Mission Statement
In the business of Real Estate, customer service is our product. At
HomeLife, our mission is to provide our clients with the best Real Estate
services possible. Selling one home at a time, HomeLife sets Higher
Standards to ensure that our name is distinctly synonymous with
experience, professionalism and results.
In order to best serve our clients, we believe we must attract the best Sales
Representatives. We do this by first recruiting skilled and motivated
achievers. We then use HomeLife University, our training academy, to
provide our Sales Representatives with the ongoing support and education
needed to excel. We will continually strive to be a company that
demonstrates Higher Standards of customer service and a genuine
concern for the well-being of all people we do business with.
About HomeLife

Founded in 1985, HomeLife is one of the world’s leading Real Estate
Franchisors with hundreds of affiliates and thousands of Sales
Representatives.

HomeLife has businesses in a variety of countries worldwide, including
Canada, The U.S.A., Germany, Portugal and China.
Higher Standards


At the core of HomeLife’s remarkable success is the company pledge of
Higher Standards.
Our pledge assures clients that they are dealing with ethical,
knowledgeable and caring
Sales Representatives.
Why choose a HomeLife
Sales Representative?

I will be with you through
the complexities of selling,
including considering offers,
closing the sale, securing
financing and moving.

Listing with HomeLife
means better service,
more qualified buyers
and the best price
possible on your
property.
We Know Your Community

I am knowledgeable about local shopping, parks and schools and I am
connected to the community.

We will work to develop your
home’s “competitive
advantage”, a principal
benefit that is unique
to your property.
HomeLife Sells One Home
Every Hour.
HomeLife’s 20-Point Marketing
Strategy

Our unique plan helps sell your property quickly, at the best possible
price and with the best possible terms.

The plan utilizes a variety of innovative marketing
techniques and old-fashioned
hard work.

The 20-Point
Plan of Action is
our promise
to you.
Comparative Market Analysis

I will prepare a Comparative Market Analysis (CMA) to help you earn
the highest possible price for your home.

A CMA involves looking at the Real Estate records in your community
to set an ideal asking price for your home.

The HomeLife Pricing Pyramid
When you price your home above its market value, fewer buyers will
show interest in your property.

When you price
your home
below market
value, you
increase the
number of
interested
buyers.

In the end, the
price you set
and the
interest you
create should
reflect your
selling goals.
The Window Of Opportunity

When a home first goes on the market, there is an initial surge of
interest that should be maximized.

Therefore, your home should be priced realistically from the start; it is a
mistake to ‘test the waters’ with an artificially high price.
Showcasing Your Home With Pride


I will work with you to ensure your home is properly showcasing your
home’s distinct appeal.
To help sell your home quickly, at the best possible price, HomeLife has
prepared a 20-Point Showcasing
Tip Sheet.
Negotiations

The experience and professionalism of a HomeLife Sales Representative
will significantly assist you during a tough negotiation.

In either a hot or cool market, a HomeLife Sales Representative will help
you sell at the highest possible price
and with the best possible terms.
Closing the Sale

Closing the sale of your home is often a complex series of procedures
that only a trained professional can handle.

With my closing and negotiating experience on your side, the challenges
of closing will feel like smooth sailing.
Relocation and Moving

Whether you’re moving across the county or across town, I will be
happy to help.

I can assist you directly with planning and organizing, and I can
recommend approved suppliers to help handle other details.
Reinvesting Your Money

After your home is sold, I can help introduce you to a variety of
reinvestment options, including stocks, bonds and mutual funds.

I can also help you reinvest your money in property, including a new
house, a condo, or the ‘escape property’ of your dreams.
Our Name

HomeLife represents the combination of two distinct concepts,
home and life.

Home means a refuge, offering security, family and happiness, while
life can be seen as the experiences that make one human.

HomeLife symbolizes the universal dream of home ownership.
TM
Our Logo

The components of the HomeLife Logo represents several key elements
of our business.

While the stars represent
our five divisions, the
Olympic wreath
symbolizes our
commitment to
excellence and
Higher Standards.
TM
About My Office

I work with HomeLife/Cimerman Real Estate Ltd., your area HomeLife office.

HomeLife/
Cimerman Real
Estate Ltd.
specializes in
residential
transactions; our
office boasts
over 20 years
of industry
experience.
About Myself

As a HomeLife Sales Representative,
I’ve been assisting clients for over
ten years.

I am one of the top-selling Sales
Representatives in the company and
am a member of the
HomeLife Gold
Club.
Robert C. John
Sales Representative
HomeLife Gold Rewards Points Program

An exclusive program for our valued HomeLife clients.

As a ‘thank you’ for your
business, I will give
you 5 Million Points,
redeemable for a wide
variety of goods
and services or for cash.
Looking For A Rewarding Career?

Come home to HomeLife.

Ask me about our innovative
HomeLife University training,
peerless Five Star Marketing
System and unique
Agent Recruiting
Program.