Meet the Experts of Anti Counterfeiting
& Brand Protection
An Introduction to Our Speakers
Welcome
Counterfeiters pose a serious challenge to relatively all industries, in nearly every country. At IQPC’s
cross-industry 12th Anti-Counterfeiting & Brand Protection West Coast Summit in San Francisco, you’ll
learn from Brand Protection leaders, Trademark Counsel, IP Counsel, Investigators, and many others.
These leading experts are striving to cripple counterfeit networks by implementing holistic anticounterfeiting strategies and partnering with law enforcement agencies from around the world.
This introductory speaker guide will provide you with a brief perspective into the caliber and range of
our keynote presenters at the upcoming summit. The breadth of our speakers represented includes
experts from Microsoft, Google, HP, Levi Strauss, Johnson & Johnson and many others.
Sincerely,
Hannah Hager
Online Content Manager
Zach Toczynski
Director of Global Anti-Counterfeiting
Levi Strauss Co.
Zach Toczynski is the Director of Global Anti-Counterfeiting at Levi Strauss & Co. In
his position, he has developed and managed the multinational hard goods and
Internet IP enforcement programs for publishers of entertainment software
products in the Americas and Asia.
Developing and Implementing
a Cost- Effective Brand
Protection Strategy
Further responsibilities include formulating and implementing creative strategies
for piracy prevention, within a legal framework, directing the development and
implementation of an interactive online training portal used to identify infringing
game products and illegal devices that are utilized by law enforcement worldwide,
managing investigations to support civil enforcement programs for rights holders,
supporting multinational criminal investigations, directing intelligence gathering
and undercover operations.
• This session examines the ‘must haves’
of an all encompassing and
holistic brand protection policy that
enshrines cost-efficiencies into its
structure
• What best practices offer a solution to
your challenges?
He has previously directed overseas anti-piracy retail sweeps for international
member companies, has offered criminal search warrant assistance and expert
testimony for criminal cases and created and implemented the anti-piracy training
and outreach program to educate customs, law enforcement, government officials
and court system employees on illegal hard goods products and strategies for
combating online software piracy.
Panel Discussion
January 28, 2014 at 4:30 p.m.
Andrea Sander
Trademark Attorney
Microsoft
Speaker Session
January 28, 2014 at 2:45 p.m.
Unique Perspectives in the use of
Mobile Applications
• How to you utilize Mobile Apps as an opportunity
as opposed to a threat
• Preventing IP related abuse
As a Trademark Attorney at Microsoft, Andrea holds responsibility for the
worldwide trademark and domain portfolio of several Microsoft business
groups, including clearance of marks, filing strategy, design protection,
administrative dispute proceedings, enforcement against third parties, and
advising on the new gTLD program.
Dealing with keyword/search policies, notice and takedown policies, brand
guidelines and licenses, advising on the legal issues related to advertising,
marketing, and PR, supporting business transactions, staying current on
relevant IP policy issues and case law.
Roy Albiani
Global Director, Brand Protection for
Medical Devices & Diagnostics
Johnson & Johnson
Panel Discussion
Tuesday, January 28
Can the Grey Market be Stopped?
The grey market is a multi-billion dollar business
affecting many brand owners. The grey market is
thought to have a greater impact on business than
the counterfeit market, and can have negative
consequences for patients, consumers and trading
partners.
This session will share innovative methods to
reduce unlawful grey market activities with a focus
on proactive remedies the business can take to
help mitigate.
As Global Director of Brand Protection for Medical Devices & Diagnostics for
Johnson & Johnson, Roy Albani leads and guides eight segments and their
companies across J&J’s $27B Medical Device and Diagnostics (MD&D) sector to
develop business strategies protecting patients and brands from counterfeit,
diversion and other illicit trade. He also fuels business growth and ensures
distribution channel compliance while ensuring supply chain security.
Terri Chen
Chief Trademark Counsel
Google
Panel Discussion
January 28 at 10:45 a.m.
Best Practices: Enforcing Against Sale
of Counterfeits Online
• This session investigates the online world of
counterfeit products and how best to constrain and
collapse current counterfeiting operations that
inhibit future growth
• What best practices can restrain counterfeit sales
and disrupt counterfeiter’s operations?
Terri Chen heads up the Trademark department at Google. She was
recognized as one of the "25 Most Influential People in IP" by The
American Lawyer. Before joining Google in 2005, she practiced in the
Intellectual Property Litigation~Trademarks & Advertising group at Wilson
Sonsini Goodrich & Rosati and clerked for the Honorable Audrey B. Collins,
United States District Court, Central District of California. Terri received
both her undergraduate and law degrees from the University of California
at Berkeley.
Matt Bogaard
Head of Corporate Security & Facility Operations
DreamWorks Animation
Panel Discussion
January 29 at 4 p.m.
The Social Media Equation
This session will cover the regulatory
atmosphere surrounding brand protection
and anti-counterfeiting within social media
• How social media & viral marketing can be
part of the solution to anti-counterfeiting
strategies
• Working in concert with social media
websites in order to counteract ‘counterfeit’
related web traffic
Matt Bogaard is the Head of Corporate Security & Operations at DreamWorks
Animation. He oversees corporate security and facility operations including
business continuity planning, intellectual property protection, global threat
assessment, compliance, risk management, and safety. Matt works collaboratively
with the other major movie studios in content protection and ongoing anti-piracy
efforts.
Prior to this, he spent 15 years in law enforcement in a variety of assignments
including managing investigations. Among others, he investigated a wide variety of
crimes including kidnappings for ransom and complex financial crimes with an
emphasis in high technology.
He is currently pursuing his doctorate from USC with an emphasis in how emerging
technology is changing the world of corporate security. He earned his MA in public
administration from USC and he earned his BA in sociology from the University of
Michigan.
Lauren Dienes-Middlen
Vice President of Intellectual Property
World Wrestling Entertainment
Lauren A. Dienes-Middlen heads the Intellectual Property Group of the Business
& Legal Affairs Department of World Wrestling Entertainment, Inc. (WWE). She
was previously an associate at Gursky & Ederer, LLP, and before that, at
Schweitzer, Cornman, Gross & Bondell, LLP, both IP firms in New York City.
Speaker Session
January 29 at 2:45 p.m.
A Multidisciplinary Approach
to Anti-Counterfeiting &
Brand Protection
This session explores the WWE’s
multidisciplinary approach to dealing
with counterfeiting issues by focusing
on 5 major areas; including:
• Education & Outreach
• Enforcement
• New Business Models
• New Legislation – outside of the US
• Voluntary Agreements
Lauren is responsible for counseling for best branding strategy for enhancing and
developing strong trademark rights worldwide. She is personally responsible for
all trademark availability analyses and manages all trademark opposition and
cancellation proceedings worldwide.
By overseeing the WWE Anti-Piracy Program, she is required to devote significant
attention to overseeing the enforcement of WWE’s rights through the monitoring
of online piracy and DMCA takedowns, cease-and-desist notices for sale of
counterfeit physical goods, domain name arbitrations, seizures and litigation.
Christina Monteiro
Counsel
NBC Universal
Christina Monteiro serves as Counsel at NBCUniversal in its Trademark Group. She
engages in all aspects of trademark, unfair competition, domain name and related
intellectual property practice for diverse NBCUniversal divisions, including its premier
motion picture company, valuable portfolio of entertainment television networks,
digital and interactive media, consumer products, and theme parks. She partners with
business leaders in these areas to develop and implement effective strategies for the
protection, enforcement, acquisition, and expansion of branded assets worldwide.
Panel Discussion
January 29 at 4 p.m.
The Social Media Equation
This session will cover the regulatory
atmosphere surrounding brand protection
and anti-counterfeiting within social media
• How social media & viral marketing can
be part of the solution to anticounterfeiting strategies
• Working in concert with social media
websites in order to counteract
‘counterfeit’ related web traffic
Christina was previously an attorney in New York City with the law firms Loeb & Loeb
LLP and Donovan & Yee LLP. She was responsible for a wide variety of transactional
and adversarial matters involving intellectual property, brand protection, advertising
claims, licensing, and related contract issues for prominent clients in the media,
entertainment, fashion, and publishing industries.
She serves on the Executive Committee and as a Trustee of The Copyright Society of
the USA, on the Trademark Reporter Committee of the International Trademark
Association, and formerly served on the Trademark and Unfair Competition
Committee of the New York City Bar Association. She received her Bachelor of Arts in
Philosophy from Fairfield University and her Juris Doctor from the Benjamin N.
Cardozo School of Law, where she was a member of the Moot Court Honor Society.
Ms. Monteiro is admitted to practice before California, New York, and Connecticut
state courts.
Justin Pierce
Partner
Venable
Justin Pierce's practice covers a wide range of intellectual property matters, including
patent litigation, trademarks and brand protection, anti-counterfeiting, copyrights,
licensing, and more.
Speaker Session
January 29 at 2:30 p.m.
Border Measures: How to
Deal with the Importation and
Transit of Counterfeit Goods
• Examine the role of border patrols i.e.
Interpol, Europol, Customs Officials
• How are these agencies involved in
anti-counterfeiting and what
technologies do they use
• How companies can work better with
Customs (or leverage Customs as a
resource)
• Best practices in training and outreach
to Customs agencies, and tracking the
impact of training/working with Customs
He has experience developing and implementing a global trademark and brand
protection strategy and licensing and leveraging IP assets. In addition, he has managed
complex intellectual property licensing and litigation in various international
proceedings, U.S. federal courts and the U.S. International Trade Commission and has
also provided counsel regarding cross-border trade, customs, and outreach to foreign
governments on intellectual property matters.
He is also an inventor or co-inventor on pending patents dealing with mobile
applications, augmented and virtual reality, gaming and anti-counterfeiting
technology. Mr. Pierce is a graduate of the U.S. Military Academy at West Point, served
as an infantry officer in the U.S. Army, and attained the rank of Captain prior to going to
the George Washington University Law School.
You will also hear from:
Marc Payne
Laetitia Jouhaud
Marci Ballard
Ilanna Bavli
Global Director, Brand Protection
for Medical Devices & Diagnostics
Johnson & Johnson
Brand Protection Specialist
Symantec
Partner
Venable
Vice President of Legal Affairs
Sony Pictures Worldwide
Michelle Fang
Lucy Nichols
Alfred Perry
Keith Cutri
Associate General Counsel
eBay
Intellectual Property Counsel
Center for Responsible
Enterprise & Trade
Vice President of Legal Affairs
Paramount Pictures
Director of Business
Development
Kodak Brand Protection
Anna-Marie Norman
Camilla Herron
John Conkle
Te Smith
Head of Commercial Policing
& Protection
BSkyB
Global Head of Brand Protection
Monster Cable Products
Shareholder
Conkle, Kremer & Engel
VP of Corporate Communications
MarkMonitor
Acquisitions
Barbara Duggan
Bill Conkle
Dipica Patel
Michelle Ravn
Senior Litigation & Investigations Counsel,
Ethics & Compliance Office, Office of the
General Counsel
Hewlett-Packard Company
Partner
Conkle, Kremer & Engel
Principal Brand Protection
Specialist
Symantec
Senior Director, Senior Counsel
Trademark, Advertising & Brand
Protection
SanDisk
Join Us!
Three Ways to Register
1. Download the Brochure
2. Email enquiryiqpc@iqpc.com
3. 1-800-882-8684
Learn more about the speakers
and the program by visiting:
www.anticounterfeitingsummitwest.com