers, who are equally dedicated to bringing the best beef to the table.
“These distributors are expert at delivering premium beef and menu solutions to chefs,” says
John Stika, the beef brand’s president. “We’re proud to align with their focus and engage in the
conversation to bring great-tasting beef from our family ranchers to the dinner table.”

Miami Purveyors, of Miami, was named the Specialty Meat Company Marketer of the
Year. The team at Miami Purveyors is expert at building relationships with customers and
delivering the finest beef cuts. A “dinner on the dock” event featuring the brand brought
customers inside the business to experience the distributor’s commitment to the brand and
high-quality food products.

Sysco Raleigh, in Selma, N.C., received accolades for Broadline Foodservice Distributor
Marketer of the Year. The distributor held sales meetings dedicated to the brand, offered
creative sales contests and participated in local promotions, such as the Red and White
Food and Beverage Festival. Focus on education included both staff and customers for
ongoing success.

Atlantic FS SAS, of Medellin, Columbia, was named International Distributor
Marketer of the Year. Atlantic FS worked with top chefs, culinary leaders and retailers to
position the brand as the market leader. Engaging promotions included sales contests, food
shows and customer events. Marketing planning sessions and beef education added to the
team’s growing expertise.
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Lone Star Foodservice, of Austin, Texas, received Foodservice Brand Extension
Marketer of the Year. Lone Star Foodservice delivers beef expertise and top-quality
products to local chefs. The company is a leader nationwide in offering Certified Angus
Beef ® brand Natural and Prime Natural products.

Sysco Eastern Maryland, in Pocomoke City, Md., is the Foodservice Value-added
Products Marketer of the Year. The company has a comprehensive focus on delivering
high-quality beef, from fresh cuts to convenient meal solutions. Team members perfect
their approach to deliver the best fits for each customer’s individual needs.

Freedman Meats, in Dallas and Houston, and Sysco Central Pennsylvania, Harrisburg,
were selected by conference attendees to receive the People’s Choice Award for creative
sales contests. Freedman Meats held a football-themed sales promotion and built
relationships with more than 50 restaurants in the market. The Sysco promotion encouraged
sales associates to earn a trip from Santa Claus to the brand’s Specialist Seminar in
February 2015 in San Diego. Sales associates warmed up to the idea of a winter getaway,
achieving a 19% increase in sales on specified items.

Sysco Central California, in Modesto, Calif., was honored for Commitment to Integrity.
The company and team leaders put Certified Angus Beef ® product quality and integrity at
the forefront of their business. Training programs aided them in ensuring proper trademark
use and guided relationships with local restaurants.

To-Le-Do Foodservice, Winnipeg, received International Commitment to Integrity
honors. The company focuses on assured quality and integrity, bringing benefits to chefs
and consumers who enjoy Certified Angus Beef ® brand products. Participation in training
programs added momentum to their leadership and overall success.

Newport Meat Company, of Irvine, Calif., was named the Top Sales Volume Specialty
Meat Company. The expertly trained team grew chain business, as it delivered more
Certified Angus Beef ® brand Prime and Natural products to fine-dining restaurants.

Sysco Houston, of Houston, Texas, received Top Sales Volume Broadline Foodservice
Distributor honors. Through hands-on training and effective promotions, Sysco Houston
continues to add sales and satisfy both chef and customer demand for premium beef.
About the Certified Angus Beef ® brand
Founded in 1978 by real Angus cattlemen, the Certified Angus Beef ® brand is the original
Angus brand and the only one owned by the family farmers and ranchers of the American
Angus Association®. It was created with a shared belief that still drives the brand today: that its
customers can taste the pride that goes into every cut. Today, more than 17,000 quality-minded
businesses partner with the Certified Angus Beef ® brand in the United States and 46 other
countries. Chefs, retailers and consumers rely on the brand to bring Angus beef with unrivaled
flavor, tenderness and juiciness to the table. For more information, visit
www.CertifiedAngusBeef.com, read the brand’s blog at www.GoRare.com, or look for the
brand on Facebook, Twitter, Pinterest and Instagram.
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