Description of course - San Francisco State University

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J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
Take Notes
1
J421: Analytic Journalism
Fall ‘04
“We can teach you to write, but
you first need to have something
worthwhile to say.”
Prof. J. T. Johnson
San Francisco State University
tom@jtjohnson.com
First things first…
 Weekly assignment:
Write an approx. 300-word news story at
the end of every class about that class
session.
SLUG: J421WkTK-???
DEADLINE: Hard copy and digital file
submitted by 9:45 p.m.
 Need to have pre-reqs?
 Going over handouts
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Description of course
Primary question for journalists:
What do we know and how do we
know it?
 For journalists, implies issues of
 High quality research
 Skills and methods of analysis
 Skills and methods of measuring change
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Why do we need these skills?
 Elections
FEC contribution data
www.politicalmoneyline.com
Login: tomjohnson Pswd: sfsuj421
USA Today election results and story
 Who are we? Demographics
Census 2000: Poverty
 What’s happening with the
environment?
 Is the government doing its job?
Baltimore’s CityStats
Public Budgets
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Analytic Journalism Examples
 NYT Priest Study (in Yahoo)
Readings\Goldstein-NYT-PriestScandalStory.rtf
 NYT Priest Study methods
Readings\Barbanel-NYT-PriestScandalMethodology.rtf
 Bill Dedman’s Campaign Contribution
“Hedging” story
 Boston Globe: “Speed Trap”
 Orange County Bus Service
 Doig’s Hurricane Andrew
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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USAToday
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© J.T.Johnson 1999________________________________Fall
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Orange County, California Bus Study
Orange County, California
J421 - Week
© J.T.Johnson 1999________________________________Fall
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Bus Study Take Notes
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Weather-Hurricane Andrew
Weather Hurricane
Andrew
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Digital Tools
Early microbiologists
 Without the tools, new knowledge cannot be
found
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Description of course
 Basic – very basic -- introduction to more
sophisticated ways of knowing than the
mere 5Ws and H.
 Broaden your perspective regarding tools
used by the best and the brightest
journalists today.
 Lay foundation for you to engage in lifelong learning.
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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11
Description of course: Objectives
 Understanding of online search and retrieval
methods and relevant tools
 Knowledge of journalism listservs and
organizations used in contemporary journalism
 Recognition of a variety of databases and file
and data types applicable in contemporary
journalism research, reporting, analysis and
writing.
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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12
Description of course: Objectives
 Applicable knowledge of data/information
management tools, spreadsheets,
databases and GIS programs and tools
and how they are used to, first,
understand various phenomena and,
second, to tell stories
 An elementary knowledge of statistical
analysis and how to communicate the
results of that analysis
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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How it will operate
 Four sub-sections of content
 Research tools and methods
 Spreadsheets and elementary statistical
analysis
 Possibly some data base work
 JAGIS (Journalism and GIS)
 Many assignments memos, sometimes
stories
 Stories at the end of each class
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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How it will operate
 Possible quizzes (via Blackboard) on
current events and readings
 No more paper after today
 Computers? E-mail? (No AOL)
 Broadband? Get it!
 Must always start early bcs of
potential problems
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Must have applications
 MS Office (Not Works) A cheap one-year license
available via the SFSU bookstore
 Word
 Excel
 PowerPoint
 Outlook (or some similar mail-handling program,
e.g. Eudora)
 Internet Explorer 6.0
 Adobe Acrobat
 WinRAR (www.rarlabs.com) or WinZIP
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Interesting Journalism Topics/sites
Issues?
 Poynter Institute
http://www.poynter.org/default.asp
 API
http://americanpressinstitute.org/news.cfm?id=5
 IRE
http://www.ire.org/
 CJR
http://www.cjr.org/
 SPJ
http://www.spj.org/
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Interesting Journalism Topics/sites
Themes
 Money and politics
 http://www.politicalmoneyline.com/
 http://www.fecinfo.com/
 Money and government
 City of St. Petersburg budget
 SF Budget Analyst
 SF Budgets
 Any sunshine?
 Sunshine Ordinance Task Force
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Course Rationale
 What journalism was
 See/subscribe current Columbia Journalism
Review & Editor&Publisher & American
Journalism Review
 The information environment has changed
 Shift from “Wetware” and I-o-P storage to also
digital storage -- how we practice journalism
must also change.
 Traditional, symbolic literacy no longer
sufficient
 Requires new skills of data retrieval, technology and
presentation
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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New info. tools
 Internet (not just “www”) info mgmt to
desktop
 Spreadsheets
 Databases
 Mapping
 http://sfgov.org/site/gis_index.asp
 SF Prospector
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Analytic thinking/journalism




What is it?
Where did it come from?
How does it work?
What are the necessary variables?




Frame the appropriate question
Find and retrieve appropriate data
Use appropriate analytic tools
Show what you know with storyappropriate media
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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What journalists do:
 Not an orderly, serial [i.e. step-by-step]
progression.
 RRAW-P process





Research
Reporting
Analysis
Writing
Publishing-Producing-Packaging
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Intellectual multi-tasking
 Applications






Mail handlers
Sophisticated use of browsers
MS Word
Excel
Possible GIS applications
Sites to “learn” applications
J421 - Week
 http://www.sfsu.edu/infotech.htm
 http://www.pcshowandtell.com/
 http://www.elementk.com/
© J.T.Johnson 1999________________________________Fall
2004
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Getting Help
 SFSU Computing Support center
Using E-mail
 Learn how to set up “mail forwarding”
from SFSU account.
 Or, best yet, register your own domain
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Digital Skills
 Managing YOUR information





 Handling e-mail
 Outlook, Eudora or Netscape Mail
 No AOL, Hotmail, Yahoo! E-mail accounts
 Use BU or other “professional” ISP – AT&T, RCN,
Register your own domain www.namesecure.com
 Correct SUBJECT: line vital (see syllabus)
Organize in folders
Calendars
To-do lists
Ticklers
Varied assignment deadlines
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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How the course operates (print this)
 http://groups.yahoo.com/group/SFSUJ421/




Syllabus
Class calendar
Semester project
Subscribe
 New York Times
 SF Chronicle
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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The New Infosphere extends the Old
 Most canons of journalism stand fast
(Though there are some new issues for
ethics and law)
 The challenge today is not the old, but
the addition of the new
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Changing Infosphere:
 Species in Biosphere:
Latent
Energy
Metabolism
Energy
Out
In
 Journalists,
et al., in Infosphere
Data
In
J421 - Week
Info
Out
Analysis
© J.T.Johnson 1999________________________________Fall
2004
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Basic Information Theory =
Process of Journalism
Data
In
Analysis
This is a
headline
Interviews
Text docs
Clips
Pictures
Infographics

J421 - Week
© J.T.Johnson 1999________________________________Fall
Info
Out
DATELINE -And the
traditional text
story starts here
and goes on and
on and on.
2004
Take Notes
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Communications Revolution?
1st Era =
2nd Era = Symbols Print Paper
Ink Writing
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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“100% de la Población Sufre
Problemas de Salud Mental”
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Challenge of Digital Revolution
100% de la Poblacion Sufre
Problemas de Salud Mental
010100100100100110101101
101011101010101010101010
010101010101010100111010
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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Communications Revolution?
1st Era =
2nd Era = Symbols Print Paper
Ink Writing
3rd Era = 101010101101010101000100101
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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I-o-P vs.. Digital Environment
Traditional Data In





Interviews
Text docs
Clips
Pictures
Infographics
J421 - Week
© J.T.Johnson 1999________________________________Fall
100% of
story
2004
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34
I-o-P vs. Digital Environment
Digital DATA IN
 Interviews
 Text docs
 Scholarly articles
 Archival content
 Pictures
 Infographics
 Sound/Video
 Dynamic maps
 Database publshg
J421 - Week
© J.T.Johnson 1999________________________________Fall
Ink-onpaper = <50%
of story
Digital
data = >50%
of story

2004
Take Notes
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Changing Infosphere
 As storage medium changes from I-o-P to 1's
and 0's…
 ...we need functional technology between
the data/info and our brain.
 Requires new awareness/skills for RRAW-P
(Research, Reporting, Analysis, Writing-Packaging
model)
 Adopt new literacy to survive as old-style
hunters-and-gathers and new era interpreters
and explainers.
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
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36
Classic Journalism Information
Environment
I-o-P storage, analysis and communication
Linear intake of data as TEXT
Primitive analytic tools
Only literary skills needed and highly
regarded
 100% of our work qualitative -- text or
static images




J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
Take Notes
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Classic Journalism Information
Environment



I-o-P storage, analysis and communication
Linear intake of data as TEXT
Journalism:
The
first
refuge
of
Primitive analytic tools
the mathematically phobic!
 Only literary skills needed and highly regarded
 100% of our work was qualitative: text or
static images
J421 - Week
© J.T.Johnson 1999________________________________Fall
2004
Take Notes
38
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