Target Audience and (notional) BBFC classification [DRAFT]
Age:
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Our media product is targeting an age group of 15-21 years old. We are targeting our trailer to this age group because the characters in
our trailer will all be of a similar age (15-21- Youth culture) which will make it easier for an audience of that age to relate to therefore
make the audience feel empathy for the characters as well as possibly encouraging the audience to or not to watch the teaser trailer and
later the film.
While deciding which BBFC rating we should give our trailer we compared it to 'Prom Night'( Rated a 15 )which is very similar to ours
in the sense that moderate language, moderate sex references, issues relating to drugs and alcohol and sustained threat will all be
included. We also looked at was 'Find her keep her' (coming soon and Rated a 15) which contains, strong language and frequent
moderate sex references, which again is the same as our teaser trailer. Another film we looked at was 'The Stepfather' (Rated 15 and
Directed by Nelson McCormick) which contains strong psychological menace and violence, again the same characteristics of which are
in our teaser trailer.
After these comparisons on the BBFC website we felt very confident in labelling our trailer as a 15 as it contains all of the characteristics
a typical 15 rated film would contain.
Ethnicity:
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Our trailer will only includes a Caucasian cast however I feel it will appeal to a wide range of ethnic groups as many mainstream
productions continue to sideline mainstream talent but don’t seem to suffer commercially for this. Our trailer has therefore gained
a hegemonic status (it predominantly shows one group of people).
Our trailer would also only be released primarily in the UK and also English speaking countries therefore we feel this would work
well. Also in the UK now, there is more of a multicultural society therefore lots of different races will be used to seeing a
predominantly Caucasian cast.
Gender:
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Our lead character is Sarah, her characteristics are; brunette, sensible, not very sexually active, dignified, covers herself up (for
example she doesn’t wear sexually provocative cloths). This character may appeal to woman and feminists who will like to see a
female leaf character who is not overly sexualised. This is juxtaposed to Hannah who is our typical blonde scream queen, her
characteristics are slightly different; she is more confident, blonde, wears low cut, short, sexually provocative clothing. This
character may stereotypically appeal to men who may respond to her sexualised portrayal.
Socio-Economic Groupings:
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The class profile of our characters is generally C2DE. This means that our trailer can appeal to those classes (C2DE) as they are
more likely to be able to relate to the characters better whereas the more sophisticated ABC1 audience may find it harder to relate
to due to the genre being 'horror' as alot of people classed as ABC1 may not like the genre or may not be raised in households
where such films are/were allowed due to the content of them. (violence, moderate sex references, strong language)
Nationality/Region:
Nationality/ Region: Our cast are from Yorkshire and so they have Northern accents which may make it difficult in the box office
rating as there is not much cross-over appeal. So we would at least aim for the UK-wide audience as we don't maintain a
hegemonic status.
Sexuality:
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The character of Pink Dave and Ben Iiff a geek shows a spectrum of looks to the homosexual audience.
Hannah (the girls friend)- has a large chest of which is regularly shown off in the trailer whilst wearing sexually
provocative clothing, especially when compared to the Brunette female (Sarah) as it further anchors her sexual
activity.
Ben-rugby player so has a stereotypical jock figure, enticing girls to watch (this has been shown in the past by Zac
Efron 'High School Musical'). Ben and Hannah are a heterosexual couple which will appeal to the heterosexual
audience.