MassTAPP Campaign for Change 2015
Communications for Sustainability
Resource List

MassTAPP Communications Toolkit (EDC) (available on the MassTAPP website:
http://masstapp.edc.org/). This toolkit provides an overview of communication planning targeted
to local substance use/misuse prevention efforts, including step by step details, worksheets, and
related resources.

MassTAPP Sustainability Webpage (EDC) (http://masstapp.edc.org/sustainability). Provides an
overview and related resources to help substance use/misuse prevention coalitions and
organizations sustain their efforts past the end of state or federal funding.

Leaving a Legacy: Six Strategies for Sustainability (EDC)
(http://www.promoteprevent.org/sites/www.promoteprevent.org/files/resources/legacy_wheel.
pdf). Provides a comprehensive overview of sustainability strategies and resources within a
framework that helps you create and develop your own sustainability work plan.

Translating SPRC’s Sustainability Recommendations into Action (EDC)
(http://www.sprc.org/news-events/the-weekly-spark/announcement/translatingsprc%E2%80%99s-sustainability-recommendations-action). The resource summarizes
sustainability recommendations from the literature and programs that have continued beyond
funding in the field, and offers worksheets and guiding questions to help grantees and
communities translate how it applies to their unique setting and context.

Impact and Value: Telling your Program’s Story (CDC)
(http://www.cdc.gov/oralhealth/publications/library/pdf/success_story_workbook.pdf). The
purpose of this workbook is to help public health program administrators understand what a
“success story” is, why it is important to tell success stories, and how to develop success stories.

Social Marketing and Sustainability of the Initiative (The Community Toolbox)
(http://ctb.ku.edu/en/social-marketing-and-institutionalization-initiative). Provides guidance and
tools to use communication and social marketing strategies to help plan for sustainability.
MassTAPP Campaign for Change 2015 – Communications and Sustainability Resources
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