High-End Restaurants
Around the World
Shelly Aggarwal
Jin Liang
Nate Harmann
BADM 381 – Professor Aguilera
October 7, 2008
Outline of our Presentation
I. Successful restaurant franchises from the
U.S.
II. Successful Indian international restaurants
III. Difficulty for Chinese restaurants
IV. Successful Japanese international
restaurants
V. Opportunities for expanding internationally
Successes from the U.S.
Brinker International
►
Operate Romano's Macaroni Grill, On the Border Mexican
Grill, Maggiano's Little Italy, and Chili's
►
Diversified foods that creates a multicultural portfolio
with global brands
►
"Our philosophy is based on the belief that when diverse
thoughts and perspectives are integrated into daily
operations, we can all enjoy the fruits of our success." –
Ron Kirk, Board of Directors
►
http://www.youtube.com/watch?v=k69oA6lUQeE&NR=1
Brinker International
►
1 million+ people dine at
Brinker restaurants daily
worldwide
Annual Sales per restaurant:
► #2 Maggiano's ($9.4
million)
► #7 Romano's Macaroni
Grill ($3.3 million)
► #8 Chili's Bar and Grill
($3.2 million)
► #10 On the Border ($3.1
million)
Reasons for Success
► An
expanding middle class and faster growing
economies overseas have made international
expansion an ongoing focus
► Brands are highly popular with guests seeking
higher quality food and American hospitality
► Competition in the casual dining segment is not
well- developed
► Foreign markets provide for competitive advantage
in terms of cost of food, facilities, and labor
► Lower dining costs makes brands more accessible
to broader segment of population
Future Opportunities
► Mainly
franchise now (which provides for
lower economic risks) but are looking into
joint ventures that would increase financial
opportunities for the company
► In
Mexico, looking to increase from 53 to
more than 100 restaurants in the next few
years
Successes from India
Saravana Bhavan
►
►
►
►
25 locations in India and 16 other locations in 7
countries (Canada, U.S., England, U.A.E., Oman,
Malaysia, Singapore)
Full-service restaurants, fast food, carry-out, delivery,
catering
1981 – founded by Mr. P Rajagopal aka Annachi
First branch opened in Chennai, India
– Hotel Saravana Bhavan
►
Menu includes both North and
South Indian food, Chinese food,
Desserts, Beverages, Baked goods,
and Ice cream
Expanding Internationally
► Generally,
real estate in India is too expensive and
encourages entrepreneurs to look at destinations,
such as the UK, the US, and the Middle East
► Higher
rate of return in those areas
► Customers
in India are more price sensitive –
concept of specialty restaurants not as popular
Constant growth
Study by McKinsey shows that Indian food market will
grow two-fold 2025 (in India)
► In urban areas, snacks are more popular
 snacks specifically grow 15-20% annually
► Great potential for India to become a reliable
outsourcing partner in food sector
► Becoming increasingly popular in the US and the UK
 Large populations, great variety, and increased
exposure
►
http://www.youtube.com/watch?v=bZeb7fh4ER8
Chinese Restaurants
► Chinese
food is too common
► Too many different types of
Chinese dishes exist
► Too often fast food and takeout Chinese
restaurants serve “Americanized” Chinese
foods
► Real authentic Chinese might not fit the
tastes of that specific country
Top Japanese Restaurant
Benihana Inc (meaning “red flower”)
►
►
►
►
►
►
►
First restaurant opened in 1964 in
New York
Founded by Rocky Aoki
Employs 5,000 Employees world wide
90 Locations in the US, 19 international
locations
One of the company’s main selling point are
“teppanyaki”, which is grill meat in an iron plate
Another main selling point is the chef cooks the
food in front of the customers
Benehana is the founder of this type of style in
the US
Reasons for Success
► Adapted
American style of cooking and serving
authentic Japanese food
► Unique
dining experience
(the first Japanese restaurant
to cook in front of customers
in the US)
► http://www.youtube.com/watch?v=R-mgolJ5t00
Opportunities for all Markets
► Open
the franchise in new or existing high
quality hotels
 Make deals with certain high quality
international hotel franchises
 Can guarantee a steady flow of customers and
customers from all over the world
 Can help gain recognition through international
customers
 Positive word-of-mouth through satisfied
customers
Conclusion
► Many
high-end, full-service restaurants have been
able to expand by opening up new locations
internationally
► These
restaurants are further popularized by
media exposure and high ratings (Michelin rating
system)
► International
expansion is easier in some markets
than others and only certain types of restaurants
succeed
Sources
► http://www.indianrealtynews.com/real-
estate-india/indian-restaurants-expandingoverseas.html
► http://www.ibef.org/artdisplay.aspx?tdy=1&
art_id=19844&cat_id=60
► http://www.saravanabhavan.com/
► http://www.benihana.com/