Airlines
Group 1
Rina, Marya ,Shizuka and Chiho
Airplane companies
Why do people use airlines?
• To carry people
• To carry packages
• One way of
traveling
Other reasons to travel
• Relaxing
• Business
• Interact with other
people
• Shopping
• Studying
• Sports
• Scenic beauty
Year 1978
Deregulation Act
• What is deregulation act?
• Airline deregulation: is the process of
removing entry price restrictions on airlines in
particular, the carrier permitted to serve any
routes.
This had a big influence on airplane
companies
Before the deregulation
• Government CAB and CAA had control of
the airplanes.
• Airplanes are carrying the government mail
• Then, the airplane companies pay by the
government.
What is CAB?
• The full name is Civil Aeronautics Board.
• This was entrusted with safety rulemaking,
accident investigation, and economic
regulation of the airlines
What is CAA?
• CAA is the shortened name.
• Full name is Civil Aeronautics Act.
• CAA was responsible for airman and aircraft
certification, safety enforcement, and airway
development
Effects
• Abandoned less profitable routes
– Ex. Until 1978, United Airlines had flown to
Bakersfield, California, a booming oil town of
225,000 people
– Deregulation: United pulled out of Bakersfield,
depriving the city of any flights to bigger cities,
such as San Francisco or Las Vegas.
Effects
• Point to point air transport declined
– Favored hub and spoke system
• Ex. Delta Air Lines had a major hub at Atlanta while
Eastern ran its hub operations from Miami
• Both airlines ran many daily round trip flights from their
hubs
• Planes in the air for more hours each day and filling
more seats
Effects
• Brought competition
– Heavy loss and conflicts with labor unions
– 9 major carriers and more than 100 smaller
airlines – BANKRUPT or LIQUIDATED
• Ex. Number of major carriers in the US fell from 6 in
1978 (including United, American, Delta, Eastern, TWA,
and Pan Am) to three by 1991 (United, American, and
Delta)
Effects
• Fare per passenger mile – 9% lower in 1994 than
in 1979
– Adjusting for inflation
– Ticket buyers saved $100 billion on fares alone
• Passenger loads rose
– Airlines can now transfer longer aircraft to longer,
busier routes and replace them with smaller ones on
shorter, lower traffic routes
• Total operating revenues for the major national
and international airlines rose in 1979
Effects
• Fuel costs, economic recession, wanton
overexpansion
Future
Hawaiian Airlines
History
• Hawaiian Airlines was incorporated on January 30,
1929.
• The name Inter-island Airways Ltd.
• Thousands of people gathered in Honolulu to see
the departure to other islands.
• Also, the authorized inter-island airmail service.
History
• In 1941, Inter-Island
changed the name to
Hawaiian Airlines.
History
• In 1960: Dramatically
increased air traffic.
• In 1966: Added first jet.
• Travel time between the
islands was reduced.
History
• In 1990, flawless safety
and premium services
started.
• These service started to
catch attention of
international travel
publication,
History
• In 2001,they began a
comprehensive fleet
modernization program.
• In 2002, 2003: They
changed the model of
the airplanes.
• In 2010: Added 27 more
airplanes.
History
• Today, Hawaiian Airlines
carries an average 8
million customers a
year and serves 20
domestic and
international
destinations in the
Pacific region.
Hawaiian airlines’ routes
Hawaiian airlines’ meals
• Comprehensive meals
Complimentary
Branch before 10a.m.
Lunch after 10a.m.
• Breakfast Frittata with
Spinach, Peppers, Onions &
Cheese
• Blueberry Muffin
• Choice of Spinach & Cheese
Manicotti & Chocolate Cake
OR
• Ham & Cheese Sandwich &
Chocolate Brownie
• Turkey Sandwich &
Macadamia Nut Cluster
Late Night
• Turkey & Swiss Sandwich
• Turkey & Swiss on Sweet
Bread Roll
• Dried Fruit & Nut Mix
$10
Premium meals
Available for Purchase
Continental U.S. to Hawaii
Hawaii to Continental U.S.
• Greek Salad w/ Chicken,
Greek Vinaigrette, Pita
Chips, Hummus, Milano
Cookie, Hawaiian Springs
Water
• Taco Salad w/ Chicken,
Tortilla Chips, Salsa,
Guacamole, Sour Crème,
Ranch Dressing, Milano
Cookie, Hawaiian Springs
Water
• Sushi Plate w/ California
Roll, Teriyaki Chicken, Side
Salad w/ Oriental Dressing,
Milano Cookie, Hawaiian
Springs Water
• Cheeseburger 5oz Angus
Beef Patty w/ cheddar
cheese, lettuce, tomato,
pickles, potato chips and
Hawaiian Springs Water
$10-20
Other airlines’ meals
• Continental airlines
• American airlines meals
First Class Service
$15
In-Seat Entertainment
digEPlayers
• On-demand movies, TV,
cartoons, and more
• Lightweight, portable,
device
• Listen to music or audio
books
• Include two rental
headsets
Value pack
Movies
TV Shows
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
The King's Speech
Unstoppable
True Grit
Black Swan
The Fighter
Last Samurai
Lake House
The Town
Devil Wears Prada
Titanic
Honeymoon in Vegas
North Shore
•
•
•
•
•
•
•
Two and a Half Men
Rap's Hawaii
Family Guy
The Simpsons
Glee
Man vs. Wild
Mystery of the Hope
Diamond
E! THS: Taylor Swift
Hokulea
Textured Lives
Holo Mai Pele
Vampire Diaries
Hawaii Five-0
Kath & Kim
Comparison with Fares
of Other Airlines
$700
$600
$500
Hawaiian
Delta
United
$400
$300
$200
$100
$0
Round-trip
One-way
1. Loyalty program by airlines
2. Customers enrolled in the program
accumulate frequent flyer miles
↓
corresponding to the distance flown on that
airline or its partner
• Using co-branded credit and debit cards for
free air travels
• Miles can redeemed for free air travel
• You can earn HawaiianMiles when you fly on
Hawaiian Airlines
• Also, you can earn HawaiianMiles when you fly
on partner airlines
↓
Continental Airlines
Delta Airlines
Island Airlines
Virgin Atlantic Airlines
Korean Airlines
1. Earn HawaiianMiles → Continental Airlines/Continental
Express/Continental Connection flight
within or between the 48 contiguous U.S and Alaska
2. Flight to and from Hawaii, or outside of the United States are
excluded.
EX) if you want to go to Japan vie Los Angeles, you will only earn
HawaiianMiles from Honolulu to Los Angeles.
You can earn HawaiianMiles on all route Delta Airlines flies
To Molokai/Lanai/Kapalua/Maui airports.
Reservation must be made by phone through Hawaiian Airlines
Reservations or online.
Booking directly with Island Air does not qualify.
Make your reservation with Virgin Atlantic Airlines or
Korean Airlines, and provide your HawaiianMiles
membership number.
if you want to share HawaiianMiles with your Family,
you can give your miles to your family.
Meaning1. optimizes the allocation of seat inventory and
pricing on a flight-by-flight, minute-to-minute basis
2. thereby enhancing the revenue potential of every
flight.
combines- historical/current data directly
↓
using actual transaction and creates passenger
demand forecasts by segment face class.
1. Revenue management is a key part for the
future and foundation financial success.
2. After evaluating other systems, Hawaiian
choose SDT’s application as the tool to implement
this key business strategy.
3. Hawaiian has an excellent opportunity to
generate stronger utilization of its assets and, thus
improved profitability.
Source of Information
• http://www.centennialofflight.gov/essay/Com
mercial_Aviation/Dereg/Tran8.htm
• http://www.hawaiianair.com/Aboutus/Hawaii
an-/
•
• http://www.centennialofflight.gov/essay/Com
mercial_Aviation/Dereg/Tran8.htm
References
• http://www.centennialofflight.gov/essay/Com
mercial_Aviation/Dereg/Tran8.htm
• http://www.fundinguniverse.com/companyhistories/Hawaiian-Airlines-Inc-CompanyHistory.html