Table of Contents
I. Organizational Overview/ Vision
II. Corporate Mission Statement
III. One to Ten year plan
IV. Employment policies
V. Management Style
VI. Communication Style
VII. Detailed organizational Structure
VIII. Products and/or services
IX. Culture of the organization
X. Staff & Volunteer Benefits
XI. Budget
XII. Aesthetics
XIII. Marketing
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I.
Organizational Overview/
Vision
• "COCA COLA VISION
• To achieve sustainable growth, we have established a vision with clear
goals.
• Profit: Maximizing return to shareowners while being mindful of our
overall responsibilities.
• People: Being a great place to work where people are inspired to be the
best they can be.
• Portfolio: Bringing to the world a portfolio of beverage brands that
anticipate and satisfy peoples; desires and needs.
• Partners: Nurturing a winning network of partners and building mutual
loyalty.
• Planet: Being a responsible global citizen that makes a difference.
II.
Corporate Mission Statement
What Is A Mission Statement?
• A mission statement is a written, easy-to-remember
sentence, or paragraph illustrating a business' purpose.
It has one common function: to guide you and your
employees in making critical decisions that effect the
direction of your company.
• A mission statement identifies your company to its
customers, vendors, the media and others that will be
using or requiring its services or products. It is about
providing solutions and adding value to your customers
and market.
How-To Create a Mission Statement
• 1. Pick One Central Theme. The theme should be easy
to understand, non-controversial, and translate into
behavior that can gain support.
• 2. Communicate With Action. Demonstrate your
commitment and follow through with conviction.
• 3. Focus On A Few Key Attributes Of Your Service Or
Product.
• 4. Don't Rush The Process.
Key Points to Include:
• Statement of Purpose. What inspirational purpose appeals to higher
values in both your employees and customers?
• Statement of Strategy. What is your business strategy, and how does it
appeal to your employees and customers?
• Statement of Value. Identify values that form a link to the
organization's strategy that employees can be proud of.
• Statement of Behavioral Standards. How does employee behavior
relate to customer perception and value?
• Statement of Character. What is the organizational culture?
Examples:
Disney – "To make people happy“
Boeing – "To push the leading edge of
aviation, taking huge challenges doing what
others cannot do"
3M – "To solve unsolved problems
innovatively"
III. One to Ten year plan
Organizational Goals
• Where do you see your company at the end of
the year?
• Where do you see your company in five years?
• Your goal should be a short bulleted list that
identifies the short and long term aspirations
of your organization.
IV. Employment policies
Maternity/paternity/adoption
x
• Working time and time off
x
• Equality and diversity
x
• Health and safety
x
• Pay x
• Bullying and harassment x
• Rewards, benefits and expenses
x
• Discipline/dismissal and grievance x
• Measures to improve performance or manage change
x
• Use of company facilities, eg email, internet and phone use
• Training and development
x
• Working for another employer
x
• Patents and copyrights
x
• Confidential information
x
• Whistleblowing/protected disclosures x
• Smoking, drugs and alcohol
x
x
V. Management Styles
• Autocratic: Leader makes all decisions
unilaterally.
• Directive Democrat: Makes participative
decisions ; closely supervises subordinates.
• Directive Autocrat: Makes decisions unilaterally;
closely supervises subordinates.
Slide 9
• Permissive: Leader permits subordinates to take
part in decision making and also gives them a
considerable degree of autonomy in completing
routine work activities.
• Permissive Democrat: Makes decisions
participatively; gives subordinates latitude in
carrying out their work.
• Permissive Autocrat: Makes decisions unilaterally;
gives subordinates latitude in carrying out their
work.
Slide 10
VI. Communication Style
• Upward Communication
• Downward Communication
• Horizontal Communication
VII. Detailed organizational
Structure
President
CFO
Assistant
VP
Assistant
Assistant
VIII.Products and/or services
• # 3.0 Services
•
•
•
•
* Competitive Comparison
* Sales Literature
* Technology
* Future Services
IX. Organizational Culture
Dimensions of Organizational Culture
– Sociability
– Power Distribution and Job Autonomy
– Degree of Structure
– Achievement Rewards
– Opportunities for Growth
– Tolerance for Risk and Change
– Conflict Tolerance
– Emotional Support
Slide 14
X. Staff & Volunteer Benefits
Medical Plans
Dental
Vision
Etc.
XI. Budget (bplans.com)
Operating Expenses
Year 1
Year 2
Year 3
Sales
$1,644,606 $4,644,600 $9,000,000
Direct Cost of Sales
$575,611
$1,627,610 $3,150,000
Production Payroll
$468,406
$1,044,582 $2,040,000
Total Cost of Sales
$1,044,017 $2,672,192 $5,190,000
Sales and Marketing Expenses
Advertising/Promotion
$32,892 $92,892 $180,000
Production Expense
$5,427 $15,327 $29,700
Total Sales and Marketing Expenses
$38,319 $108,219
$209,700
General and Administrative Expenses
General and Administrative Payroll
$152,675
$193,000
$304,000
Utilities $40,002 $120,000
$240,000
Insurance
$4,002 $12,000 $24,000
Rent
$0 $0 $0
Total General and Administrative Expenses $488,331
$1,072,579 $2,023,312
Other Expenses:
Total Operating Expenses
$526,651
$1,180,798 $2,233,012
Net Profit
$56,212 $593,708
$1,176,170
XII. Aesthetics
•
Floor Plan
•
•
Use this floor plan along with the photographs spread throughout the site, in
particular those at Features, to develop a feel for the place.
Floor plan of Christian's of Bucks Point
•
http://www.fishseddy.com/browse.cfm/4,1634.html
XIII.Marketing
• # 4.0 Market Analysis Summary
•
•
•
•
•
•
•
•
•
•
* Target Market Segment Strategy
o Market Needs
o Market Survey
* Service Business Analysis
o Competition and Buying Patterns
o Industry Marketing Overview: 1999
o Restaurant Industry Long-Term Future
o Meeting Tomorrow's Needs
o Main Competitors
o Business Participants
• # 5.0 Strategy and Implementation Summary
Group Activity
Establish guidelines for group operation.
•What are your group norms?
•What are your group values?
•What are things that would get a person
dismissed from your group?
•What is your attendance policy?
•What is your groups definition of time?
•What is appropriate communication?