Rafael Ortega Mendiolea
Cel 045 - 41-51-03-30-67
Email Rafael.Mendiolea @ Chief-of-Cuenta.us
Account Manager / Marketing
Media (TV Production). Marketing, Trade MKT, Public Relations and Organizational
Communication Development, Promotion and Advertising, Management Skills, Relationship
Marketing (E-Marketing, Loyalty), Media. (TV, Radio, Film, event, Producer and Director)
Branding, Product and Brand
English 90%
Some campaigns and CRM MKT developed are:
• Grupo Roche Syntex: MabThera, Xeloda, Roaccutane, Mesulid, Neotigason.
• Promeco: Launch Combivent and Atrovent. Campaigns and materials: Furinol, Combivent,
Atrovent, Secretovit, Numark
• Janssen-Cilag: Nobligan, Durogensic, Cd and Tylex Tylex 750, Elequine, Eprex, Stugeron,
Cilest, TINSET, Sibelium, Prograf
• Pfizer: Relpax. Campaign and Product Launch
• Novartis: Support Trileptal, Tegretol, Starlyx, Excelon Zometa
• Liomont: Acloral, Supradol, Inhibitrón, Sensibit, Microorgan, cycloferon.
• Aventis Pharma: Clomid, Arava, Nemestran
• Allmiral Prodesfarma: Evastel
MKT Project Development, RP, DO, CRM, Advertising and Media for clients such as:
American Express Pemex Bancomer (Group Hidrosina)
Grupo Collado Hard Rock Cafe General Motors of Mexico
Eximco Bital (Segurauto) Aurrera Stores
IMER Group ING Group Insurance Mexican port
IPADE Universidad Iberoamericana Universidad Simón Bolívar
Senate CEMEX Grupo Modelo Brewery
Nissan Mexicana Freedom Group
Professional Experience
Hotel Real de Minas, SA de CV
Deputy General Manager
Mar/2012 - Dec/2012
• Public Relations Officer Hotel
• Responsible for the relationship with all levels of the company, as well as internal and external
customers
• Generation of Strategic Alliances
• Responsible for the advertising and promotional hotel
• Design business strategies to increase sales
• Organisation of events and festivals such as: Mexican Wine Festival, 100 Paella, Rice Festival
bread and wine, among many others
Pharmasphere Consultoria, SA de CV
Account Manager
Ago/2007 - Feb/2012
• Customer Survey
• Care and monitoring of projects
• Generation and maintenance of Strategic Alliances
• Organization and Event Tracking
• Consultancy specializing in the pharmaceutical industry in the areas of:
or MKT (releases, MKT plan, etc..)
or Medical (Clinical Research, CRO, CRF, adboards Organization, Meetings high impact
medical researchers and VIP)
o Training, etc.
• Some of the clients are: Asofarma of Mexico, Laboratorios Silanes, Mexico Pfizer, SanofiAventis, Abbott, Landsteiner Scientific, Boehringer-Ingelheim, Techsphere Carnot.
Corporate Pedrote
Account Manager
Apr/2006 - Jun/2007
• Development and management of assigned Account
o Evaluation and monitoring of projects
or Budgets
or Logistics
or Training
o Creation
or Development
or Activate promotion plans
• Handling staff payroll by
• The accounts were addressed:
or Unilever: Promotoría, Supervision and special events
or National: Knorr, Dove, Axe, Becel, Margarine, Pond's, etc.
or Novartis: Promotoría and Special Events
or Boehringer-Ingelheim: Special Events Expos and Events massive WTC
or Valeant: Promotoría
Argentina Medcenter Solutions, Inc.
Business Development
August 2004 - August 2005
• (Promoted to this country, FOR BETTER PERFORMANCE, AND SALES CONSULTING, to
strengthen the company in the Argentine pharmaceutical market) Immediate Supervisor: Mr.
Mario Vijoditz. Activities: Consulting, Research, development and project sales relationship
marketing (e-marketing, e-learning, CRM, Loyalty) and traditional marketing. Manage budgets,
P & L, Budget, projections, sales force management, PR. Organizational Communication and
Organizational Development.
Medcenter Solutions Mexico. S.R.L. de CV
Account Executive. Commercial Area
Ene/2003 - Jul/2004
• Coordination of sales relationship marketing projects: E-marketing, e-learning, CRM
• Specialized Pharmaceutical.
Liomont, S.A. de CV
SR Product Manager (Sales and consumer free)
Ene/2002 - NOV/2002
• Product: Analgen (Naproxen Sodium), itraconazole (Ketoconazole)
• Activities: Design and Implementation of Marketing Campaigns, Advertising, Promotion,
segmentation and market analysis study. Public Relations. Recognition of market and
competition. Focus Group. Management, recruitment and coordination of media (radio, TV,
print). Negotiations with suppliers. (Nadro, Marzan etc.). Design and implementation of
Forecast, P & L and Budget. Distribution channels. Sales Force Management (320 people) and
promoters, events. Forecast. Strategies price, place, promotion and product, SWOT analysis,
Benchmarking, Organizational Development, Strategic Planning, Total Quality Management,
etc..
Pharmaceutical Science College, S. C.
Communication and Development Manager
Ene/1998 - Jul/2001
• Responsible for Pharmafilms subsidiary, production company and consulting MKT and Public
Relations
• Responsible for new customer contacts and follow
• Propose strategies campaign (Image, basic promise, strategies, etc..)
• Monitoring the production process of materials required for campaigns.
• Responsible for the production of audiovisual materials
• Coordinate Product pharmacological research (if necessary)
• Logistical support for event planning symposia, etc..
• Administrative process. Budgeting
Education
• BA in Communication and Public Relations, American University
• Master of Business Administration (MBA). American University
• English 90%
Key Competencies
• Experience in E-Marketing, Branding, Product and Marc
• Positioning and new market launches
• Optimization Management Tools and measuring results
• Media analysis and market
• Marketing, Communication, Advertising & Media
• Planning, implementing and monitoring projects and strategy of the same
• Studies, analyzes and market intelligence
Professional Skills
• Management and monitoring of projects
• Creative Thinking
• Key skills in communication and negotiation
• Born leader
• Facilitator and inclusive work teams
• Excellent skills for presentations and trainings
• Analytical and strategic thinking
• Work under pressure
• Tolerance to frustration and fulfillment of goals